In the past few years, social media has become a major part of everyone’s lives. It has gained the most popularity unlike any other marketing platforms, and is the place where customers and businesses can interact directly and conveniently.
Social Media Marketing or SMM has become a requisite for every type of business, regardless of the size and location. In fact, great promotions on social media can lead to remarkable success for a business. According to a study, 97% of marketers are using social media and 78% of salespeople outsell their competitors by using social media for their business.
Here are a few stats that show the number of users and visitors on various social media platforms:
Benefits of SMM For Businesses
Marketing your services via social media platforms can be highly beneficial for your organization in the following ways.
Make a Plan and Write Down Your Goals
Before you step into any type of experimentation for your business, make a proper and solid plan. It should have all the key points about how you want to begin, which social media platforms you want to use, what kind of content you want to share, and so on. Also, don’t forget to write down your goals or how much growth you expect after the end of a certain period. Your social media goals should align with your overall marketing efforts. For instance you can set a goal like - you want to have 2000 followers on Instagram in 3 months. This will make you work harder and better.
Make a Calendar
You cannot just have an idea in your mind, and start using social media for your business out of nowhere. Everything needs to be organized in a great way, your posts should be arranged in a calendar, and you should be aware of what you’re posting on what day of the week.
It will help you avoid mistakes, save you a lot of time, and most importantly you’ll be able to keep a track of your performance. Moreover, you can always hire a renowned social media marketing company, and get your online accounts managed in the correct way.
Craft Your Content and Post Carefully
Every post that you create for your social media business account should be crafted in a flawless manner, should be able to convey the right message, and should be totally made keeping your audience in mind.
Make sure to study about the different platforms such as LinkedIn, Instagram, Facebook, Pinterest, etc., and what works best on them. The goal is to boost visibility and increase engagement with the potential customers.
Nowadays, hashtags and social media platforms go hand in hand. Whether it is Instagram or Facebook or Pinterest or Linkedin, adding hashtags to your posts is going to increase your engagement.
They help you to reach a larger audience, add value to your posts, and people are able to know your brand in a better way.
Do Not Over Promote
Excess of everything is bad. Sure, you want to make your business known to everyone, but that doesn’t mean you start posting 5 times a day or just promote your brand in every post.
Try to create a detailed plan for your content, and add different ways for your posts. You can also follow the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based.
There are nearly 3 billion active users on social media which makes it an incredible platform for new customers and current patrons who could become loyal customers. So, create a powerful social campaign, and skyrocket your business’s growth.
Also, you can get in touch with us today, and let the experts at YittBox guide you with the social media marketing solutions tailored to your business’s needs.