Launching a website is just the beginning of everything in e-commerce. Driving people to the site and maintaining traffic is the next big challenge. Google launched Google Ads specifically for this reason. It’s a platform that allows people to launch pay-per-click advertisements sprinkled everywhere on the web for more visibility and a higher potential for engagement. If you have just started building your online presence, it’s worth exploring if Google Ads is right up your alley. After all, it costs money. Here is a list of the pros and cons of using Google Ads for your website.
Advertising on a billboard is a hit or miss. You have no control over who will see it and if your products are even useful to them. Google has access to tons of data from all Internet users all over the world. This data is what direct targeting is based on. With Google Ads, you can directly target a specific demographic your wish to purchase your product.
Setting up an ad campaign is quick and easy. Using the most basic features of Google Ads doesn't require much time and expertise. You can set up an ad after researching a keyword, setting an ad budget, and adding a copy.
You can enjoy more precision and accuracy with your ads by testing which keywords work, what landing pages convert more visitors, or what your target customers put on the search bar. You get to know your customers better by tapping on Google’s arsenal of real-time data.
Google Ads can get expensive, but it’s not impossible to use it on a tight budget. Small but optimized campaigns can still work! You can input your budget and the maximum cost you are willing to pay per click. You can also customize when your ads are running and turn it off after a certain number of inquiries.
So you pay Google for every click, right? That’s cool, but there are clicks that never convert simply because a user just clicked on an ad with zero intention of purchasing. This could be circumvented by adding enough negative keywords so that your ads have fewer chances of showing up on the wrong feeds.
Paying to be optimized for a specific keyword works well until there are five hundred of you who want the same thing. Keywords that have high demand cost more, so if you are in an industry where the competition is tough, a campaign can easily cost you thousands.
As soon as your budget is spent, your ad is out. While the results with Google Ads are instant, it is worth looking into long-term investments like search engine optimization.
It’s up to your budget and strategy if Google Ads is for you. Consider all pros and cons, and if you can, test it out to see if it’s worth it.