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16 Important On-Page SEO Factors

16 Important On-Page SEO Factors

12/7/2021 4:51:52 PM

The blog is about "Important On-Page SEO Factors." After creating a website, the question comes mind: How can you get traffic on your website? If you need the answer, then this blog is here for you. We will discuss all the essential factors of On-Page SEO. But please keep in mind that even if you have 100% on-page SEO, after that, you will still have to do off-page SEO.

 On-Page SEO is also known as on-site SEO and technical SEO. So, the blog starts from the concept of On-Page SEO.


Important On-Page SEO Factors: Concept of On-Page SEO

Optimizing the content on web pages for search engines and users is known as On-page Search Engine Optimization. In other words, on-page SEO refers to any measures taken directly on the site to enhance its position in ranking the search results.

 Keyword research, optimization of a meta title, meta description, and URL canonicalization are examples of On-Page SEO. It all contributes 65% to getting traffic.


Important On-Page SEO Factors

Following are the Important On-Page SEO Factors:


1. Keyword Research: One of the Most Important On-Page SEO Factors

Keyword research is a process in which you research search terms typed by people in search engines like Google, Bing, etc. For example, if someone wants to know "the benefits of sunshine for health," this term is a keyword. If you're going to write a blog on this topic, you would use this wording or term for SEO.

This is a good question to keep in mind: what are the parameters of a good keyword? A keyword with low competition (limited content on search engines) and high traffic volume is excellent. On the other hand, you can fill the gap by producing quality content for the specific keyword. Several free and paid tools are available for keyword research like Google Keyword Planner, Ahrefs, Semrush, Moz, etc.

Keyword research is the most crucial part of on-page SEO. Therefore, you will have to decide very carefully in this step because the entire process of on-page SEO depends on keyword research.


2. Headers Tag Optimization

Here is another crucial on-page SEO factor. The most commonly used header tags are H1, H2, and H3. There are also H4, H5, and H6 tags but they are rarely used in content. H1, H2, and H3 tags must include the keyword. But beware of using them in excess. Search engines become wise, and they readily identify it. The following are SEO guidelines for header tags.

Your title tag for your article is an H1 tag. A post should have only one title tag, so SEO is related. Utilizing more than one H1 tag is not advised. It is possible to have multiple H2 tags in your article. But don't make use of your keyword in the entire H2 heading; instead, utilize the keyword in just 1-2 H2 tags. Also, try to use LSI keywords unrelated to H2 titles. The posts should appear natural.

Usage of H4, H5, and H6 tags is very rare. So far as it can be seen, there is no added benefit to including keywords in these tags or headers.


3. Content Optimization

Optimization of content ensures that content is written to apply to the most potential readers. Optimizing content must include related keywords, meta titles, meta tags, and relevant ingoing and outgoing links. Also, it would help if you optimized headlines to get higher CTRs and use visual images for more engagement from users.

The keyword density should be 1% more or less within the content. Therefore, usage of synonyms and latent semantic indexing (LSI) keywords is significant in content optimization.


4. Meta Title & Meta Description Optimization

Meta titles also referred to as title tags, are the text displayed on search result pages and tabs on browsers to highlight a website's content. In other words, the meta title is the title of an HTML document that appears in search engine result excerpts and on the tab for the page on browsers. Alternative descriptions include "title tag" or "page title." The addition of a title tag to a page's HTML is done in the from the document using <span class='wordai-block rewrite block data-id='2'> tag.</span>. It must include the keyword. The optimal length for a meta title is 50 to 60 characters.

Meta descriptions (also called "description tag") are HTML attribute that is designed to describe the content on an internet page. Modern search engines, such as Google and Bing, no longer use the meta description as a primary ranking indicator. But the descriptions are usually displayed within search result pages (search results page of engines). These could influence organic click-through rates. They also must include keywords and the optimal length for a meta description of 160 characters.

5. Keyword Cannibalization

Keyword cannibalization means your website has more than one page or post for the same keyword. In other words, keyword cannibalization is a problem to be cautious about, as it could harm your rankings for many reasons. Keyword cannibalization occurs when a website's information architecture is dependent on one phrase or phrase used in several areas of the website. Although this could happen intentionally and unintentionally, having many pages that focus on the exact keywords can result in issues. It could also occur when you don't follow Google's guidelines on keyword stuffing across different pages. The main goal of using keyword stuffing strategies is to increase your ranking for a particular term.

Do not repeat the keyword. Every post or page must have a unique keyword. It is a serious problem that may destroy the SERPs of a website. The solution to this problem is to delete the blog post or rewrite the content with a new keyword. Keyword cannibalization will destroy your website's important on-page SEO factors.


6. URL Canonicalization

One of the most important on-page SEO factors is canonicalization. Canonicalization decides on the most appropriate URL when many options refer to the home page. For instance, many people will consider these duplicate URLs: vs. It is an example of canonicalization. Some websites use www, and some operate without www. You will have to tell Google which is your preferred version.

If Google "canonicalizes" a URL, we attempt to select the URL that we think is the most appropriate representation of the set of URLs. However, technically, all of these URLs are distinct. A web server can deliver utterly different information for all the URLs listed above.

7. Image name & Image Alt Text Optimization

Graphic content has more traffic as compared to written content. People use images in their blogs to get more traffic and connect to the audience. The image name must include the keyword of the content. Usually, dashes instead of spaces are used to separate the words. The size of the image must be according to the required size. The dimensions of bigger pictures than required will cause slow website speed.

Alt text means alternative text. It's a brief description in writing of a picture that makes sense of what is there if it's not seen for any reason. The quality of your alt text is vital for the accessibility of your site as well as its search engine optimization (SEO).

8. Google Analytics and Search Console Submissions

Google Analytics is a free analytic service that tells you the details of the traffic to your website. In other words, Google Analytics is a web analytics service provided by Google that tracks and analyzes website traffic and is currently an option within Google's Google Marketing Platform brand.

Google Search Console is a free service provided by Google that helps you identify technical problems and how to troubleshoot them. You could say that the Google search console is like a doctor for your website. It also tells you the visibility of your website on Google by using the inspection tool.

Submission of your website to these tools is also an important on-page SEO factor that helps you run an optimized website.


9. Website Speed Optimization

Page speed primarily is the amount of time media content is downloaded from the web hosting servers and then displayed to the browser requesting it. The time it takes to load a page is the period between clicking on the link and then displaying the complete contents of the page in the browser that requested the page.

After the Google algorithm updates in May 2021, page speed became a crucial on-page SEO factor. You can manage it by using plugins like WP Rocket and Nitropack in WordPress, or you can do it manually on websites that have not been built on CMS.


10. Internal and External Links

Internal Links are the links in your content that belong to your website. In other words, internal links connect an individual page on your website to another within that same website. These are text hyperlinks that link from a particular page to another page on your site. So naturally, your site navigation is an instance of interlinking.

External Links are links that connect one site to another. Links to your site on other websites are essential for SEO and referral traffic; however, they're not on your website. Therefore, it's impossible to be in control of them. But internal links aren't difficult to control. If they are done correctly, they can benefit both search engines and users.

Every page or post on your website must include a minimum of one internal and one external link. It will help Google to crawl your website more quickly. Sometimes, people ignore this important on-page SEO factor.

11. Open Graph Meta Tags

The open graph meta tags refer to small code snippets that determine how URLs are displayed when they are shared on social media. These are part of Facebook, Twitter, Instagram, Linkedin, and other social media platforms' Open Graph protocol. They are available in the webpage's section. The importance of OG Meta Tag is the following:

  • They inform people about what the topic is in one glance.
  • They can make content more appealing on social media feeds.
  • They assist social media platforms to understand what the content's purpose is and can increase your brand's visibility through search. 

So, you can't deny the importance of open graph meta among on-page SEO factors.

12. XML Sitemap

An XML sitemap (crucial on-page SEO factor) is a document that lists the website's most essential pages, ensuring that Google can find and crawl the entire site. It also aids search engines in comprehending your website's structure. Google needs to be able to search every important webpage on your website. However, sometimes, websites don't have any internal links, making them difficult to find. A sitemap can speed up the discovery of content.

You will have to submit an XML sitemap in Google Search Console or other search engine webmaster tools. It helps your website to get fast indexing. You can check the indexation of your pages through the inspection tool in the search console.

13. Schema Markup

Schema markup represents the standard language of search engines that utilize an exclusive semantic vocabulary. It is a method of code to communicate details better to search engines to comprehend the content. It will also provide users with higher quality and more precise information within the rich snippets of the information shown under the page's title. The structured name data is also known as Schema markup.

The user can look over the information on your page at a glance. Schema markup helps them decide if they should proceed to the next page or go to a different one. As a result, it will help your site rank better in any content found and, consequently, receive more visitors. So, schema markup is one of the on-page SEO factors to really keep in mind.

14. Favicon

A favicon can be described as a small 16x16 pixel image that acts as a branding element for your site. Its primary function is to aid visitors in finding your place more quickly if they have multiple tabs open. Because of their small dimensions, favicons are best as simplistic images or just one to three words. Favicons should not be confused with logos; however, they can be identical. Because of its tiny dimension and size, the favicon could require a smaller design or be part of a logo that is the original design of a company.

They are used for brand recognition, credibility & trust, follow-up visits, and saving users' time. The favicon is correlated with the user-friendliness of a site and with a higher rank on search engines. The favicon displays next to your site's title in the browser tabs, on the bookmark, and archives from the past.  It helps users reduce the time to locate and navigate to your website with no problems. They play the slightest but essential contribution to SEO.

15. Broken Links & Redirection

Broken links are those links to a site related to empty or inaccessible external web pages. When broken links are clicked, the error message will be displayed. Because broken links can cause negative impressions and images that are not professional to website users' minds, they must be dealt with promptly by web developers and designers. 404 errors indicate the broken links. Broken links aren't just harmful to the user experience. They can be detrimental to your site's relationship with Google, i.e. your SEO. So, beware of linking to broken content. You should make sure you do not have pages on your website which aren't working.

A redirect to 301 is the most SEO-friendly method to redirect broken links. The 301 signal lets an engine know the page has been relocated to a different place—the SEO properties of the previous page to the new page. To put the 301 redirects into place, you must have access to your HTACCESS document on the website's server. Redirection is only applicable to hyperlinks that point to pages on your website which have relocated to new locations.

16. Permalinks

A permalink is a permanent URL, and a URL address used to identify an internet page. They are usually created automatically using the CMS (content management system) or a blogging platform. CMS makes them especially common on blogs. However, they are not unique to them.

A permalink is typically composed of two components: the domain name and the second part that appears in a slug. For example, in, the slug would be the part that comes after the forward-slash. The slug is composed of characters in a string, either numbers or words. Your slug must include the keyword of your content.

The Conclusion: Important On-Page SEO Factors

The blog is about "Important On-Page SEO Factors". Search Engine Optimization is an essential part of digital marketing. YittBox also provides SEO services as an IT consultant. It is essential for online presence. Besides that, businesses have a lot of competition in the race to get the best SEO of the website. Accurate SEO ultimately results in massive traffic and huge traffic results in huge revenues. In this blog, we have discussed 16 primary factors of SEO. The SERPs of a website depend upon the above-said 16 factors. But remember that besides on-page SEO, you will have to do off-page SEO/link building to get high SERPs.

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