An online presence is important for all types of businesses. Having a Custom Website developed for your business is very beneficial.
Why should a business have a professional website developed online? In this article, we will discuss 7 reasons why it is vital for a business to have a website in today’s digitalized world.
Here is a little-known and less-understood fact; being online does not necessarily mean having a professional website, which is a combination of a domain name, hosting package, and CMS like WordPress, Drupal, or Joomla(or a custom-made website design). Sometimes all you need is a landing page or a social network group.
You must have heard about Rudy Mendoza, a jewelry seller, and designer who decided to terminate his website with multiple pages and opted for a simple landing page hosted by yelp.com. He said his business cut paid promotion expenses from $20,000 annually to $3000 one-time package for landing pages. His new pages had thousands of hits and delivered hundreds of calls.
It's a good idea to have a free online presence instead of spending too much money on website development services, especially if you don't have enough funds.
Let's talk about small businesses' online presence and the best ways for them to get an audience and host their projects.
They can go to Github.com, where they can easily contact bigger companies and sell their ideas, services, and ready code. For example, there are a lot of projects on Github.com offering a valuable improvement of SSL protection (Secure Data Storage messaging and Sessions) for mobile and desktop use because the app development field is growing and blooming.
As you know, there are so many platforms for free promotion, but having a website means having your own shop or mall where you get to promote anything accordingly.
Through a website, only you can control your online presence. A website is like your own shop or a mall. You can customize your website as you desire and add/post/write anything you want without restrictions.
Having a website means you are branding your business online. You can give updates to your customers through the website, and reply to their valuable feedback online too. And you can make your presence and brand your business through various online tools.
Instead of paying too much money for offline and online ads, you can invest in SEO for your own website. Therefore, you don't get to spend on paid traffic. Another idea is giving special attractive offers to your audience that would be converted into leads and then sales.
Whenever a customer wants to know more about your business, you should have a contact form, live chat or comment, and email. It will enhance traffic, leads, then finally, your sales.
Having an established website involves some serious investments. That means the company will not disappear from the customer and it's most probably legit.
When you have your own website, you are allowed to give offers and referral programs to your customer, which is something social media networks don’t allow.
Having a website allows you to have a ticket system which is an online system that lets your website function 24/7, even when you’re sleeping! That’s pretty great!
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