Is 2020 the year your small business will have the most growth it has ever had? Planning a cohesive and effective marketing strategy can play an imperative role in making that happen if you let it. While the idea of digital marketing can be overwhelming to a small business owner, you’d be surprised at just how accessible these tools are for you!
In the next year, we will see the rise of a few crucial digital marketing trends that can directly affect the growth of small businesses across the board when used correctly.
Don’t worry, there is no need to completely scrap what you’re already doing to market your business--these new trends will simply build on what you most likely already have in place.
1. High-quality content matters
Content marketing has been around for a while, but its main goal used to be to push out as much content as possible in order to increase SEO rank. In 2020, high-quality content will be more important than ever because of a substantial update to Google’s search algorithm. The update can influence your SEO rank because of Google’s goals to provide a more interactive and trustworthy search experience for the user.
This year, aim to publish more content that is engaging to read, in-depth, detailed, and interesting; something that can captivate an actual person reading the content. Since you’re probably already using content marketing, focusing more on high-quality content should only enhance the strategy you have in place, and further capitalize on the sales opportunities it can bring you.
Not exactly Hemingway? That’s okay, content writers can be hired to provide more colorful and in-depth content that draws in potential clients.
2. Influencers will have even more of an influence
Love it or hate it, social media is here to stay. It has become one of the most influential marketing tools to date, and the best part is its availability to businesses of all sizes. The most notable new trend in relation to social media is the use of influencers to promote services and products. In recent years, influencers have used their following on platforms like Facebook, Instagram, Twitter, and Snapchat to promote various goods and services that they (hopefully) use and love themselves.
Influencers now have the upper hand on the content that they choose to share; once upon a time, large companies could simply send a sample of their product in hopes that the influencer would review it for their followers. However, it has progressed into more of a business, with many of the larger-scale influencers naming their price for sponsored posts.
The increased expense has shifted small and mid-size business owners’ focus to “micro-influencers.” These are the influencers who have a smaller but still substantial following; they tend to have around 30,000 followers.
Seeking out a niche micro-influencer to help market your product and keeping up with the latest social media marketing strategies on your own feed can have a gigantic positive effect on your business.
3. Artificial Intelligence (AI) is a real thing
We officially live in the future. Computers can predict what any given consumer will decide, based on what it has “learned” from the consumer’s actions online. Its effectiveness only increases with each new piece of information it is given.
With key capabilities like conversational AI and AI with Analysis Domination, Artificial Intelligence can predict many of our decisions as consumers. It is continuously collecting data that helps it make predictions. These predictions are based on factors like simple conversations we have, emotion, culture, trust, etc.
Integrating AI into your digital marketing strategy can be very beneficial to the growth of your company, even if you don’t have a large corporate presence. Your small or local business can benefit from this tool in various ways, like using chatbots for customer service, improving your email effectiveness, and enhancing your online ads. Since AI is still somewhat of a foreign idea to most business owners and non-experts, you can always hire a tech company that offers expert experience in AI services to help implement these strategies into your marketing and business strategies.
Make 2020 Your Year
Whether you decide to implement these trends into your digital marketing strategy or simply fine-tune the strategies that are already producing results for you, put digital marketing to work and watch your business soar.
Comments 50 Comments
Nice post! The information you provided is very helpful if someone is planning to Digitalized our Business. I think Digitalopment is a better way to get all the information about Digital Marketing.Hi,
Very nice Article. Thank you for sharing useful information. FMIM is made up of passionate and experienced people. We are focused on multiple services like Web, Graphic designing, Development, and Branding concept. Crafting your Corporate Identity with Websites, Logos, Flyers, Brochures, Business Cards and other interactive web-based solutions to organizations around the country. We strive to provide the utmost levels of customer satisfaction to our clients. FMIM is your best choice for a range of Web Designing and Development Services.
Wonderful information Blog Details, thanks a lot for sharing kind of content with us. Your blog gives the best and the most interesting information. I wonder if we can gather such practical information about it, a great post definitely to come across.Come across Flightdigital.co.nz and hope you can visit this too to get more information.This is a very informative blog, thanks for sharing about Blog Details. It will help a lot; these types of content should get appreciated. I will bookmark your site; I hope to read more such informative contents in future.I have seen similar information at one place, you can also see on Yodle.nzThank you for this suitable article about Marketing, it will help me and people like me looking for the same. I appreciate your effort for taking time to do your research and present these details before us. Really nice way to present this content, very appreciative!!I loved your blog and thanks for publishing this about best ott platforms. !! I am really happy to come across this exceptionally well written content. Thanks for sharing and look for more in future!! Keep doing this inspirational work and share with us.Wonderful information Blog Details, thanks a lot for sharing kind of content with us. Your blog gives the best and the most interesting information. I wonder if we can gather such practical information about it, a great post definitely to come across.Great to find Internet-exposure.com which has same kind of wonderful tips, if possible then visit.I have just visited your website, and I think it's great websiteThanks for sharing such an informative article!i am bloggerDigital marketing for small business will be so helpful its all small business owners to engage with consumers online. its help them to reach to potential customers. Thanks for sharing the lovely blog. We also has a same types of blog in our website can visit at any time. https://www.icoresoftwaresystems.com/. Thank you. Thanks for sharing. I found a lot of interesting information here.
Thanks for sharing. I found a lot of interesting information here.
I loved your blog and thanks for publishing this abou tyittbox!! I am really happy to come across this exceptionally well written content. Thanks for sharing and look for more in future!! Keep doing this inspirational work and share with us.I loved your blog and thanks for publishing this abou tyittbox!! I am really happy to come across this exceptionally well written content. Thanks for sharing and look for more in future!! Keep doing this inspirational work and share with us.It’s a great source of knowledge; I think it will be helpful for lot of people who are looking for learning more about the topic in detail. Thank you very much for sharing this article was really looking forward for something like this.Come across Waze.co.nz and hope you can visit this too to get more information.You must have a lot of pride in writing quality content. I'm impressed with the amount of solid information you have written in your article. I hope to read more.You must have a lot of pride in writing quality content. I'm impressed with the amount of solid information you have written in your article. I hope to read more.What a wonderful post, you have put quite a lot of effort into this one, I can tell. Love everything about this, great post. Hope to see more such posts from you soon.Great post! and incredible blog ! Very helpful post! I must say. Simple & interesting. Wonderful work!
https://natalieminhinteractive.com/Hi,
It was really helpful why people join digital marketing and how masters of digital marketing appreciate and welcome for new members,
reetgeqDoodle Digital has some of the brightest and most talented individuals in the digital marketing industry. We all work as a family to get things done the best way possible. We also strive to create a positive workplace culture that brings the best out of every team member.Doodle Digital has some of the brightest and most talented individuals in the digital marketing industry. We all work as a family to get things done the best way possible. We also strive to create a positive workplace culture that brings the best out of every team member.Doodle Digital has some of the brightest and most talented individuals in the digital marketing industry. We all work as a family to get things done the best way possible. We also strive to create a positive workplace culture that brings the best out of every team member.Doodle Digital has some of the brightest and most talented individuals in the digital marketing industry. We all work as a family to get things done the best way possible. We also strive to create a positive workplace culture that brings the best out of every team member.Wow Very Nice Comment! Your site has given the best information from your articles they
are amazing and useful to all people. Thank you For sharing This Post and impressive site.
If anyone needs any kind of SMM service then you can check out the services we offer.
Wow Very Nice blog post! Your site has given the best information from your articles they
are amazing and useful to all people. Thank you For sharing This Post and impressive site.
If anyone needs any kind of SMM service then you can check out the services we offer.
Wow Very Nice blog post! Your site has given the best information from your articles they
are amazing and useful to all people. Thank you For sharing This Post and impressive site.
If anyone needs any kind of SMM service then you can check out the services we offer.
Wow Very Nice blog post! Your site has given the best information from your articles they
are amazing and useful to all people. Thank you For sharing This Post and impressive site.
If anyone needs any kind of SMM service then you can check out the services we offer.
Hi,
Wow Very Nice blog post! Your site has given the best information from your articles they are amazing and useful to all people. Thank you For sharing This Post and impressive site. FMIM is made up of passionate and experienced people. We are focused on multiple services like Web, Graphic designing, Development, and Branding concept. Crafting your Corporate Identity with Websites, Logos, Flyers, Brochures, Business Cards and other interactive web-based solutions to organizations around the country. We strive to provide the utmost levels of customer satisfaction to our clients. FMIM is your best choice for a range of Web Designing and Development Services.
Quite an informative read. Good to know that quality content is getting the upper hand. Correctly stated AI is the next game-changer in digital marketing.Quite an informative read. Good to know that quality content is getting the upper hand. Correctly stated AI is the next game-changer in digital marketing.Very valuable content, thank you for such a blog.This trends are very important to inform business owners about the changes that are occurring to in digital marketing so that they can keep up with it. Ashley Podoll, yet another fantastic value based article based on research, and I think all the tips are the result of learning through experience, that's why they are so much valuable for the readers.
emniyet kilit sistemleri hakkında detaylı bilgi alabilirsiniz..
emniyet kilit sistemleri hakkında detaylı bilgi alabilirsiniz..
Amazing! Its really awesome piece of writing, I have got much clear idea regarding digital marketing from this article.
Thanks for sharing such great information.Amazing! Its really awesome piece of writing, I have got much clear idea regarding digital marketing from this article.
Thanks for sharing such great information.Amazing! Its really awesome piece of writing, I have got much clear idea regarding digital marketing from this article.
Thanks for sharing such great information.Do you see the videos trend increasing or decreasing?I am new to the digital marketing field this information very helpful for me...Great stuffThis information is related and useful. Thanks for sharing this post.You have provided a great piece of valuable content for the readers. It should help the small business entrepreneurs to get success with Digital MarketingThis blog very clearly explains the upcoming treads in easy words that everyone can understand , Thanks for sharingThis is one of the best platforms to know about digital marketing and its latest features through https://arenash.com/ and besides that, here, you can easily get to know about the courses and the process to learn digital marketing in an easy wayGreat post! Good to see that content and thoughtful content .
https://www.onlineseoservices.in/Great post! Good to see that content and thoughtful content .
https://www.onlineseoservices.in/Excellent post! The information is very helpful for Digitalized Startup Business. Thanks to YITTBOX for all information about Digital Marketing.great post.Great deals of important information and also a great article. I am currently following your blog site and I am bookmarking it for future reference. Many thanks for sharing!
Great deals of important information and also a great article. I am currently following your blog site and I am bookmarking it for future reference. Many thanks for sharing!
