Today, we discuss the 10 best email marketing software and tools. Marketing trends are changed over time. They are still evolving as we see more innovations and technological progress. Email is one of the older techniques still in use to a great extent. Content marketing and lead generation have a significant share in email usage. That is why we call it “Email Marketing”. We also know that time is money. Several email marketing automation tools help you spend less time on email marketing and achieve your goal to get more leads and sales efficiently and effectively. It also enables you to create an email address database of your clients and potential clients.
Email marketing automation is a method that lets marketers send prompted and scheduled marketing emails to their subscribers through mailing lists. It allows online marketers to send customized messages to potential customers and real customers on a decided schedule or when needed after fulfilling specific requirements. In other words, this method allows marketers to send emails to desired customers with just one click.
Following are the best email marketing software and tools.
Hubspot is famous for its email marketing features. HubSpot recently launched its free email marketing tool that helps a lot of small to medium enterprises. You can make use of their easy drag-and-drop editor as well as a variety of templates to design an entirely custom-designed newsletter that is in line with your company's character and colors. In addition, the connection to the HubSpot customer relationship management, you can customize the emails you send to every subscriber based on device type, countries, list membership, or any other information you may have about the subscriber.
So, why is Hubspot better than others? The answer is that Hubspot integrates different tools, including the free CRM. After you have signed up, you have access to both tools, meaning you can build a central contacts database, create and organize lists in it, and keep a record of your emails' effectiveness.
Hubspot's email marketing tool has essential features for small to big-sized organizations. These powerful features include drip campaigns, detailed analytical reports to evaluate performance, A/B Testing, a high email sending ratio, and more.
Price: Hubspot offers a free plan, and its paid plan starts at $50 per month.
If you belong to the marketing field, it is almost impossible to have never heard about Mailchimp. Mailchimp is one of the best email marketing tools with numerous email marketing usages. Mailchimp leads in email marketing tools. What makes this an excellent platform for email marketing automation is its intelligent suggestions feature that provides the user with valuable insights into their audience to help you improve your marketing strategies. You can design emails by using the content manager feature. You can store images and files in the content manager to easily access them.
An enhanced tracker option connects to your website via Salesforce and Google Analytics. It would be best to have a paid subscription to also have access to use the autoresponder feature. After you have sent out email messages, MailChimp allows you to integrate your social media channels to update your followers via Twitter and Facebook regularly.
Price: Mailchimp offers a free plan in which 2000 subscribers and 12000 emails are allowed in a month. In addition, Mailchimp offers you an outstanding program at an affordable price with unlimited subscribers and emails for just $10/month.
Moosend is low-cost email marketing software ideal for small-sized firms. It includes a range of compelling marketing automation features, including email list creation features, landing pages and much more. Moosend allows you to automate repetitive tasks and save time. It lets you design and creates behavioural emails based on subscribers' details and actions. In addition, Moosend offers detailed email analytics that provides you with important metrics like open, click and bounce rates as well as product views/purchases, customized event tracking, and even forecasted demographics data.
It is also possible to use the advanced segmentation feature to deliver highly accurate emails to every recipient, increasing open rates and click-through rates in terms of return on investment. Each plan comes with practical conversion optimization tools such as A/B testing, email heatmap analytics, counting timers for countdowns, conditional content AI-engine to recommend a product popup form floating bar, newsletter sign-up subscribe forms and much more. So, Moosend is one of the best email marketing software for its wide range of services and tools available.
Price: Moosend offers a free plan which includes 1000 subscribers and unlimited emails forever. The pro plan starts from $8/month for landing page builder, transactional emails, live chat support, and SMTP server.
AWeber has been an outstanding service for email marketing for a long time. They provide tools to aid businesses in managing their email using tools like WordPress, MailChimp, and others. In addition, they are user-friendly and offer your business the flexibility of designing custom campaigns in a snap. An AWeber account can also integrate with the most popular shopping cart software that allows you to bring in new customers when they purchase through your site.
AWeber is among the longest-running companies in the industry. They provide various eCommerce platforms, making them perfect for small and medium-sized companies. However, they require a simple way to manage the online channels for sales using WordPress websites, Salesforce CRM systems and more.
Price: AWeber has a limited free plan of up to 500 subscribers. Its paid plan starts from $19/ month. Better yet, you can buy quarterly and annually to save more resources.
Mailjet offers an easy and multi-faceted platform for marketing via email, which helps you create efficient email marketing strategies. Create one of the designs from scratch or apply them as templates. The software will generate an email that is responsive to your readers regardless of the devices they're running on. It is also possible to work as a team using Mailjet's live-time collaboration feature to work seamlessly!
This tool for marketing emails allows you to add dynamic content to make relevant and personalized emails for each recipient. It will help you achieve more effective results from your marketing emails. You can also incorporate the platform with a CRM system and manage your mailing list on one dashboard.
Price: Mailjet offers a free plan of up to 100,000 contacts and 6,000 emails. The paid plan starts from $7.49/month.
Drip is very useful and one of the best email marketing software and tools that offer several powerful features like comprehensive analytical reports to evaluate performance and integration with e-commerce platforms like WooCommerce and Shopify as well as message personalization. In addition to this, Drip is unique among the other competitors because of its intelligent marketing automation tools, more intelligent email segmentation, split-testing options, lists groups, and the ability to build a visual automation workflow. These features let you target customers on your email list for more sales.
It comes with two specific tools to create emails: visual and written ones. It allows for powerful image-driven marketing and follow-up messages targeted and tailored to each user's needs. In addition, Drip recently launched its new SMS notification feature that is part of all plans. This feature allows you to connect to users on the SMS marketing channel.
Price: No free plan is offered by Drip but there is a free trial. After that, the plan starts at $49/month which includes all features.
SendPulse offers a variety of professionally designed templates that you can customize by using their drag-and-drop editor. Then, you can schedule emails to be sent out at times that they are the most likely to view them, be online, and so on. The subscriber rating feature of SendPulse is a perfect method to find your most important subscribers. It lets you look at every subscriber's click and open rates and read and unread rates. It is also possible to create replaceable text fields that personalize your email messages based on name and gender, birthday, date of birth, age, and position.
Price: SendPulse offers a free plan of up to 500 subscribers and 15,000 emails. You can also buy a paid plan that starts from $6.40/month.
Ominsend is another one of the best email marketing software and tools because of its features. Being a famous ecommerce marketing platform, it integrates all your communication in one place. The templates for e-commerce email campaigns are designed to decrease the abandonment of carts and increase the number of customers to return from the 'wheel of fortune’ virtual scratch cards, birthday discounts, and more.
Omnisend was created by an expert team familiar with the workings of the world of online shopping. Like you'd expect from an online store, Omnisend hooks into Magento, Shopify, or BigCommerce and goes one step further by integrating with review platforms like Yotpo or Smile.io.
Price: Its free plan includes 250 contacts, 500 emails, 60 SMS, and 500 web pages. The PRO account begins at $16/month, which gives you access to up to 10k contacts. It is worthwhile to consider if you are looking for a comprehensive system instead of combining several platforms. It provides more features than simply sending out campaigns.
Marketing is the backbone of every business. First, you will have to spend on marketing, after that you get the reward of sales. Brand awareness and lead generation entirely depend upon marketing. Email marketing automation is one of the most valuable techniques in the current marketplace. You can reach a massive amount of potential customers through it. It is most commonly used in B2C and B2B. The blog tells you about the email marketing tools that will save your time and help you achieve your desired goal efficiently and effectively. These tools have an economical price which will be helpful for small and medium-sized businesses. We hope that this blog will help you start email marketing for your business.