Despite On-page SEO, Search Engines always judge your website through your backlinks. So, in this blog, we tell you what is meant by backlinks and the types of backlinks. The blog also consists of the importance of backlinks.
Types of Backlinks: An Introduction & Importance of Backlinks
Backlinks are those links of our website which is appeared on other websites. When people click on these links, they come to our website. Backlinks are also known as inbound links because represent another website's traffic coming to your site. The quality and quantity of backlinks are very important because it represents that how your website is popular among the users. Backlinks are also known as recognition of your website from other websites. Backlinks are the part and parcel of SEO because, without them, search engine never ranks your website.
First, we discuss types of backlinks regarding attributes.
There are two types of backlinks in terms of attributes. DoFollow Attribute Backlink and NoFollow Attribute Backlink
DoFollow Backlinks are those links that allow search engines to follow them. In other words, whenever a website gives your website a DoFollow link, it tells the search engines to crawl it and pass its SEO authority to the destination website. This passing of SEO authority is called “Link Juice”. Gaining of DoFollow backlinks will increase the domain authority or domain rating of your website, which in turn, improves your Search Engine Ranking Positions (SERPs). By default all links are DoFollow.
NoFollow Backlinks are those backlinks that never allow search engines to follow them. It is not passing any SEO authority to the destination website. The rel=”nofollow” is added to the link of your website. So, here is the question that arises “why you need nofollow backlinks when they don’t provide you Link Juice?”. Because these links are helpful to transfer traffic from Origin Website to destination website.
Follow are the types of backlinks regarding the niche of the website which provides backlinks to your website.
A type of backlinks in which a website provides content to another website from where it wants to get backlinks. In other words, your website’s related content will be published on another website. The publishing website adds a link to your website in this content which is become a contextual backlink. The domain authority of publishing websites is very high and they give you huge link juice.
You can get a backlink from a website which is providing a profile creation facility. An example of this website is ProductHunt. Here you can create your professional profile and give a link to your website’s homepage. This link becomes a backlink. Profile Creation backlinks are one of the most powerful types of backlinks.
Web 2.0 is a term which is providing the creation of websites and applications to share and create online information, content, and any material you have. You can create a website where you can post content of your website and get traffic from it. Tumblr and WordPress are an example of these backlinks.
Here you can get backlinks by posting questions, queries, and content on the relevant forums. Forums have a huge amount of traffic. So, you can get traffic as well as backlinks from forums. If the forum is relevant to your website’s niche, then It will be more beneficial for you.
Social Media platforms have a huge amount of traffic and their domain authorities are also very high. You can get traffic from social media platforms. Search Engines always crawl these backlinks very fast and increase the domain authority of your website fastly.
Backlinks are the backbone factor of SERPs. Even if a website has 100% on-page SEO, this website will not rank until they will create backlinks. A relevant backlink having less domain authority is better than an irrelevant backlink having more domain authority.