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How to Get More Followers on Pinterest

Monday, 17 January 2022

Today, we will discuss “how to get more followers on Pinterest.” As of June 2021, Pinterest has 478 million monthly active users (MAU). The market value of Pinterest is $49.13 Billion. USA holds a share of 50% among MAU. According to a statistical report, most people use Pinterest for entertainment and learn different things. Bloggers categorically benefit from Pinterest to spread their content all over the world. Companies also use Pinterest for brand awareness, buy and selling, and promotional activities.

How to Get More Followers on Pinterest: Why is Pinterest Important?

The Pinterest platform is an effective tool that can help boost links to your site and drive more visitors to your website. It's more efficient at driving traffic back to a place above any other platform. The best content on Pinterest begins by creating high-quality images. Pins can lead to more backlinks.

There are numerous reasons Pinterest is a fantastic chance for businesses to grow. It can help you present your company and blog to a wider audience. One pin could be the start of ten pins, resulting in another ten pins and so on. Following are some essential points that enable you to understand why “How to get more Followers on Pinterest” is necessary.


The benefits of using Pinterest:

  • More awareness
  • Traffic to the blog from other blogs
  • New leads
  • Sales increase


Here are a few most commonly held misconceptions regarding Pinterest:

  • Only women use Pinterest (although females are still the majority).
  • People only pin wedding and food content (or travel, clothing, and home décor).
  • My ideal audience isn't on Pinterest.
  • I don't have time to join another social media platform.


You'd probably be shocked to learn:

  • Pinterest is among the most important traffic drivers of websites in the world.
  • The popularity of Pinterest is spread across generations.
  • Many believed Pinterest to be among the most rapidly growing websites ever.
  • Pinterest is 70% more popular and 3x more efficient at getting leads than Twitter.


Here are the six most important reasons you should consider using Pinterest for your company:

  1. Pinterest transforms users into buyers.
  2. Pinterest is the main driver of traffic (and plenty of it).
  3. Pins can help you get more links.
  4. The engagement of users is incredibly high.
  5. Pinterest is integrated into your web page, Facebook profile, and Twitter account.
  6. Find out what your target audience likes.


How to Get More Followers on Pinterest: Tips

Following are the tips for how to get more followers on Pinterest:

1. Complete your Pinterest Profile:

The first step in gaining followers on Pinterest is to optimize your profile. Profile completion is very important tip for how to get more followers on Pinterest. You'll want to draw the Pinterest users who are engaged with your Pins through clicks, saves, and even comments. To ensure that your followers enjoy your pins, optimize your profile to be discovered by the appropriate Pinterest users using keywords and optimized SEO practices.

The same keywords that you use to boost the visibility of your website for search engine optimization can be utilized to accomplish the same thing on Pinterest. Learn more about how to improve the quality of your Pinterest presence, including Pinterest profiles, boards, pins, and other aspects.

Here are some tips to make a good and attractive Pinterest profile:

A high-quality, eye-catching profile photo

  • Avoid logos
  • Avoid selfies
  • Make sure you have a bright, clear image representing the blog's subject matter and you
  • Choose a picture that is attractive even when shrinking to a tiny dimension

A keyword-rich, personality forward title and description

  • Niche boards with keyword-friendly tiles and descriptions.
  • Do you have boards that are put together and organized?
  • Are there enough boards that represent your followers' interests?

Awesome photos, matching cover.

  • Very easy to comprehend.
  • Eye-catching and pretty.

High-quality content is shared regularly with your boards.

  • Pinterest tips
  • Remove horizontal pins
  • Remove "ugly" pins

2. Create Sections (Boards) on Your Pinterest Profile:

First, we should know what sections in Pinterest are and their importance.

Consider it an additional board within the main one. You can segment your boards into sub-niche subjects or examine your blog's specific niche and look at the primary issues you've got for your site. 

For instance, let's say you have a new board. It is possible to add the following sections:

  • Call to action
  • Quotes
  • Digital Marketing
  • Website Development
  • Mobile App Development

Sections are only for boards. These sections can be on your boards, your group boards (that you created), and even other group boards you belong to. Yes, you can create a section on someone else’s group board.

How do your sections become more organized to get followers?

  • Move duplicate or similar boards. If you have similar board sections, you can move all your pins from similar boards into one board with sections.
  • Use it to plan your holidays. A great way to use sections is to create a secret gift board and section it with the people you want to give gifts.
  • Niche down your board. You can pick one board, create sub-categories for that board, and choose the pins you want to add to your sections.

Now, here are some tips to adding a section in Pinterest profile:

  • Select the board you wish to create sections on and then add those sections. Select 'add sections” and then write down your subject.
  • Include the section. After that, click “’organize' to the top” and select the pins you would like to use for this section. You can also search for another board that has a similar subject and locate pins on the board by clicking on "organize" and selecting pins on that board.
  • Click on the move button and choose.

3. Choose the Relevant Keywords & Hashtags:

Pinterest is, in essence, an engine for searching. Therefore, your content needs to be optimized for searchability. Be sure that your descriptions are rich in keywords and contain relevant hashtags to ensure you are found in the relevant search results.

How to locate the appropriate keywords and hashtags:

  • Utilize the guided search feature. Begin by typing several keywords in Pinterest's search bar. Keep track of the automatic suggestion.
  • Take note of the word bubbles with keywords in the search results header.
  • Check out the suggested hashtags and usage statistics when you include hashtags in the Pin descriptions.
  • Look up a relevant hashtag and examine the tags and keywords utilized by Pinners who use that hashtag.
  • Check out the most popular hashtags for your particular category (only accessible on this mobile app).
  • Take a look at the following 10 Tools for SEO That Can Help the Social Media Marketer and Manager .

It is possible to apply this principle to your profile, too. Consider, for instance, adding an explanation of your profile name, such as Hootsuite (Social Media Management). Your profile will more likely be found in keyword searches this way. It is particularly useful when you're an entrepreneur and want to draw attention to your specialties.

There's more than just one; there are many reasons to consider hashtags, in the form of an element of the marketing strategy on Pinterest in 2021. Utilizing popular hashtags is the best method to get your website noticed if used the correct way. Hashtags can work well on Pinterest and provide numerous advantages:

1.Tags that promote pins to the greater public

Utilizing the right hashtags to match the pin's description increases the chances of getting more hits and saves the pin than with no hashtags. If you're trying to increase the number of people who follow you on Pinterest, you must add the proper hashtags in your description of your pins. It will allow you to gain access to new followers and increase your brand's visibility.

2. The hashtag can boost your search ranking on Pinterest. 

Yes! It's true! Utilizing hashtags correctly in the description of your Pinterest pin, you tag the pin to a several categories. Therefore, if someone searches for content with similar hashtags or keywords, they'll also be able to see your image.

3. Increases the amount of traffic to your site:

Every pin you put on Pinterest allows you to include your website's URL or a product page that lets people know more about your services and work. Choose the right hashtags and content that are of high quality on Pinterest. You'll be able to increase traffic to your blog, particularly those interested in similar products or content that you create.

4. Join Relevant Group Boards:

Pinterest group boards are developed to promote collaboration and growth among Pinners, especially those with similar goals. Users utilize group boards to boost the number of pins they share because people who follow one of the members on the group board would be more likely to view the pins on their feed.

As that wasn't the goal to create group boards, Pinterest has restricted their distribution pins within group boards to the members of the board and only encouraging true collaboration.

There are four simple methods to locate collaboration boards on Pinterest. Here, we'll provide comprehensive steps for each!

Perform a Pinterest Board Browse:

The Pinterest Board search is often the first step to begin. It's simple to perform, although it can be a bit tedious. Here's how:

  • You can type a topic that is relevant to your Pinterest account in the Pinterest search bar
  • You can refine search results by pressing "All pins" next to the search bar and then choosing "Boards."
  • Find a circle icon near the bottom of the Board title, which has numerous profile images.

Go Through Your Competitors' Pinterest Group Boards:

Take a look at the other Pinterest profiles from your industry to determine what boards your competitors contribute.

Here's how to locate the collaborative boards on Pinterest run by similar accounts:

  • Visit their Pinterest page.
  • Click "Saved" to see their Boards.
  • Find several profile icons beside the Pinterest Board title.

Find Facebook Groups on the Lookout to Find Pinterest Board Owners:

You may also look into numerous Groups on Facebook filled with people seeking board members. You'll see a range of niches, industries, and groups focused on a particular topic on Facebook. Ask to join groups that are the most pertinent to your Pinterest account's topics. These are likely to be the most influential Pinterest groups for your marketing plan.

Utilize the Pinterest Board Search Engine & Group Board Search Engine

A simpler option is to utilize If I'm looking for Marketing Boards that I can join, I type in "Marketing" and scroll through the results. "Score" (out of 100) is determined by factors like re-pin rates as well as the number of collaborators, followers' growth, etc.

5. Use Attractive and Beautiful Visuals:

As per Pinterest, the top-performing pins share four commonalities: They're beautiful, fascinating, engaging, and useful. In this order.

Pinterest is, first and foremost, an image-based platform, so make sure to use attractive images.

These are just a couple of Pinterest image tips:

  • Choose vertically oriented images over horizontal photos. An astounding 85% of people use Pinterest for mobile searches, meaning that vertical photos have a greater impact.
  • Try video! Video clips are short and can make a statement amid the most stunning images.
  • Make use of high-resolution images and high-quality resolutions.
  • According to Pinterest, it recommends the use images that reflect more appealing lifestyles than stock photos of products.
  • Beware of images that are too busy.
  • You could consider showing several products in one Pin. Pinterest discovers that Pins that contain multiple products attract diverse tastes and inspire interest. It is recommended to keep the limit of four products per Pin to not overload them.

6. Use More Infographics in Visuals:

Infographics blend data visualization with appealing images and graphics, which allows them to communicate educational, entertaining, or difficult topics with ease and nobody is enthralled by information graphics more than on Pinterest. On Pinterest, you can add up to whatever the size of your photo is. That's why it's a great platform for infographics. You could spend countless hours looking through the amazing images that others have posted or find other accounts to follow or create your infographic and then re-pin your top photos.

7. Re-pin the Best Performing Pins:

Re-pins are when you add images you come across when browsing Pinterest to your Pinterest board. If you re-pin pin, the person who originally re-pinned the image will be recognized. Re-pins retain the source URL of the image regardless of how many times you re-pin it. Liking a pin can add image to the “Likes” page of your profile. The picture is not added to any of your boards.

Re-pinning images allows you to classify the image on the appropriate board. You can alter the description of re-pinning. The link to the source of an image is automatically saved.  Regardless of the number of times, it's been re-pinned. Re-pinning is a good method to promote your content to a wider audience of Pinterest users. When you make pins that are share-worthy, you'll see more people click on your content and eventually bring more visitors to your website. Here are the top five tips to increase your saves on Pinterest:

  • Create content that is relevant and practical
  • Select the optimal size of a pin
  • Use keywords and descriptions.
  • Check your Pinterest analytics to see your most popular content that drives traffic.
  • Check that your site is Pinterest compatible.

8. Add Your Pinterest on Other Profiles:

When creating or updating pages, as well as profiles for other networks, check whether you can add Pinterest to your existing social networks like Facebook, Twitter, Instagram, and LinkedIn or website links. It will let your followers who are on different networks find your Pinterest account. Below, you will see how you can connect Pinterest to your Facebook profile. It will help you gain Pinterest followers for your business profile.

9. Be Active and Helpful:

Attract followers with a description of the advantages associated with your product or service.

"Positive sentiment can go a long way to show how a Pin from your company can assist users in their daily lives," says Kevin Knight; the former director of Agency and Brand Strategy at Pinterest.

Be personal and use "you" as well as "you’re" in your copy as well to let readers let them know that you're speaking to them.

Compared with other social media sites such as Facebook, LinkedIn, and Google Plus, where posting 3-4 times per day is sufficient to produce results, your activity levels should be greater on Pinterest.

The process of creating visual content is difficult enough and the same can be said about curating compelling written content. If you are looking to get results, you need to make content that appeals to your readers. It should be relevant, useful, informative, and captivating enough to inspire your reader to pursue the desired reaction.

This list needs a title/description

  • Create a Pinterest schedule
  • Take a trip back into the past history of your Pinterest profile.
  • Post your favorite blogs.
  • Create contests
  • Review the quality of your Pin Board.
  • Develop a content writing plan.
  • Keep sharing
  • Write thoughtful and insightful comments
  • Integrate Pinterest with other social media profiles

10. A/B Test your Pins:

Is it vital to be aware of these questions regarding the A/B test on Pinterest? What's the goal of an A/B Test? How do we make an A/B test for Pinterest? Here are the answers:

Process for A/B Testing on Pinterest

The world of Pinterest A/B testing happens when creating 2 different pins for the same website link to determine which of the pins generates more clicks. A few variations include:

  • The same images are used in both pins but with alternate text.
  • The same text is used for both pins with different images.
  • Changing the font or hue of the text.
  • You can adjust the size by adjusting the pictures or the length of the pin.

Why do people do A/B testing on Pinterest?

A/B testing, or split testing, aims to run two tests with two different marketing variables to find out what results in a higher conversion rate.

In the case of advertisements on Pinterest, the variables you choose to test could include your copy, call-to-action, as well as visual aspect. A/B testing these variables will help you understand the things that resonate with your target audience and you'll be in a position to create ads that deliver the right message to the right people at the right time.

11. Be Focused on Your Target Audience:

Audience targeting is the process where you can build an audience based on your site's visitors, email list, or other Pinterest audience factors. After you click on the button to make a brand-new audience, it will take you to a brand-new dashboard where you can begin. Hit the orange “Create Audience” button to the right of the screen to select the type of audience you wish to create.

The idea of targeting a specific segment of people will give you an initial audience before creating a more specific target according to the particular advertising content, product, or service that you're promoting. Once you've selected the people, you'd like to focus on click next, and then name your target audience. Follow all the remaining steps before moving on to the next option for targeting. The market you choose to target may appear exclusive, but it does not suggest excluding people who don't fit your specifications. Identifying your target audience lets your business concentrate its marketing efforts and resources on those who will most likely purchase from you. In this way, you will get leads from business customers effectively and at a reasonable cost way.

How to Get More Followers on Pinterest: The Conclusion

Hopefully, you have found all the following steps and tips helpful for growing you Pinterest account and following!


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How to Grow a LinkedIn Business Page

Friday, 07 January 2022

How do you grow a LinkedIn business page? Here we answer this question and tell you the tips to expand your LinkedIn business page. As we know, LinkedIn is famous for professional networking, career opportunities, and career development. Job seekers post their CV and employers put job posts on LinkedIn. The majority of companies have been using LinkedIn for their brand awareness and recruitment.

Why should you increase your LinkedIn Business Account?

LinkedIn was launched in 2003. 740 million users are active on LinkedIn. The revenue of LinkedIn in 2021 was $10 Billion. As many users know, LinkedIn is built like a social media site similar to Facebook. However, LinkedIn is primarily utilized for professional purposes. It is a platform you can use to show your abilities, knowledge, education, experiences, and other information. If you have a business page on LinkedIn, you can quickly sell your services on LinkedIn. 

Tips for How to Grow a Linked Business Page

Following are the tips for growing a LinkedIn business account.

1. Complete all details of the LinkedIn Business Page:

Before you begin putting together strategies to increase your following, it's essential to ensure that your LinkedIn page is ready to go. Pages with all sections finished receive 30% more views and are more likely to convert these viewers into loyal followers. The more relevant the content posted on your page is, the more likely it is that people will be inclined to keep connected to your company.

So, ensure that your LinkedIn Business Page has the following seven things filled in fully:

  • Brand Logo
  • Description of the company
  • Type of business
  • The size of the company
  • Industry
  • Location
  • URL of the website

To finish your profile information, visit the Business Page on LinkedIn and select "Overview". After that, you go to your company's profile page, where you'll have the ability to edit every detail of your company.

2. Share Your Page:

After you've created the LinkedIn profile with all of the pertinent information - your qualifications and experience in addition to your interests, skills, and much more - it's now time to make sure you share your profile with others who may be interested in viewing it.

There are some steps to share your page:

  • Post on your company page as a link.
  • Share this on your company page as a photo + link.
  • Share the link on your company page as a text with a link.
  • Share the link on your company page as a video with a link.
  • Post on your profile.
  • You can share your profile from your company page.
  • You can share your profile on Facebook as an article.
  • You can share your profile on the internet as an advertisement.
  • Join your groups as a link post.
  • Join your groups by putting a link in a comment.
  • Create a live account on your profile or page.
  • You can message your contacts.
  • Message targeted audiences.

3. Regularly Post Content on Your Page:

It may appear simple, but you'd be shocked to discover that very few adhere to this rule for growth. It is recommended to post every week at least once to keep your audience active (we publish every day). It is also possible to set up an appointment to make sure you post regularly to your Business Page.

We as a company post regularly, and we noticed that what has worked most effectively for us is posting slides on Monday, Tuesday, and Friday, posting testimonials on Wednesday, and posting videos and articles from the industry on Saturdays.

Therefore, try different strategies. Find out what works best for you, and keep it up.

4. Add the LinkedIn Button to Your Website:

Include social media icons in the footer or header of your newsletter or website so that people can locate your LinkedIn page. The addition of a LinkedIn Share button on your site is an excellent way to share your location with an expert audience!

The LinkedIn developers are making it easy to design a custom share button. Follow these steps:

  1. Go to the LinkedIn Share plugin to create it.
  2. Make your button customizable as you need it.
  3. Take a copy of the HTML code that is provided.
  4. In your site builder, navigate to widgets.
  5. Choose the most popular in the drop-down menu.
  6. Drop a drag-and-drop HTML widget onto your webpage.
  7. Copy the code into the HTML Editor.
  8. Select "Save".

Be aware that although the code might be working now, we can't ensure that it will function in the future. The regulations may become outdated and conflict with the improvements designed to provide you with the most efficient site builder possible.

5. Use Video and Visual Content:

It is crucial to create visually appealing content on social media, that cannot be overemphasized.

A strong visual presence on social media has similar effects. It provides people with an incentive to like, follow or comment and ultimately purchase.

Need more proof?

Visuals are more likely to leave more impressions as well. We're significantly more likely to recall information if it's images.

Include visuals in your strategy for social media:

  • Research on the audience
  • Create an e-board for mood
  • Themes
  • Platform
  • Timing

Other points to use audio and visual content:

  • Know the copyright of images
  • Images should be sized to correct specifications
  • Use your words with care
  • Incorporate your logo where it is appropriate
  • Be aware of the representation
  • Make a small animation
  • Include alt-text descriptions
  • Optimize your SEO
  • Find ways to be creative

6. Post at the Right Time:

It's essential to update regularly to grow your following on LinkedIn. LinkedIn says that brands that regularly post every month get followers six times faster than brands that do not. Posting regularly, companies get twice the engagement. Brands that periodically post daily can gain more followers.

The most effective time to post on LinkedIn will be 8:30 AM on Wednesdays and Tuesdays. Hootsuite's team of social experts found similar results when looking at their posting statistics. The ideal time to make posts on LinkedIn is on weekdays between 8 and 11 AM PST.

  • Take a look at suggestions for content on the content tab on your LinkedIn page dashboard. 
  • Sort by industry, audience locations, industry, and more to find the most popular articles you can use to start conversations.
  • It would be remiss of us not to say that making your posts scheduled in advance using Hootsuite will help you save lots of time and ensure your posts are posted at optimal times each day. 
  • The bulk composer allows you to prepare many positions at one time. 
  • Don't fret if you have to change your schedule. It's as easy as drag and drop.

If one post appears to be performing exceptionally well, you could be paid to make it more visible to users as " Sponsored Content".

7. Engage your Colleagues and Employees:

The most influential group who can assist you with marketing on LinkedIn is your employees and co-workers. When they are enabled, they can enhance your LinkedIn content and increase the Company Page's popularity on LinkedIn.

Let them assist you! Here's how you can engage your employees and colleagues to get involved:

  • Explain the benefits to employees and the company
  • Create an online media policy
  • Train users on improving their LinkedIn profiles
  • Configure the employee notifications feature to your LinkedIn company page
  • LinkedIn teammates feature
  • Invite employees to contribute content on your LinkedIn page for your business
  • Make it easy to share content
  • Email newsletters with content
  • Send content to employees using an employee communication tool
  • Facilitate them to join in

8. Get Help from Customers and Brand Advocates:

People generally look for good reviews of a brand and the products it offers. Quality and price are crucial, but it's essential to find out what customers and those close to the company are saying.

Brand advocates are those are familiar with and promoting the brand. They are loyal consumers, employees, customers, and business associates.

Here are some tips to get help from customers and brand advocates:

  • Find your advocates
  • Give fantastic customer service
  • Request feedback
  • Keep their name in mind
  • Drive repeat purchases
  • Offer a loyalty program
  • Enhance your loyalty program through artificial technology
  • Provide a referral program
  • Provide personalized service
  • Distribute free t-shirts.
  • Write thank-you notes.
  • Keep your customers in the loop.
  • Be prepared for special occasions.
  • Be upfront and honest with your customers.
  • Request (and use) user testimonials.

9. Promote your Page on Other Platforms

LinkedIn is a well-known platform for connecting professionals from all over the world. Many people think of it as getting new jobs or advancing an individual's career. However, LinkedIn is also an excellent platform to expand the reach of your network of different companies. Digital creatives, freelancers, professionals, and companies that are just starting out and even performers can use LinkedIn to advertise their services to a distinct target market than different social media platforms. The trick is to use the right approach when utilizing it. Here are ten ways to get more followers on LinkedIn:

  1. Create a company profile.
  2. Your business should be highlighted on your profile.
  3. Keep up to date.
  4. Make use of great images.
  5. Create an organization.
  6. Join other groups.
  7. Bring employees and partners on the board.
  8. Exercise strong writing skills.
  9. Interact.
  10. Make sure to take LinkedIn seriously.

How to Grow LinkedIn Business Page: Conclusion

YittBox published previous blogs on how to grow your Facebook & Twitter accounts. Today, we have tried our best to guide you through growing a LinkedIn business page. Social media appearance is very important from a business point of view. It helps with brand awareness and increase of sales of your products and services. LinkedIn is famous for its services, job opportunities and career development. But you can use LinkedIn for your brand awareness in the case of products too. The most important benefit of LinkedIn is lead generation. We hope that you can grow your LinkedIn business account by using this information.

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How to Grow a Twitter Account

Monday, 03 January 2022

Here we discuss tips on how to grow a Twitter account. As you know, the most usable platform for sharing ideas and views is Twitter. Twitter will have had 396.5 million monthly active users (MAU) in 2021. Twitter is ranked 9th in terms of MAU. A top ten ranking here shows the importance of Twitter because utilizing a platform like Twitter offers businesses an affordable way to interact with their audience. They can reach users from all over the world and have the opportunity to engage with their users instead of continually advertising. 

If a company has a presence on Twitter, users can serve as brand advocates. Businesses can keep track of competitors and swiftly solve any issues. Twitter can be a powerful brand-building tool and a marketing multiplier for companies when used appropriately.

How to Grow a Twitter Account: Why should a business have Twitter Account?

  • Twitter followers help your business in brand awareness and sales
  • Give you a close look at your competitors.
  • Engagement with your customers on Twitter.
  • Give customer support and get feedback.

Tips for How to Grow a Twitter Account

Following are the tips for to grow a Twitter account:

Post Relevant Content: The Most Important Tip for How to Grow a Twitter Account

People visit Twitter to participate in conversations and read up on information they're interested in. To increase the number of followers you have, you must ensure that your content appeals to your followers and adds value, whether its tweeting about the latest sales, product tutorials, or news happenings. 

If you're not certain on the subject matter you're talking about, you'll be able to utilize Twitter Analytics to see more about what you can offer to your followers. Investigate the most recent ongoing themes by going to the investigate page and using hashtags and watchwords significant to your industry and target group of onlookers. Relevant content is the most way you can grow a Twitter account.

Use Visual Content

People are drawn to images, and true to nature, users are more attracted to visuals on Twitter. Including graphic media in your tweets can make your posts leave more of an impression. Include various images or video clips to make posts more memorable and appealing.

Here are some tips for using visual content on Twitter:

  • Get some background information on the interests of your viewers and consider what kind of visual content they'd prefer to see.
  • Create colors, content, and other images which will influence in the desired direction.
  • Mix things up with regular topics or even pillars—for instance, Air France's Instagram feed mixes photos from the airport and destination photos.
  • Take note on how you can modify your visual strategy for every social platform.

Optimized Post Times

If you're sending out random tweets, then you have the possibility of having a smaller percentage of your followers seeing the tweets. To cut through the jumble of millions of tweets being shared every day, you need to identify the best time of day to promote your tweets to boost their exposure to your followers. The research findings of Sprout Social below show the most effective times when you can tweet to make it more visible to your followers via their timelines. Optimized posting time is a technical tip for how to grow a Twitter account.

Use Relevant Hashtags in Desired Amount

Hashtags can be instrumental in generating greater visibility on Twitter. They can mimic the approach of a call-to-action button and increase the rate of engagement. The addition of a few hashtags on a Tweet can be a simple way to increase the chance of having new followers discover your account. It is only a few minutes and there are many hashtags to pick from.

The quantity of hashtags is very important to grow a Twitter account. Tweets with hashtags are found to have two times more engagement than those without. Be that as it may, it would be best if you were cautious not to abuse hashtags, as according to this report, tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.

Retweets Tagging, and Replies  

Retweets, replies, and tagging are tips for brand awareness and ultimately result in the growth of a Twitter account. If you haven't heard of it already, the latest feature on Twitter lets users share their tweets with an excellent opportunity to reuse your most popular and well-known tweets to a larger or more specific audience. Google provides a bigger reward by indexing tweets retweeted many times. 

It is a good idea to track these re-tweets by using accurate analytics. Keep track of every follower who retweets you since they could be your loyal customers interested in the content you post and can spread your message to their social networks.

  • When responding to accounts, bear in mind the that providing a thoroughly thoughtful reply will earn you more followers than a simple one-word answer.
  • Speak up for other brands whenever you can. Tagging ( @mentioning) other brands with an acknowledgment is a well-known strategy to show your appreciation to other professionals in your field.
  • Retweet and share your posts with your followers and friends. Even though it only takes some minutes, it will show that you value your engagement and actively participate in the social media platform.

Commenting and Participation in Chats

Here is the process on how to grow your Twitter account through commenting and participating in chats:

  • Watch other chats and help fill in a gap.
  • Find your topic and then make it the subject in the chat.
  • Select your hashtag.
  • Select a date and a time.
  • Engage your audience with questions.
  • Invite guest tweeters to help organize your chat.
  • Message your chat ahead of time.
  • Get started with the Twitter conversation.
  • If the conversation has ended, you can continue to follow the hashtag.

Frequently Postings 

It is recommended to post on your Twitter account a couple of times per day, but not more than three. Of course, there are many influential users on the internet. But if you're willing to put in the effort and work, you’ll make a mark on any platform. To keep your company's presence on Twitter, you don't have to abandon everything else or take on the fulltime job of tweeting.

Become Part of the Twitter Community

While some of these communities are run by specific members, others are general and offer advice. Sharing information or experiences is a great way to present your profile to potential users. Hashtag analytics will help you discover niche communities that can benefit your company. Also, look through the profiles of influential people and major companies in your industry to find out their effective hashtags.

Get Followers outside Twitter

  • Improve your Twitter account to draw Twitter followers.
  • Engage your Twitter followers in the correct method.
  • Host or participate in Twitter chats to increase Twitter followers. 
  • Be active by creating daily Twitter routines. 
  • Plan and schedule tour Tweets. 
  • You must ensure that there is value in the Tweets you post.
  • Choose the right Tweet to save to your profile.
  • Links to Twitter on your website, as well as on other Twitter profiles.

Paid Followers Campaign Running

Alongside increasing your organic following, it is possible to accelerate your growth through a follower campaign. Follower campaigns let you advertise your account to a specific audience, and you'll only have to pay for followers who follow you after viewing your advertisement. Think about running short-term campaigns to build momentum or an ongoing campaign to ensure a constant stream of new followers.

How to Grow a Twitter Account: The Conclusion

It is YittBox’s mission to provide you with quality content that grows knowledge and helps you grow your business. We always want to create customer value through our blogs. Here, we have discussed some tips for how to grow a Twitter account. Twitter is known for ideas and concept creations. The MAU of Twitter is 396.5 million, and you know that it is a huge audience. It would be best if you didn’t waste the potential benefits of Twitter to grow your business and brand awareness.

We would love your feedback after reading this blog. You should check out our previous blog “Growth Hacking Facebook Strategies

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Growth Hacking Facebook Strategies

Sunday, 26 December 2021

Today, we discuss growth hacking Facebook strategies. Facebook is usually known as a social media platform. A robust platform for social networking. But amazingly, Facebook has also become a platform for business activities. Facebook ads campaign give Million of earnings to the pocket of Facebook. Facebook earned $28.07 billion in the last quarter of 2020. Along with paid advertisement, People also enhance their businesses through organic traffic. We have seen many businesses whose sales are only generated through Facebook.

Importance of Facebook: Business Point of View

  1. Postings of updates in the form of images and videos

  2. Customer support

  3. Promotional activities

  4. Brand awareness

  5. Engage with existing and potential Customers

  6. Divert traffic to website

  7. Direct buying and selling

Growth Hacking Facebook Strategies

Following are the growth hacking facebook strategies:

1. Facebook Groups Sharing Growth Strategy:

Facebook groups have a considerable number of users actively participating in the discussions. In other words, Facebook groups are home to a massive number of active users daily who are highly engaged in specific discussion topics. Many people who utilize Facebook to bring social traffic to their sites aren't considering using Facebook groups to increase their following.

Consider Facebook groups as small groups composed of people interested in a particular area and have the same reason. There's a lot of value within them and, if you use them correctly, you can bring particular traffic to your site.

2. Create Your own Facebook Group

You can also create your community by creating a Facebook group. It allows you to be in total control of the information shared within the group and the level of quality of the members in the group. You will need to know the in-depth details of your niche. After that, you will need to do the following:

  • Select the name
  • Create the rules
  • Monitoring the posts
  • Approve the relevant members
  • Strict check and balance on the activities of the group
  • Promotion of group in other groups

Your group will help you get engagement, leads, and brand awareness. If you want members for an only specific geography, it will take time and more struggle. Your group is one of the best growth hacking Facebook strategies.

3. Facebook Ads Campaign

Facebook Ads Campaign is another way to get traffic and business expansion. It is not organic traffic but paid traffic. You will have to spend money and get potential clients. These potential customers have a huge chance to become your actual customers. The conversion rate is very high in ads campaigns. Following is the process of Facebook ads campaigns.

You will only select the campaign options like geography, gender, age, etc. The other whole process will be done by Facebook artificial intelligence.

Facebook shows these ads to the relevant audience. You only need to put your eyes on the campaign.

Following are the benefits of Facebook ads campaign:

  • Micro-targeting audience
  • Comprehensive ads types
  • Highest ROAS through ads
  • Affordable and low cost
  • Speedy results
  • A/B ads testing
  • Forecasting and performance estimates
  • No geographical limitations

Facebook ads campaign is one the fastest result-given growth hacking Facebook strategies.

4. Link Facebook Page with other Platforms

You should link your Facebook page with your other social media channels like Twitter, Pinterest, LinkedIn, Youtube, Instagram, and your website. The benefit of these links ultimately results in link building and making a good impression on your Facebook audience. Diversion of audience from one platform to other is also helpful for you.

5. Add Reviews & Feedback

Trust is the critical factor for business transactions. In other words, trust contributes to customer value. You can win the trust of your audience by adding a review on your Facebook page. You, as of now, know audits boost validity, belief, and deals. In truth, agreeing to Shinning Nearby, 81% of customers believe online surveys as much as individual suggestions, and buyers perused a normal of 6 audits, sometimes recently trusting a trade. The significance of audits doesn’t halt there. They also increment your page’s chances of showing up in look comes on Google and Facebook. To begin prioritizing audits, since, accept it or not, they’re not difficult to induce. The same consider by Shinning Nearby uncovered that 68% of shoppers will deliver a nearby trade audit when asked. Winning the trust is one of the growth hacking Facebook strategies.

6. Frequently Facebook Postings

Online appearances always need to continue interaction with your audience. New ideas, “the creative one,” eye-catching images and videos, and desired content must add to your posts. You will have to do frequent Facebook postings. People like it and if you don’t do this, remember you have many competitors that are always in a hurry to take your place in the market.

Timing is the most crucial factor in your postings. What if you post when your significant targeted audience is offline? So, you must post when your audience is online, and you have a lot of active users in your audience. Suppose you live in Asia, but your targeted audience is in the USA, then you will post according to them.

7. Publish More Videos on Facebook

The overarching advantage of Facebook videos is that marketers can deliver more information in a minimal time. It makes them an effective elective to web journal posts and makes strides in their availability and reaches. Videos are, moreover, extraordinarily flexible and can run from speedy, trending challenges that boost engagement to instructive live instructional exercises that will improve brand mindfulness and item recognition.

According to research, 59.3% of people think video is always more engaging than pictures. 2x increase in clicks and increase 20 to 30% in conversion rates. So, publish more videos on your Facebook page to reach more audiences.

8. Go Live on Facebook

Images are more engaging than text, videos are more engaging than images, and live videos are always above them. People watch live videos 3x more than usual videos and do 10x commenting on these live videos.

Facebook live videos can genuinely get you to enhance your targeted audience engagement, appear creativity, openness, and construct a more grounded client base. So, live videos are major growth hacking Facebook strategies.

Growth Hacking Facebook Strategies: The Conclusion

Facebook is the biggest social media platform. Facebook has 2.89 Billion active users. You cannot ignore Facebook anymore. You will have to create the plan, put effort and time into implementing it. If you have no business page on Facebook, then create it immediately and benefit your business by implementing the growth hacking Facebook strategies.

Please share your thoughts with us. Your thoughts are highly appreciated for YittBox.

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8 Best Email Marketing Software and Tools

Wednesday, 15 December 2021

Today, we discuss the 10 best email marketing software and tools. Marketing trends are changed over time. They are still evolving as we see more innovations and technological progress. Email is one of the older techniques still in use to a great extent. Content marketing and lead generation have a significant share in email usage. That is why we call it “Email Marketing”. We also know that time is money. Several email marketing automation tools help you spend less time on email marketing and achieve your goal to get more leads and sales efficiently and effectively. It also enables you to create an email address database of your clients and potential clients.


10 Best Email Marketing Software and Tools: Email Marketing Automation


Email marketing automation is a method that lets marketers send prompted and scheduled marketing emails to their subscribers through mailing lists. It allows online marketers to send customized messages to potential customers and real customers on a decided schedule or when needed after fulfilling specific requirements. In other words, this method allows marketers to send emails to desired customers with just one click.


Benefits of Email Marketing Automation

  1. Efficiently hits the targeted audience through segmentation.
  2. It saves valuable time.
  3. It is cost-effective.
  4. Reach mobile customers to a great extent.
  5. Evaluate efforts through analytical reports.


Best Email Marketing Software and Tools:

Following are the best email marketing software and tools.

1. HubSpot: One of the Best Email Marketing Software and Tools

Hubspot is famous for its email marketing features. HubSpot recently launched its free email marketing tool that helps a lot of small to medium enterprises. You can make use of their easy drag-and-drop editor as well as a variety of templates to design an entirely custom-designed newsletter that is in line with your company's character and colors. In addition, the connection to the HubSpot customer relationship management, you can customize the emails you send to every subscriber based on device type, countries, list membership, or any other information you may have about the subscriber.

So, why is Hubspot better than others? The answer is that Hubspot integrates different tools, including the free CRM. After you have signed up, you have access to both tools, meaning you can build a central contacts database, create and organize lists in it, and keep a record of your emails' effectiveness.

Hubspot's email marketing tool has essential features for small to big-sized organizations. These powerful features include drip campaigns, detailed analytical reports to evaluate performance, A/B Testing, a high email sending ratio, and more.

Price: Hubspot offers a free plan, and its paid plan starts at $50 per month.


2. Mailchimp

If you belong to the marketing field, it is almost impossible to have never heard about Mailchimp. Mailchimp is one of the best email marketing tools with numerous email marketing usages. Mailchimp leads in email marketing tools. What makes this an excellent platform for email marketing automation is its intelligent suggestions feature that provides the user with valuable insights into their audience to help you improve your marketing strategies. You can design emails by using the content manager feature. You can store images and files in the content manager to easily access them.  

An enhanced tracker option connects to your website via Salesforce and Google Analytics. It would be best to have a paid subscription to also have access to use the autoresponder feature. After you have sent out email messages, MailChimp allows you to integrate your social media channels to update your followers via Twitter and Facebook regularly.

Price: Mailchimp offers a free plan in which 2000 subscribers and 12000 emails are allowed in a month. In addition, Mailchimp offers you an outstanding program at an affordable price with unlimited subscribers and emails for just $10/month. 

3. Moosend

Moosend is low-cost email marketing software ideal for small-sized firms. It includes a range of compelling marketing automation features, including email list creation features, landing pages and much more. Moosend allows you to automate repetitive tasks and save time. It lets you design and creates behavioural emails based on subscribers' details and actions. In addition, Moosend offers detailed email analytics that provides you with important metrics like open, click and bounce rates as well as product views/purchases, customized event tracking, and even forecasted demographics data.

It is also possible to use the advanced segmentation feature to deliver highly accurate emails to every recipient, increasing open rates and click-through rates in terms of return on investment. Each plan comes with practical conversion optimization tools such as A/B testing, email heatmap analytics, counting timers for countdowns, conditional content AI-engine to recommend a product popup form floating bar, newsletter sign-up subscribe forms and much more. So, Moosend is one of the best email marketing software for its wide range of services and tools available.

Price: Moosend offers a free plan which includes 1000 subscribers and unlimited emails forever. The pro plan starts from $8/month for landing page builder, transactional emails, live chat support, and SMTP server.


4. AWeber

AWeber has been an outstanding service for email marketing for a long time. They provide tools to aid businesses in managing their email using tools like WordPress, MailChimp, and others. In addition, they are user-friendly and offer your business the flexibility of designing custom campaigns in a snap. An AWeber account can also integrate with the most popular shopping cart software that allows you to bring in new customers when they purchase through your site. 

AWeber is among the longest-running companies in the industry. They provide various eCommerce platforms, making them perfect for small and medium-sized companies. However, they require a simple way to manage the online channels for sales using WordPress websites, Salesforce CRM systems and more.

Price: AWeber has a limited free plan of up to 500 subscribers. Its paid plan starts from $19/ month. Better yet, you can buy quarterly and annually to save more resources.


5. Mailjet

Mailjet offers an easy and multi-faceted platform for marketing via email, which helps you create efficient email marketing strategies. Create one of the designs from scratch or apply them as templates. The software will generate an email that is responsive to your readers regardless of the devices they're running on. It is also possible to work as a team using Mailjet's live-time collaboration feature to work seamlessly!

This tool for marketing emails allows you to add dynamic content to make relevant and personalized emails for each recipient. It will help you achieve more effective results from your marketing emails. You can also incorporate the platform with a CRM system and manage your mailing list on one dashboard.

Price: Mailjet offers a free plan of up to 100,000 contacts and 6,000 emails. The paid plan starts from $7.49/month.

6. Drip

Drip is very useful and one of the best email marketing software and tools that offer several powerful features like comprehensive analytical reports to evaluate performance and integration with e-commerce platforms like WooCommerce and Shopify as well as message personalization. In addition to this, Drip is unique among the other competitors because of its intelligent marketing automation tools, more intelligent email segmentation, split-testing options, lists groups, and the ability to build a visual automation workflow. These features let you target customers on your email list for more sales.

It comes with two specific tools to create emails: visual and written ones. It allows for powerful image-driven marketing and follow-up messages targeted and tailored to each user's needs. In addition, Drip recently launched its new SMS notification feature that is part of all plans. This feature allows you to connect to users on the SMS marketing channel.

Price: No free plan is offered by Drip but there is a free trial. After that, the plan starts at $49/month which includes all features.


7. SendPulse

SendPulse offers a variety of professionally designed templates that you can customize by using their drag-and-drop editor. Then, you can schedule emails to be sent out at times that they are the most likely to view them, be online, and so on. The subscriber rating feature of SendPulse is a perfect method to find your most important subscribers. It lets you look at every subscriber's click and open rates and read and unread rates. It is also possible to create replaceable text fields that personalize your email messages based on name and gender, birthday, date of birth, age, and position.

Price: SendPulse offers a free plan of up to 500 subscribers and 15,000 emails. You can also buy a paid plan that starts from $6.40/month.

8. Omnisend

Ominsend is another one of the best email marketing software and tools because of its features. Being a famous ecommerce marketing platform, it integrates all your communication in one place. The templates for e-commerce email campaigns are designed to decrease the abandonment of carts and increase the number of customers to return from the 'wheel of fortune’ virtual scratch cards, birthday discounts, and more. 

Omnisend was created by an expert team familiar with the workings of the world of online shopping. Like you'd expect from an online store, Omnisend hooks into Magento, Shopify, or BigCommerce and goes one step further by integrating with review platforms like Yotpo or

Price: Its free plan includes 250 contacts, 500 emails, 60 SMS, and 500 web pages. The PRO account begins at $16/month, which gives you access to up to 10k contacts. It is worthwhile to consider if you are looking for a comprehensive system instead of combining several platforms. It provides more features than simply sending out campaigns.


Best Email Marketing Software and Tools: The Conclusion

Marketing is the backbone of every business. First, you will have to spend on marketing, after that you get the reward of sales. Brand awareness and lead generation entirely depend upon marketing. Email marketing automation is one of the most valuable techniques in the current marketplace. You can reach a massive amount of potential customers through it. It is most commonly used in B2C and B2B. The blog tells you about the email marketing tools that will save your time and help you achieve your desired goal efficiently and effectively. These tools have an economical price which will be helpful for small and medium-sized businesses. We hope that this blog will help you start email marketing for your business.

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16 Important On-Page SEO Factors

Tuesday, 07 December 2021

The blog is about "Important On-Page SEO Factors." After creating a website, the question comes mind: How can you get traffic on your website? If you need the answer, then this blog is here for you. We will discuss all the essential factors of On-Page SEO. But please keep in mind that even if you have 100% on-page SEO, after that, you will still have to do off-page SEO.

 On-Page SEO is also known as on-site SEO and technical SEO. So, the blog starts from the concept of On-Page SEO.


Important On-Page SEO Factors: Concept of On-Page SEO

Optimizing the content on web pages for search engines and users is known as On-page Search Engine Optimization. In other words, on-page SEO refers to any measures taken directly on the site to enhance its position in ranking the search results.

 Keyword research, optimization of a meta title, meta description, and URL canonicalization are examples of On-Page SEO. It all contributes 65% to getting traffic.


Important On-Page SEO Factors

Following are the Important On-Page SEO Factors:


1. Keyword Research: One of the Most Important On-Page SEO Factors

Keyword research is a process in which you research search terms typed by people in search engines like Google, Bing, etc. For example, if someone wants to know "the benefits of sunshine for health," this term is a keyword. If you're going to write a blog on this topic, you would use this wording or term for SEO.

This is a good question to keep in mind: what are the parameters of a good keyword? A keyword with low competition (limited content on search engines) and high traffic volume is excellent. On the other hand, you can fill the gap by producing quality content for the specific keyword. Several free and paid tools are available for keyword research like Google Keyword Planner, Ahrefs, Semrush, Moz, etc.

Keyword research is the most crucial part of on-page SEO. Therefore, you will have to decide very carefully in this step because the entire process of on-page SEO depends on keyword research.


2. Headers Tag Optimization

Here is another crucial on-page SEO factor. The most commonly used header tags are H1, H2, and H3. There are also H4, H5, and H6 tags but they are rarely used in content. H1, H2, and H3 tags must include the keyword. But beware of using them in excess. Search engines become wise, and they readily identify it. The following are SEO guidelines for header tags.

Your title tag for your article is an H1 tag. A post should have only one title tag, so SEO is related. Utilizing more than one H1 tag is not advised. It is possible to have multiple H2 tags in your article. But don't make use of your keyword in the entire H2 heading; instead, utilize the keyword in just 1-2 H2 tags. Also, try to use LSI keywords unrelated to H2 titles. The posts should appear natural.

Usage of H4, H5, and H6 tags is very rare. So far as it can be seen, there is no added benefit to including keywords in these tags or headers.


3. Content Optimization

Optimization of content ensures that content is written to apply to the most potential readers. Optimizing content must include related keywords, meta titles, meta tags, and relevant ingoing and outgoing links. Also, it would help if you optimized headlines to get higher CTRs and use visual images for more engagement from users.

The keyword density should be 1% more or less within the content. Therefore, usage of synonyms and latent semantic indexing (LSI) keywords is significant in content optimization.


4. Meta Title & Meta Description Optimization

Meta titles also referred to as title tags, are the text displayed on search result pages and tabs on browsers to highlight a website's content. In other words, the meta title is the title of an HTML document that appears in search engine result excerpts and on the tab for the page on browsers. Alternative descriptions include "title tag" or "page title." The addition of a title tag to a page's HTML is done in the from the document using <span class='wordai-block rewrite block data-id='2'> tag.</span>. It must include the keyword. The optimal length for a meta title is 50 to 60 characters.

Meta descriptions (also called "description tag") are HTML attribute that is designed to describe the content on an internet page. Modern search engines, such as Google and Bing, no longer use the meta description as a primary ranking indicator. But the descriptions are usually displayed within search result pages (search results page of engines). These could influence organic click-through rates. They also must include keywords and the optimal length for a meta description of 160 characters.

5. Keyword Cannibalization

Keyword cannibalization means your website has more than one page or post for the same keyword. In other words, keyword cannibalization is a problem to be cautious about, as it could harm your rankings for many reasons. Keyword cannibalization occurs when a website's information architecture is dependent on one phrase or phrase used in several areas of the website. Although this could happen intentionally and unintentionally, having many pages that focus on the exact keywords can result in issues. It could also occur when you don't follow Google's guidelines on keyword stuffing across different pages. The main goal of using keyword stuffing strategies is to increase your ranking for a particular term.

Do not repeat the keyword. Every post or page must have a unique keyword. It is a serious problem that may destroy the SERPs of a website. The solution to this problem is to delete the blog post or rewrite the content with a new keyword. Keyword cannibalization will destroy your website's important on-page SEO factors.


6. URL Canonicalization

One of the most important on-page SEO factors is canonicalization. Canonicalization decides on the most appropriate URL when many options refer to the home page. For instance, many people will consider these duplicate URLs: vs. It is an example of canonicalization. Some websites use www, and some operate without www. You will have to tell Google which is your preferred version.

If Google "canonicalizes" a URL, we attempt to select the URL that we think is the most appropriate representation of the set of URLs. However, technically, all of these URLs are distinct. A web server can deliver utterly different information for all the URLs listed above.

7. Image name & Image Alt Text Optimization

Graphic content has more traffic as compared to written content. People use images in their blogs to get more traffic and connect to the audience. The image name must include the keyword of the content. Usually, dashes instead of spaces are used to separate the words. The size of the image must be according to the required size. The dimensions of bigger pictures than required will cause slow website speed.

Alt text means alternative text. It's a brief description in writing of a picture that makes sense of what is there if it's not seen for any reason. The quality of your alt text is vital for the accessibility of your site as well as its search engine optimization (SEO).

8. Google Analytics and Search Console Submissions

Google Analytics is a free analytic service that tells you the details of the traffic to your website. In other words, Google Analytics is a web analytics service provided by Google that tracks and analyzes website traffic and is currently an option within Google's Google Marketing Platform brand.

Google Search Console is a free service provided by Google that helps you identify technical problems and how to troubleshoot them. You could say that the Google search console is like a doctor for your website. It also tells you the visibility of your website on Google by using the inspection tool.

Submission of your website to these tools is also an important on-page SEO factor that helps you run an optimized website.


9. Website Speed Optimization

Page speed primarily is the amount of time media content is downloaded from the web hosting servers and then displayed to the browser requesting it. The time it takes to load a page is the period between clicking on the link and then displaying the complete contents of the page in the browser that requested the page.

After the Google algorithm updates in May 2021, page speed became a crucial on-page SEO factor. You can manage it by using plugins like WP Rocket and Nitropack in WordPress, or you can do it manually on websites that have not been built on CMS.


10. Internal and External Links

Internal Links are the links in your content that belong to your website. In other words, internal links connect an individual page on your website to another within that same website. These are text hyperlinks that link from a particular page to another page on your site. So naturally, your site navigation is an instance of interlinking.

External Links are links that connect one site to another. Links to your site on other websites are essential for SEO and referral traffic; however, they're not on your website. Therefore, it's impossible to be in control of them. But internal links aren't difficult to control. If they are done correctly, they can benefit both search engines and users.

Every page or post on your website must include a minimum of one internal and one external link. It will help Google to crawl your website more quickly. Sometimes, people ignore this important on-page SEO factor.

11. Open Graph Meta Tags

The open graph meta tags refer to small code snippets that determine how URLs are displayed when they are shared on social media. These are part of Facebook, Twitter, Instagram, Linkedin, and other social media platforms' Open Graph protocol. They are available in the webpage's section. The importance of OG Meta Tag is the following:

  • They inform people about what the topic is in one glance.
  • They can make content more appealing on social media feeds.
  • They assist social media platforms to understand what the content's purpose is and can increase your brand's visibility through search. 

So, you can't deny the importance of open graph meta among on-page SEO factors.

12. XML Sitemap

An XML sitemap (crucial on-page SEO factor) is a document that lists the website's most essential pages, ensuring that Google can find and crawl the entire site. It also aids search engines in comprehending your website's structure. Google needs to be able to search every important webpage on your website. However, sometimes, websites don't have any internal links, making them difficult to find. A sitemap can speed up the discovery of content.

You will have to submit an XML sitemap in Google Search Console or other search engine webmaster tools. It helps your website to get fast indexing. You can check the indexation of your pages through the inspection tool in the search console.

13. Schema Markup

Schema markup represents the standard language of search engines that utilize an exclusive semantic vocabulary. It is a method of code to communicate details better to search engines to comprehend the content. It will also provide users with higher quality and more precise information within the rich snippets of the information shown under the page's title. The structured name data is also known as Schema markup.

The user can look over the information on your page at a glance. Schema markup helps them decide if they should proceed to the next page or go to a different one. As a result, it will help your site rank better in any content found and, consequently, receive more visitors. So, schema markup is one of the on-page SEO factors to really keep in mind.

14. Favicon

A favicon can be described as a small 16x16 pixel image that acts as a branding element for your site. Its primary function is to aid visitors in finding your place more quickly if they have multiple tabs open. Because of their small dimensions, favicons are best as simplistic images or just one to three words. Favicons should not be confused with logos; however, they can be identical. Because of its tiny dimension and size, the favicon could require a smaller design or be part of a logo that is the original design of a company.

They are used for brand recognition, credibility & trust, follow-up visits, and saving users' time. The favicon is correlated with the user-friendliness of a site and with a higher rank on search engines. The favicon displays next to your site's title in the browser tabs, on the bookmark, and archives from the past.  It helps users reduce the time to locate and navigate to your website with no problems. They play the slightest but essential contribution to SEO.

15. Broken Links & Redirection

Broken links are those links to a site related to empty or inaccessible external web pages. When broken links are clicked, the error message will be displayed. Because broken links can cause negative impressions and images that are not professional to website users' minds, they must be dealt with promptly by web developers and designers. 404 errors indicate the broken links. Broken links aren't just harmful to the user experience. They can be detrimental to your site's relationship with Google, i.e. your SEO. So, beware of linking to broken content. You should make sure you do not have pages on your website which aren't working.

A redirect to 301 is the most SEO-friendly method to redirect broken links. The 301 signal lets an engine know the page has been relocated to a different place—the SEO properties of the previous page to the new page. To put the 301 redirects into place, you must have access to your HTACCESS document on the website's server. Redirection is only applicable to hyperlinks that point to pages on your website which have relocated to new locations.

16. Permalinks

A permalink is a permanent URL, and a URL address used to identify an internet page. They are usually created automatically using the CMS (content management system) or a blogging platform. CMS makes them especially common on blogs. However, they are not unique to them.

A permalink is typically composed of two components: the domain name and the second part that appears in a slug. For example, in, the slug would be the part that comes after the forward-slash. The slug is composed of characters in a string, either numbers or words. Your slug must include the keyword of your content.

The Conclusion: Important On-Page SEO Factors

The blog is about "Important On-Page SEO Factors". Search Engine Optimization is an essential part of digital marketing. YittBox also provides SEO services as an IT consultant. It is essential for online presence. Besides that, businesses have a lot of competition in the race to get the best SEO of the website. Accurate SEO ultimately results in massive traffic and huge traffic results in huge revenues. In this blog, we have discussed 16 primary factors of SEO. The SERPs of a website depend upon the above-said 16 factors. But remember that besides on-page SEO, you will have to do off-page SEO/link building to get high SERPs.

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8 Benefits of Using CMS

Friday, 03 December 2021

The Blog is about "8 Benefits of Using CMS." Over time, innovations in technology make life very easy. The same is the case with website development and design. People usually use codings to create websites. It was a critical way of making the websites and content of websites. A single mistake could destroy the functionality of the website.

Content Management System is an innovation that helps people to create a website and digital content effortlessly. So, today we discuss the Content Management System and its benefits.

8 Benefits of Using CMS: Concept of Content Management System

The CMS platform (content management system) simplifies the process of managing content and creating websites. HTML, JavaScript, and CSS are the most popular programming languages used to build websites. It is necessary to know those languages and write a large number of codes to create an online site without using the CMS platform. CMS platforms tackle this issue by allowing you to build websites without writing code or learning how to code.

If you're searching for an open-source CMS, and in that case, you're already a programmer. It's an odd paradox that a system designed to aid your company and your website could become a massive obstruction. In reality, there's nothing like a perfect CMS that can work in all situations.

In addition, choosing and installing an effective content management system is just the beginning of a journey that may yield results in the long run or cost you a significant amount of money in the end. Deciding to invest in a CMS which requires an excessive amount of supervision and support can hinder the ability of teams to manage content and consequently create a negative user experience on the website. When a business cares about multiple websites and different digital assets, the issue is made more difficult.

Functions of Content Management System

It might appear simple, but many moving parts are involved in creating and publishing new website content. Each component requires a CMS's help to go online. Functionalities of CMS become more apparent when we consider the primary roles of the system.

  1. Control of stock and sales control system (for e-commerce);
  2. Publishing and creation of pages.
  3. Text and code editing.
  4. Moderation of comments.
  5. Installation of plugins and add-ons that can enhance the capabilities of the website.
  6. Library of media that allows you to upload videos, images, and much.

8 Benefits of Using CMS

Following are the 8 benefits of using CMS.

1. Efficient Security System: One of the Major Benefits of Using a CMS

Websites are always a target for hackers who are looking to get financial benefits. In the current era of Globalization every business, large or small, has a website. An incident involving data breaches is a regular danger, a constant threat to businesses, and especially during the COVID-19 epidemic. Companies have become a major attack for hackers seeking to profit from the global shift towards digital.

The Content Management System provides strict security features. Every company which owns a website must have security concerns on its priority. While specific CMS comes with security features built right within the application, there will be times that they're not sufficient. So, it is the primary benefit of CMS.

2. Multiple User Functionality

The first thing to think about is what levels of right need a user within CMS. Think about the various roles of users and the roles of managers in the review of scheduled content. The different users also require document management to manage files such as images or PDFs on your CMS. Good Digital Assets Management (DAM) is crucial.

Many individuals have input to the website in the business world, from people who create pages for products to those who produce blog posts to support the company's content marketing strategies. A CMS allows businesses to control roles and publishing permissions for all users, so only those authorized to post content can do so. Content only becomes life once you're at the point of being ready.

3. Mobile-Friendly Functionality

Usage of Mobile has surpassed the use of the desktop. Companies are getting more traffic through mobile usage as compared with desktop usage. Google also gives more importance and weight to mobile-user-friendly websites. That is why companies ensure that their website is attractive and loads very fast when viewed on smartphones.

The majority of CMS platforms are mobile-friendly at the time of installation. However, it is vital to ensure that the plugins, themes, and other add-ons you use are compatible with mobile devices.

4. No Coding in Content Management System

Coding is the most sensitive part of website development and the creation of content. The coding is a background process in CMS, which CMS does by itself. Apart from the fact that you don't need to learn how to program to build your website, Content editors and contributors don't require coding knowledge to edit or add the content of your website. 

5. SEO-Friendly

The content management system provides several tools and plugins to help your site rank higher on essential search engines. It doesn't mean that you have to remove your marketing team. However, these tools could assist in implementing the basic SEO plan to boost traffic to your website.

Other websites don't have tools or plugins that can specifically optimize your web content for search engines. WordPress plugins offer opportunities in the interface to include titles of web pages and alt tags, meta descriptions, and all the other elements required to optimize your site in the eyes of Google and other search engines. They will also inform you if these elements are implemented appropriately.

Additionally, the plugins are constantly adjusted to accommodate any changes to major search engines that may impact your rankings. Thus, your website will be well optimized at all times, regardless of any updates or changes. CMSs, specifically WordPress, are the only web-based options that allow you to improve your site's performance for search engines by using easy-to-use plugins and tools that are accessible within the editor interface.

6. Cost-Effective and Economical

Maintaining your website is costly for those who have an unresponsive website. Engaging a web designer developer to make updates can be expensive regularly. It's not just the cost aspect, but you'll most likely need to wait for a couple of days before you can see the changes live on your website.

Investing in a Content Management System will help you save cash and time. With a CMS installed, you don't have to depend on a web designer to make changes to your site. You can immediately create these changes on your own as you need them to be done. It is one of the vital 8 benefits of using CMS.

7. Quick Website Maintenance

Content management software allows you to upload or edit content with just a couple of button presses instead of individually navigating into pages to create the necessary adjustments. Additionally, all general updates and other support requirements to ensure the health of your website are completed quickly with a few clicks. Without having a CMS changing your website can be lengthy and costly. But, managing your website has never been simpler or faster, thanks to CMS.

This maintenance ease is not just applicable to the web design elements as well. Content management system permits the visual aspects of a site to modify with minimal or no code. The great thing is that everything can be done on any device that has an internet connection.

8. Website Speed Optimization

Google owns a share of 99% of search engine traffic. They launched a new core web vitals update in June 2021. According to these updates, website speeds became the ranking factor of a website. After this update, CMS takes this benefit as an essential benefit among the 8 benefits of using CMS.

Another fantastic benefit is that CMS is an excellent tool for improving your site's speed. CMS helps improve the speed of loading your web pages' rates. It is vital to ensure the best experience for your users. It's essential to SEO. The more sluggish your site's pages are -and we're talking about the amount of time it takes the higher the chance of your potential customer leaving the page and looking for a different option online. That is why it's essential to keep track of your websites' loading times to improve their performance.

It is even more evident when you look at phones -They are also getting more interest from Google as part of the new ranking strategy. The algorithm, dubbed"the mobile-first index," favors pages that load quicker when viewed on smartphones. Luckily, every top-quality CMS available offers the ability to support mobile-first-friendly websites.

8 Benefits of Using CMS: The Conclusion

YittBox continuously provides great content regarding information technology to enhance the knowledge of our audience. The blog "8 Benefits of Using CMS" is an example of our commitment. There is no doubt that CMS is an evolutionary innovation in information technology that makes website development and content creation easier. Over time, the traditional ways are ending to create content and website development. CMS helps you to achieve your goals efficiently and effectively regarding optimized online presence. YittBox also has a blog on Top 5 the Best Content Management Systems for 2021.

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8 Benefits of Technology in Business

Thursday, 25 November 2021

8 Benefits of Technology in Business: The Concept

The blog is about the "8 Benefits of Technology in Business". Nowadays, technology profoundly impacts the business world. It's played a significant role in the rapid increase in trade and commerce that we currently experience. Technological advances help small businesses in so many ways. For example, videoconferencing helps for discussion from a distance. It ultimately results in efficient teamwork and right and timely decision-making. Technology also allows businesses to reach their goals more efficiently and effectively. 


8 Benefits of Technology in Business

Modernization and transformation in IT infrastructure creates new solutions that enables small-scale businesses to maximize their potential. For example, it transforms traditional data storage to online data storage like Dropbox. As a result, the outlook is brighter for businesses that are ready to change. Here are the 8 benefits of technology in business.


1. Online Appearance: The #1 Benefit of Technology in Business

In the current era of modernization, almost every business has a website to reach audiences worldwide. E-commerce businesses entirely depend upon online appearance. Their whole business is comprised of sales made through their website. CMS technology makes it easier and more customizable. The entire process of online formation is due to technology. Pay-per-click campaigns run through artificial intelligence technology like Google Ads, Facebook Ads, etc. You only need to select a location and target audience, and the remaining process will be completed by Google Ads itself.

Online business isn't only about making sales. Technology allows companies to offer clients the opportunity to book appointments for business consultations or services by using calendars integrated into their websites. In addition, visitors to websites can book according to their schedules instead of calling during work hours.


2. Teamwork & Collaboration

Recent advancements in communication technology allow companies to manage their teams more effectively. Software applications like Asana and G Suite can help to improve collaboration between your employees.

Software and applications for teamwork and collaboration have revolutionized the way businesses work. For example, there is no need for companies to hold multiple sets of spreadsheets and documents and send them out to one another to get a review from teammates. Instead, by utilizing online authoring tools like Google Docs, businesses can let multiple team members work on and review documents simultaneously, saving time.

This modernization of technology improves the efficiency of the operation of the business and helps to enhance life balance for employees.

3. Information Gathering & Decision Making

The people who make business decisions need access to data to make informed choices. The information includes from customer data, financial records, competition profiles, market trends, and other corporate information. Businesses that use an efficient system for managing data that can keep data in a central location accessible via a secure network to access this enormous amount of data set themselves up for success. 

Technology allows data collection to aid managers in making decisions more quickly and efficiently. By providing network connections between the consumer and the central database, the business can get current data about sales and make choices based on the latest data. Supply chain managers can also collect and share market and production data to make the proper production and stock levels.


4. Effectively Reach Targeted Audience

Businesses can use online search engines like Google and social media platforms like Facebook to target different groups of their customers by utilizing highly targeted advertisements and content. For instance, Google enables businesses to focus on demographics, keywords, and various other options. In addition, remarketing to customers who have previously visited a company's site and who are looking for similar products is also feasible.

This type of targeting allows companies to provide helpful information to their target audience segments. In contrast to TV ads, that reach an enormous audience through an overall message, web-based displays and ads allow businesses to tailor their news to the type of audience they are targeting.

5. Reduce Workload For Employees

Technologies that help automate processes can reduce the workload for employees, allowing them to focus on other projects and tasks. Software and computer programs that are new and equipped with innovative applications can collect and examine data that might otherwise remain unutilized or take employees a lot of time to translate. The latest technology can improve working processes, which improves productivity for both employees and the company.

In the modern world, where most companies are paperless, employees are allowed to work from home when there is the need for it or even indefinitely. In addition to this, collaboration, project management software, and video-conferencing software ensure that coworkers are in touch even when they're not physically sharing the same space.

6. Save Time and Money

Technologies cut costs while operating and there are various methods to use technology to achieve this. If applied, technology reduces the time spent on tasks and reduces expenses, both small and big, companies end up saving their time and money. 

By making processes more straightforward and efficient, technology can cut down on employees' hours that businesses are paying for every week. In addition, employers who work from their homes due to technological advancements can provide the possibility of small office spaces that will reduce company fixed costs. It is one of the major 8 benefits of technology in business.


7. Create Value through Customer Services

Enhanced customer services is one of the major benefits of technology in a business. The customer service department of a company plays a vital role. They help to maintain the relationships of the company with its customers. Without their loyalty, businesses can be in a bind. Technology is beginning to play a more significant impact on customer care as companies incorporate automation and other tools in their response to the needs of their customers. Many successful companies today use technology to remain at the forefront of customer service and strive improve the experience for customers overall.

Email automation, customer service call centers, social media platforms, SMS, and chats are examples of technology that create value in the form of efficient customer service technologies.


8. Technology in Marketing

Technologies like the internet, mobile phones, web media, and customer relations management systems significantly impacted modern marketing. Technology can help businesses expand and thrive, build connections, improve the efficiency of companies, allow people to understand each other, and significantly impacts the way businesses communicate with potential customers. As a result, everyone in the marketing industry has come to consider technology crucial in growing and developing a brand.

Technology is certainly an essential and strategic tool to boost the efficiency of your business and keep ahead of your competitors. In contrast, the importance of marketing hasn't changed as a result of technological advancements. The relationship between buyer and seller is constantly evolving and corporate attitudes towards marketing, as well as the function of marketing methods, would have been difficult to distinguish if not for the shift brought about by the rapid advancement of technology. It is one of the enormous 8 benefits of technology in business.

Conclusion: 8 Benefits of Technology in Business

YittBox aims to provide IT solutions primarily to small and medium-sized businesses. Along with this goal, YittBox also wants to increase the audience's knowledge through quality content. Without technology, no business can survive in the current era of globalization. Moreover, technology makes companies achieve their goals more efficiently and effectively. So, if you need a reliable and expert IT partner, YittBox is here for you!



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6 Best Freelancing Websites

Thursday, 18 November 2021

The blog is about “6 Best Freelancing Websites.” During the COVID-19 pandemic, freelancing became the most critical source of employment for people who had lost their traditional jobs due to downsizing and the shrinking economy. Even people who retained their jobs started working from home as a result of the pandemic. If you were among those who lost their job and have the marketable skills, do not worry. YittBox has experience with freelancing and can tell you about some of the best freelancing websites where you can get jobs. These websites are also helpful for small to medium-sized businesses, which have limited resources for hiring, as they can also use these freelancing websites to hire professionals at affordable rates.

Best Freelancing Websites: Concept and Importance

To understand freelancing, we need to understand what a freelancer is first. A freelancer is an individual or firm which works independently and earns money on a per-job, per-project, and per-task basis. These jobs or tasks are usually on a short-term basis. Freelancers are not employees of a company. A freelancer can work on more than one task or project until a job contract is completed. Freelancers have the freedom of selecting to work on several contracts or just one, depending on their availability. Freelancing is a process that starts from being hired to completing a task or job.

Best Freelancing Websites

The following are the best freelancing website:

1. Upwork: Top among Best Freelancing Websites

Upwork is the most decorated freelancing platform in the world. The revenue of Upwork was approximately 373 million USD in 2020. It was the highest revenue among the freelancing platforms available. Upwork was founded in 2015 and had both traditional and non-traditional recruitment processes. The traditional approach includes employers posting jobs on Upwork and freelancers applying for these jobs through proposals. The non-traditional approach includes project catalog features in which freelancers showcase their services, and employers can contact them directly without job postings or proposals. 

Features: Upwork is famous for long-term projects. It also includes hourly and fixed-rate jobs. Project catalogs, desktop time tracker software, and payment protection are the features of Upwork that are also available for a safe work set up for freelancers. Upwork also has a 5-day security payment period. Upwork even has specialists to work on difficult and higher-level projects.

Services: Accounting and Consultancy, Admin Support, Customer Service, Data Science & Analytics, Design & Creative, Engineering & Architecture, IT & Networking, Legal, and Sales & Marketing.  

2. Fiverr ranks second in terms of annual revenue for freelancing sites, with an approximate revenue of 183 million USD in 2020. Fiverr was founded in 2010. The site works through a non-traditional recruitment process called gigs. A gig is similar to Upwork’s “project catalog.” Fiverr has a very limited traditional recruitment process in the form of a buyer request feature. The employer creates a buyer request, and freelancers apply for it through offers. 

Features: Fiverr is famous for small and easy projects. It is a suitable option for employers who have a very limited budget. Fiverr’s accountability and screening process for freelancers’ progress is very tough compared to other freelancing websites. It has a 14-day security payment period.

Services: Graphic & Design, Digital Marketing, Writing & Translation, Video & Animation, Lifestyle, Business, Programming & Tech, and Music & Audio.

3. Toptal

Toptal, founded in 2010, is another one of the best freelancing websites out there. Toptal’s gross revenue was 300 million USD. Toptal features a great number of professional and expert freelancers who provide services to various businesses. The screening process is very strict to become a freelancer with Toptal. The method includes five steps, and a candidate must pass to sign on. Freelancers who have a good level of confidence and expertise in their skills can easily start freelancing on Toptal.

Features: Toptal has large business clients like Motorola and Airbnb. It has a time tracking and invoicing feature called TopTracker. The project sizes tend to be very large in terms of payout.

Services: Website Development, Website Designing, Graphic & Designing, Financial Services, Product Management, and Project Management.

4. Freelancer

Freelancer is another great freelancing website. It includes both long-term and short-term jobs. Freelancer holds a traditional recruitment process and has a wide range of experts in various fields. Clients can very easily find experts to meet their project needs. You only need to sign up to create your account. After that, you fill out the information form to start your freelancing journey. One drawback, however, is that Freelancer is infamous for spam applicants and fake clients.

Features: Quick Response Customer Service, Progress Tracker.

Services: Content Marketing, Digital Marketing, Admin Support, Data Entry, and Writing & Translation.

5. Guru

Guru is yet another one of the best freelancing websites to find and hire freelancers online and find work. Guru was founded in 1998. Guru is also well equipped with long-term and short-term projects. Companies can hire professionals and experts who span across programmers, designers, project managers, and developers. Guru holds a traditional recruitment process. You can easily create an account on Guru. Guru also has some problems with fake clients to an extent.

Features: Free Membership, Customized Job Listings, Customer Service, and Secure Payment.

Services: Programming, Website Development, Digital Marketing, Accounting & Consultancy, Writing & Translation, and Data Entry.

6. FlexJobs

FlexJobs was founded in 2007, and it is a subsidiary of Job Hunt. FlexJobs provides freelance, full-time, and part-time jobs. FlexJobs is very diligent in screening out fake clients and fake jobs. Their screening program ensures the credibility of all jobs and clients posted. FlexJobs holds a traditional recruitment process.

Features: Credible Support System, 30-Day Money-Back Guarantee, and Scam Free.

Services: Journalism & Legal Writings, Transcription, Content Marketing, Graphic Designing, and Website Development.

Best Freelancing Websites: Conclusion

In the coming years, freelancing will hold a major share in employment, due in big part to the COVID-19 pandemic. Organizations and businesses will reduce their fixed costs like rent, furniture, and machinery to increase profits. Digital marketing comes over traditional marketing nowadays as well. This blog has discussed the 6 best freelancing websites based on their features and services for companies and freelancers looking for work. If you have lost your regular job, then take advantage of the online world of freelancing! Try your expertise in freelancing to enhance your earnings and living standards. 

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6 Reasons for Low Website Traffic

Friday, 12 November 2021

6 Reasons for Low Website Traffic

This blog is about the top 6 reasons for your website having low traffic. In the current global era, your business cannot survive without an online presence in the form of a website. Many business organizations have no physical buildings nowadays. Entrepreneurs are trying to minimize their fixed costs like rent and maintenance through digitalized business operations. Besides that, the banking sector breaks its traditions and comes to branchless banking. They all are operating through their websites. Without website traffic, they have no chance to grow. So, this blog will reveal the reasons behind low website traffic and how to fix it.

6 Reasons for Low Website Traffic

Following are the 6 reasons for low website traffic:

1. Lack of Technical SEO

Search Engine Optimization is the process of website improvement to enhance its visibility when people search products or services related to your business in Bing, Google, Yahoo, and other search engines. How can you get traffic when your website’s Search Engine Rank Position SERP is 100 or 1000? You need to rank on the first page of the search engine. Keyword Research is a crucial factor in SEO. The website’s main visibility depends upon it. Several other SEO factors include heading optimization, URL optimization, meta titles, descriptions, etc. So, you need technical SEO for enhanced SERP.

2. Absence of Link-Building/Backlinks

Backlinks are the links of a website that appear or are featured on other websites. When people click on these links, they come to the website. Backlinks are also known as inbound links because they represent another website's traffic coming through to your site. In other words, the website receives acknowledgment or redirection from another website. Link-Building is the process of creating backlinks. Even if a website has thorough technical SEO, search engines do not rank it until the website is actively link-building. Search engines need quality and related backlinks. To learn more on this topic, read our previous blog post all about backlinks.

3. Unoptimized Website Speed

Google owns a share of 99% of search engine traffic. They launched a new core web vitals update in June 2021. According to these updates, website speeds became the ranking factor of a website. Low speed ultimately results in huge bounce rates and a bad user experience. Any websites that are unable to clear core web vitals for speed face a huge decrease in SERPs. So, low speed is also a big reason for and result in low traffic.

4. Lack of Social Media Appearance

Social media is an alternative traffic source for websites. You can imagine the importance of social media traffic when seeing that some companies only target social media platforms to find clients and have no website at all. Social media is the only source of income for these companies. In the current digital era, entrepreneurs want to get traffic from both social media and search engines. They divert their traffic from social media through to their websites. If your website has a lack of traffic, even after the presence of the above-said three reasons, then you will have to target social media platforms like Facebook, Twitter, and Instagram, etc. to improve traffic to your site.

5. Unoptimized Content

Content is the backbone of a website’s credibility. You cannot generate traffic until you have captivating and interesting content. Having old and unoptimized content on your site is another reason for low website traffic. Writing content without traffic on search engines and social media will drag down your site’s potential traffic. To avoid this, you will have to do keyword research and write content according to the demand of well-researched traffic you want to draw.

6. Lack of Google My Business Account

First, we need to know a little about GMB. Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. If your website has no GMB account, then you are missing out on a huge amount of potential traffic. It becomes more important when you need local traffic. The other benefit of GMB is that your website can now grow through Google much more quickly.

Reasons for Low Website Traffic: The Conclusion

Website traffic is filled with potential clients for business. No business can survive without a website or social media appearance. A website with excellent SEO, speed, link-building, social media presence, GMB, and optimized content never faces the problem of low traffic. Here we have discussed the 6 main reasons for low website traffic. There are still a good number of other reasons that relate to causes and fixes for low-traffic sites, which we will discuss in YittBox’s upcoming blogs.

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Top 10 Social Media Management Tools

Wednesday, 03 November 2021

In the era of Global Marketing, social media management tools become the necessity of every business. There are two sources where businesses are getting traffic. Search Engines and Social Media Platforms. Some businesses only use Search Engines and some are using social media platforms like Facebook, Twitter, Instagram, and YoutubDescriptionis is enough to tell us the importance of social media management tools. Social Media plays an important role in conversions.

Why we use Social Media Management Tools:

We can do manually all the social media activities. But it is a lack of efficiency and effectiveness in Manual Social Media Activities.

  1. Social Media Management Tools save Time by using scheduling and marketing features.

  2. Social Media Management Tools save Costs because you do not need to hire a team for it. Only one man can do that.

  3. They provide complete analytics of social media pages which is helpful in decision making and future strategies.

Top 10 Social Media Management Tools

Here is the list of the top 10 Social Media Management Tools

1.  Buffer

Description: Buffer is one of the most usable social media management tools. Buffer is designed to manage social media platforms through scheduling posts both for the web and mobile. 

Pros: It can manage Facebook, Twitter, Instagram, Linkedin, and Pinterest at one time. It provides complete analytics about community engagement and the results of the posts. Buffer is also famous for its built-in image editor “Pablo” feature. It is providing both Free and Paid Plans. If you have no big budget for social media management, you can use the buffer due to its economical paid plans.

Cons: Lack of Full Instagram Support and Engagement Dashboard are cons of Buffe

2.  Sendible

Description: Sendible is specifically developed for digital marketing agencies. This social media management tool has contained 20 built-in integrations to social media platforms, sharing websites, and blogs. It also includes Slack Compatibility. 

Pros: The most favorite benefit of Sendible by Social Media Managers, is Content Suggestions Search by Topic. Its most famous tools are Built-in Content Library Storage, and RSS Feed Posting, Sendible has easy access to Canva Design Tool. Complete and Impressive reporting about analytics is also provided by Sendible. Sendible has only Paid Plans.

Cons: It has no Free Plan and worldwide keywords result in monitoring being less reliable.

3.  Oktopost

Description: If you want to enhance your B2B marketing and performance through Social Media Management, then Oktopost is the best option for you as a social media management tool. 

Pros: Oktopost is a set of all-in-one solutions that are developed to provide you with managing, measuring, and monitoring your all social media management activities. Oktopost is helpful for you to achieve your social media goals. Its features include ROI of Social Media Activities, Tracking of your business growth through social media activities, and scheduling of posts. It has robust B2B integration options including Marketo, Hubspot, and Google Analytics. 

Cons: Oktopost is only focusing on Enterprises and has a lack of free plans.

4.  HootSuite

Descriptions: HootSuite is the Best Social Media Management Tool for B2C businesses. HootSuite is a web-based social media management tool that provides a comprehensive ability to manage and display all social media account in a single dashboard. 

Pros: It has a demanded feature to upload multiple Youtube videos to Multiple accounts simultaneously. HootSuite does not need any login to manage multiple social media platforms.HootSuite is web-based but also provides an app for Android and iOS. Comprehensive analytics reporting on a single dashboard.

Cons: Having some uploading issues and a limited number of URL-shortening options.

5.  Sprout Social

Description: Sprout Social is one of the few social media management tools which is providing a Customer Relationship Management (CRM) system. It provides you complete a complete profile of the customers which helps businesses to serve them better and build a stronger relationship with the customers.

Pros: Social Sprout is famous for the best reporting features of analytics and gives you deep knowledge about audience engagements. Scheduling of posts and keyword research is also the features of Sprout Social

Cons: No Free Plan.

6.  Biteable 

Description: Content is the main player in Social Media Enhancement. We know visual content has more attraction to the audience as compared with plain text content. Visual Content increases engagement three times. Biteable is specialized in creating Visual Content.

Pros: Biteable offers high-engagement graphics templates, footage, music, and animated scenes. In other words, Biteable is a complete set of tools that delivers you a complete studio at cheap rates. Biteable also offers you a free plan.

Cons: No scheduling feature, lack of analytics reports, and engagement dashboard.

7.  Hubspot

Description: Hubspot is famous for its Social Media Management Tools as well as Social Media Marketing Tools. Using Hubspot, you can publish your social media content, share content, monitor content along with complete reporting and analytics.

Pros: Hubspot offers a free plan. Integrated Customer Relationship Management (CRM) system. Hubspot has organized a single dashboard for all posts where you can see every aspect of your post analytics.

Cons: It is no separate option to purchase Social Media Management Solution. You must buy Social Media Marketing solution to use management tools. Much Expensive Tool.

8.  Social Pilot

Description: Social Pilot is also a well-known rich social media management tool that provides you with necessary post and content management features along with monitoring posts and in-depth analytics reporting for small and medium level businesses.

Pros: Social Pilot is ideal for Small and medium businesses. It also has features to enhance the new social media platform TikTok. Reposting posts automatically is also a feature of Social Pilot.

Cons: It is not the most user-friendly for outdated UI Technology.

9.  SEMrush

Description: Semrush is known for its search engine optimization features. But it also provides compulsory basic tools for social media management tools. Its amazing SEO analytics also transfer to social media tools along with the creation of posts, scheduling, and monitoring of posts across the major social media platforms,

Pros: Complete competitors analysis along with the tracking SERPs and backlinks fluctuations. 

Cons: Not high User-friendly. It has more expertise in SEO and keyword research. It is more pricey as compared with other social media management tools.

10.  AgoraPulse

Description: Agora Pulse is a seamless social media management tool that provides integration with social media platforms, combined with detailed reporting and analytics. This suite also includes a Customer Relationship Management system that allows you to update and track your list of followers.

Pros: Enhance productivity with CRM and ideal for larger businesses. Powerpoint reporting and analytics with data exportable in Excel.

Cons: Pricey as compared with other social media management tools and cost you extra for additional competitor analysis.  

Social Media Management Tools: Conclusion

SMM Tools are an essential part of social media enhancement. Most businesses prefer these tools to manual techniques and get faster and effective results. They have gotten excellent results and increased their volume of sales through these SMM tools. 

If you want to know, how to choose the right social media platform for business, then please click here.

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Top 5 Types of Backlinks: An Important Area of Search Engine Optimization

Tuesday, 26 October 2021

Despite On-page SEO, Search Engines always judge your website through your backlinks. So, in this blog, we tell you what is meant by backlinks and the types of backlinks. The blog also consists of the importance of backlinks.

Types of Backlinks: An Introduction & Importance of Backlinks

Backlinks are those links of our website which is appeared on other websites. When people click on these links, they come to our website. Backlinks are also known as inbound links because represent another website's traffic coming to your site. The quality and quantity of backlinks are very important because it represents that how your website is popular among the users. Backlinks are also known as recognition of your website from other websites. Backlinks are the part and parcel of SEO because, without them, search engine never ranks your website.

First, we discuss types of backlinks regarding attributes.

Types of Backlinks: In terms of Attributes

There are two types of backlinks in terms of attributes. DoFollow Attribute Backlink and NoFollow Attribute Backlink

DoFollow Attribute Backlink

DoFollow Backlinks are those links that allow search engines to follow them. In other words, whenever a website gives your website a DoFollow link, it tells the search engines to crawl it and pass its SEO authority to the destination website. This passing of SEO authority is called “Link Juice”. Gaining of DoFollow backlinks will increase the domain authority or domain rating of your website, which in turn, improves your Search Engine Ranking Positions (SERPs). By default all links are DoFollow.

NoFollow Attribute Backlink

NoFollow Backlinks are those backlinks that never allow search engines to follow them. It is not passing any SEO authority to the destination website. The rel=”nofollow” is added to the link of your website. So, here is the question that arises “why you need nofollow backlinks when they don’t provide you Link Juice?”. Because these links are helpful to transfer traffic from Origin Website to destination website.

Types of Backlinks: Regard Websites Niche

Follow are the types of backlinks regarding the niche of the website which provides backlinks to your website.

1. Guest Post Blogging Backlinks: A most powerful type of backlinks

A type of backlinks in which a website provides content to another website from where it wants to get backlinks. In other words, your website’s related content will be published on another website. The publishing website adds a link to your website in this content which is become a contextual backlink. The domain authority of publishing websites is very high and they give you huge link juice.

2. Profile Creation Backlinks

You can get a backlink from a website which is providing a profile creation facility. An example of this website is ProductHunt. Here you can create your professional profile and give a link to your website’s homepage. This link becomes a backlink. Profile Creation backlinks are one of the most powerful types of backlinks.

3. Web 2.0 Backlinks

Web 2.0 is a term which is providing the creation of websites and applications to share and create online information, content, and any material you have. You can create a website where you can post content of your website and get traffic from it. Tumblr and WordPress are an example of these backlinks.

4. Forum Posting Backlinks

Here you can get backlinks by posting questions, queries, and content on the relevant forums. Forums have a huge amount of traffic. So, you can get traffic as well as backlinks from forums. If the forum is relevant to your website’s niche, then It will be more beneficial for you.

5. Social Bookmarking Backlinks

Social Media platforms have a huge amount of traffic and their domain authorities are also very high. You can get traffic from social media platforms. Search Engines always crawl these backlinks very fast and increase the domain authority of your website fastly.

Types of Backlinks: Conclusion

Backlinks are the backbone factor of SERPs. Even if a website has 100% on-page SEO, this website will not rank until they will create backlinks. A relevant backlink having less domain authority is better than an irrelevant backlink having more domain authority.

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Key Differences between Power BI and Tableau

Tuesday, 19 October 2021

Differences Between the Power BI and Tableau: An Introduction and Purpose

The blog tells you the knowledge about Key Differences between the Power BI and Tableau. The differences are based upon the features, analysis, pricing, and public reviews. The details of the blog are following:

Differences Between the Power BI and Tableau: Meanings and Definitions

What is Power BI?

Power BI is a Business Intelligence and Data Visualization application that allows you to convert data from various sources into interactive dashboards and business intelligence reports.

It also comes with a variety of software connections and services.

What is Tableau?

In the business intelligence market, Tableau is a strong and rapidly developing data visualization application. It enables you to convert raw data into a format that is simple to comprehend.

Tableau analyses data quickly and generates representations in the form of dashboards and workbooks. This aids experts at all levels of a business in comprehending data created with Tableau.

Microsoft Power BI is a business intelligence application that allows you to work with data from a variety of sources and see it after it has been cleaned and integrated.

It also includes the ability to generate Adhoc reports, which aids in data analysis.

Differences Between the Power BI and Tableau: Features & Characteristics

Power BI's Key Features are as follows:

Here are some of Power BI's most essential features:

- Dashboards that can be customized.

- Datasets

- Reports

- Pane of navigation

- Question and Answer section

- Buttons for assistance and feedback

- Reporting and analysis on the fly

- Analytical Processing in Real-Time (OLAP)

- Indicators of trends

- Authoring interactive reports

- Tools for complete reporting and data visualization

- Real-time dashboards that assist business leaders in resolving issues as they arise

- Power BI Embedded is an Azure service that enables apps to interface with Power BI.

- Power BI's Q&A function allows users to ask questions in natural language and receive responses in a specified graphical format.

- Content Packs are used to share dashboards with your team.

Tableau's key Features are as follows:

 - Blending of data

- There is no requirement for technical knowledge.

- Analyses in real-time

- Collaboration and notification of data

- Function for DAX analysis

- Stanford University's patented technique

- Drag-and-drop and toggle view

The following is a list of native data connections:

- Data can be highlighted and filtered.

- Dashboards can be shared

- Integrate dashboards into your website.

- Mobile-friendly dashboards

- Tableau Reader is a program that allows you to see data in Tableau.

- Commenting on the dashboard

- Make data queries that don't require any coding.

- Convert queries into visual representations.

- Import data in all ranges and sizes.

The following are the key differences between Tableau and PowerBI.

Experts weigh in on Power BI vs. Tableau.

Difference Between Power BI and Tableau: Advice on Technology

In a direct comparison between Power BI vs. Tableau, a Technology Advice study from 2021 says that "Power BI wins for simplicity of use, while Tableau wins in speed and functionality."

With real-time data, Power BI offers an advantage over Tableau, allowing "teams to react instantaneously to business changes provided to Power BI through CRM, project management, sales, and finance tools."

On the other hand, Tableau has a leg up on Power BI when it comes to "live query capabilities and extracts," which is especially useful for data analysts who are used to pausing all work during the query process.

"Tableau lies midway between query-based (and developer-dependent) data visualization and drag and drop," the reviewer concludes.


PCMag awarded Microsoft Power BI an Editors' Choice award in 2018 after giving it a 4.5/5 total score. Power BI's "user-friendly user interface (UI) and exceptional data visualization capabilities" were complimented in the report. The "desktop and web versions divide data prep tools," and the free version is fairly limited, were also negative comments. Overall, the platform was "one of the top BI tools on the market," with "a variety of data source connectors," according to the reviewers.

Tableau was also given an Editors' Choice award by PCMag in 2018 and received a 4.5/5 rating. It was praised as "one of the market's most mature products," with an "enormous assortment of data connectors and visualizations." The only significant disadvantage mentioned in this assessment is that it is difficult to utilize for non-data analysts.

Better Deals

In 2021, Better Buys rated Power BI's user design as "difficult for novice users to learn at first." The platform was defined as "similar to Excel with the ability to build and import simple visualizations" in general. It was lauded for providing a "complete view of corporate performance" and bringing "disparate data" together.

Tableau's "high learning curve for CEOs" was cited as a negative characteristic in a Better Buys assessment from 2021. "The system tends to be slow at times when working with massive datasets," it added.

Tableau versus. Power BI: Thematic Analysis of Public Reviews

Experts' perspectives are fascinating, but what do genuine users have to say? Users freely discuss the benefits and drawbacks of Power BI and Tableau on a variety of public sites. To give you a better understanding of this comparison, we've gathered over 2300 reviews.

This data was processed using Thematic's proprietary feedback analytics tool. While Power BI and Tableau can be used to gauge customer satisfaction through ratings, Thematic quantifies what drives these ratings.


So, which is better: Power BI or Tableau? Which one you choose is entirely dependent on how you intend to use these tools in your company.

The overall winner in the Power BI vs. Tableau discussion has to be Power BI. Its ease of use, resemblance to Excel, and low cost make it an excellent choice for a wide range of enterprises.

Tableau continues to offer distinct advantages that many firms and analysts will value. It's more suitable for massive data sets, has more attractive data visualizations, and has more customization possibilities than Power BI.

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Top 10 Version Control Systems

Friday, 08 October 2021

Top 10 Version Control Systems

You need Top 10 Version Control Systems If you're working on a large software development project. It involves technical concepts, requires team cooperation, and requires periodic modifications, you'll need to employ a version control system.

Top 10 Version Control System: Meaning and Definition of Version Control System (VCS)

The method of recording and controlling changes to software code is known as version control, sometimes also known as source control. Version control systems (VCS) are software tools that aid software development teams in managing source code change over time. Version control systems help software teams operate faster and smarter as development environments have increased. They're incredibly beneficial to DevOps teams since they aid in reducing development time and increasing deployment success.

Significance of a Version Control Systems

As we all know, a software product is produced collaboratively by a group of developers who may be based in various locations, and each contributes to a certain set of functionality/features.

As a result, they modified the source code in order to contribute to the product (either by adding or removing). Every contributor who made the modifications has their own branch, and the changes aren't merged into the original source code until all of them have been examined. Once all of the changes have been green signaled, they are merged into the main source code. A version control system is a type of software that aids the developer team in quickly communicating and managing(tracking) all changes made to the source code and information, such as who made the change and what it was. It not only organizes source code but also boosts productivity by streamlining the development process.

Best Top 10 Version Control Systems

There are a plethora of choices on the market.

As a result, we've compiled a list of the top ten version control software to help you limit down your choices and simplify your life.

1. GitHub

GitHub allows software development teams to collaborate and keep track of all code changes. You can keep track of code changes, go back in time to fix mistakes, and share your work with other team members. It's a place where Git projects can be stored. For those who are unfamiliar with Git, it is a distributed version control system. It's a free and open-source version control system with local branching, different workflows, and handy staging zones. Git version control is a simple to learn choice that allows for speedier operation.

2. GitLab

GitLab includes several useful features, such as an integrated project, a project website, and so on. You can test and deliver code automatically using GitLab's continuous integration (CI) features. You may explore all project parts, including the code, pull requests, and conflict resolution.

3. Subversion (Apache)

Another open-source version control system founded by CollabNet a few decades ago is Apache Subversion. It is regarded as a reliable choice for useful data by both the open-source community and businesses. Some vital elements of Subversion include inventory management, security management, history tracking, user access controls, cheap local branching, and workflow management.

4. Beanstalk

Beanstalk is an excellent choice for individuals who need to work from afar. This browser-based and cloud-based software allows users to code, commit, review, and deploy using a browser. It may be coupled with messaging and email platforms to facilitate code and update collaboration. It comes with built-in analytics and supports both Git and SVN. Encryption, two-factor authentication, and password protection are all included for security.

5. AWS CodeCommit

AWS CodeCommit is a managed version control system that hosts private Git repositories that are secure and scalable. It integrates with other Amazon Web Services (AWS) products and hosts the code in secure AWS environments. As a result, it is a suitable fit for existing AWS users. AWS integration also gives you access to several useful plugins from AWS partners, which can help you develop applications faster.

6. Perforce

Version control software, web-based repository management, developer communication, application lifecycle management, web application servers, debugging tools, and Agile planning software are among the products developed by Perforce, which is officially known as Perforce Software, Inc.

7. Mercurial

Mercurial is well-known for its ability to handle projects of various sizes with ease. It is a free and distributed control management solution with a user interface that is simple and straightforward. Mercurial's backup system, search capabilities, project tracking, and administration, data import and export, and data migration tools are all popular among developers and businesses. Workflow management, history tracking, security management, access controls, and more are all included.

8. Microsoft Team Foundation Server

The Team Foundation Server, created by Microsoft, is an enterprise-grade platform for managing source code and other services that require versioning. It includes capabilities such as Team Build, data collecting and reporting, Team Project Portal, and Team Foundation Shared Services, among others. It may track work items in a project to detect flaws, requirements, and situations.

9. Bitbucket

Because Bitbucket is part of the Atlassian software package, it can be used with other Atlassian products like HipChat, Jira, and Bamboo. Code branches, in-line commenting and debates, and pull requests are the major features of Bitbucket. It can be installed on a local server, in the company's data center, or in the cloud. You can connect with up to five users for free on Bitbucket. This can be advantageous since you may test the platform for free before purchasing it.

10. Version Control System (CVS) (Concurrent Versions System)

CVS is a well-known tool among both commercial and open-source developers and is one of the earliest version control systems. It lets you check out the code you want to work on and then check in your modifications. It can work with projects that have several branches, allowing teams to merge their code modifications and offer unique features to the project. CVS is the most mature version control software because it has been around for a long time.


These are the top version control systems available, which a web development firm should consider utilizing, depending on the needs. When choosing a VCS, you should consider the goal, cost, evaluation method, and use cases.

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The Top 5 User Experience Design Trends

Wednesday, 29 September 2021

The Top 5 User Experience Design Trends: An Introduction

Here are the Top 5 User Experience Design Trends. Every year, a fresh crop of design trends develops from the previous year's work, promising to transform user experience and improve consumers' quality of life. Some design trends are fun and inspiring, while others make your eyes hurt. New becomes old, and old becomes new again. These UE design trends are in a cycle that changes with clients' changing tastes. The changing tastes of users and the emergence of new technology keep our design abilities sharp. We're now looking ahead as 2020 draws to a close. We look at the newest UX trends that product designers and innovators should be aware of in the future year in this post. UX designers must be ready to adapt to any new technology advancement. Whether you're an aspiring designer or a seasoned pro, you'll want to stay up with what's going on in the exciting subject of user experience design.

It's more important than ever to design for mobile: A new look to User Experience Design Trends

As a result of the pandemic, an increasing number of people are using their mobile phones as their primary source of information, as they are more accessible, intimate, and almost like an extension of themselves. As a result, it is no longer sufficient for a website or application to function solely on a computer: they must also be feature-rich, responsive, and usable on mobile devices. Previously, websites and programs were built around the capabilities of the computer. Nowadays, mobile interfaces are used to build UX design trend concepts for websites and applications. The significance of responsive design has been well proven, and it is no longer a choice but rather a must.

User Experience (UX) Design Trends: Authoring and Microcopy will improve

Many companies have changed their communication styles when it comes to information in apps and websites these days. Some businesses aren't hesitant to inject a little levity into the conversation. They want to make it less professional and as near to a normal conversation as possible, making the users feel at ease. As a result, microscopy has emerged as a new profession for UX designers. Microcopy will no longer be a taboo UX topic reserved for industry discussions. It will have a more significant impact on today's digital experience. It will help customers become experts by assisting them in navigating and comprehending functions and generating brand engagements through the tone of voice. In 2021, UX writers will concentrate on enticing instructive microcopy and strategies to balance brand personality precisely.

User Experience will be conscious of ethical design trends:

Dark patterns in UX Design features that are addictive. Data mining is a term that refers to the process of We're all aware that such things exist. We're also aware of the subtle ploys used to influence users' decisions. Companies employ these design tactics to take advantage of clients on purpose. These methodologies have been exposed for the first time, causing designers and businesses to consider the consequences of their design trends decisions carefully. In 2021, designers will confront an increasing number of clients who want ethical design to focus on their products. As a result, more designers will need to become aware of ethical design principles and critically evaluate consumers' decisions using ethical frameworks.

Most Important User Experience Design Trend: Infographics and data visualizations will take over social media

Data visualization has long been a popular method of presenting information clearly and understandably to improve user experience design. As a result of the shift in their mental models, users have begun to make judgments depending on the information they see. In many circumstances, data is responsible for winning or losing users' trust and must be conveyed appropriately. In such circumstances, the designer's responsibility is to make data as simple, interactive, and shared as possible so that a more significant number of people can benefit from vital knowledge.

UX Design Trend: The use of voice instructions will become (even more) common.

Virtual assistants and voice interfaces are two of the many new technologies that have emerged in recent years. They have a noticeable impact on how users engage and search for information and how they go about their daily lives. Voice User Interface (VUI) was implemented by Google, Apple, Microsoft, and Amazon, among other firms, to provide consumers with the most outstanding experience possible, which is why there has been a spike in personal assistant apps. While voice-activated interfaces aren't yet prevalent on most websites and apps, the trend isn't going away anytime soon. In 2021, we may expect to see an increasing number of websites and apps adopting voice-activated search in addition to standard search.

Artificial Intelligence (AI) Will Take Web Accessibility to the Next Level of User Experience Trends

Companies have begun to incorporate accessibility into their websites in order to stay ahead of the curve. Various artificial intelligence (AI)-based technologies are being incorporated into user interfaces, with the goal of making them more accessible to all users, including the disabled. AI wonders such as language translation, automatic captioning, information summarizers, and facial recognition bridge the gap between humans and machine interfaces. AI is becoming one of the best User Experience Design Trends. We're likely to witness a slew of new inventions that will boost the manufacturing and performance of all assistive devices, as well as teams and organizations that incorporate AI into the design process.

An Entertaining UX Design: Gamification will drive people's interest and make them want to learn more

Since it is supposed to fix UX concerns, gamification is commonly employed in apps and websites. For UX designers, the precise application of gamification with well-known game mechanics will become an expert tool for increasing user engagement and conversion rates. Users are spending more time on the app and websites to complete any specified job because of their excitement and interest. Many designers have already caught on to the craze and are using similar techniques in various projects. As a result, many customers may already be accustomed to dealing with gamified items and expect the same from other products. To summarize, gamification will emerge as a new technique in 2021 to actively establish its trustworthiness as an efficient and effective design product.


Predicting the future of the User Experience Design Trend is a difficult task. Some trends burst forth from a shaky beginning to light up the sky, only quickly fading away. Others begin slowly, gradually brightening until they have influenced our daily design decisions. Similarly, designers do not have to include all of the latest trends into a single product and complicate its usability. Instead, keep up with the latest trends and implement the ones that best suit the user's and business's demands!

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Top 7 Skills to Become a Full-Stack Developer

Monday, 20 September 2021

Top 7 Skills to Become a Full-Stack Developer

The blog is about the most Decorated Top 7 Skills to Become a Full-Stack Developer. When it comes to professional adaptability in today's environment, no one better represents the phrase "versatile" than a Full Stack Developer. Full Stack Developers are the multi-talented specialists that every organization and brand seeks. They are well-versed in both frontend and backend web development.

What is a Full Stack Developer?

A Full Stack Developer is a software developer who works on both the client and server sides of the application. This sort of developer works on the entire stack of a software application, which includes the front end, back end, database, server, API, and version control systems. As a result, the term "Full Stack" Developer was coined.

A Full Stack Developer, according to a top-voted Quora answer, is an engineer who can handle all database, server, systems engineering, and client work. Depending on the project, customers may require a mobile stack, a Web stack, or a native application stack.

What Are the Benefits of Hiring a Full-Stack Developer?

The following are some of the most compelling reasons to hire a full stack developer:

A full-stack developer assists you in keeping the entire system working correctly.

A full-stack developer can assist everyone on the team, significantly reducing the time and technical costs of team communication.

When one individual fills many functions, your firm saves money on staff, infrastructure, and operating costs.

1. HTML and CSS

CSS stands for Cascading Style Sheets, while HTML stands for Hypertext Markup Language. CSS is a customizable tool for creating and decorating a website, whereas HTML is used to add web content. The style and feel of a website are determined by HTML and CSS, which play a significant role in enticing potential clients.

Full Stack Developers must work with HTML to use markup to determine the structure of web pages. For the efficient presentation of HTML elements, they must also be CSS experts. To design an interactive, intuitive, and engaging frontend for applications, Full Stack Developers must have strong experience in both programming languages.

2. GitHub and Git

Every developer, including prospective devs, is familiar with Git. It's a free and open-source "distributed version control system" that can handle all of your development requirements. For both small and large-scale undertakings, it promises speed and efficiency. Developers can use Git to manage any changes to programs, codes, websites, documents, and other material related to software/application development in real-time. Professional developers almost always have a GitHub profile, which is required if they work in a group.

Git helps Full Stack Developers to keep track of any tiny change made to the application codebase. They must be familiar with all of the fundamental Git commands and examples. Full Stack Developers may use Git to explore new possibilities for security, productivity, and management. Full Stack Developers that are familiar with Git can better interact and cooperate with their fellow developers/programmers on the same project.

3. JavaScript

JavaScript is a required Full Stack Developer expertise when it comes to web and software development. The object-oriented scripting language is mostly used in HTML to implement functionalities. It's one of the most used languages for building server frontend and backend code. JavaScript is also the only programming language that can be used both in the browser and on the server (Node.js).

Full Stack Developers must be well-versed in JavaScript and related concepts and functionalities such as React and Angular. One of the best things about JavaScript is that it comes with a slew of useful features like functions, prototypes, higher-order event delegation, and closure, which aid in developing flexible web pages.

4. Languages used in the backend

While we've covered the two most important frontend languages, HTML and CSS (together with JavaScript), the backend is an equally important component of any application or product. While backend development is a different animal altogether, there are numerous programming languages to pick from. A full-stack web development course can assist you in learning the necessary languages to become a full-stack developer.

For backend development, a Full Stack Developer must know at least a few of these languages:

Java: Java is a computer language that can be used for a variety of purposes. It may be used to construct web, desktop, and mobile applications. In addition, Java provides a plethora of frameworks that make backend programming even easier.

Ruby: Ruby is an object-oriented programming language. Its syntax is easy to read and understand. It is mostly used in developing web applications. Ruby on Rails is a popular framework used to help develop websites and applications by streamlining development.

Python: Python is again an object-oriented programming language. A general-purpose programming language can be used for web development, AI, machine learning, mobile application, etc. It is used to code the logic at the server-side.

PHP: PHP stands for Hypertext Preprocessor. PHP scripts can only be interpreted on a server that has PHP installed. Being an open-source and free scripting language, PHP is also used for creating dynamic websites. As compared to other scripting languages, it is easy to use and simple to understand.

If you want to know more about the difference between front end development and back end development then click on this link:

5. REST web services and HTTP

HTTP and REST both provide two distinct objectives. REST is an interface between systems that uses the HTTP protocol to acquire data or conduct multiple operations (in various forms) on the data. HTTP is a protocol for allowing communication with the client. As a result, REST serves as a bridge between the front end and the backend.

Full Stack Developers must grasp both HTTP and REST because they are required for Full Stack development.

6. Storage of databases

All web applications require a database to store all of the data. This ensures that developers will be able to access the data later. Database storage necessitates the expertise of a Full Stack Developer who is well-versed in relational databases and database storage. Database administration is necessary for full-stack developers; they must be able to design, comprehend, and manipulate database queries. They should also be familiar with XML and JSON.

7. Web architecture

Full Stack Developers are the masters of software development when it comes to web architecture. They possess a diverse set of expertise in both frontend and backend development. Stackable Developers must understand the intricacies of web architecture. They must know how to structure code, categorize files, structure data in databases, and execute the necessary computational activities because their major role is to construct sophisticated software programs from the ground up.


To summarize, Full Stack Developers are highly skilled professionals who can handle all aspects of web development. These abilities set Full Stack Developers apart from Frontend and Backend Developers.

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Top 5 the Best Content Management System for 2021

Tuesday, 14 September 2021

Top 5 the Best Content Management Systems for 2021

If you want to know about Top 5 the Best Content Management Systems for 2021, then you are in right place. The correct content management system is a vital piece of the puzzle for any business.

Content Management Systems: What it is meant?

A content management system (CMS) is a piece of software that manages the underlying architecture of building web pages. Users can concentrate on the front-end aspects of website development, such as changing the design and managing content, with the help of a CMS.

Content management systems come in a variety of shapes and sizes. The following are three of the most popular:

Open-source CMS — instead of being owned by a single corporation, a community of developers maintains the software. Third-party developers have access to the source code and can expand and improve the software's features.

Cloud CMS — a pre-built system that may be accessed without the need for any hardware or software to be downloaded. Users can securely manage web material in the cloud and have it accessible from a variety of devices.

Proprietary CMS - has a license charge attached to it because it is the legal property of the firm, organization, or person who built it. A one-time payment, a monthly fee, or an annual fee may be required.

If you want to know in detail that How to Choose the Best CMS for your Business, then read this article:

The 5 Best Content Management Systems:

Here are the features of the five greatest and most popular CMS options:

1. WordPress

WordPress is a free open source platform for building a great website, blog, or application.

It is the most popular CMS platform, accounting for over 52% of all websites, and is an open-source content management system that is noted for its scalability and versatility. Furthermore, its library of over 58,000 WordPress plugins enables users to build any form of a website.


Administrators, editors, authors, contributors, and subscribers are all assigned responsibilities and access by user management. When inserting photos into media management, provide alt text and captions to boost SEO. Visitors can leave comments on pages and posts using built-in comments.


• Individual demands and budgets are taken into account while determining the price.

• Customize using a large selection of themes and plugins.


• Not all WordPress plugins and themes are high-quality or reliable.

• Personal customer service is not available; instead, forums, tutorials, and documentation are used.

Ideal for:

WordPress may be used by people of various skill levels, from those who want to establish a simple blog to those who want to build a complex website. Sony Music, for example, uses WordPress to showcase photographs and videos of its featured performers.

2. Joomla

Joomla is an open-source content management system that runs over 2% of all websites. In comparison to other CMS platforms, Joomla's core software provides greater capability right away, such as multilingual capabilities. However, non-technical users may find the first setup difficult.


Tool for managing banners. To monetize the website, create advertising campaigns.

The setting is multilingual. Websites built on the platform's core technologies are available in more than 70 languages. Search. Using a built-in search tool or a smart search feature assists users in finding the information they need on a website.


• Effortlessly manage a site with hundreds of subpages.

• To prevent break-ins, use two-factor authentication.


• The control panel's web development lingo is not for the faint of heart.

• Compatibility issues with various modules, extensions, and plugins.

Ideal for:

Joomla is ideal for multi-person-managed professional websites. Take, for example, the official website of world tennis player Roger Federer. This site includes not just his portfolio but also a news platform and a store.

3. Drupal

Its flexible API architecture, designed for experienced web developers, enables a variety of digital platforms. Drupal optimizes its built-in features for improved performance and security when compared to Joomla and WordPress. It's also worth noting that Drupal websites receive more traffic than websites built with alternative CMS platforms.


Multilingual. An automated language translation supports over 100 languages. Using data from geolocation, browsing history, device type, and behavior taxonomies creates a tailored consumer experience. Marketing automation is a term that refers to the process of To expand your reach, creating automated marketing programs.


• Because the CMS software performs frequent security tests, it is less exposed to security risks.

• Built-in modules aid in the expansion of a site's capabilities.


• PHP, CSS, and HTML coding skills are required.

• It can take a long time to manage the platform, such as upgrading to a new version.

Ideal for:

It is a good CMS platform for sophisticated users with strong technical skills who want to build large-scale, complex websites. The official website of the City of Los Angeles, for example, uses Drupal to provide news and information about the city.

4. Magento

Magento is one of the most popular eCommerce platforms. To improve all types of eCommerce sites, the CMS software focuses on security, SEO, and personalization. The platform is powerful enough to handle a large number of products and orders because it caters to larger online retailers.


Checkout. World pay and Cyber source provide a secure payment channel. Contains user-friendly features. The admin dashboard on the backend is touch-sensitive, making it easy to make changes. Management of the catalog. Showcase products virtually with inventory management, which includes dynamic pricing and rapid product generation.


• Manage several stores in different locales, each with its own language and currency.

• The content management system is mobile-friendly.


• Initial setup is difficult.

• It takes time to customize the design and list the products.

Ideal for:

Magento is ideal for medium-to-large-scale online stores. Olympus, which sells cameras, audio equipment, and binoculars, is an example of a significant eCommerce store that uses Magento.

5. Prestashop

Another popular CMS platform for small to medium-sized eCommerce shops is PrestaShop. It's a highly adaptable online store management platform thanks to its active community and extensive feature set. Its user-friendly interface also makes entering and monitoring products a breeze.


SEO: To optimize content, manage meta titles, descriptions, and URLs. Payment alternatives are available: PayPal, Stripe, WorldPay, and offline processing are among the many payment options available. Management of several stores: Manage a number of stores with similar components and functionality.


Users of all skill levels may construct a professional online store using user-friendly eCommerce tools. Customization options include a large number of themes and modules.


• Inability to expand into a larger eCommerce store due to a lack of scalability.

• Extensions and plugins are required, which can be pricey.

Ideal for:

PrestaShop is a fantastic eCommerce platform for small and medium-sized businesses. Harry Fay, a specialized jewelry retailer in the United Kingdom, for example, sells a variety of rings and wedding bands online.


Because CMS software is one of the most critical programs for properly running a website, you must be cautious when selecting a vendor. To pick which program to use, it is preferable to look for internet evaluations from various user forums and close friends. Finally, it is a good idea to request a 7-day free trial to make an informed decision.

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How to Choose the Best CMS for your Business

Wednesday, 08 September 2021

Choose the Best CMS for your Business

Are you undecided about which CMS platform to utilize for your website? So this blog will answer this question and give you guidance.

A CMS (Content Management System) platform allows you to quickly and easily develop a website without knowing any code (at least for most of them). Because there are so many CMS possibilities, you may find it challenging to select the ideal one for your purposes. Users can concentrate on the front-end aspects of website development, such as changing the design and managing content, with the help of a CMS.

This article will discuss why it's critical to pick the correct CMS platform for your website. We'll also compare and contrast our top selections for the finest CMS platforms.

Choose the Best CMS for your Business: Definition and Explanation

A CMS platform (content management system) is software that makes it simple to manage content and build websites.

HTML, JavaScript, and CSS are the most common programming languages used to create web pages. You would need to master these languages and write a lot of code if you were to develop a website without using a CMS platform.

CMS platforms address this issue by allowing you to create a website without writing code or learning how to program.

Unless you're seeking a developer-friendly CMS, in which case you're already a coder.

It's a strange paradox that a technology designed to help your team and website may also be a huge hindrance. In truth, there is no such thing as a flawless CMS or a system that will work in every case. Furthermore, selecting and installing a content management system is just the start of a journey that might pay off – or cost you a lot of money – in the long run. Investing in a CMS that necessitates a lot of oversight and support limits teams' ability to manage content and, as a result, contributes to a bad website experience. When a company manages many websites and other digital properties, the problem becomes even worse.

How to Choose the Best CMS for your Business Website

Which CMS platform should you choose? There are numerous CMS platforms available. Before we get into our CMS platform comparison, let's have a look at what to look for in a good CMS.


You want a content management system (CMS) that makes it simple to develop and change material. This frequently entails using a drag-and-drop interface to add different items to your pages.

You should be able to make adjustments to your website's content quickly and easily once it has been published.

Options for design

Your content management system (CMS) should provide you with many website design templates to pick from. It should also allow you to simply alter the designs to meet your specific needs (ideally without writing code).

Portability of data

A good CMS platform should provide capabilities that allow you to simply export and migrate your data.

You might later decide to use a different platform or a different hosting firm, for example. The capacity to move about with complete freedom is made easier by data portability.

Addons and extensions

Not all websites are created equal. As a result, it's difficult for any CMS platform to provide all of the capabilities that would satisfy the needs of every website.

Extensions and addons help to solve this issue. These are standalone programs that you may put on top of your CMS software to enhance its capabilities and add new ones as needed. Think of them as apps for your content management system.

Options for assistance and support

Even though CMS solutions are designed to make creating a website as simple as possible, you may still have some questions. If you get stuck, find out what aid and support are available.

Some CMS companies will have a few FAQs and a customer service team that takes an eternity to react. Others will be surrounded by a large supportive community that can assist you at any time of day or night.

How much does it set you back?

Some content management systems (CMS) are absolutely free. Others will bill you on a monthly basis. Even with free CMS platforms, third-party extensions, designs, and/or web hosting services are frequently required.

Before you choose your CMS, learn as much as you can about the pricing, so you don't get any unpleasant surprises.

With these considerations in mind, let's look at the top CMS platforms available.

Top 10 The Best CMS for 2021:

1. WordPress

2. HubSpot CMS Hub

3. Joomla

4. WooCommerce

5. Drupal

6. Wix

7. BigCommerce

8. Shopify

9. Magento

10. Textpattern

Which CMS Platform is the Best?, we feel, is the best CMS platform and website builder on the planet. WordPress powers more than 42% of all websites on the internet, and there's a reason behind it.

WordPress includes all of the features you're looking for in a CMS platform. It's simple to get started, and many WordPress web hosting providers include a one-click installation option. Plugins allow you to enhance the functionality in practically any way you can imagine (which are like apps for WordPress).

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Top 5 Reasons Why Your Business Needs a Website

Wednesday, 01 September 2021

Top 5 Reasons Why Your Business Needs a Website

Why your Business needs a Website? The top 5 reasons are here. Consumer behavior has evolved throughout time to adapt to the digital era's developing technologies. Regardless of industry, a company's online presence can have a significant impact on its performance. Some businesses still don't feel that the bulk of their clients will check their website before deciding to purchase.

#1 Why Your Business Needs a Website: The Clients

Customers, both current and future, want to look at your website. Using social media and business listings alone is insufficient to convey your brand's essence. Customers want to know if you're the proper company for them. Customers today can be fully informed thanks to technological advancements. Customers can read reviews and express their thoughts, but a website allows you to offer them the information they need.

Customers lose faith in your company when your product or service fails to match their expectations. When a customer goes online to hunt for you and can't find you–or discovers a website that isn't well-designed–their trust in your company is eroded even before they decide to do business with you.

#2 Why Your Business Needs a Website: A Social Proof

When you're browsing a landing page and see a testimonial from an industry expert you respect, that's social proof. Customer behavior is largely influenced by what others have said about your company. People expect to check your website to learn more about your company, regardless of whether it has a 5-star rating on review sites. Customer testimonials on your website are the methods to impress potential consumers and provide social proof, especially because they are already looking for you online. So, this is the 2nd reason why your business needs a website.

#3 Why Your Business Needs a Website: To Take Command of the Story

Why your business needs a website? It is tough to control what others say about you, you may shape the perception of your brand by publishing your own story on the internet. When it comes to helping brands promote their message, vision, and mission, a website is significantly more effective than print ads or snail mail brochures. On any given day, Google receives 5.6 billion searches and 63,000 searches per second, according to SEOTribunal. Consider the possibility that, with such a high volume of searches, someone is looking for your specific service right now. Guess who gets the business if you don't have a website? Certainly not you! But there's that next-door competitor with a great-looking, search-optimized website.

#4 Why Your Business Needs a Website: Maximize your return on investment:

Return on investment (ROI) is a performance metric used to calculate an investment's efficiency or profitability and compare the efficiency of many investments. The return on investment (ROI) aims to directly evaluate the amount of profit made on a given investment in relation to its cost.

To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. A percentage or a ratio is used to express the result.

Creating a website with free tools like does not cost much money, but it gives you more bangs for your buck in the digital transformation era. A search-engine-optimized website allows you to reach thousands of additional prospective customers without investing a lot of money. It can assist you in reaching a larger audience to promote your services or products. No matter what business you work in, the information on your website has an impact on purchasing decisions and commercial transactions.

#5 Why Your Business Needs a Website: Credibility Boost

It is critical to commit a significant amount of time and energy to create your credibility, whether you are starting a new firm or managing a small business that has been around for a long time. Few qualities are more critical to a company's success than its customer reputation, so checking in on your brand's credibility frequently and searching for methods to improve it is essential.

There are several ways to improve your company's reputation for honesty and reliability - so many that it may appear to be a difficult endeavor – but there are a few guiding principles that should never be overlooked.

These are the four tips for boosting your brand's credibility:

a) Use statistics

b) Use customer reviews

c) Don't over-claim

d) Focus on customer service

It's time to invest in a professional website if you want to show the world that you're serious about your business. Without a website, you risk losing trust in the customers. According to research, 75% of online users believe that the design of a company's website determines its reputation. People are more likely to engage with a firm they can trust in the end, and the website is the first step toward that relationship.

Why Your Business Needs a Website: How to get started for this whole process:

Let's look at some strategies to get started now that you know why you need a website. First and foremost, select a site hosting service. There are a number of businesses that offer both domain and hosting services.

1) Select a Domain Name

Your domain name should ideally be the same as your company name. You can choose a domain name that reflects your company line if it is not available. Make the domain name memorable and catchy. You should make the most of your domain name as a marketing tool.

2) Service of Web Hosting

Choose a reputable web hosting company with a good track record. Select a service provider that can respond to changes swiftly and cost-effectively. This will be useful as your company grows, shrinks, or undergoes other significant changes.

3) Website Design:

Because establishing a website is not as straightforward as it may appear, it must be the result of multiple brainstorming sessions. Make sure your website template is simple to use and doesn't look like any of your competitors'. After all, you don't want your company to resemble that of your competitors.

Key Takeaways

It's vital to have a professionally designed, brand-differentiating website if you want to increase sales, enhance your bottom line, and expand your company. It allows you to put your brand's narrative in front of the right target audience. Furthermore, a simple website costs pennies but can yield big rewards in the long run.

So, rather than asking why your company needs a website, consider why not!

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7 reasons why Software Projects fail and How you can avoid it

Wednesday, 18 August 2021

7 reasons why Software Projects fail and How you can avoid it

Why Software Projects fail and How you can avoid it? The blog discusses in detail the main 7 reasons for software project failure and also gives you the solutions to avoid it.

Why your Projects fail: Importance of Software in our daily lives

The emergence of software has made living simpler for most of us. When we say most of us, we mean the people who have access to the software. It has become a universal language for businesses of all types and sizes to communicate worldwide. All IT sectors, the auto sector, healthcare, and government organizations such as banks, social security, etc depend upon software products to perform their day-to-day activities.

Software has become a quintessential part of our lives. We can never imagine our lives, especially now, without this software. It makes any process fast and easy and helps businesses focus more on their growth by working efficiently. The right and the best kind of software that suits your business needs can work wonders. So, it is always recommended to choose your software wisely.

We should always learn from the failures of others and try not to repeat the mistakes made by them. This will help us make robust software and add to our development experience, which we can share with our peers and guide them as well.

In this article, we have listed the major reasons that lead to software project failures in most cases and tell you how you can avoid these mistakes. This will help you define and make your software development strategy way more accurate and quick. 

1. Why Software Projects Fail: Setting Unrealistic Deadlines completion.

Most of the time, the team which brings in the software projects in any organization is not fully aware of how much time the software will actually take to get completed. They hastily promise the client that the project will be completed by such and such time. It makes it very difficult for the programmers to complete the project within that time frame.

The possible solution to this problem is first to understand the client's requirements, communicate those to the software programmers, and provide a detailed project completion timeline to the client after discussing with them. This will ease the burden of these developers and help set realistic and achievable goals, which ultimately will lead to the development of the best quality software that is reliable and robust. This will also help in setting the foundation for building a lifetime relationship with the client. If satisfied with the software product, the client can make repeated purchases or support related activities done by you.

2.  Why Software Projects Fail: Lack of time, budget, and resources

Many companies most of the time fail to realize the importance of time, budget, and availability of the right amount of resources for software project completion. They promise to deliver the project in a short span of time without understanding the complexities involved. This leads to project failure many times and thus setting unrealistic expectations.

The best way to avoid getting into this situation is always to keep someone from the top management informed and, if possible, directly or indirectly involved from the beginning till the project reaches its completion stage. The scope and project requirements often can change midway, so it's always a good decision to keep a person involved actively from the start till the very end, just before the final product/project is shared with the client. 

3.  Why Software Projects Fail: Unclear project specifications.

Before the development phase begins i.e., during the planning phase, project specifications should be clearly defined during the planning phase. If they are not clear initially, then there will be a mismatch between what the client wants and what we are making/made as to the end product. The teams should coordinate internally to understand the requirements clearly in order to deliver the desired output.

The more time the planning phase takes and by taking more time, we mean that the planning should be good, the less time we will waste on developing the wrong kind of software that does not match the project specifications. So, it is advised to discuss these specifications in advance to avoid chaos and confusion at a later stage when things might turn ugly.

4. Why Software Projects Fail: Lack of proper coordination within the development team

When the project is about to reach the deadline, and still a major portion of development work needs to be done, project managers usually keep on adding more resources into the development team, thinking that this will help speed up the project completion process. This, in turn, backfires most of the time as the more people, the greater the confusion. There arises a lack of proper coordination and communication within the team.

To avoid such a situation, the best way is to always break the development tasks into smaller chunks and then decide the approximate resources required to complete the project before the deadline. This will not only help maintain a healthy environment within the team but also lead to better coordination and hence robust software project development.

5.  Why Software Projects Fail: No time for software testing

When the software completion starts reaching the deadline and still a lot of development work is pending, the part which is compromised is the testing phase. But, this is the major mistake made by most software development companies. Testing is as important as any other stage in SDLC ( Software Development Lifecycle ) stages. If a software is not thoroughly tested right from the beginning, it can lead to a very bad user experience as nobody likes to pay for a software project full of bugs and crashes at times.

Always ensure the testing is performed consistently after every part of the software development gets completed, not just at the end of the project. Keep following this best practice to deliver bug-free software to your client. Always plan the project development process in such a way that there is enough time left for thorough software testing as well.

6.  Why Software Projects Fail: Lack of project transparency 

Regardless of how arranged your development strategy is, the absence of visibility can rapidly lead to disappointment. It's fundamental to make a framework that is perceivable for the venture supervisor and all colleagues. Project transparency incorporates project straightforwardness of assignment status, clear correspondence, and document maintenance and management.

 So, to have a good amount of project transparency within your team, always ensure that your job as a project manager will ease only when you maintain a centralized digital place where all the project-related documents and other task information are clearly mentioned. This saves time and helps keep every team member well informed and on the same page.

7. Why Software Projects Fail: Lack of a competent project manager

An absence of time and arranging, a shortfall of assets, and a lacking spending plan are generally normal explanations behind disappointments with programming. However, the absence of an able project manager is an especially key and repeating issue. 

Effective Communication is an absolute necessity for finishing a task on schedule. Thus, without an efficient project manager or coordinator, a venture will probably become disconnected and vague. On the off chance that nobody in your group has the right stuff needed to push through an advancement project, you might need to investigate recruiting outside specialists who can convey the outcomes you're searching for.

Take into consideration the importance of a good project manager in order to reach a successful project completion and hence contribute to the growth of an organization.


The software development process should be planned properly beforehand and should always be in the hands of a competent project manager. Communication is always the key. Focus on understanding the project's requirements and do re-visit the project completion timelines as the specifications might change midway through the project development. Also, do assign a sufficient amount of time for software testing. These were the key takeaways. 

Are you interested in getting software developed for your organization?

In our years of experience, we believe the small to mid-sized market does not have competent, affordable, reliable IT partners. The big 5 IT consulting firms cater to 100 companies as the norm, but we believe in challenging the status quo. We believe in thinking outside the box and enabling small to mid-sized businesses to compete. Yittbox is your one-stop shop for custom IT solutions. We aim to create the best possible solutions for your business by offering a wide range of services.

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Top 5 Technologies For Creating Robust Mobile Apps

Wednesday, 04 August 2021

Top 5 Technologies For Creating Robust Mobile Apps

The blog "Top 5 Technologies For Creating Robust Mobile Apps" is here to make you aware of the latest technologies which are used in creating robust mobile apps.

Top 5 Technologies For Creating Robust Mobile Apps : An Introduction

In this digital age, nobody can deny how smartphones have become quintessential for people of all age groups. Right from the time we get up in the morning till we go to bed at night time, we all use our smartphones more than a hundred times to keep checking our social media accounts, office work, emails, listening to songs, chatting with our loved ones, playing games, doing online shopping, buying grocery, paying bills, etc. All these things involve using mobile apps, which has led to a great increase in the Mobile App Development industry. The ease these apps have brought into our lives has made us highly dependent on them for doing our daily tasks to a great extent.

Developing a mobile app using the right tools and technologies forms an important part as it is the base on which the app will be developed and stay up and running. Users want engaging and user-friendly apps that will help them in getting things done. So, this also led to huge competition amongst various mobile app development companies, which will keep on going on and on. It is estimated that more than 90% of mobile users make use of apps to accomplish things and also spend their maximum time on mobile phones. Thus, you need to make much effort to make the best mobile apps to grab the online audience's attention.

In this article, you will get to know in detail about the top 5 most widely used technologies for building robust mobile apps.

1. Java

Java is the most widely used object-oriented programming language. Being an official language for developing Android mobile apps, it is easy to handle as well as highly secure. Most mobile app developers, as well as companies, rely on this for building robust Android Apps. It has various open-source libraries, good documentation, and community support, which enhances and eases the mobile app development experience for the developers.

Advantages of Java App Development:

1.) It supports OOPs(Object Oriented Programming) concepts, making it more flexible, extensible, and hence more competent.

2.) Being a platform-independent language, i.e., Write Once and Run Anywhere, Java has gained a lot of popularity in the Android App development field.

3.) The increasing number of Android App users has led to the further development of more Android Apps. Hence, Java being a feature-rich language is the preferred choice of most app developers.

Some popular applications developed using Java are VLC Media Player, Twitter, See Weather, Spotify, and Telegram.

2. React Native

The best part about using React Native for developing mobile apps is that there is no need to maintain two separate code bases for iOS and Android. All the code can be written using Javascript. So, it leads to reduced cost and less time involved in the App development process. It has made app development more accessible, comfortable, and robust. This open-source framework was developed by Facebook. It is one of the most famous app development programming frameworks used to build cross-platform native mobile apps using Reacts and JavaScript.

React Native could be the best choice for projects involving easy functionality, rapid development, and an attractive interface.

Advantages of React Native App Development:

1.) The code written using React can be reused, which saves time and money.

2.) Apps developed using React Native have a responsive UI, excellent UX and their load time is also significantly less.

3.) Among all the cross-platforms, React Native has the strongest community support, making it industry popular and the number one choice among app developers.

Some of the popular applications developed using React Native are Myntra, UberEats, Facebook and Airbnb.

3. Swift

Swift is the most popular and widely-used programming language for iOS App development. It has most of the modern features that make the app development process more manageable and flexible. The apps developed using this language have lightning-fast speed, and the code is also safe by design. Mobile App Developers love to code in Swift due to its robustness and clean syntax. Before Swift, iOS App Development was very complex, time-consuming, and led to more app crashes. This language ensures to create a highly protected environment to develop a robust and stable solution.

Advantages of Swift App Development:

1.) It is a concise programming language that reduces LOC(Lines of Code), thereby making programming more efficient and less time-consuming.

2.) It has got the ability to maintain data at a faster pace. The tasks take less time to complete using Swift as opposed to using Objective C.

3.) It works in a highly interactive environment that helps developers see the output at the same time they are coding.

Some popular applications developed using Swift are Linkedin, Hipmunk, Yahoo Weather, Lyft, Whatsapp, and Instagram. 

4. Python

Python is a very fast, secure, and easy to deploy programming language which is widely used by businesses of all sizes! It allows cross-platform development of mobile apps. It is also a highly secure and feature-rich programming language. It helps develop scalable applications in a very short time. A programmer having a basic understanding of Python can easily build an entire app.

Advantages of Python App Development:

1.) It is easier to code using Python and even a newbie or a skilled programmer can quickly develop an app using it.

2.) The code written in Python can run on multiple platforms without involving any complexity. Thus, it is the most appropriate language to develop cross-platform apps.

3.) It is well suited to work for both small as well as large-scale projects.

Some of the popular applications developed using Python are Youtube, Pinterest, Instagram, and SurveyMonkey.

5. Kotlin

If we talk about Android App development, Kotlin has become one of the most popular languages for developing them. It is easier to code using this language as it involves very few lines of code. So, it is the preferred language nowadays by most app developers. It is the advanced version of Java. It easily coordinates with the existing Java code. It is most widely used for developing modern Android applications today.

Advantages of Kotlin App Development:

1.) It is a static-type programming language, making it easy to read and write.

2.) It helps synchronize multiple threads with simultaneous data modification making it a highly efficient programming language.

3.) The code written using Kotlin is clear, concise, and highly secure.

Some of the popular applications developed using Kotlin are Coursera, Evernote, SuperAwesome, and VMWare.


I hope the list above gave you a better insight into some of the most powerful and robust programming languages to develop highly robust mobile apps. You should always choose any programming language depending upon your app requirements as well as the cost. A host of options are available to develop apps of your choice, or you can also hire someone to do the work for you to take your business to the next level.

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10 Steps to make your WordPress Website SEO ready

Wednesday, 28 July 2021

WordPress Website SEO: Introduction

WordPRess is the most commonly used CMS. That is why WordPress Website SEO becomes a hot topic today. Whether you are a budding web developer or an experienced one, you must very well be aware of the importance of your website reaching as many people as possible. By as many people, we mean to say the audience which is of your interest. Your goal might be to sell a product, attract readers to your blog, get people to fill the form on your website, or show them your services and the way you work. The main motto is to get the maximum possible amount of traffic.

To be visible on the search engine, your website needs to rank for those keywords whenever anyone searches something related to your business. But, the main question that arises here is how to begin? You do not have to worry at all. This blog will guide you step-by-step and explain all the critical points to consider to make your website, especially WordPress website SEO(Search Engine Optimization) friendly. In simple terms, SEO can be defined as a way to drive traffic to your website. We will explain it in more detail also. So, stay tuned.

WordPress Website SEO: A brief about WordPress and SEO

A Brief About WordPress Website:

WordPress is a very simple, easy-to-use, SEO-friendly website builder and CMS(Content Management System). It is open-source software, which was initially used widely as a blogging platform and later on as a CMS and then for website development. The vast majority of web developers prefer building WordPress websites, which has further increased its popularity. It is also a highly capable website builder with many plugins to enhance the web development experience.

What is SEO? and Why is it important?

Whenever you search anything on Google or any other search engine, the results shown to you are known as SERPs(Search Engine Results Pages). In order to make your website appear on top of these search results, you need to follow SEO best practices to make that happen. SEO is nothing but optimizing your website and its content using various tools and strategies to make it appear on top of search results displayed to the user. Thus, to make your website visible to your audience, you need to follow the points mentioned in the next section.

10 Simple ways to make your WordPress website SEO ready.

 1. Select your Domain name & Host wisely: The very first and foremost step is selecting the domain name for your website that is relatable to your business. Make sure that you add a keyword to your website domain name, as more than 70% of websites that follow this best practice have higher chances of getting a better rank. Please do not use a hyphen or any special character symbol in the URL, as it makes it look spammy and hence less credible. Preferably, use .com, .net or .org kind of domain extensions.[Text Wrapping Break][Text Wrapping Break]A website host is a place where your website remains seated. From here, it is presented to the users who search for your website either through Google, Direct, Social, or any other platform. Ensure that the Host you choose for your website keeps it up and running and available every time. The most preferred website hosts are Hostgator, Bluehost, and Siteground. Also, take into consideration that to make your website appear successfully for all the searches, the WordPress support provided by your Host should be fair enough.

 2. Choose a search engine optimized theme for your website: There are thousands of free and paid themes available for your WordPress website. You also have got the option to customize it according to your own business requirements. The major factors to be considered from a theme point of view for an SEO-friendly website are: Responsiveness i.e. the theme should be compatible with all screen sizes, either mobile or desktop. It should be lightweight i.e unnecessary third-party plugins that are included with certain themes lead to increased website load time. So, you need to check this before selecting the right theme for your website.

 3. Focus on your website security: Website security also plays a crucial role in ranking on any search engine. Always purchase an SSL certificate for your website to make the data transfer between the user browser and server more safe and secure. You should backup your site regularly. Some hosting providers also provide you with an SSL certificate as a feature in their hosting plan. Do check this with them. Google favors mostly those sites that use SSL.

 4. Install SEO plugin: If you want to add more features and more functionalities to your WordPress website, you can add plugins. In simple words, WordPress plugins are small software that you can install to make your website do almost anything. Here, we will talk particularly about making your site SEO-friendly. For that, you can add the Yoast SEO plugin to your website, which will give an option to add all the optimization stuff required to rank your website higher on any search engine, particularly Google. 

 5. Permalink structure and Sitemap creation: Permalink structure refers to the name which you assign to individual web pages. Always use the name which is directly related to the content of that page. Try to avoid using any numeric values. WordPress also provides various options to set a Permalink for a page. You can also change or customize it later.[Text Wrapping Break][Text Wrapping Break]A sitemap is a complete layout of your website that helps the crawlers to index your site better and faster. It provides a detailed hierarchy of your website and can help enhance SEO rankings. You can add a sitemap to your WordPress website with either of these plugins, Google XML Sitemaps, or through Yoast SEO. 

 6. Optimize Meta-title and Meta-description of the website: Apart from website URL, Meta-title and Meta-description also help users reach your website only if you have included the right and relevant keywords to match user searches. The ideal practice is to keep Meta-title around 60 characters in length and Meta-description to be within 160 characters. These help in getting your website a better rank and reach. 

7Image Alt Text: Image Alt text basically helps visually impaired people to comprehend the images better. Search engines give more weightage to those sites that use relatable Alt text for their images. Also, make sure to optimize the images using custom WordPress development services and thus rank your website better. So, the alt text or the alternate text helps screen reader users to understand the meaning and purpose of an image. 

8. Internal linking: Using internal links in your website content helps search engines understand the flow of the content as well as the website's credibility. It helps readers/website visitors understand your content in a better way. Always use/point links towards relevant content on your website. How well your website is connected communicates to the search engines that the content used on your website is valuable. 

9. Website speed: Search engines consider website page loading time to be an important factor in website ranking. If it takes more than 3 to 4 seconds for a website to load, most of the users usually bounce back, which negatively impacts your site ranking. So, pay special attention to your website loading time and optimize your website to minimize your bounce rate due to increased page loading time. 

10.  Heading tags: By using heading tags (mainly H1, H2, and H3) in your website content, you help better organize your content and provide better readability to the user. Search engine crawlers consider using these Heading tags as a best practice as it helps them better understand the content and further organize it. Never forget to use them in your website content.


Key Takeaway

SEO forms the backbone of website ranking on any search engine. It consists of using various strategies, on-page, off-page, and technical activities to make your website appear on top in search results. By following the ways mentioned above, you can undoubtedly make your website SEO friendly and get more visits to your website.


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Choosing the Right Social Media Platform for Your Business

Tuesday, 20 July 2021

Choosing the Right Social Media Platform for Your Business

Social Media Platforms Marketing is one of the most powerful tools to grab the attention of your target audience, increase brand awareness, gain customer loyalty, and much more. Whether you are a large organization or a small growing business, your social media presence acts as the face of your business. In order to make it a success, you need to choose the right social media platform according to your niche. Through effective social media marketing plans and strategies, you can not only promote your brand but also cater to the needs of your customers in a more personalized way. 90 percent of marketers consider Social Media Marketing has helped them gain better reach and engagement for their businesses.

The most commonly used social media platforms include:

The List of Social Media Platforms:

FACEBOOK: To date, if we talk about numbers, Facebook has the maximum number of people on its database. It is said to have around 2.85 billion monthly active users, making it the biggest social media network worldwide. Thus, people of every age group are present on this platform. Worldwide, it is the most widely used content distribution channel by marketers. You can take advantage of Facebook Ads, Messenger, and Shops functionality to cater to the needs of your audience.

TWITTER: Twitter can be a major contributor to increasing brand awareness for your business. It uses hashtags and you can search trending hashtags to build your post content according to these hashtags. It provides the latest and real-time news and updates to its audience.

INSTAGRAM: Instagram is popular amongst younger audiences and it is one of the fastest-growing social media platforms. It is most widely used by businesses dealing in food, art, travel, retail as well as beauty. But, it can benefit your business as well depending on the use you make of it. You can run Instagram Ads, add stories to your profile, post reels and try many more such features offered by this platform to gain reach and engagement.

LINKEDIN: LinkedIn is the most widely used social media platform by professionals for networking, keeping up to date with the latest industry trends as well as finding good jobs. All the major industry players, as well as small businesses, must have their presence on this platform. It is most effective in generating B2B leads, general networking, and hiring employees. The uniqueness of this platform lies in the fact that it has a narrow focus.

YOUTUBE: It is the second most widely used search engine after Google and has around 2.3 billion monthly active users. Like Facebook, it consists of users of almost every age group. You even do not need to Signup on this platform to watch a video of your interest. Educational, How To, Tips and Tricks, DIY, Marketing, Cooking and the list goes on. You can find videos related to these as well as a number of topics of your interest on this platform. Videos are more engaging and appealing as compared to other graphics.

PINTEREST: This platform works on the concept of pinning posts. Infographics to a virtual bulletin board. It is most popular among the young female population worldwide and it is a visual-based platform, so you need strong graphics to engage the users. If used wisely, this platform can lead to increased website traffic and in turn, increased sales.

So, you need to buckle up and start working on the below given key factors to make social media work wonders for your business.

How to start working on Social Media Platforms

1.)  Do research about your target audience.

First and foremost, you need to find your target audience from the pool of users active on different social media platforms.

You need to find answers to a few of the questions are given below:

a)         Who is your ideal customer?

b)        How old must they be?

c)         Which type of gender your the business focuses on?

d)        What is their average income and education level?

e)         What are their areas of interest other than your product and business?

The answer to these questions can help you frame the type of audience which you would like to target.

2.)   Depending upon your type of business, choose a goal for implementing your social media marketing strategy.

Once you know your target audience, the next step is to define your goals in order to gain the attention of this audience, and then you can design your social media marketing strategy and start implementing it. The major goal for a business is to get website traffic and increase its sales. Some businesses focus only on brand awareness, others focus on one-to-one communication with their clients. So, the goals vary from one business type to another.

3.)  Define your Target Audience.

After finding your target audience and setting goals, the next important step is to choose the right social media platform for your business promotion. As young users would be majorly present on Instagram and Pinterest, professionals for B2B marketing can be found on Linkedin and so on.

4.)  Do competitor analysis.

Once you are done with the above steps, the next step would be to do competitor analysis. In today’s digital marketing well, in order to perform the best and be one step ahead in your niche, you need to know how your competitors are performing and what led to their success as well as a downfall.

5.)  Run your organic and paid campaigns, monitor their performance.

A successful social media marketing campaign is that which after running is monitored by its marketers for improving its performance and using tools and techniques in order to optimize these campaigns to get better reach and thus better ROI(Return On Investment).

6.)  Do A/B Testing. 

Many businesses don’t even know about A/B testing and thus fail to make use of this efficient tool to gain insights into their campaign performance and deliver better results. Your focus should be on this step and it will surely help you get a better reach, engagement, and user satisfaction. Try experimenting with different content, tag lines, headlines, stories, graphics, and short-videos ideas.

7.)  Continue working towards those social media platforms that work best for your business.

Once you start following the above-mentioned steps, social media marketing starts giving you the desired results. Just focus more on those best practices that work for your business in a positive way and exclude those platforms and techniques that do not work well. 

Key Takeaway

Social media is a crucial tool for any business that needs to stay appropriate and acquire openness on the web, in light of the fact that not exclusively would it be able to interface you with possibilities who are directly nearby, yet it can likewise help you contact individuals all over the globe. Past that, social media is additionally a phenomenal instrument for building brand mindfulness, discovering new leads, producing more site traffic, becoming acquainted with your crowd better, acquiring knowledge into the shopping propensities for your best clients, and surprisingly further developing your client support. Lastly, in order to be successful on an unexpected platform, just try to stay tuned to the tastes of your audience.






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All you need to know about Front End vs Back End Development

Thursday, 15 July 2021

Front End vs Back End Development

This blog tells you about the complete detail of Frond End vs Back End Development of Website. It includes the importance as well as the meaning and scope of these two terms. The factors of Front End and Back End is also discussed in the Blog.

Front End vs Back End Development: Importance of website development

This blog tells you about the complete detail of Frond End vs Back End Development of Website. In today’s digital era, a website plays an important role for businesses of any size to help them in establishing credibility and build trust with their customers.

It also helps them reach their audiences worldwide. A good quality website with engaging features as well as content forms the backbone of any business.

When we talk about developing a website, the two the most important terms that form the basis of it are Front end development and Back-end development.

What are the Front end and Back end of a website?

The front end refers to the external appearance of any website and It is also better known as the client-side of the application. It is the face of a website and mainly consists of text, color, images, colors, and menu. The languages majorly used in front-end development are HTML, CSS, and JavaScript.

The back end on the other hand consists of the way any website functions. It is the server-side of the website. It is the mechanism, tools, and technologies used to make a website up and running. It is that part of a website that cannot be seen and we cannot interact with it as users. It is the sole responsibility of the back end to make sure that everything at the front end/client side runs smoothly.

What are the factors that form the major portion in front-end development?

There are mainly two key aspects to be taken care of by any front end developer:

1.)  Responsiveness of a website.

2.)  Website speed and performance.

By making a website responsive, we mean to say that it is the first and foremost duty of the front-end developer to make sure that the website appears correctly on all screen sizes. 

Some of the Common Languages used in the Front end development:

HTML: HTML stands for Hypertext Markup Language. It forms the core part of the website and helps decide the overall design and functionality. It helps define the structure of the web pages and ensures that the browser displays images, text, etc. the way they are supposed to look.

CSS: In order to make a website look attractive and eye-catchy, CSS plays a very important role. It helps in creating web pages that look attractive and interactive as well. It is used for giving a proper format to web page layouts and it also helps in creating printer-friendly web pages.

JavaScript: In order to make a website interactive, JavaScript which is an object-oriented computer programming language comes into play. It helps enhance the website's functionality. Dynamic user interface components such as checkboxes and search fields can be created with the help of this famous scripting language.

Key takeaway

Each language in Front end development has a specific function. Those were the most common languages used in front-end development. In order to create a smooth and seamless experience, front-end developers make use of UI/UX principles and focus on typography, color theory, layout, and grid systems. If you aspire to become a front-end developer then you must know the above three languages along with JavaScript frameworks.

Some of the Common Languages used in Back end development:

To be functional, the front end requires the support of the back end. Otherwise, it would just be lines of inactive code. Front-end languages communicate with the Back end languages and pass the requests. Some of the popular Back end languages are Ruby, Python, and PHP.

Ruby: Ruby is an object-oriented programming language. Its syntax is easy to read and understand. It is mostly used in developing web applications. Ruby on Rails is a popular framework used to help develop websites and applications by streamlining the development process.

Python: Python is again an object-oriented programming language. Being a general-purpose programming language, it can be used for web development, AI, machine learning, mobile application, etc. It is used to code the logic at the server-side.

PHP: PHP stands for Hypertext Pre-processor. PHP scripts can only be interpreted on a server that has PHP installed. Being an open-source and free scripting language, PHP is also used for creating dynamic websites. As compared to other scripting languages, it is easy to use and simple to understand.

Key takeaway: Back-end languages and Front end languages coordinate with each other to fulfill a user’s request/action.

Frameworks used for Front end Development

UX(User Experience) forms an important aspect of any web application and if you want to focus on it, then you need to take the help of a front-end framework. In order to give a boost to website look and feel, framework plays a major role.

AngularJS, React.js, Flutter, JQuery are some of the Front end Frameworks.

Frameworks used for Back end Development

Back-end frameworks help enhance web development by providing ready-made components and thus help in building the backend website structure. Express, Django, Rails, Laravel, spring are some of the frameworks used in back-end development.


To make a good and fully functional website, the front end goes hand in hand with the back end.

The front end is the face of a website or any web-based application and the back end is the mind that processes the requests submitted by the front end.

Front-end languages used most commonly are HTML, CSS, and JavaScript. Some of the commonly used back-end languages include Ruby, Python, and PHP.

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How MS Access scores over MS Excel in Database Management?

Friday, 09 July 2021

How MS Access scores over MS Excel in Database Management

Microsoft Access and Microsoft Excel have numerous similitudes, which can make it hard to choose which program you should utilize. For instance, the two projects can store a lot of information, run complex inquiries and use tools to access that information, and perform complex calculations that return the information that you need.

Nonetheless, each program enjoys clear benefits, depending on the sort of information that you are handling, and how you need to manage that information. For instance, in the event that it is your objective to keep up with data integrity in an organization that can be accessed by several users, Access is your most ideal decision, while Excel is more qualified for complex mathematical information that you need to investigate in detail.

As a rule, you can use the two projects, utilizing each for the reason to which it is most appropriate. As a general rule, MS Access solutions are better for overseeing information: assisting you with keeping it coordinated, simple to look, and accessible to various concurrent clients. Dominate is for the most part better for investigating information: performing complex computations, investigating potential results, and delivering top-notch outlines. On the off chance that you use Access to store your information and Excel to break down it, you can acquire the advantages of the two projects.

Before you choose which program to utilize, it’s advisable to consider the inputs from a leading Microsoft access development company you might need to analyze the advantages of each program, realize when it is ideal to utilize either, and discover how to work with the two projects to accomplish precisely the outcomes that you need.

When to use Access

In everyday terms, Access is the most ideal choice when you need to track and record information routinely and then use, them to show and print subsets of that information. Access structures give a more advantageous interface than an Excel worksheet for working with your information. You can utilize Access to computerize every now and again performed activities, and Access reports let you sum up information in printed or electronic structure.

Microsoft Access solutions give more construction to your information; for instance, you can handle what kinds of information can be entered, what esteems can be entered, and you can indicate how information in one table is identified with information in different tables. This design assists you with guaranteeing that lone the right kinds of information are entered.

Access stores information in tables that look similar to worksheets, yet Access tables are intended for addressing complex queries comparable to information put away in different tables. MS Access is used to:

Create robust options to safely handle updates to the data that is handled by numerous users

Add more tables to specific data sets originating from non-relational tables

Run complex queries every now and then

Regularly generate several reports for various purposes within and outside the organization

When to use Excel

As a spreadsheet program, Excel can store a lot of information in exercise manuals that contain at least one worksheet. But, rather than serving as a database management system like comprehensive Microsoft Access data analysis, Excel is extensively used for information analysis and computation. You can utilize this adaptable program to assemble models for examining information, compose basic and complex equations to perform computation on that information, turn the information anyway that you need, and present information in an assortment of expert-looking graphs. Use MS Excel to:

Determine a non-relational or a flat view of your data without the need for a relational database that uses multiple tables

Run regular calculations and statistical comparisons of data

Incorporate pivot table reports for viewing hierarchical data in a simple and flexible layout

Create charts regularly to use the charting formats available to simplify this process

Emphasize your data using conditional formatting options

Perform sophisticated what-if analysis of data like statistical, engineering, and regression analysis

Track items in a simple list for personal use and for limited collaboration uses

Taking a Closer Look

Both Microsoft Excel and Microsoft Access are vital business applications. Yet, their use is utilized to various arrangements of individuals. Financial experts find Excel more helpful since it permits them to make monetary models utilizing a few equations, diagrams, charts, and so on Then again, all Access solutions are more helpful to entrepreneurs since they need to manage a lot of reports and inquiries.

Microsoft Excel and Access are distinctive in another perspective. Excel has greater adaptability, while Access is more rigid on how we can utilize it. Also, access is more valuable than Excel in one explicit region. MS Excel just gives worksheets that are flat or non-relational. Then again, MS Access gives tables that are related at multiple levels.

Excel can likewise be utilized for complex statistical analysis. Since Excel is not difficult to utilize and has a ton of adaptability, a complex factual model can be developed on Excel. Yet, with Access, it's more about gathering and arranging of information. What's more, many choose Excel over Access since building frameworks on Access is very hard.

Using Access and Excel together

There might be times that you would need to exploit the advantages both programs have to bring to the table. For instance, you made a worksheet in Excel in which you can ascertain and dissect the information, however, the worksheet has gotten excessively huge and complex, and numerous different clients need to approach the information. Now, you should import or connect your worksheet into Access and use it as a data set as opposed to working with it in Excel. Or on the other hand, maybe you have information in an Access data set for which you need to make some itemized Excel PivotTable reports and expert-looking Excel graphs.

Regardless of which program you utilize first, you can generally move the information from one program to the next, where you can keep on working with it. With or without an information association, you can bring information into Access from Excel (and the other way around) by replicating, importing, or exporting it.

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Top Ten Powerful MS Access Features

Saturday, 03 July 2021

Top Ten Powerful MS Access Features

Is Microsoft Access the ideal database application your business needs? Is your team that uses MS Access Features regularly familiar with the application as they’re with Excel, PowerPoint, or Word? Microsoft Access is relational database software that allows users to enter, organize, manage, and filter significant volumes of data and generate reports on a large scale. The application offers a perfect balance between the features of MS Excel that’s ideal for small data storage and performing several calculations and SQL Servers serving MNCs and larger teams.

A database development company understands the key role MS Access plays in an organization’s operations. It helps businesses manage vital information effectively by enabling convenient storing of data for future use, reporting, and analysis where authorized users have access to organized information whenever needed.

Initially, you may find the application a little complex to use but eventually becomes easy to perform several tasks. You can use it simultaneously with MS Excel to enjoy the dual benefits that boost operations. Take a closer look at the leading ten features of the revolutionary database application to leverage maximum benefits to boost individual and business performance and enhance sales.

Tell Me Function

Creating forms, queries, reports, and tables is a breeze with the Tell Me function that’s built into the application’s search bar. It’s a contemporary upgrade from the paperclip assistant, and you can resolve issues by typing your query in the search box. You can access functions quickly by just entering a keyword or a phrase. It’s a built-in digital assistant that does the task for you instead of instructing you to do it.

Anchoring Function

Advanced MS Access solutions include the anchoring function that lets users resize forms effortlessly. The revolutionary feature allows you to resize and reposition forms created by another user by just positioning the anchor rightly. You can achieve the control to ensure the distance between the position and the control is set automatically. The feature gives your form a professional look, and you can set the size horizontally or vertically with a single click. However, it doesn’t support font size adjusting.

Eliminate Duplicate Reports Using Report View

While Report View lets users easily locate reports they need, the smart feature eliminates fields not required for a specific purpose. Creating another identical report to eliminate duplication is a thing of the past. You can get the information you truly need and sort the same in a specific order or by a category.

Attachment and Multi-value Fields

As a Microsoft Access Programmer, you’ll be amazed by the ease at which you can store the instances or values needed to store with multivalued fields. Advanced database design is not needed, and you can integrate with SharePoint services instantly. The feature lets you store the names of all employees working on a common project in a single file.

The attachment feature allows the user to include multiple pieces of data together to store it in the database. You can easily store different files in a single field. The attachment feature lets you open a document and files without images easily for editing purposes.

Create Custom Solutions Using VBA Code

VBA code is a revolutionary programming language that has a command for specific programs. The powerful feature lets users place instructions that trigger actions automatically whenever the program is executed. The advanced automation feature supports multi-user functions, rectifies errors, and validates data.

Add Datasheet Totals Easily

A leading feature of Microsoft Access solutions is the ability to add database totals by adding the number of rows to the fields in the database. It will filter the list and display the data to the user. Click the total item on the records ribbon to arrive at the total row and enter the summary type for each column.

Setup as a Front End or Back End

Your employees can access the database directly that serves them as front-end systems. You can easily link the front-end database to the back-end database to ensure separation between the application and the data. It’s also a breeze to eliminate duplicate data to ensure the database runs smoothly. A custom software developer can help you create a database system that works as a front-end system.

A Larger Dialog Box

The improved dialog box lets you view an increased list of tables and queries in the database without navigating the tab or scrolling. It works by incorporating the sidebars and pop-ups to use the size relationship of the software.

Modernized Search Bar

While MS Access supports ETL development, the improved search bar lets users enter the file name to get instant results. The older versions required users to search for an item in the grid from the navigation pane directly which was frustrating and time-consuming. The search bar is located on the navigation pane for ease of usage.

Build and Publish Web Databases Effortlessly

As a Microsoft user, you have the option to design your own database from the scratch or create one using readily available templates that suit your requirements. While designing a web database is a cakewalk for a technical person, non-technical individuals need additional support to perform vital tasks. There’s a huge collection of free MS Access templates that already have the basic structure of the database in tables and forms. Just enter the data into the fields to publish web databases instantly.

The Conclusion

MS Access database program is a boon for any business looking for unique features that add immense value. The common benefits of the database application are well-known. These are the standout Microsoft Access features that are Application help individuals and businesses tap their hidden potential to scale and perform by setting a brand-new benchmark in the database domain.

Several remarkable improvements and additions reinforce MS Access as the preferred database management application by businesses of several sizes. These exemplary features ensure MS Access enjoys a continued reign in the modern business world that enables organizations to meet and overcome challenges, achieve clear-cut solutions, and be prepared for the dynamic conditions of the markets they’re operating in.

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Deploying Microsoft Access Database on a Remote Server

Tuesday, 22 June 2021

Deploying Microsoft Access Database on a Remote Server

If you're looking to set up Microsoft Access solutions to work remotely, there's some groundwork to consider to ensure continued business performance and achieve desired results. Regardless of the type and size of the business, a typical MS Access database is a multi-user platform capable of supporting files of over 100 MB in size. It's generally not recommended to open large files over a VPN for a couple of reasons that can impact the overall performance of the business and employees.

Firstly, you'll experience a prolonged and substandard performance that prevents key screens from showing up. Secondly, even though the screen appears, the risk of data corruption is significantly high.

However, an exception to this rule is to set up a database combined with MS Access front-end and SQL Server in the backend that runs front-end files on the local PC via the VPN connection.

Better, you can get the MS Access database to run successfully on a Windows Server installed in your organization and then set up remote access to it. The database hosting procedure allows you to share the application online with colleagues, irrespective of whether they're working from the office, other branches, on the move, and anywhere across the world.

Investing in expensive site servers and complicated networks, including typical VPN connections, and re-coding the application are practices best put in the past.

MS Access solutions for the contemporary business world allow a seamless enterprise-class hosted remote desktop server that lets you run the application online like a web database, accessible by authorized users simultaneously from several locations globally.

All that's needed is to install a remote desktop client on users' computers that comes with nearly all modern operating systems. It allows your colleagues to access the hosted database on multiple devices, including Android, Mac, iPad, or Windows. 

Microsoft Access Database: The Process

The Windows Server set up in your organization should be the host configured as a terminal server or remote desktop server to support multiple logins with a license for support. Moreover, the RAM and the processor should be able to support several simultaneous logins without interruptions or disconnection.

Microsoft Azure is an application you can use to set up a Windows Server on the cloud. Alternatively, you also have the option to set up the server via Infrastructures that act as service providers. Now, set up permissions for each remote login to establish a secure connection with the server. An outline of the process is as follows:

v Pick a Windows Server in your organization to be the host server

v Set up permissions for the chosen users to enable them to log in to the server remotely

v Keep a copy of MS Access or the Microsoft Access Runtime Engine on the Windows Server

v Let the Access program be in a shared folder on the chosen Windows Server

v Open the Access program on the server using Remote Desktop

v Ensure additional security to access the server over the internet

You can follow the below procedure that is elaborated for the same purpose:

v Make the authorized users' members of the Remote Desktop Users Group and update the security of the group membership

v Set the default Domain Group Policy to let members of the Remote Desktop Users login remotely. If you have a domain controller, modify the Default Domain Controllers Group Policy to enable remote login for all the users

v Let remote connections access the system properties area to enable remote login if you're using a Windows 10 workstation. Ensure the server has a copy of MS Access installed

v MS Office Business, Premium, and Enterprise have the full version of MS Access. Install any version on the Windows Server running Remote Desktop Services with a costly volume license

v The MS Access development program should be installed in a shared folder location on the chosen Windows Server. It lets remote users access the files from their location simultaneously. Using a remote desktop to that server helps you access the program

v If you want to access the Windows Server on the cloud, ensure you have additional security on the server. You can use the existing VPN or set up a new one for this purpose

v After successful connection with the VPN or the client to your workplace, its easy to guide them to use the remote desktop connection to connect to the Windows Server via the Local Area Network address

v A less secure procedure to establish a connection is by using the raw remote desktop access via firewall broadband internet router or modem 

Accessing Remote Desktop on Other Devices

It's way easier to establish an MS Access small business database connection to other software that lets you access the database from anywhere. This is an additional feature of establishing a remote connection available apart from the remote desktop software option.

You can set up your PC to establish remote connections by installing Windows 10 Pro. If you're running Windows 10, you can upgrade it to Pro by visiting the system settings. Go to the setting and system to enable remote desktop from the remote desktop section. Make a note of the name of this PC. It's available under "How to connect to this PC" to use it in the future.

If you're planning to use a remote desktop to connect to your PC, you can open the taskbar from the local Windows 10 PC and search for the same in the search box. Next, you can type the name of the PC that you noted down and connect.

Now, choose the device you wish to open the remote desktop app available for free on Google Play, Mac App Store, and Microsoft Store. Next, enter the PC's name and choose the name of the remote PC that establishes a connection instantly.

You can now use your remote desktop PC from this device to connect with colleagues and teams located across the globe to provide all Access solutions.

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Empowering Business Growth with the Power of Web Development

Wednesday, 16 June 2021

Empowering Business Growth with the Power of Web Development

In the business domain, the first impression is most likely the last, and the quality of your website determines the quality of impression at the outset. While you’re doing everything under the sun to leverage the benefits of social media, a lackluster website will disrupt all your digital marketing efforts.

It only takes a few minutes for people to judge your website, and the vast majority will move away if your website isn’t attractive or visually appealing. Contrary to the common belief that social media platforms have replaced traditional websites, they’re inherently dependent on a website that’s a vital aspect of all digital marketing activities.

The perfect balance of visual elements, graphics, and texts, along with usability, plays a vital role in attracting quality leads and ensuring successful conversions. It also pays to understand that online interactions on social media platforms have strengthened the need for developing innovative websites to help people browse, shop, chat, and find vital information to meet their requirements.

Future-minded companies and evolving brands are investing a significant amount of time and money in web development to meet and exceed the needs of the tech-savvy generation. In short, failure to create a lasting impact with a compelling website is an opportunity lost to your competitors.

Why is a Website Important to Businesses?

Here are the leading reasons why having a website is inevitable to stand tall amidst cut-throat competition:

❖ Helps in branding and social media influence

❖Boosts customer engagement

❖ Generates quality leads

❖Boosts sales and marketing activities

❖ Aids in SEO and attracts quality search engine traffic

❖ It helps build trust with your audience

❖ Helps create consistency

Web Development Trends

Here are some emerging web development trends that enable you to develop a website that helps meet your business objectives and provide solutions to visitors:

The Internet of Things (IoT)

The increasing use of smart devices has boosted the execution of IoT that continues to transform website development and mobile app development. The IoT is making its way into every aspect of human existence, and industries are leveraging the technology to boost productivity and increase sales. The IoT is expected to redefine the future of digital activities and helps web development industries redefine the core aspect of their business.

Implementing this advanced technology in controlling several aspects of daily life via smartphones and other devices displays the web development domain in a brand-new light. Several industries like education, automotive, health, and smart homes can integrate IoT with web development strategies to gain momentum and enhance user experience. It’s only a matter of time before the IoT will be implemented to its full potential.

Motion UI

Ensuring the optimal performance of a website depends on the design aspects along with the products and services offered. Web designing is all about creating intuitive and responsive interfaces that boost user engagement and aid in higher conversions.

Motion UI is a powerful tool to create customizable and animated UI elements like modular scrolling, animated charts, background animations, and more. While Motion UI keeps users hooked and informed, it’s a great technique to develop progressive web app designs.

Machine Learning (ML)

Machine learning is an integral aspect of a custom web development program that boosts the functionality of smart devices and other digital equipment. With machine learning, these devices can perform numerous tasks without additional programming and encourages web applications to draw clear conclusions by analyzing information to make clear decisions seamlessly.

Machine learning depends on quality data to deliver optimum results every time, and it also makes the learning process easier. This data is readily available to draw better insights and execute the machine learning process correctly.

It’s an advanced web designing and development procedure that lets developers apply critical business analytics to various applications. One such platform is the website; the machine learning capabilities enable the website to deliver enhanced customer experience and boost expansion capabilities to create a lasting impact in the industry and the global business arena.

Accelerated Mobile Pages (AMP)

As per website development services that follow international-standard development protocols, AMP is a revolutionary way to build fast and highly responsive mobile web pages. It’s vital to give users a seamless and flawless mobile experience in an age where maintaining continuous connection and performing myriad tasks on the go is the norm.

The outstanding experience ensures lower bounce rates, seamless content development, and enhanced Ad visibility. AMP encourages enhanced customer engagement and eliminates pain points like slow loading of web pages across different devices that negatively impact business prospects and leave users disappointed.

Voice Search Optimization

Voice search is yet another revolution in the web development domain that has a significant impact on user experience. You cannot overlook such a trend since an increasing number of searches are happening without using a screen. Voice search and navigation is a true innovation in website technology that lets customers do more quickly and provides a base for customer behavior analytics.

Augmented Reality

Augmented reality is the latest innovation among the leading custom web development solutions for all companies. It enhances a user’s experience by augmenting user experience through refined content marketing activities that add a visual appeal. AR plays a significant role in numerous industries like engineering, healthcare, real estate, and others to help create exceptional digital experiences for end-users. Along with virtual reality, AR is taking the entertainment industry by storm and will continue to make a lasting impact in the web and app development industry.

Push Notifications

It’s a powerful tool helpful for enhancing the overall experience for users by delivering information to end-users without registering. It’s a great feature to enable companies to target a specific audience and enhance their marketing activities. Moreover, the feature is extensively used in mobile applications, gaining momentum in web apps.

The Conclusion

The current and upcoming trends in web development are transforming the way business plan their strategic development and interact with clients. These emerging technologies boost user engagement across several platforms where websites can achieve a competitive edge and offer exceptional user experience every time.

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Top 20 Reasons Freelancing is a Lucrative Career Option

Thursday, 10 June 2021

Top 20 Reasons Freelancing is a Lucrative Career Option

Freelancing has become one of the biggest professions in the World. The blog is about to tell the top 20 reasons for Freelancing as a Lucrative Career Optin.

The professional landscape is a dynamic one that has undergone a complete transformation from what it was five decades ago. Back then, a typical employee would work in one or two companies in an entire lifetime and retire anywhere around age 60 with a pension. However, the current scene is nowhere recognizable with the bygone era, and the advent of the digital age has encouraged a work culture that is alien to those times.

The modern professional world is offering numerous unconventional ways to earn money and even make a lucrative career. One such opportunity is freelancing, and it’s a leading one among the most rewarding career options in the contemporary world.

Irrespective of whether you are hiring or getting hired, there’s enough evidence to support the fact that freelancing as a career is here to stay. And, with companies looking to outsource more work and do away with the expenses of hiring full-time employees, freelancing is a highly desirable profession that is expected to grow exponentially.

While it’s an exciting profession, it’s equally challenging with the cut-throat competition that demands a positive attitude, self-discipline, creativity, and exemplary interpersonal skills to excel.

If you still have your doubts or want to know more about the benefits of freelancing, here are the top 20 reasons that make freelancing a great career choice, provided you have the right mindset.

Freelancing: You’re your own boss

This is perhaps the number one reason to venture into freelancing since there’s no control-freak management to tolerate. You’re the master of your vehicle, including the CEO, director, and financial manager of your ship. That gives a euphoric feeling of control.

Freelancing: Location independence

You have the freedom to work from anywhere you go. You can work from home, head to a café, a coworking space, or even work from your friend’s place. That’s not all. You can travel to your favorite destination and keep track of your project commitments while enjoying a vacation.

Freelancing: Kick the Monday morning blues

You decide to plan your working days and hours, and you can also do away with Monday morning blues. As long as you’re in control of your projects and deadlines, you can choose the days to work while going easy on other days.

Freelancing: No more office politics

Office politics is a horrible experience and can drain you mentally and emotionally. It’s the worst habit of employees to indulge in, and annoying colleagues only add to the misery. You also find yourself caught between your manager and your co-workers.

Freelancing: You can choose your clients and projects

Freelancing empowers you to pick your clients and projects, of course, once you’re established. You no longer have to deal with projects forced on you as it happens in the workplace, and you can work on those you’re interested in and on projects that add value to your portfolio.

Freelancing: Lead a healthier lifestyle

You can dedicate ample time to take care of your health and choose to go to the gym, jogging, or cycling whenever you like. There's enough time to cook and eat healthier meals and maintain a perfect work-life balance. You have more personal time to improve the quality of your life.

Freelancing: No dress codes

It’s always an advantage to be in the attire you’re comfortable with. While dressing up smart and formal is a pleasure, wearing it daily can be a burden. And, wearing a suit for several occasions in a row can get overwhelming. Working in informal attire or casual clothing is a true blessing.

Freelancing: A better opportunity for advancement

One of the benefits of freelancer jobs is the opportunity to work hard and smartly and hone your skills to start earning big. You can work on multiple projects as long as you have the bandwidth and advance your career quickly, unlike the obstacles you find in typical jobs.

Freelancing: Chance to become an entrepreneur

Once you start earning exceptionally well, and continue for a considerable period, you can expand your venture into a limited company. You can acquire more projects and hire a team to perform on a larger scale.

Freelancing: Most freelancers still have jobs

During times of recession or the diminishing job market, job loss is common and can leave you in the lurch. However, freelancing is a field where projects continue to flow, though they may get slow temporarily.

Freelancing: There’s more security

While this statement seems ridiculous, it makes sense where the job market is going through turbulent times frequently. Moreover, no job is ever safe in the modern world, and in freelancing, you get to decide how you survive.

Freelancing: Learn the art of networking better

The absence of a boss at the office allows you to establish a direct connection with clients, CEOs, and other professionals from the top management. This lets you master the art of networking and makes you become a thorough professional.

Freelancing: You take all the credit

An office environment can cause clashes and misunderstandings while rewarding employees for projects completed. Freelancing is something you do alone, and all the hard work you do is handsomely rewarded only to you.

Freelancing: Kick boredom out

A typical job can become monotonous after some time and makes you feel bored with a lack of motivation. Freelancing lets you take on different projects that are exciting and keep you motivated to give your best every time.

Freelancing: Perform multiple tasks simultaneously

There are multiple things to work on at the same time.  It’s also an opportunity to learn new things and move ahead.

Freelancing: More work satisfaction

Most freelancers are content with their work due to the flexibility and freedom it provides. All benefits mentioned here lead to higher job satisfaction not found in a typical company. You don’t have to trade your cherished lifestyle for a job.

Freelancing: More productivity

Freelancers work fewer hours than to full-time job employees, which prevents them from draining their energy and motivation. This also means better productivity and enhanced results.

Freelancing: Less sick days

Since you’re freelancing and working with flexibility minus unwanted pressures of the corporate world, you can concentrate on your health better. This means hardly any sick days and healthier life overall.

Freelancing: Adapt your work to suit your lifestyle

You have the power to choose to work when your kids are at school and dedicate more time to family. You can also choose to work early in the morning and spend the rest of the day doing other tasks. If you’re a traveler, you can take your work with you.

Freelancing: Increased opportunity to build passive income

Freelancing is created as a great platform to venture into other streams to make passive income. You can create a podcast series, publish a book, start online training, and do other creative things to make more money. Blogging and photography are some more options available here. 

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Foolproof Techniques to Simplify and Boost Reporting and Data Flown

Tuesday, 01 June 2021

Foolproof Techniques to Simplify and Boost Reporting System and Data Flow

Efficient reporting is both a company’s face to the external world and the lifeblood that enables them to make clear-cut decisions with a visionary approach. Management reporting is a crucial yet often complex aspect that leaves companies confused, impacting decision-making and overall business performance.

 Moreover, those having technical skills to generate reports don’t necessarily comprehend the information needed in a given situation. And those who know the business drivers fail to see things from a technical point. Gaps like these cause problems in management reporting and inefficient use of data.

The Stake of Companies in the Modern World

 Though organizations worldwide are seizing every opportunity to enhance efficiency and streamline business processes with the power of advanced technology and automated systems in this digital era, there’s often a hitch here and there in reporting aspects. It leaves most companies in the lurch that hit employee and business performance in the wrong place.

Reporting is an essential element across all departments in an organization, and it serves numerous people both inside and outside the organization.

While companies put all efforts to enhance the record-to-report process with ERP and automation, the outdated technology used causes hindrance. It negatively impacts the core purpose of reporting and its effect on an organization’s future.

There are a handful of essential but underutilized solutions available to all companies looking to enhance and simplify data flow and the reporting process. While there are proven tools like Excel, Word, PowerPoint, and others, the advancement of technology enables organizations to take an insightful and innovative approach to report and streamline data flow across various processes.

Know your stakeholders’ needs

If you’re looking to optimize your company’s reporting process, it’s vital to recognize and include the requirements of your stakeholders, both internal and external. These often include the investors, the management, auditors, and everyone actively involved in the company’s strategic decision-making process. Now it becomes pretty easy to eliminate generating reports that are duplicative or don’t serve any purpose. Perform this exercise often to determine whether generating specific reports meet your business needs and enables growth and expansion. Instead of creating reports that escape stakeholders’ attention or don’t serve their purpose, this process lets you define only those reports that add value and target the specific stakeholders for optimum use.

Document business requirements

This step is where you create an outline regarding the type of information needed for generating a particular report for specific stakeholders. Documenting all the information essential to enhance business function and empower stakeholders’ participation enhances efficiency and boosts productivity. It also includes documenting key questions that help arrive at clear-cut decisions to improve individual and business performance.

It helps determine the essential things for creating reports and eliminate fanciful, unrelated data that adds to the confusion. Documenting vital information can be achieved via collaboration on cloud technology that significantly enhances team communication and ensures optimum performance. It’s also vital to avoid conflicts among various stakeholders regarding conflicting data sources across several reports. Reporting from a single source ensures everyone’s on the same page that helps make better business decisions.

Organize data

After identifying your stakeholders and the data needed for generating reports, collect required data from several sources to collate them for easy use. It helps create easy-to-understand, intuitive reports for making comprehensive business decisions. Including a checking system ensures the data is free from errors and is consistent throughout the organization.

It pays to organize the data into categories to avoid duplication of data and eliminate common errors that prove costly in the long run. Information is valuable and good only as long as it serves the essential purpose. Hence, organizing, sorting, and streamlining data maximizes efficiency and makes it easy to create reports that impact the organization positively. It also makes it easy for you to make changes quickly without any hassles.

Having an ERP system does the job, but you can also include manual control to ensure consistent and accurate data. You can also design reports to draw data directly from the ERP to optimize the reporting process and streamline throughout the organization.

Review the work

Reviewing the reporting process is crucial before going any further, and it pays to review each report with the specific stakeholders. Stakeholders can review drafts of each report using actual data or real-time data and give their feedback to make necessary changes and enhance efficiency.

The reviewer will also provide valuable comments to enhance transparency and communication within an environment to arrive at clear decisions. A single version of the report will help maintain control and ensures everyone involved is on the same page to avoid miscommunication and errors.

Automate the reporting process

There are highly effective tools like SAP, Oracle, Hyperion, and others that enable companies and stakeholders to automate the reporting process. This helps reduce labor costs to a great extent and ensures enhanced efficiency in the reporting process. At the same time, these tools remove complications in the process by improving communication channels throughout the process. It also simplifies the entire process for improving functionality and fostering team effort.

Organize an inventory of reports

The final step to ensure efficient data flow and reporting is to fine-tune and maintain an inventory of reports for future reference. Ensure the inventory is accessible to all those involved in strategic decision-making of the process. It’s crucial to keep investors, the financial team, the management, and others in the loop to keep them aware of all the reports generated. It also helps in maintaining the continuity of the information for optimal usage.

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Why Choose Microsoft Access for Business

Friday, 28 May 2021

Why Choose Microsoft Access for Business

You've been using Microsoft Excel to perform various business tasks, and it's been quite rewarding. "Then, why choose Microsoft Access for Business?" is probably a question you ask yourself often since both applications possess many similarities.

Before switching to MS Access, it's vital to understand the application, know its strengths, explore the tools and functions, and what business solutions they offer to meet and exceed your expectations. It also pays to understand how MS Access solutions compare to alternative solutions offered by competing database applications.

Further, it's even better to analyze both programs at deep levels to understand which application serves your business the best. While both Access and Excel can store significant amounts of data and run powerful queries to use the data in several ways, there are big-time differences that become the deciding factors for your business.

For instance, while Access is your best bet to maintain data integrity in specific formats to be accessed by several users, Excel is ideal for maintaining complex numerical data used for in-depth analysis. In other words, Access lets you store, organize, and manage data efficiently for easy retrieval and use by several people simultaneously, while Excel is excellent for analyzing data, performing complex calculations, and create high-quality charts to explore the outcomes of strategic planning.

The benefits of using Excel for your business cannot be overlooked, and it's a double benefit using it with Access to leverage the optimum benefits of both applications. But first, let's take a closer look at the benefits of using Microsoft Access and what's in store for your new or expanding business.

Microsoft Access for Business: The Microsoft Access Database and Other Database Applications

Microsoft Access has been in the market for nearly three decades, and it has enjoyed the status of an innovative database application for a long time. Those were the days where most relational databases were expensive or a standard DOS application.

Nowadays, several powerful database server software is available as open-source, and the Microsoft SQL Server Express Edition is available for free download. Businesses also have access to more powerful SQL Servers at a budget, and there are situations where a licensed SQL Server is already installed on-site. This leads you to the question, "Why use MS Access?"

The business cases

The primary reason for using Microsoft Access solutions is to quickly fulfill business needs and complete vital tasks in a short period. Nearly all small-scale database solutions can be empowered with this highly productive tool that is user-friendly that delivers impeccable results quickly.

Clients also find Access easy to use and are comfortable with the control of the application and everything available within a budget. The GUI toolkit is the standout factor of Access not found in any other database application. It's perfect to create databases for small and medium-sized businesses, including various departments, workgroups, and a series of projects in large organizations.

The good thing is, MS Access doesn't require any additional hardware, custom application, or external server operating system. As a result, it's ideal for use as a front-end database to build complex applications within budget.

Highly portable and versatile

For a Microsoft Access programmer, nothing comes even half as close to the flexibility and adaptability Access offers. The portability offers to transfer or copy files easily for other uses in relevant formats is another exclusive feature of Access. The ease of replicating files in different locations makes it an exceptionally flexible database tool. Users can easily make changes to meet their changing business needs and tasks.


The fact that MS Access has been around for over 25 years speaks volumes of its performance and popularity. While there aren't improved versions coming frequently, the tool continues to amaze users as the most popular relational database software application capable of performing myriad tasks and complex management of data with unparalleled ease.

Popular Scenarios for Using Access

Here are common scenarios of why an MS Access programmer would continue using the application:

v  For managing contacts

v  For asset and inventory tracking

v  Order tracking

v  To track tasks assigned for a specific group

v  For organizing lending libraries

v  Event planning

v  For tracking nutrition, diet, exercises, and other fitness activities

When Not to Choose MS Access for Business

Knowing when to avoid using MS Access is vital to ensure you derive maximum benefits from the application. However, there are circumstances where an MS Access database doesn't offer the efficiency you're looking for, and these include:

v  Your business needs a web-based system to perform all tasks

v  Your business has many concurrent users that count in hundreds, while Access ideally supports a few tens of users working simultaneously

v  Your team is spread too far and across geographically, and using remote control solutions of Access proves cumbersome

v  Some of your users are on Macintosh computers

v  Yourbusiness has over a million records that are too big and beyond limits to work with MS Access

Final Thoughts

A database development company like YittBox brings the power of MS Access to your doorstep at a fraction of the price others propose. While MS Access isn't the only relational database management system out there, it's indeed the most popular one, boasting the highest level of efficiency and amazing flexibility.

Most RDBMS platforms are very rigid while handling data, but Access provides powerful integrated tools for creating visual interfaces to support data input and reporting. In addition, its in-built relational database architecture, Microsoft Access Database Engine, encourages enhanced flexibility to scale by seamlessly connecting with external data sources.

MS Access doesn't compromise on customization and flexibility, and you can make changes without any coding knowledge. For more complex Access applications that need coding, you can hire experienced MS Access developers like YittBox, who offer exclusive and comprehensive Access services at a budget.

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All About VBA and Using the Same with MS Access

Tuesday, 18 May 2021

All About VBA and Using the Same with MS Access

Let's start with a couple of critical points:

1. As a business owner, you've probably realized the enormous potential that MS Access and other Microsoft Office applications pack, waiting to be unlocked.
2. You also notice most businesses or individuals haven't fully understood the enormous capabilities of these applications, and you're all set to explore these benefits to empower your business operations and boost sales.

Realizing these two points clearly should give you enough motivation to dig deeper into Access and discover all the revolutionary techniques to add to your virtual toolkit. However, before going any further, it's vital to understand that these tools and techniques can be incorporated for optimal use by knowing something called VBA apart from the popular macros in Access.

Visual Basic for Applications in MS Access

Microsoft Access packs several features to enable database developers to work efficiently by allowing them to create forms, queries, and reports to make better decisions, share critical information, and streamline the business process to enhance employee performance and enable the organization's strategic growth. However, despite these in-built tools and features, there are several occasions where you need additional components to induce more functionality that is not available in MS Access.

Visual Basic for Applications (VBA) is the go-to programming language and the technology used as an integral part of all Access solutions and used in other Microsoft applications. Most businesses have started using this technology to automate the MS Access database and perform myriad tasks more efficiently and debug the Access application.

VBA lets you customize features available with MS Access to manipulate several features like toolbars, menus, forms, and dialog boxes. It's also largely used to create user-defined functions, automate select computer processes, and access Windows application programming interfaces.

Several MS Access users are comfortable with macros (a group of predefined codes to perform specific tasks and commands within an application) but are alien to the VBA programming language. However, the good news is you can start learning the language irrespective of the stage your business is in, and it's a simple procedure to master and apply the same to revolutionize your business prospects.

When to Use VBA in MS Access?

According to any Microsoft Access development company, using VBA instead of macros in the following scenarios is highly beneficial:

To use built-in functions or create your own functions

There are several built-in functions in Access that you can use to perform various tasks and even calculations without creating complicated expressions. VBA coding lets you create your own functions that work way better than any expression and even replaces complex expressions. You can enjoy a dual benefit by using the function with built-in expressions to apply an operation or action that is common to more than one object.

Create or manipulate objects

It's a known fact that you can easily create and modify an object in its design view. But there comes a situation where you need to manipulate the definition of a particular object in code. Trust VBA to easily manipulate objects in the database without much effort.

Perform system-level actions

While you can perform specific actions in a macro to run another program from Access, it's pretty limited. However, VBA lets you explore other computers, check for specific files, and get in touch with other Microsoft-based applications using Automation or Dynamic Data Exchange. It's also helpful to call various functions in Windows dynamic-link libraries.

Manipulate records one at a time

VBA empowers you to work on a single record at a time from a set of records to perform a unique operation on each record. This is a major improvement compared to macros that work with the entire set of records at a given time.

A VBA Code Example

Here's a brief and straightforward example of applying VBA code to a given data entry form in MS Access. The example here focuses on ensuring the customers' names appear in the proper case whenever entering a new customer's information. In other words, the first letter of the customer's name should be in the upper case, and the rest should be in a smaller case, and this should happen automatically despite the user entering the wrong case.

1. Open the customer data entry form in its design mode
2. Next, right-click on the "First name" textbox and select properties
3. The properties sheet is displayed on the right side
4. Select the "Event" tab
5. Now, you'll get a list of events displayed for that particular textbox.
6. Now, you can program each event to respond the way you want the specific event to respond to the "First name" textbox
7. You can create a new event by clicking on the three dots displayed on the right side of the "After update" event
8. In the "Choose builder" window, select "Code builder."
9. You'll see the VBA coding window. You'll see that Access has created a subroutine stub that begins with "Private sub" and ends with "End sub."
10. In-between these two stubs, you should enter "FirstName" and the event's name for this subroutine to respond, namely "AfterUpdate" (FirstName = StrConv (FirstName, vbProperCase)
11. The completed code will appear
12. You can save this new code by choosing to save from the file menu
13. You can test the code by going back to the MS Access design mode screen, and change the view to "Form view"
14. Find an empty record and click the "First name" field to enter a name in all lower-case letters
15. Press the tab key to see if the first letter changes to upper case
16. In case you receive an error, go back to the VBA code editor to check if all the parts of the code are right and spelled correctly

Note that this is only a brief example of using VBA code in MS Access. According to MS Access experts, once you start creating new codes, you'll be able to understand more and master this highly beneficial tool to customize your MS Access database that suits your unique needs.

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Getting Microsoft Access to Work Remotely in 2021

Wednesday, 12 May 2021

Getting Microsoft Access to Work Remotely in 2021

Microsoft Access for small businesses or large ones is typically a multi-user database, supporting files of over 100 MB in size. Opening these files over a VPN is not advisable. It gives you a very slow and undesirable performance where vital screens don’t open and are unreliable and prone to data corruption. The only exception is to this rule is having a database combined with MS Access front end and a SQL server backend to run the front-end files on your local PC by connecting via VPN.

However, you can successfully get the MS Access database to run on a Windows Server installed within your organization and set up remote access to this server.

It’s the process of Microsoft Access database hosting where you can use share the application with your colleagues irrespective of where they are located across the world.

The Process of Using MS Access Database Remotely

This blog is more of a guide rather than a piece of information regarding setting up MS Access to work remotely, literally from anywhere in the world.

Whether you set up a Windows Server within your organization or already have one, you should choose the server to be the host. It can support two remote logins at a time. Still, you can configure the Windows Server as the terminal server or a remote desktop server to support several logins, provided you have the license to keep them. Ensure the RAM and the processor power can support the number of simultaneous logins without any interruption or the possibility of disconnection.

Alternatively, you can set up your Windows Server in the cloud via Microsoft Azure or Infrastructure as a service provider. Next, you’ve to set up permissions for the number of remote users to log in remotely and securely to the server. A Windows 10 Pro workstation can also double up to do this task, but it supports only one login at a time.

There’s a process to do this:

  • Update the security group membership of the users and include them as members of the Remote Desktop Users group
  • Modify the default Domain Group Policy to allow members of the Remote Desktop Users to log in remotely. In the case of the domain controller, modify the Default Domain Controllers Group Policy.
  • In the case of a Windows 10 workstation, ensure you allow remote connections by accessing the system properties area to enable remote logins. For this purpose, the server you use should have a copy of Microsoft Access installed on it.
  • Microsoft Office Business premium or enterprise includes the full version of Microsoft Access. You can use this version on your Windows Server that is running Remote Desktop Services only with a volume license for Microsoft Office. Unfortunately, this license is very expensive.

Include the MS Access development program in a shared folder location on this server that lets all remote users associated with the server access the files from irrespective of where they’re located. For this, use a remote desktop to that server whenever you want to open the access program.

If you’re accessing that server on the cloud, make sure to have additional security in place using the existing Virtual Private Network (VPN) or by setting up a new one.

After establishing a connection with a VPN or the client to your workplace, you can easily direct them to use a remote desktop connection to connect to your server via the Local Area Network address.

An alternative to this method is to use the raw remote desktop access via the firewall broadband internet router or modem. You can establish this by configuring the port forwarding, but it’s a less secure technique to establish a connection.

Using Remote Desktop on Windows, Android, or iOS Devices

One of the quickest and the easiest ways to secure a remote connection to your database is through the remote desktop software available from Microsoft’s Remote desktop. You can connect to other software to work on your PC remotely and use the database from anywhere.

Setting up your PC to allow remote connections

You should be operating Windows 10 Pro, and you can check it by going to the system setting and check the About section to find out the same. You can also upgrade Windows 10 Home to Windows 10 Pro here.

Next, you need to go to setting and system and remote desktop turn on Enable Remote Desktop. Note down the PC's name under How to connect to this PC to use it later.

Using remote desktop to connect to the PC

Go to your local Windows 10 PC and open the taskbar to search for Remote Desktop Connection in the search box and choose it. After reaching the Remote Desktop Connection, type the PC's name from the previous step and select connect.

Go to your device you want to open the Remote Desktop app that is available for free on Microsoft Store, Google Play, and Mac App Store, and add the name of the PC to connect found in step 1. Now choose the remote PC name added and wait for the connection to take place.

Your remote desktop PC is now ready for use to connect with individuals and teams across different time zones seamlessly.

The Takeaway

MS Access development for using remotely is fast gaining importance due to the unmatched benefits it offers to employees and the business as a whole. Your team can work with authentic data in the real-time mode that eliminates discrepancies in data usage, communication gaps, and common errors that affect individual and business performance.

One of the biggest advantages of establishing this remote connection is Microsoft Access inventory management. It’s a versatile way to create inventory assessment tools by developing a database that gives complete information about numbers, internal resources, and other critical information to make optimal use of data and inventory to scale beyond conventional boundaries.

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How to be a Successful Freelancer

Saturday, 08 May 2021

How to be a Successful Freelancer

This blog belongs to tips for How to be a successful freelancer. Due to COVID-19, Work from Home has become a famous term and freelancing is always a Work from Home. This situation increases hugely no. of freelancers in the professions.

A Freelancer is basically a self-employed person who is not bound by any permanent or specific contracts from any company or clients. Freelance work is often short-term work and is primarily remote, i.e., it can be done from literally any part of the world.

Becoming a freelancer takes a lot of courage and discipline for sure because you have to put effort into finding work, doing the work, and managing your time all by yourself.  You make your own rules, therefore, it is easy to slack off and fall off the wagon.

Because there are 100s of freelancing fields, it is impossible to talk about how to be a great freelancer in all these fields. However, there are fundamental rules to being a consistent freelancer that is applicable regardless of what field you desire to work in.

There are different ways to join the freelancing world. You can either sign up to large freelancing sites, or send a direct pitch to a specific company or website, or simply go through your connections and people in your network. No matter which one you choose, you can definitely excel and grow by following the rules below!

Fundamental Rules on how to be a Great Freelancer:

1.      Stay consistent

Submit projects with the quality that you promised the client beforehand. Be available on the hours you said you would be. Make sure you remain consistent towards yourself as a freelancer and towards your client. Keep the quality of your work consistent so that clients will look at you as a reliable freelancer. The best part of being a freelancer is choosing your working hours, so it is your right to choose your own working days and hours. With that said, you should still always contact your client and be transparent with them regarding your working & non-working hours in advance to keep both parties satisfied. Always remember that communication is the key to success when it comes to Freelancing. The faster you develop your communication skills, the better it is going to be for you.

2.      Don’t accept more work than you can handle

Make sure you are not cramming yourself up with work beyond your expertise or taking a larger volume than you can handle. This will either lead to frustration and feeling overwhelmed or deterioration in the quality of the work, if not both.  You may be tempted to take as much work as possible because that will bring income and a better network, but in the long run, it will affect your freelancing career because the quality of your work will deteriorate due to lack of time and motivation.

3.      Update your freelance profile consistently

 Let's take Upwork as an example. Upwork gives freelancers a lot of opportunities to include as much relevant information as possible into their profile. You can use this chance to include as many relevant qualities and skills as you to attract as many clients as possible and widen your market range. You should also make sure you use a professional yet not a very formal photo of yourself as your profile picture. Avoid using Getty pictures or pictures of anything else but yourself. Always remember that people trust a face more than anything else. This is the main reason why clients feel safer to pick someone when they can see their identity. Update your profile as you acquire more skills, and make sure your profile is free of typos. Avoid lying about your skills or resume because that would end up in a dissatisfied customer who will leave a negative rating on your profile which can seriously hinder your performance over time.

4.      Write an attractive pitch.

Clients are usually too busy to review all of their applications, especially if there are a lot of applicants. Therefore, your application should always stand out from the crowd to catch the client’s attention. Try to start your application with an attractive sentence and dive straight into why you believe you would be a great candidate for the job instead of beating around the bush. Try and use the Formula of Hook, Story, and Offer. Make sure you write down your relevant skills and show previous work to the potential client. Keep your application short and precise and always maintain a friendly tone.

5.      Make a schedule

As a freelancer, you get to choose your working hours and working space. It makes it easier for you to procrastinate. In order to avoid slip-ups and leaving everything for the last minute, which definitely is going to hinder the quality of your work, make sure you stay organized. Create a plan of your preferred working hours along with everything that needs to be done to avoid forgetting or missing something. Organize all your to-do lists into a time frame so you understand when to do what and distribute your tasks accordingly.

6.      Be as transparent as possible with your client.

Almost any problem can be resolved with communication. Let them know about your input, what you can and cannot do, and be clear on deadlines. Always remember, communication is vital if you want to be a successful freelancer.

7.      Ask questions

Don’t hesitate to ask your clients as many questions as possible during or before you start the task. It will make it easier to get the work done, but it will also help improve the quality of the final result. The better you understand the client’s requirements, the better results you will be able to provide to the client.

8.      Submit your work on the promised deadline

If you have a deadline given to you, always make sure you submit your work before the deadline, or if you, for any circumstances, need to extend your deadline, make sure you are transparent about it with your client.

9.      Don't be afraid of rejection.

The main reason many freelancers give up in the first few weeks of freelancing is that they can't get past the feeling of getting rejected and making money as quickly as they hoped they would. As a freelancer, you are most likely to get more rejections than acceptance from your applications. You are going to be rejected by a lot of clients before you secure your first gig. Don’t let that demotivate you. As long as you stay consistent and build good relationships with your clients, it can be a gateway to help you get more regular work. If your client finds that you are a great person to work with, they might even recommend you to others and help you build your network.

10.   Always work on improving your skills.

Most freelancers don’t start freelancing before they are professionals in their fields. Freelancing can be a learning process for you. There will always be a way to improve your writing, tweak your website development skills, work faster, and so on. There are always new apps and software popping up that can simplify your work and make you more efficient and effective. You can always do better no matter how great you think you are in your field, so make sure you continue to take time to learn new concepts, tips, and tricks to give yourself a competitive edge instead of staying mediocre.

11.   Always abide by freelance platform rules.

Make sure you are always following the rules and regulations of any given freelance website to avoid complications or even risk your account being taken down.

12.   Be open to suggestions and feedback.

When you submit your final work, be open to recommendations and feedback from your clients and other freelancers.  Always understand they are just giving their insight, and they might be spotting something that slipped your sight. Being open to feedback will also make you a better freelancer over time because it helps you learn from your mistakes and understand different people’s perspectives.

13.   Get a mentor

If you feel overwhelmed once you step into the world of freelancing, don’t hesitate to get a mentor who has been in the field longer than you have. Mentors will help guide you through how to be a “successful” freelancer and help you avoid mistakes they made when they first started freelancing.

14.   Plan Your Action

Do not sit back relaxing all the time, just waiting for things to happen themselves. Always keep in mind that nothing happens automatically without your own efforts. Thus, instead of just dreaming about how you will do everything, make a plan of your actions and keep a record of it in writing. It is basically not possible for our “human minds” to remember everything at all times. Thus, we all need to ensure that we keep a record of our dreams, and plans in writing. This helps us recall each one of them, providing better stability for us in the near future of our Freelancing Career.

15.   Respect Your Competition

 These days, it is tough to find some profitable niche with almost no competition in it. Therefore, you need to assume that you will have to face Freelancers in your niche who could be more skilled than you are at the beginning. Always note that you must respect your competition seriously to outrank them later.

My suggestion here to you all would be to do an in-depth competitive analysis of the niche you are about to start freelancing in before actually stepping into it. If you do not know much about a niche yet you are entering it, always ensure that the competition is low to moderate. Otherwise, it will be very hard to land those first gigs since you are not as experienced in that particular niche yet.

So there you have it; a comprehensive list of everything you need to know to be a successful freelancer. Apply it in your freelancing journey to have a happy and successful career!

Long-Term Empire

Rather than running for short-term projects, you need to instead focus on Long-Term projects that will eventually pay you the big cash you need. I will explain it in detail to you all right now. Consider yourself in a situation where you are a newbie freelancer on a platform like Upwork, Freelancer, etc., and you have no feedback or ratings at the moment. Suddenly, you get an offer from a client who offers you work at penny rates; way lower than you should take. However, the wise decision here could be for you to actually take that work and do your best on it to get a cool 5-star review on the job.  Remember that it is not your photo, skills mentioned, description, or anything else on your profile that sells your services to the clients as much as reviews do. No one wants to hire someone who has either bad reviews or worse, no reviews. This is why you should do the work in such a situation since once you successfully complete the job, you will get “great feedback” on your profile that will help you get in touch with big-money clients in the future. This was just a simple, short, yet “real” example here in the world of Freelancing. It would help if you thought of long-term goals and focus on growing your presence and your personal brand as much as you can.

Doing so will also ensure that you increase your own traffic sources to your freelancing portfolios, sites, etc. This, in turn, would then ensure that you always get the most gigs possible from your “own” clients.

You shouldn’t be 100% dependent on online freelancing platforms.  The reason is pretty simple and straightforward; you do not own these platforms. Remaining completely dependent on these platforms is nothing different than literally stabbing your online freelancing business yourself every single second. You do not have any control over the policies and their enforcement done by these platforms. It takes these platforms less than a minute to remove your hard-worked account from their database. After that, it is all gone, and there is nothing further you can do with it. This is the unfortunate reality of these online freelancing platforms. This is why instead of completely relying on them, you can use them to gain some experience in your field. Once you believe you have enough experience in your field and have finally got the skills you need to deliver high-quality work to the clients, you can start building your own clients.


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Ten Standout Microsoft Access Features to Maximize Value

Thursday, 06 May 2021

Ten Standout Microsoft Access Features to Maximize Value

The blog relates to Ten Standout Microsoft Access Features to Maximize Value. Microsoft Access is a relational database application that assists small, and big companies manage their data efficiently. It’s the simplest way to create powerful databases to enter, store, organize, manage, and file huge amounts of data quickly with less effort. Microsoft Access Solutions strike a perfect balance between MS Excel that helps organize a small amount of data and SQL Servers required by large companies and corporates.

The innovative database application is a cost-friendly option that saves you an ample amount of time and lets you focus on other vital tasks of your business. There is a wide spectrum of simple and enterprise applications found in Access, and while the initial stage can be a little complex, eventually it becomes very easy to understand the features and use the application effortlessly.

You can rely on MS Access to run reports on a large scale, and organize exponential and huge volumes of data quickly and perfectly. MS Access uses VBA language that lets users make changes in existing databases quickly without errors using source files.

Is MS Access the right database application for you? Here are the top ten features of this revolutionary application that include the advantages and powerful aspects that give a clear picture for your business.

Microsoft Access Features

Ideal for individual users and smaller teams

MS Access is a very simple desktop application that functions without any additional hardware or license. Hence, it's an ideal application for small businesses and individual users who don’t need complicated databases at big prices and makes the job very simple. You can use it even by redesigning the database, and there’s no need for an in-house employee to run the database.

It’s simpler than a client-server database

MS Access Solutions help avoid investing in complicated and expensive database applications that small and mid-sized businesses don’t need. Users can self-tutor themselves to use the software, and having a good working knowledge of MS Excel is sufficient. Typical server-client databases do have some advantages, but you can get them with MS Access for a fraction of the price. You’ll find it much easier to store data in tables rather than in spreadsheets that can become confusing. You can relate the tables together and use them for reporting.

Easily import and export data to other applications

of the best features and a huge advantage of MS Access is the ability to interface with other applications, including other MS Office applications. You can seamlessly integrate with data created in other programs, transfer data between programs, and export to other programs effortlessly. It’s helpful for users who don’t have Access installed on their computers. You can also copy the data in a number of ways as per users’ requirements.

Simple data entry options

MS Access Experts swear by MS Access to help users enter and store data via a very simple form. It doesn’t require any professional expertise, and anyone can create data and use the same with custom applications. This way, you can simplify the data further for users who don’t see the database directly. Only in the rare cases of having a demanding database application, you need to hire a developer.

Prepare templates for regular users to create and publish data

As an MS Access Programmer, you can create and efficiently manage several databases even with minimal experience. There are numerous Microsoft Access templates ready for use that help you achieve this. Whenever you open a specific template file, you’ll see a database with tables, macros, reports, and other vital aspects that are already created to save your time and effort. 

There are desktop and web-based templates available for the users to choose from as per business needs. There are desktop customer service templates and templates for employees and vendors that help create specific reports.

Build databases for the web and publish them

Besides Access for desktop use, you can create an online database that is convenient for remote workers to use, including for salespeople to keep track of inventory while on the field. The web-based solution is a transformational change and a vital one for remote workers, that also acts as your company’s back-end operations. You can take the help of MS Access consultants like YittBox to help you set up the database in the initial stages. You can also convert Access to the web and use the same to expand your business online.

Create custom solutions using VBA code

Visual Basic for Applications is a revolutionary programming language used by Access developers to create custom solutions. The VBA code consists of a code/command designed for specific programs. The instructions will automatically trigger actions whenever the program is executed. You can use VBA code to develop professional solutions by using advanced automation, data validation, and multi-layer support.

It has a built-in digital assistance

The user-friendly “Tell Me” feature works like your personal assistant to teach you how the program works, and guide users to complete tasks on time. You can also use the feature to access functions quickly just by entering a keyword or a phrase instead of searching the various drop-down menu for the feature you need.

Eliminate duplicate reports using Report View

A Microsoft Access Programmer can easily locate specific reports using Report View and eliminate those reports or fields that aren’t required. This helps avoid creating almost identical reports that only waste time and effort. You can hide duplicates, acquire the information you need, and sort the data in a specific way according to a chosen category. Users can easily pick the fields they want to create reports with, and they can do it from more than one table or query.

Scale your performance and your business

By utilizing MS Access support from cost-effective consultants like YittBox, you can grow your business by allowing your database to be scalable. MS Access helps your business expand without loss of data or confusion, and your performance and sales will also get a significant boost. You can start small and enjoy the ability to expand your business over a period of time with MS Access database that suits even large organizations’ requirements.

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Microsoft Access Experts to Exceed Business Expectations

Wednesday, 28 April 2021

Microsoft Access Experts to Exceed Business Expectations

We need Microsoft Access Experts to Exceed Business Expectations, whether you’re looking to convert your messy Excel workbook to a highly efficient database or are considering upgrading your old and outdated database software causing compatibility issues, you cannot overlook the power of Microsoft Access.

Microsoft Access is a revolutionary database management system used to record, store, organize, and filter valuable data efficiently for future use, including retrieving data for generating reports and boost business performance.

The Microsoft Access Experts

MS Access Experts are highly proficient in transforming your unique business needs and objectives into powerful database applications by creating custom solutions focusing on delivering enhanced efficiency, enriching user experience, and reliability while significantly reducing manpower and hardware.

Amongst numerous Access solution providers, YittBox leads the pack by freelancing IT services exclusively for small and mid-sized businesses at the most reasonable prices. The customized IT solutions provider helps organizations streamline their growth without the “Big IT” prices and “Off the shelf” solutions. The extraordinarily high level of expertise with individualized attention and services at competitive prices ensures enormous success.

Why Your Business Needs Access Database Experts?

The extensive line of Microsoft Access Solutions comes loaded with incredible benefits and state-of-the-art features that work as a cohesive unit to deliver optimum results. The MS Access database benefits offered by YittBox are:

Affordability: Our rates are very low for startups to make full use of the services available

Industry experience: We’ve worked with several companies across various industries, and we thoroughly understand unique business requirements

Application expertise: Whether its order tracking, purchasing, inventory, ERP, CRM, and others, the expert team has designed these programs with adherence to industry-best practices and customized options

Highly reliable: We deliver your project on spec, on time, and within the specified budget, every time

Fixed rate throughout: Enjoy fixed rate quotes throughout the project based on your specifications

The highly skilled team invests ample time studying and understanding the needs and objectives of clients to draft the best solution. Clients also receive a clear assessment of the project, including the scope, cost, and duration, to align expectations for delivering optimum results. Professional solutions with timely delivery include updating clients about the progress of work, intending to induce changes wherever required.

Microsoft Certified Microsoft Access Experts

MS Access Solutions are available in desktop version and as a network relational database. These are other versions of Microsoft SQL Server and the cloud-based Microsoft Azure database. An experienced Microsoft Access Programmer is a Microsoft Certified subject matter expert with the expertise to focus on data visualization at the highest level. He/she is always at your service whenever you find yourself stuck in the middle of a database or wish to enhance your database management skills.

YittBox Exclusive MS Access Consulting Services

MS Access programmers are business consultants and proficient database problem-solvers carrying a cutting-edge perspective in offering exceptional database management solutions with a competitive edge.

The expert consultants work with diligence to create collaborative data with multiple data storage options. They take a complete look at your current database and analyze and plan to develop a custom-made database application to accommodate your company’s ever-changing needs and meet distinct objectives.

He/she brings in a decisive and strategic approach to enable more efficient collaboration and efficient use of data to address myriad challenges. These experts concentrate on handling the ins and outs of complex data tools and offer simplified solutions while encouraging employees to focus on other critical tasks.

Exclusive Services of MS Access Database Providers

There are hosts of innovative Microsoft Access solutions available at clients’ disposal that ensure transformational results and scale business performance and sales. Every specialized service aims to help businesses set a new benchmark in database management and database usage.

Modify your existing database

While application/program takeover and revising the codes can be a herculean task, YittBox has a team of proficient Access programmers who help companies avoid common pitfalls and complete the job with unmatched quality.

Data migration services

Transferring your existing data into a new program can be cumbersome and it also makes clients anxious. However, manual data entry is time-consuming and leads to several errors. Exclusive data migration services help migrate your data virtually into a brand-new program with exceptional efficiency.

Application development

MS Access Experts are highly knowledgeable, and have the practical experience to build powerful, low-cost custom applications to ensure maximum benefits. Off the shelf applications are not designed to meet your unique needs, and are also expensive. The customized application development designed with your business needs is as unique as your business.

Excel to access migration

This is one of the most common database management services businesses seek to accelerate employee and business performance. While spreadsheets are great to analyze and manipulate small amounts of data, they become cumbersome as data expands and becomes significantly voluminous. Access database application provides the ideal solution to streamline business processes and organize data efficiently by eliminating common human errors and duplication of data.

Access to SQL server migration

Contemporary MS Access solutions also assist businesses looking to enhance speed and improve user interface in migrating their data to the powerful SQL server. The upgrade is a quick and seamless process and lets you resume working in the shortest span of time.

The Final Word

As per any Microsoft Access Programmer, MS Access developers are your business partners who help you realize the power of your data. Reporting, custom software development, and data collection are incorporated by the Access expert to help your business leverage maximum benefits.

The benefits of Microsoft Access database development and management are long-lasting and induce permanent business transformations that revolutionize the way operations are performed. It also encourages better employee engagement and helps the team make strategic business decisions with a vision on long-term growth and development.

Contact YittBox today and empower your business and employees with advanced Access technology, and enter markets beyond conventional boundaries. Your trusted MS Access Programmer is here to answer complex questions and resolve intricate business issues with enhanced clarity.

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Leveraging the Benefits of Expert Microsoft Access Database Development

Tuesday, 20 April 2021

Benefits of Expert Microsoft Access Database Development

Microsoft Access is a comprehensive database management system a large number of small to mid-sized organizations depend on to get their work done. Microsoft Access solutions are also suitable for large companies and multinational corporations to perform crucial tasks at the desktop level despite operating Oracle and SQL Server databases. The database assists firms in collecting, sorting, managing, sharing, and reporting data in an organized and professional manner that help in making strategic business decisions and meeting dynamic company objectives while ensuring exceptional client satisfaction.

This all-embracing database management system has an in-built user interface to help retrieve data quickly and create powerful databases for performing efficient business operations.

Why Microsoft Access Database Development? 

Though the power and efficiency of desktop computers have scaled to greater heights over the last couple of decades, making storing, retrieving, and sharing of data significantly easy and faster, that alone doesn’t serve your purpose. Moreover, a slow and sluggish database can seriously hamper your business prospects, costing you time, money, and a loss of valuable resources that have the potential to boost business performance and employee engagement.

MS Access experts play a vital role in enabling optimum business performance by assisting staff members in using powerful tools in recording, maintaining, and organizing endless data to perform numerous tasks and draw clear conclusions. You’ll find nearly all companies using Microsoft desktop productivity applications like Access with Excel and other state-of-the-art productivity tools to leverage maximum benefits that enhance individual employee and team performance and boost the company’s reputation and sales in the said industry.

The seasoned team at YittBox is well-versed in offering extensive insights and enables the practical application of MS Access database systems tailored for diverse organization needs. The proficient team helps enterprises integrate this database application with several Windows-based developing software programs and other database software to set a new benchmark in data utilization.

The graphical user interface is a revelation that offers an easy and quick setup and functionality for development. NET-based applications allow users to visually interact with computers and electronic devices using icons, menus, and audio indicators. The fact that it hardly requires any programming knowledge makes using MS Access a boon for any company.

You can use Microsoft Access reporting tools to create powerful reports and modify them via real-time visual feedback with different views for different users.

The Attributes of a Reliable Database Technology

A renowned Microsoft Access development company like YittBox ensures the most vital attributes from the core of database technology. Flexibility, scalability, affordability, and future-proofing are the benefits of setting up an Access database system. However, the capabilities of MS Access are more than what meets the naked eye.

A seasoned Microsoft Access programmer helps businesses, government agencies, non-profits, and educational institutions realize the full potential of MS Access by encouraging them to understand and use the powerful functions that help perform numerous tasks with exceptional efficiency. Here are some exceptional features of the MS Access database application that make it incredibly adaptable for diverse businesses and meet dynamic requirements:

  • It supports an unlimited number of data and records
  • It encourages the cross-reference of vast amounts of data and diverse information via Access queries
  • Users can collect, filter, and sort endless amounts of data, including dissimilar information, accurately and seamlessly
  • You can generate and author reports based on business needs, the state of the business, and other distinct business activities
  • Unlike Excel, you can streamline spreadsheets and databases to avoid duplication of data
  • Seamlessly integrates with other Microsoft programs for maximizing efficiency and easier use of data
  • Effortlessly create mail merges with Microsoft Word for personalized mailings
  • Implement intricate data manipulation techniques
  • Create an exceptional graphical user interface for ease of use
  • Efficiently manage financial applications like inventory management, perform extensive financial analysis, portfolio management, financial planning, customer relationship management, and others

Microsoft Access Database Development

At YittBox, you’ll meet a team of highly skilled consultants, programmers, and trainers well-versed in the theoretical knowledge and practical application of MS Access database development. You’ll be able to utilize valuable information and data that works for your company’s advantage and helps you deliver a personalized experience to clients.

You can rely on the expert MS Access Programmer to assist you in creating robust database systems depending on diverse client requirements and distinct company objectives to build each other and form a cohesive network to explore endless possibilities according to various preferences.

Since databases form an indispensable part of any company, specifically in the corporate sphere, giving complete attention empowers companies with the practical application of comprehensive MS Access database development and reap unmatched benefits across all the levels in a company.

Enhancing Efficiency with MS Access Database Development

Instead of performing numerous tasks manually, or relying on the traditional methods of filing forms and sending endless emails and maintenance queries repeatedly, an MS Access database program helps create a custom database that automates tasks and easily helps track tasks to complete and deliver the same before the deadline. One standout feature of MS Access database software is it can store huge volumes of data and perform complex functions and intricate business tasks instantly.

Your employees will have the freedom to invest more time and effort to concentrate on and perform other critical roles that help the company expand and flourish in the long run. Working with an expert who understands the ins and outs of database development and applies out-of-the-box concepts to create customized databases swings the odds in your company’s favor to perform and deliver results at optimum levels.

The Takeaway

Installing and operating a tailored database with all the practical knowledge at your fingertips takes your business places. Soon, you’ll venture into unexplored territories and realize the hidden potential of your business. Teaming up with YittBox MS Access database developers is your ticket to perform business activities at the highest levels and exceed client satisfaction under any circumstance.

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Futuristic Microsoft Access Small Business Solutions at Your Fingertips

Tuesday, 13 April 2021

Futuristic Microsoft Access Small Business Solutions at Your Fingertips

The blog is about Microsoft Access Small Business Solutions. Data in the 21st century has become critical for any business for performing comprehensive research, ensuring efficient operations, build new professional relationships, enhance employee performance, meet ever-changing customer requirements, and achieving business goals and objectives.

Irrespective of the type and size of the business and the industry, acquiring, storing, and maintaining data in an organized way plays a crucial role in achieving comprehensive business performance and building a favorable reputation in the corporate hub. As a business expands, the volume and the type of data also increases exponentially, and it becomes a challenge for businesses to maintain data for easy retrieval and perform several tasks, including a thorough analysis, generating reports, and making informed business decisions to name a few.

The world of data is constantly changing and evolving and is creating a new dimension for companies to overcome challenges and propel growth in the right direction. By collecting the latest and minute data, companies can systematically achieve their goals, and strategically empower their business requirements.

Having an efficient database management system in place helps unlock the full potential of data and use the same to make critical business decisions.

The Importance of Microsoft Access Small Business Solutions Database Management Systems

Managing data is a vital aspect of any business, and with an endless amount of data coming in, it’s imperative to keep it organized and structured to use it to your advantage.

A database management system (DBMS) is an important software application that offers a highly efficient way of handling several types of data available in large volumes. It lets users store, organize, and use data efficiently while allowing authorized users to define, create, maintain, and control access to the database.

In other words, a DBMS is the vital layer between programs and data, and it offers a highly simplified way to store, organize, and manage very large amounts of important information like client information, employee records, payroll, inventory management, accounting, and other critical business information.

Without a database management system, you’re forced to do business tasks manually that take a significant amount of time and tend to have several human errors that can severely affect business performance and reputation in the industry. Using an updated DBMS increases the efficiency of business operations and reduces overall business costs to a great extent.

Going by the importance of innovative database management systems in business, let’s discuss the most popular DBMS available in the market that has stood the test of time to provide exceptional solutions to dynamic business requirements.

Microsoft Access Database Application

Database management systems like Microsoft Access are highly versatile to suit diverse business requirements and let several users use the system simultaneously in different ways. It encourages automated processes, continuity in the data, and helps get answers for numerous queries efficiently.

Microsoft Access solutions by YittBox are custom-built for small and mid-sized businesses looking for database management solutions at a budget. The proficient team of experts is well-equipped to simplify your business processes with an efficient database that provides comprehensive solutions to all your queries and helps overcome challenges by providing a structure to streamline your data to leverage the benefits that drive business performance and boost employee engagement.

Our highly skilled team of MS Access experts works with diligence and a comprehensive approach to offer solutions tailored specifically to your business needs. Apart from creating an efficient database management application in Access, our team can also enhance your existing DBMS to fill the gaps and provide a versatile system to integrate data from several different applications to design and create a customized database application for your business.

MS Access Database Development Services

YittBox is equipped to empower your business with a revolutionary line of MS Access solutions that set the tone for optimal business performance and increased employee engagement that boosts growth and increases sales. Our services include:

We offer MS Access creation and design services at the most economical costs for businesses that are seeking to set up an efficient database management application. Our team provides complete insights and gives comprehensive details of the practical use of MS Access database to tap the benefits and use it to the company’s advantage.

As a renowned MS Access programmer, YittBox offers state-of-the-art MS Access modification services to upgrade your old and outdated database system that no longer serves your business requirements. The leading advantage of MS Access database is it’s highly versatile to adapt to the growing and changing business needs at the lowest costs.

If you need your MS Access database application to be accessible by anyone, from anywhere, and at any time, you can opt for the WebApp conversion program that converts your existing database to a complete web-based application that serves your dynamic business requirements.

You can also enable your existing MS Access database application to be accessed by different from various geographical locations by switching to the cloud. The backend Cloud conversion transfers your existing backend applications to the cloud while you maintain the front-end application. It works for the client who wants to access the front-end application and customize it as per their requirements.

As for data analysis, MS Access is the best application that lets you analyze large volumes of different types of data way efficiently and accurately compared to Microsoft Excel. As a proficient Microsoft Access Programmer, YittBox empowers businesses to use queries, tables, and VBA to quickly and easily analyze and summarize large volumes of data without any programming knowledge.

The versatile team is also your best bet to generate customized reports and condense the data that aids in efficient decision-making. Moreover, if you’re also using MS Excel and you need to transport the files to Access, it’s a seamless experience that offers multi-user support and maintains data consistency throughout.

The Takeaway

Creating a database in MS Access Application is extremely quick and way cheaper compared to other database management applications like Oracle and SQL Server. MS Access is also very easy to learn and create a database, and it offers a highly secure platform with significant space and up-gradation capabilities, all at the most reasonable costs that enhance business efficiency and increase revenue.

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Microsoft Access Tips to Explore and Use the Database Effectively

Wednesday, 07 April 2021

Microsoft Access Tips to Explore and Use the Database Effectively

Here are the Microsoft Acces Tips. While you don’t need to be a programmer or have coding skills to use Microsoft Access, there are some vital skills you can master to ensure you use the database software to your advantage. Creating and maintaining an Access database can be tricky if not difficult, and having a thorough knowledge of critical tips and important steps can help boost your Access productivity and overall performance.

 These important tips and tricks in MS Access give you the ability and the expertise to use the popular database to meet your company’s objectives and enhance individual and business performance while ensuring client satisfaction. The leading tips of MS Access to ensure efficient use of the database are listed below:

Microsoft Access Tips

To access data

You can get your existing data available in Word or Excel format into the Access table easily using copy and paste. Copy the data in the source document and open the Access database to paste it into a new table. When you copy data from Word, Access asks you for a table name, and when you transfer data from Excel, Access uses the sheet name for the new table. It’s advisable to create the table first to copy and paste raw information that is not a table from Word.


To create a task

When you want to export data from Access, you can create an Outlook task that makes the job simple. Just select the table or data in Access you wish to export, and click the External Data tab and Excel from the Export Group. Choose Export Data with Formatting and Layout option, and select Save Export steps and Create Outlook Task option before clicking Save Export button. Set a recurrence or a reminder when Outlook opens the new Task Window, and click Save & Close to find your task in the Outlook list. 


To link Access with an Excel worksheet

Create a new Access database or open an existing one, and select the External Data ribbon. Next, click New Data Source icon and select From File from the dropdown, and choose Excel. Now, the Get External Data – Excel Spreadsheet dialog box opens.

Now click the Browse button and choose the Excel file you wish to link. From the three options, choose Link to a Data Source by Creating a Linked Table and click OK. Now you’ll see a sample of your worksheet you linked to, and it’ll include all the columns and rows the source file contains. Ensure the First Row Contains Column Headings is ticked and click Next. Follow the same procedure in case you have more than one worksheet. At last, click Finish that’ll let you see the new linked table(s) appear in the left-hand corner under Tables. Now you can start creating forms, reports, and queries on these linked tables.


To perform a datasheet sort

Open the table in Datasheet View and click the Home tab to access several tools from Sort & Filter group. Just click any filed and choose ascending or descending. You can also sort multiple fields by clicking the shift key and choosing the fields you want to add to the selection. This way, you can sort data by vendors, invoice amount, and other specific values as per the requirements. You can easily return to the original form by clicking Remove Sort. You can also use selection to filter data based on the available data.


To use the filter by form

This feature helps you build and maintain a customized database without spending too much money and time. The Filter by Form option from the advanced dropdown in the Sort & Filter group gives you a blank form that’s identical to the original form. Delete search strings from previous tasks, and choose filtering values from the control dropdown. Click Toggle Filter to see how many records match the selected filter. Click Toggle Filter again to remove the filter.


To use templates

Starting to build your desired database from scratch is a herculean and cumbersome task. Trust MS Access to help you tweak a template and help you build your database quicker and more efficiently. The backstage is the place where you can open an existing database or create a new one by searching for suitable templates. Just click on the title of the template displayed in the New Template dialog box and start using it instantly.


To customize the navigation panel

The Navigation Pane in MS Access automatically groups objects. However, it gives you the freedom to customize the panel as per your business needs. You can use this opportunity to group objects, hide certain objects, and group frequently-used objects together that save you an ample amount of time. Just right-click the Navigation Pane and choose Navigation Options. Next, add categories and groups to these categories. Drag objects from the Unassigned Objects group to your custom groups in the Navigation Pane in Access.


To attach labels to control objects on a form

Firstly, create the new label you wish to attach and give the label an appropriate name. Select the label and issue the cut command to create a new label. Now select the control with which you want to attach the label and give the paste command.

In Access 2019, you can create a label and assign a name to pick from a list of controls. Select the text box or any other control to link this label. Go to the Label Name Property list and pick the label.


To add multiple fields to the design grid

Instead of double-clicking, dragging, or choosing from the grid’s dropdown to add additional fields, you can make it simpler by clicking the Shift key and selecting the first and last fields you want to include. Now drag the entire selection to the grid. You can also hold down the Ctrl key to select noncontiguous fields and drag them to the grid. Alternatively, you can double-click the table’s title bar to select all the fields automatically and drag them to the grid whenever the need arises. 


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Why Your Business Needs a Customized Database?

Wednesday, 31 March 2021

Why Your Business Needs a Customized Database?

Why your business needs a customized database? Because irrespective of the size and the industry, every company needs customized software to meet several critical business requirements. Technically advanced solutions help businesses achieve a competitive edge in the industry by leveraging the unique benefits needed to expand and enter new markets. Businesses need to adapt themselves to dynamic industry changes and perform at their optimal level to meet and exceed market requirements.

This is where customized online databases play a critical role in empowering businesses to achieve better results by helping them store, organize, share, and exchange information across various levels to make comparisons, analyze performance, and generate reports for several business usages. Investing in a cloud-based database application is the best thing a company can do to position itself better to overcome challenges and meet desired objectives in a smooth and organized way.

You may feel that your current system is doing well enough to perform all your business tasks and keep the performance going. However, when your company starts dealing with huge volumes of data of several types, you’ll discover the need for a customized online database that allows an efficient workflow, allowing you to focus on actual business operations and other requirements to keep the momentum going. A database application can be developed around your company’s unique operations that enhance efficiency and provide exceptional data analysis.

Here are the top reasons why your business will benefit immensely from a customized database like Microsoft Access solutions:

Why Your Business Needs a Customized Database: Reasons

To manage your data efficiently

Data is the core aspect of any and every organization, and its extensively used to perform market research, analyze the performance, maintain smooth operations, generate reports, and perform other critical tasks. While everything in a company revolves around data, opting to install a remote database system like MS Access becomes inevitable. It allows you to access data from anywhere at any time, and leverage the maximum benefits while allowing you to make immediate changes during emergencies.

To improve business productivity

Having a customized database arms your business to accelerate growth and boost revenue in the shortest time possible. It helps both, small-scale businesses and well-established organizations take all the crucial steps and put them into action to enhance overall business performance and productivity in the most efficient manner.

To enhance customer relationships

A customized database application like MS Access helps perform all tasks related to customer relationship management in the most professional and organized way. This helps strike better relationships with existing customers and encourages sales prospects to show keen interest in your business. Most businesses need round-the-clock support to build a robust network, and a custom database gives you the freedom to develop one as per your organizational requirements.

To catch loopholes

Microsoft Access solutions help you discover your company’s weak points that could be affecting business performance and employee productivity. This professional cloud-based application helps alleviate the risk of data loss and reduces the risk for system malfunctions to a great extent. It also helps you discover potential areas for growth and improvement.

To secure your data

MS Access experts help you build a customized database application that offers top-notch security. You can use the migration services to store all your critical data on the cloud and prevent data loss. Information stored on a local PC puts your business at risk of losing data due to a system crash. Storing data on a web-based custom software lets you back up automatically and keep data secured by preventing access to unauthorized users.

For quick reporting

Reporting is the crucial element of any business, and data has the power to speak louder than words. While Excel helps you store data, you need forever to extract the required information when the volume of data gets huge. Trust MS Access experts to provide the resolution to customize your database and allow you to extract several related information and generate reports in the shortest time possible. A custom database lets you retrieve data and create purchase reports, list client details, and generate invoices for several purposes.

To use data with other software

Very often, there arises the need to use specific data on other stand-alone software programs. The beauty of Microsoft Access Solutions is you can share your data from your online database with other programs effortlessly by formatting the data as per the other systems’ requirements without affecting the original data. 

It’s more scalable

A custom data software is highly scalable compared to the limitations of a standalone system software. The customized databases can easily scale depending on business requirements and their increasing size. A standalone software can put you at a disadvantage of purchasing cheap software that isn’t efficient or buy a software that meets all your business requirements but is too expensive. A custom database software like MS Access offers you the double advantage of cost-effectiveness and enhanced scalability.

It guarantees employee satisfaction

A customized database application guarantees enhanced employee satisfaction by eliminating data loss and duplication of data that become a real pain while retrieving for several purposes. This way, it boosts employee productivity and keeps them motivated to give their best and exceed expectations.

To rapidly execute ideas

In today’s competitive business world that throws several challenges and uncertainties, businesses need to perform at their optimal best and exceed expectations to stay on top. Ideas should be implemented at rapid speeds without missing any opportunity under the sun. Setting up a customized database developed by MS Access experts empowers your business to achieve a competitive edge over the competitors and adapt quickly to changing market trends.

To work seamlessly with remote employees

Your remote employees also offer exceptional inputs and perform with diligence to achieve business goals. Whether your business has multiple locations or offers work from home options, your employees need to be in the loop to understand and execute their duties to perfection. Building a custom database puts all your employees on the same page to share the latest information and schedule tasks to perform at their best and achieve individual and organizational goals and objectives.

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All About Microsoft Access

Tuesday, 23 March 2021

All About Microsoft Access

This blog is all about Microsoft Access. Microsoft Access has been around for a long time, and yet some people are still skeptical about how it really makes a world of difference for their business. It’s a part of the Microsoft Office Suite and is a revolutionary database management system and a potent business productivity tool that enhances the efficient storage and use of data for myriad purposes.

It combines the relational Microsoft Jet Database Engine with a graphical user interface and software development tools to organize data for easy retrieval and for serving diverse requirements. The prime uses of MS Access are:

  • To manage accounts and bills
  • To store huge volumes of data in tables and allow customization of data as per the requirements
  • To compare data and find a relationship between existing data quickly and efficiently
  • To draw conclusions and generate reports without duplication of data

Microsoft Access lets you store data in two types of databases. The flat-file database is used to store data in the form of plain text without using any tables. A relational database is used to store data related to one another by supporting multiple tables that help organize the data in rows and columns.

Components of Microsoft Access

MS Access is used by large organizations and several businesses for accounting purposes and to compare important data to generate reports for analyzing current and future business needs. A database in MS Access allows for easy and secured storage of data to access easily by different users via multiple components. These key components of MS Access are:

Tables: You can store your data in tables with several rows and columns by entering the correct information, and it can look similar to Excel. A single database that comprises of data for the entire project is a flat database. Creating multiple tables with many rows and columns, and interrelating the tables to each other is a relational database.

Forms: Data forms let users enter important information into the database without using a spreadsheet like Excel. This gives very minimum chance to commit a data entry error and avoid other common human errors.

Queries: A database often includes numerous entries and information, and a user may need a specific information at a given point in time. Queries help find important information in the database, and this query can be sorting, filtering, calculating, updating, and other actions.

Relationships: When you add multiple tables, you create a connection between them to draw specific conclusions and generate reports for multiple purposes. This connection between the tables can be one to one, one too many, or many to many depending on the requirement.

Macros: These are predefined actions that let you automate tasks while creating Access reports, and multiple tasks can function whenever the macros option is selected.

Reports: All the information entered into the database can be reviewed and analyzed using reports. A report wizard will help you sort, group, and label data easily to customize and modify as per the requirements.

Module: It’s a set of pre-defined instructions created in a database for use throughout the database.

All About Microsoft Access Vs All About Microsoft Excel

While MS Access and MS Excel help store data and look similar, they’re significantly different from each other.

MS Excel is a spreadsheet application that’s useful for individual projects and to perform several common and brief calculations. A few hundred data cells are used to draw conclusions and to create charts from the acquired results.

MS Access is exclusively used to store and manage huge volumes of data and information that is retrieved easily whenever needed. While Excel requires users to type information manually, Access allows creating pre-made forms and queries to access and share data across different platforms. Access lets you connect with other applications to automatically port data to Access.

In other words, with MS Access, users can use other MS applications and other software, including SQL Server and Oracle to import and export data seamlessly. You can create tables, queries, forms, and reports within the program and make changes to them and direct the application to use the latest and updated data that becomes available to all users. Multiple users, including those from other sources like the desktop and the web, can access the data stored on MS Access.

The Takeaway all about Microsoft Access

With so much going for Microsoft Access, it’s time for businesses to invest in this state-of-the-art database management program that is tailored for your diverse needs and empowers your company with a competitive edge to experience faster growth and development.

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Advantages of Creating Microsoft Access Online Database

Tuesday, 16 March 2021

Advantages of Creating Microsoft Access Online Database

The blog is about the Advantages of Creating Microsoft Access Online Database. Microsoft Access online enjoyed a significant position in the online data storage sector for an extended period of time. It offered a line of database forms, workflows, reporting options, and team sharing advantages for small businesses.  Even mid-sized businesses found the system highly useful for their payroll and inventory control purposes. As per MS Access experts, the Microsoft Access online application was known as Microsoft Access Web Apps but retired due to some disadvantages. The prime reason was the company’s decision to pull off the upgrade plug that left businesses in a sort of standstill position.

List of Advantages of Creating Microsoft Access Online Database

Going Back to the Desktop Version

After Microsoft Access online retired, a lot of businesses decided to go back to the desktop version. However, going back to the desktop version was a huge mistake for many businesses due to the following limitations it poses:

Limited accessibility

A desktop database will face several restrictions when the need for remote access arises. It’ll have a significant impact on the infrastructure in internet connections, including the availability of data, and this affects the business process entirely.

Less security

Keeping the data and the database protected at all times is the sole responsibility of the company. This requires a lot of planning, and the process of protecting the data can pose tough challenges and is very expensive.

The effect of data size on the speed

The amount of data accumulated significantly increases as businesses expand, and they require huge amounts of space. The data goes through gigabytes of space before they’re expected to perform the required tasks. A desktop database is highly restricted and becomes unable to scale when such necessity arises.

Suitable for a smaller environment

It wasn’t created for large business requirements, and can never perform at its optimal best even in a larger LAN environment.

Extremely less space

The data is restricted to 2GB, and it’s an insufficient and insignificant amount in the current business world. Separate databases are needed to link tables that take up to 2GB, making it an expensive investment.

The New Microsoft Access Online Database

Microsoft Access solutions include the new and improved version of Microsoft Access Online Database on the cloud. It lets you and your team work from anywhere and access the database from any device. The experience is like you’re working on your own computer, but in reality, you’re working on the cloud version that comes with several advantages. Working and performing numerous tasks have become very fast, and all you need is an internet connection wherever you go. The leading advantages are:

Use Your Database Online Without Changes

You can migrate your Access database as it is online to the cloud version without making any changes. Enjoy the power to use the data on cloud desktop just like you access files in the office, but this time, from anywhere.

You Can Work Online from Anywhere

Cloud computing empowers you and your team to access the database from several different locations at the same time, including at work, at home, while traveling, while sitting in the café or the park, and even while flying.

Use All Your Devices and Browsers

You have the freedom to use your own laptop, tablet, desktop, and even your smartphone without any hassles. It also works seamlessly on multiple browsers like Chrome, Edge, Safari, Internet Explorer, and others on Windows, Android, iOS, and Linux.

Access Is Faster Online

Microsoft Access databases work very fast online when they’re on the cloud compared to using them in the office that often restricts internet usage and slows down the work.

Enjoy Fully-Manages Services

You enjoy 24/7 assistance from the management team to enjoy a seamless cloud experience without spending a penny.

Enjoy Dual Backups

Businesses enjoy daily backups in two different top-tier SSAE-16 certified data centers for free.

You Can Use Multiple Monitors

Many business tasks require you to use two or more monitors simultaneously. The cloud desktop lets your team members use several monitors at the same time.

Share Drives and Printers

An exceptional benefit of the Access database on the cloud is the easy sharing of files and folders. The back-end data files are placed in a shared folder, and even hard drives and printers can be shared with cloud technology.

Microsoft Office 365 Ready

You have the power to use Microsoft Office 365 on cloud desktops in case you need more than Access. You can use Excel, PowerPoint, Word, and Publisher simultaneously.

No Corruption

There’s absolutely no chance for your data to get corrupt by using cards and old hardware. A cloud desktop environment is constantly updated, and the database will run on the online cloud computing.

The Takeaway

Microsoft Access migration to a cloud desktop is a simple and quick affair. It’s a significant upgrade on your older desktop version that takes your data storage into the future of cloud computing.

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5 Reasons Why Small Businesses Should Choose MS Access

Tuesday, 09 March 2021

5 Reasons Why Small Businesses Should Choose MS Access

Here are the reasons why small businesses should choose MS Access. Storing information that can be used for reference, reporting, and analysis is a critical aspect for any business that is looking for seamless management of huge volumes of data. While traditional database management methods pose limitations, MS Access delivers an experience worth your time, effort, and money, with data handling capabilities that know no boundaries.

Choose MS Access: Does Your Business Need an Efficient Data Management System?

While applications like Excel pose certain limitations and only allow calculations and visual representation of data, Microsoft Access is a revolutionary Database Management System that sets the platform to manage incoming data, organize it to suit unique business requirements, lets you modify the data, and allows users and other programs extract information as per diverse needs.

Getting deeper into data management, spreadsheet programs like Microsoft Excel are exceptional platforms for recording, maintaining, and calculating numerous pieces of information. The easy-to-use functions give a clear understanding of how things work, and it’s a user-friendly application used to sort, organize, filter, and format data quickly and accurately.

However, the data is only expected to grow over time, and as the business expands, there will be huge volumes of data to handle, where Excel limits your efficiency of data use to a significant extent. It cannot handle innumerable records and data, and it becomes a herculean task to segregate data for different uses. Analyzing, reporting, and summarizing data becomes cumbersome. This is where state-of-the-art database management systems like Microsoft Access make a significant difference.

Here are the top 5 reasons why small businesses Choose MS Access

Chances of inconsistencies and errors are very small

Making errors and being able to consistently manage information on Excel is very common. Microsoft Access helps eliminate the common and rare mistakes caused by humans. MS access solutions help catch inconsistent names and data that interfere with the ability to pull up the right information for the right purpose.

Exceptional integration capabilities

Access is a Microsoft product, and it is exclusively designed and developed to integrate seamlessly with all applications of the Microsoft Office Suite. This feature is particularly vital to enable the efficient use and sharing of critical data across various business sectors to enhance performance and achieve expansion capabilities within the shortest time possible. In fact, other software brands are considering ways to allow integration for an enriching data management experience.

This facility lets you create your own databases instead of expensive outsourcing options. Small businesses are particularly benefited by the secured backup facilities that ensure their data is not misused, lost, or stolen.

Easy to create database systems

Working with several clients is the norm for most businesses, and Microsoft access solutions is the answer to ensure their information is maintained in an organized way, enabling users to pull up information from anywhere, at any time. While the application lets you create a database in minutes, it also helps you save costs in the long run.

You can create systems tailored for every client and use the wizard option to enhance speed and efficiency, which is not possible on most other database systems.

Get help and support easily

Microsoft access solutions are well-known to most developers, programmers, and several software companies. That makes it an exceptional choice to seek help from a varied choice of developers and software programmers. You can create a system using Microsoft Access and get comprehensive support from other software programmers using the source files. This ability also makes using MS Access a cost-effective application.

In other words, Access has been in use for three decades, and that is even before database management systems were ever thought of. This means businesses that are using the application since the early 90s enjoy a system that is not yet obsolete but is only improving with advanced features and innovative technology.

Cloud integration facility

MS access solutions are scaling higher with an exceptional cloud integration facility that offers revolutionary capabilities to manage complex data efficiently. The integration of MS Access with other data applications offers you a fully functioning desktop application to handle your data in the cloud. This allows businesses to use any web-enabled Windows device, view and access business data from anywhere, and seamlessly integrate office-based systems to work on the cloud.

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7 Reasons why website development is important for all types of businesses

Sunday, 28 February 2021

7 Reasons why website development is important for all types of businesses

An online presence, in the form of website development, is important for all types of businesses. Having a Custom Website developed for your business is very beneficial. 

Why should a business have a professional website developed online? In this article, we will discuss 7 reasons why it is vital for a business to have a website in today’s digitalized world.  

Website Development is Important: Does my Business really need a professional website?

Here is a little-known and less-understood fact; being online does not necessarily mean having a professional website, which is a combination of a domain name, hosting package, and CMS like WordPress, Drupal, or Joomla(or a custom-made website design). Sometimes all you need is a landing page or a social network group.

You must have heard about Rudy Mendoza, a jewelry seller, and designer who decided to terminate his website with multiple pages and opted for a simple landing page hosted by He said his business cut paid promotion expenses from $20,000 annually to $3000 one-time package for landing pages. His new pages had thousands of hits and delivered hundreds of calls.

It's a good idea to have a free online presence instead of spending too much money on website development services, especially if you don't have enough funds.

Let's talk about small businesses online presence and the best ways for them to get an audience and host their projects.

They can go to, where they can easily contact bigger companies and sell their ideas, services, and ready code. For example, there are a lot of projects on offering a valuable improvement of SSL protection (Secure Data Storage messaging and Sessions) for mobile and desktop use because the app development field is growing and blooming.

A small business can make an online presence without a website development plan through social media platforms like Facebook, Twitter, Instagram, Flickr, and Tumblr, etc.

As you know, there are so many platforms for free promotion, but having a website means having your own shop or mall where you get to promote anything accordingly.

Let's talk about the 7 reasons why you should have a professional website.

1.  Full control of your online presence: 

Through a website, only you can control your online presence. A website is like your own shop or a mall. You can customize your website as you desire and add/post/write anything you want without restrictions.

2. Online Branding awareness

Having a website means you are branding your business online. You can give updates to your customers through the website, and reply to their valuable feedback online too. And you can make your presence and brand your business through various online tools.

3. Saving Expenses on Advertising for offline businesses

Instead of paying too much money for offline and online ads, you can invest in SEO for your own website. Therefore, you don't get to spend on paid traffic. Another idea is giving special attractive offers to your audience that would be converted into leads and then sales.

4. Time-saving concept for Question/Answer

Whenever a customer wants to know more about your business, you should have a contact form, live chat or comment, and email. It will enhance traffic, leads, then finally, your sales.

5. Credibility and reliability confirmation

Having an established website involves some serious investments. That means the company will not disappear from the customer and it's most probably legit.

6. Attractive offers and referral program

When you have your own website, you are allowed to give offers and referral programs to your customer, which is something social media networks don’t allow.

7.  You are working 24/7

Having a website allows you to have a ticket system which is an online system that lets your website function 24/7, even when you’re sleeping! That’s pretty great!






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Big Data Critical Competitive Advantage For Companies

Tuesday, 19 January 2021

Big Data Critical Competitive Advantage For Companies

Here is Big Data Critical Competitive Advantage For Companies. Undoubtedly, data has become an essential factor for the functioning of every sector in the global economy. No economic activity can take place without data. The big data for companies form the basis that analyzes the growth and competition of individual firms. 

With a smart data strategy, the companies are using big data to build value in the industry in order to compete. Let’s discuss how companies benefit from big data for competitive advantage in this article. 

Big Data For Companies Become A New Competitive Advantage

Many industries, including new entrepreneurs and established competitors, are using smart data strategy to capture, innovate and compete for value. For example, in the healthcare sector, the data developers analyze the outcomes of prescribed pharmaceuticals and discover the risks and benefits that were not visible during the clinical trials. 

Ultimately, big data for companies help create new categories and growth opportunities by analyzing and aggregating industry data. Most of the companies will be analyzing the huge information from where they can capture the data about consumer preferences, products & services, and the suppliers for competitive advantage. 

Big data is generally known by the combination of three factors: High-variety, high-volume and high- velocity.


Data is structured in different forms and formats. It can be in the form of unstructured text like email, video, document, stick ticker data or audio, and it can be in numeric form like those in a traditional database


Big data helps track and monitor what happens in social media, information and business transactions from sensor data or machine-oriented data. Thus, it produces data in a huge capacity.


There should be timely dealt with the big data streaming at high speed. The data is processed and analyzed at a fast speed to produce real or near-time results.

Benefits Of Big Data For Companies To Create Competitive Advantage 

One reason why big data for companies is gaining popularity is due to the insights that diminish the possibility of surprises. Surprises are least favored in business. Therefore, big data enable companies to leverage their knowledge and develop models to track their performance.

Let us discuss some of the benefits of big data.

Provides Insights In The Competition 

The insights into big data can help to create a competitive advantage for companies. They can teach your company about your competition. The analysis of big data is not limited; it aims to blend the external and internal data of the company. Thus, critical business insights are revealed by discovering various patterns of business activity among the competitors.   

Using Big Data For Real-Time Customization

Customer-based companies have been using data to target and segment different customers. Big data for companies have made possible the real-time personalization, which was once considered as ultramodern. 

A retailer can now track their customer's behavior from their preferences and clickstreams on the internet. After that, when a customer is close to making a purchase, they can reward them with some program benefits. This real-time targeting increases the purchases from valuable customers while leveraging the data from reward programs. 

Creating New Business Models

Big data with smart data strategy offers new opportunities to create business models based on information. Some of the business observes that through big data, they generate valuable information from business transactions.    

With the knowledge gained from analyzing their data, many companies started a similar business to work with other firms. For example, a transport company has collected vast information on global product shipments. Now, the company created another unit of its firm that sells data to economic forecasts and supplement business.  

Final Thoughts

Big data for companies is used to outperform competitors in the industry. The new entrants and existing competitors use smart data strategy to analyze the data and use it for their benefit. 

No matter if your business is small or big, big data creates new growth opportunities for companies. A drive of innovation, improved customer satisfaction, maximizing profits, and improved efficiency are some benefits of big data. 

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Visualize Data With Google Data Studio

Saturday, 16 January 2021

Visualize Data With Google Data Studio

Google Suite, Docs, and Sheets have significantly impacted the way users see cloud services. While you might be well aware of these, there's a new addition to the list with the Google Data Studio.

This free tool creates stunning visuals out of data, which makes data interpretation easier yet creative. But what is this tool, and how can you use it? Read on to find out!

What makes visualization using Google Data Studio simpler?

Analytics is not an easy aspect to handle, and without an adequate skill-set, people fail to use it to its full potential. This is where Google Data Studio steps in to do the numerical story-telling for you without demanding much technical input.

It has built-in data handling functions and does not require the user to code or write SQL queries. So, even a user with a non-technical background can use, collaborate, and share it effortlessly.

Google Data Visualization Studio can instantaneously use raw data to create appealing and dynamic metrics. Like other Google services, you can manage authorization for formatting, calculations, commenting, editing, transformations, visualization, and report generation.

With an added drag and drop facility and vast customization flexibility, it offers a highly user-friendly interface.

How to start with Google Data Visualization Studio?

To start using Google Data Studio, you must analyze the data to be illustrated and the visuals desired. It mainly depends on the numerical story you aspire to present to the clients or the team.

Stating your needs and checking the options available makes it simpler to proceed further. Data Studio allows representation in the form of charts, graphs, shapes, images, etc. You can also create a geographical mapping, paginated data, pivot tables, interactive reports, content catalogs, libraries, annotations, etc., as required.

For fetching the data, Data Studio is compatible with a variety of tools like:

  1. Databases: MySQL, PostgreSQL, Big Query, and Campaign Manager
  2. Services: Google Sheets, Google Search Console, and YouTube
  3. Social Media Applications: Facebook, Twitter, and Reddit
  4. Marketing Platforms: Google Analytics, Ads, Search Ads, 360, etc.
  5. Excel files with CSV extension.
  6. How to use Google Data Studio?

Once you have a basic outline, follow the steps below to create your report:

1. Log in and create a blank file

You can log in to Google Data Studio, like any Google cloud service, and create a blank file. Choose among the templates if they match your outline and proceed further. Here, in a single document, you can create multiple reports as well.

2. Connect the data source

To create a report, you must click the 'Create New Data Source' button present on the page's bottom right. Here, you can select your data source from the options stated earlier. For example, for Google Analytics, you must choose an Account>Property>View to fetch the data.

Next, you can click on ‘Connect’ and then use your data to make transformations, filtering, sorting, etc., to present it as desired.

3. Create the visuals

Once you have your data ready to be portrayed, you must select the type of visuals you require. You can choose among several graphs and chart types, styles, and options to design and build your metrics.

You will find appropriate options like adding dimensions for a bar chart to display multiple metrics. Google Data Studio also offers customization options to change the size, color, style of the texts, bars, grids, and other chart elements.

Also, you can convert one chart type into another as required.

4. Collaborating and Sharing

Like other Google services, you can also collaborate, authorize access to users, send edit invites, etc. To share the output, you can embed the report into the content you aim to present or just download it.

Final takeaways

Google Data Visualization Studio is a robust and highly effective tool that can be used to create stunning data visuals. Given the user-friendly interface and simplistic design, this tool can help build visually appealing yet resourceful reports effectively and effortlessly.

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SQL Server Business Intelligence Data Modeling

Tuesday, 12 January 2021

SQL Server Business Intelligence Data Modeling

Cloud infrastructures have transformed the industry in uncountable ways and increased the level of accessibility multi-fold. The demand of the time has led to creating systems like SQL server business intelligence Data Modeling, which have centralized data management.

It aims to unite every business unit's sales and order-related data at a central data repository at every possible location. This data would further be analyzed to derive the required information and generate reports on demand.

SQL Server Business Intelligence Data Modeling Tool

Such a business requirement requires the creation of a system with an OLTP data Model. It should be capable of storing data from an online interface, analyze, report, and act as a data source.

The database will store all types of numeric data to be worked on in the system. Simultaneously, the SQL Server Business Intelligence is the part that draws out the meaning from the data and makes it presentable for action planning.

It thus presents the concise form of the information which the relevant departments act upon further. Moreover, tools like SSRS The Right Tool, make the process much convenient and efficient.

Conceptualization of the Data Model
For developing the SQL Server Business Intelligence data model, it is necessary to conceptualize it. An entity-relationship factor is also considered here during modeling to define connections.

Following are some of the points that can be used to derive the conceptual model.

  • It is simpler to start with products, their categories, and sub-categories as the first entity.
  • Next, a client will order the product, which will contribute to the company's sales.
  • This sale will be subjected to a particular geographical location, defined as the continent, country, state, city, area, etc.
  • This order will be managed by a set of employees that are responsible for managing the same.
  • These employees will have a team monitoring their performance and progress in completing their roles.
  • The stores located closer to the customer will further disburse the order and sell it.
  • Also, different stores might charge differently and use different discount ranges.

Your business might have a structure unique to it, and so must the other companies using this tool. SSRS The Right Tool, can, however, manage to develop a simple as well as an elaborate business scenario.

By creating an entity-relationship diagram or an E-R diagram, you can figure business relationships and dependencies quickly. Once the conceptual data model is ready, it is further used to develop a logical model.

Creating the Logical Data Model
To proceed with the SQL Server Business Intelligence data modeling, now it is essential to develop the logical model. It requires simple identification and addition of the attributes listed in the conceptual model.

Here, the entities will be arranged according to their level of hierarchy and categorization. For instance, for a product, it will be- Product Categories> Product Sub-Categories> Product.

Also, a data dictionary is created in this phase, which defines the attributes' business meanings.

Creating the Physical Model
After the logical model is developed, the database management system is further implemented to the same. It is called the Physical Model, and it holds all the attributes, tables, databases, procedures, triggers, etc.

The model hence developed contains all the necessary elements, entities, and relations of the business. By comparing this with the logical model, you can figure that the Physical model is indeed a complete representation of your business scenario.

Final takeaways
SQL Server Business Intelligence makes it easier for a business to analyze the business outline and generate actionable reports. Also, SSRS The Right Tool is the right tool for the same. Once the data modeling is complete, you can utilize it in the best interest of the business.

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#ExcelGate - Why Microsoft Excel is Important - Is Excel Up To The Job?

Friday, 08 January 2021

 Why Microsoft Excel is important for the business?

During the COVID-19 pandemic, England witnessed a chaotic situation while using MS Excel as the repository solution. The government was not prepared to handle the COVID-19 results data, which led to data misinterpretation and data loss.

Because of this whole data mess, the government's glossy reputation got a big dent. The official figures and public no longer had confidence in the government. What's more, this situation left the government to be a laughingstock on social media.

This blog will discuss what went wrong with MS Excel in this situation and why excel is important for the business

Microsoft Excel is Important: How The Government Used Excel

One of the BBC articles claimed that Public Health England was using an old file format for the COVID-19 results recordkeeping. The old Excel format only allows 65,536 rows, whereas the new Excel file format permits a whopping 1,048,576 rows.

The sources of this data came from multiple commercial firms, and the medium of transfer was CSV files. Many times, these files could be larger than the old Excel rows could incorporate.

Excel is an exceptional tool for presenting, consolidating, and recordkeeping. The MS Excel allows its users to take the help of summaries and charts for better interpretation. However, these tools are only as useful as the quality of the imported data.

Another problem with using the old Excel format is that even if you transfer the file into the new version, it still stays at 65,536 rows. Unless the data handler saves the data again in the new file format, all the things remain the same. It seems like the data handler did not follow this saving process.

The developers were using the old XLS dashboard without considering its limited row capacity. This mistake probably resulted in the VBA code to automate loading the CSV files into the old dashboard.

If the developers were using VBA files to load the CSV files, then MS Excel might not give any warnings to the exceeded number of rows. Due to this process, the fundamental error with data misplacement took place.

How To Prevent A Situation Like This
The whole problem had a very straightforward solution, which the developers did not care to implement. After importing the CSV file within the VBA import code, it should have a saved copy as a CSV file under a different name. It was then possible to use the VBA to compare the copy and the original file size.

If both sides did not agree, this would mean a red flag of danger. The developers could’ve linked the VBA directly to the CSV files and utilize each file as a database. Alternatively, in this situation, using an ADO recordset for each CSV file would have been a better approach.

It is also possible to connect to the current workbook and interpret each worksheet as a separate table through ADO. This process enables full SQL commands that offer enormous flexibility and maximizes MS Excel's efficiency as a recordkeeping tool.

However, due to time constraints, the government and the developers would've rushed through the whole process. It was possible to avoid the entire situation only if the developers were more cautious about the process. MS Excel use in the company is quite extensive.

The Bottom Line
Excel is an outstanding database and recordkeeping tool. MS Excel can even serve as a dashboard within the same application. The problem that took place in the above situation, poor design, and inadequate implementation.

Their old-school plan was not adept at handling the health records of thousands of patients. The failure of the whole procedure was also because of the lack of testing. It was better to put large CSV files into use for checks and testing.

There's also a high chance that the developers did not have a complete understanding of Excel. Sadly, this damaged the reputation of the government, and led to people question is ms excel capable or not.

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Best DevOps Tools You Must Know

Wednesday, 06 January 2021

Best DevOps Tools You Must Know

DevOps Tools have seen significant growth all over the world and has been integrated into major industries such as finance, e-commerce, healthcare, insurance, manufacturing, banking, etc. Many organizations are taking the assistance of DevOps to increase their profit and productivity.

DevOps is the culmination of practices, tools, and cultural philosophies that can increase the ability of an organization to deliver different services and applications at a fast pace. For using DevOps in your organization, you would first have to know about some of the best DevOps tools.
Let us look at some of the best DevOps tools as mentioned below-

Top DevOps Tools

1. Jenkins
One of the most used DevOps tools is Jenkins, which is an open-source server. There are multiple plug-ins offered by the tool that helps in building, deploying, and automating projects. Frequent tasks are monitored using this tool so that any changes in the project can be integrated and searched for problems.

Key Features

  • CD and CI supported
  • Several plug-ins are offered by the tools for building and testing different projects
  • Maintenance of the tool is not much since it is automated
  • Installation and configuration of the tool is easy
  • Concurrency is improved by distributing all the tasks to several devices

2. Selenium
Another very widely used DevOps tool is Selenium used as a framework for software testing for web applications. This tool is accurate, fast, and effective as needed by DevOps resources. One major aspect of the tools is their test automation at full-scale. This tool can be used in both Android as well as iOS.

Key Features

  • Can be effectively used on several platforms such as Android and iOS
  • Uses several languages such as Ruby, C#, JavaScript, Java, Perl, PHP, etc.
  • The tool is free for use since it is open-source
  • Admin tasks that are web-based are automated
  • Web applications for testing are automated

3. Docker
Docker is another tool that is used to build, test, and deploy different applications instantly. This is a PaaS technology that delivers software by leveraging OS-level virtualization. This is a very lightweight tool and uses containers with the necessary requisites before it is shipped as a cumulative package.

Key Features

  • Uses containers along with programming language
  • Zero downtime and high-end scalability
  • Applications can be isolated into separate containers
  • Virtual machines are not needed
  • Configuration and setup is not required for testing or deploying each time
  • The container can be shipped to any location if needed
  • Distributed development is supported by the tool

4. Kubernetes
Kubernetes is a tool that Google heads and is container orchestration software. Using this software, containerized applications can be deployed to a device cluster, and this distribution is automated. This tool is perfect to be used for large projects. In short, Kubernetes is a cluster management software.

Key Features

  • Automatic distribution helps in deploying facilities to different devices
  • Container orchestration software
  • Helps in reporting services controls using Serverless computing, Microservices, and others
  • The tool provides reliability and gives development speed
  • Deployment, management, and scaling of the container applications is made easy with this tool
  • Can be used effectively in large projects across different team clusters

DevOps Tools: Summing Up

There are many other DevOps tools, such as Puppet, Chef, Ansible, Gradle, GitHub, Consul, and many others. You can use any of these tools for reporting services controls and other facilities. While some tools are suitable for small projects, some can handle larger and more complicated projects.
Most of these tools are open-source, which means you do not have to subscribe or register to use their versions. They are free to use and can be easily installed and configured. Make sure that you choose the tool based on the project that you will be using it for.

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Top Web Development Trends 2021

Monday, 28 December 2020

Top Web Development Trends 2021

The blog is about Web Development Trends in 2021. But first, we will have to talk about 2020. In 2020, many activities in the world were halted, and no impressive progress was reported in them for the entire year. But one thing that didn't stop and showed continuous growth was 'technology.'

Technology is not bound to any sort of limitations and advances every day to deliver something new to the world. Web Development is an essential part of Technology that is all set to give some exciting results in the year 2021. Several web developments will rule in the coming year and will make improve the web experience.

Leading Web Development Trends of 2021

Single Page Websites
Single-page websites are expected to be among those web development trends that will rule in the coming year. Single-page websites are a boon for businesses as they can assist them to focus only on the targeted audience by preparing limited and effective content. It will gain large popularity because nowadays, visitors don't want to read essays having multiple navigation links.

The simplicity of these websites offers a greater benefit to customers. Also, they are easy to organize and maintain, which is suitable for upcoming startups. A few organizations have started using single page websites, such as Google, Facebook, Apple, and more.

Voice-Enabled E-commerce
It is the web development trend that has already shown amazing outcomes in 2020. It is predicted that voice-related functionalities, such as voice commerce will flourish in the year 2021 and reduce the gap between humans and Technology.

The key components that are ruling the market are voice recognition, smart speakers, and voice technology in e-commerce. They are available to provide you with the ease to shop with specific sites through your smart speakers. Google, Amazon, Mercedes Benz, Nike, etc., are using this Technology and recording rapid growth in their overall sales turnover.

Integration of Solutions with Artificial Intelligence
The integration of Artificial Intelligence (AI) with several solutions is considered to be the most efficient part of this rapidly growing web development. It was providing enormous growth to web development through intelligent learning features like supervised & unsupervised learning and reinforced learning.

For businesses and e-commerce sites, AI is of great use and also becoming a crucial part of their equipment and machines. It is improving their production capacity, reducing errors, and furnishing agility so that they can achieve the best in lesser time. In short, AI in web development is a guarantee of higher business productivity and profits.

Internet of Things (IoT)
IoT is emerging as an essential web-based reporting tool that facilitates the smooth functioning of web data over the internet. Its primary use is to enable web tools to trace the data from IoT-based smart equipment. In the coming year, it will see some more new improvements that will be useful for various sectors.

It is constantly helping in the progress of web development and integrating quickly with technical advancements, such as server-less technologies and cloud-based devices. It helps web development in collecting information about various websites rapidly.

Other crucial factors
Several other key web development trends are predicted to rule in the year 2021:

  • Accelerated Mobile Pages (AMP)
  • Server-less Architecture
  • Blockchain Technology
  • Progressive Web Apps (PWAs)
  • AR/VR Charging Games
  • Push Notifications
  • WebAssembly
  • 3D Elements
  • Dark Mode Websites

All these web developments will make their presence and are expected to deliver some amazing and desirable outcomes for everyone.

Final words
Remote working or work-from-home culture has emerged as an important part of everyone's new normal life. It will surely continue in the year 2021. Web Development can play a crucial role in providing effective solutions in a creative, quick, sleek, & secure experience. So that remote working can also become a great experience for everyone. It is fascinating to watch the growth of the web development world in the year 2021.

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Data Analysis Process And Steps For Better Decision Making

Tuesday, 22 December 2020

Data Analysis Process And Steps For Better Decision Making

Every business requires to transform and model data through effective skills for drawing precise conclusions for better decision-making ability. Among too much data information accessibility, it is essential to process and select the right data that gives accuracy and helps you reach a decision point.

However, the data analysis process can be overwhelming, especially for small businesses with little access to expertise. With the right tools and use of data analysis services for small businesses, you can easily handle a large volume of incongruent information. We guide you through our simple five steps to enhance your data analysis techniques.

Data Analysis Process and Decision Making Steps

Clearly Defined Questions

When running either a small or large-scale business, it is crucial to precisely define your questions. These problems should be precise, measurable, and clear in terms, qualifying your business goals with opportunistic solutions.

Setting up your questions in requisites that adhere to the company's potential to deduce them into qualifying or disqualifying solutions is important. It ensures that you're one step forward in solving your data analysis problem and decoding the pattern of better decision making.

Set Measurement Criteria
As important it is to set definite questions for your company, it is equally necessary to set measurement criteria that define the data to be measured and in what terms. You can easily decide on the data that you would take into consideration in the analysis, like your company's growth or profit.

In the same manner, it is essential to set the terms in which the decoded data will be measured, like the time frame or unit of measure. But, if your company is a small running firm that requires assistance in sorting out data, there are many data analysis services for small business to sort it out.

Data Collection
Once you have decided on the various measurement criteria, the next process would be collecting data. You should keep in mind the company’s goal while collecting data from existing sources or databases, as it saves up the majority of the time while you go through arrays of data files.

Another way could be following the observation method for data collection. You can keep this information stored in your computer in well-organized logs so that whenever the office is running for data analysis, you quick access to everything. With the help of data analysis services for small businesses, the work can be lessened too.

Analyzing Data
The fourth step to follow is the data analysis process to analyze the information collected with the help of charts or plotting them against various factors. You can also create tables and calculate the mean, median, or standard deviation by using the figures to draw fruitful conclusions.

During the data analysis process can use various software and tools that ease up your work and show better results. But human analysis of data can't be beaten away by the use of software while analyzing the qualitative figures. However, data analysis services for small businesses can be hired to assist you with the sorting process.

Results Interpretation
After a fruitful process of analyzing data through qualitative and quantitative measurements, it is time for interpreting results. It is important to keep in mind during the interpretation process that a hypothesis can never be proved true, and you just can fail at rejecting the hypothesis. This is an important factor to keep in mind before starting data interpretation as it could interfere with the results always.

After the interpretation process, you will be happy to notice that the result is in accordance with your set of questions. This will help you in making better decisions for your company.

Summing Up
It is easy to follow these simple steps in your data analysis process to draw productive interpretations and conclusions. We hope with the help of our research, and you will be able to make better choices in data collection and analysis.

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Database Development Life Cycle

Friday, 18 December 2020

Database Development Life Cycle

The blog is about Database Development Life Cycle. Database Development is developing a strategic database for different organizations to meet the demands and update consumer responses. To understand the entire procedure of database development, one should be well versed with the terms database and database development.


Database Development Life Cycle: Understanding the term 'Database.'

The database is organizational software that helps to manage the stored information according to the needs of the user. It is important to collect and store various kinds of data in one place.

Therefore, developing different databases helps the users to cater to all their technological needs. These databases are developed by experts mostly for the organizations that need to manage a large multitude of transactions, client orders, etc.


Database Development

Database development is the activity that involves the formation of particular databases that are strategically and operationally important. These databases are required for organized functioning and for the ease of doing work.

Database development life cycle (DDLC) is the technical term used for the process of developing such a database.

The entire process comprises six major steps, namely planning, collecting information, designing prototype, formation, testing, and finally implementing the prepared database for work.

These steps can be understood comprehensively further:



Any database requires elaborative planning or development of the draft idea before it is formed. It becomes necessary to analyze the planned structure to achieve the desired result.


Information collection

Another step comprises gathering important information from varied sources to achieve a middle ground for the development of the ideal database. Collecting information helps to provide a clear picture of what is required.


Prototype designing

Once all the information is ready, the immediate step that follows is designing a draft database. This draft will later serve as the original or the ultimate product after all the modifications are done.



The main process of constructing the required database is done under this step. The database experts construct the database for the practical use of the consumer.



Once the database is constructed, then it is tested for its efficiency. If it meets the demands of the creator and the user, then the next step in the process is followed.



After passing the testing stage, the database is completely ready to be used.


Database development models

Database developer companies make sure that they meet clients' needs through developing a database that can be managed and maintained easily.  It is necessary to choose a database that is feasible, efficient, and can be evolved easily (i.e., no extra efforts are required to update the database whenever required).

These database development companies make use of methodical database development tools that helps the developers to meet consumer-centric demands while developing the database.

Any database design starts with the following systemic models. The models, along with some widely popular development tools, make the process proficient for database development companies.

Some of the familiar models are as follows:

       Hierarchical model

       Relational model

       Star schema

       Network model

       Document model


Database development tools

In addition to these models, the developer companies also take the help of some of the extensively used database development tools such as Microsoft Access, Microsoft SQL server, Adabas, MySQL, etc.

These tools help the developer to build and support various business-oriented applications. 



Database Development is an extensive task that involves various processes to get a structured and well-organized database. These databases help in the efficient and productive functioning of the organizations.

The database development companies follow the development models to get a client-oriented approach to their work. Moreover, these databases help the users to maintain big records of their work daily.  

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What is Social Network Marketing?

Friday, 27 November 2020

What is Social Network Marketing?

In simpler terms, the form of marketing that happens on platforms of social media is termed as Social Network Marketing. It helps in building your brand name or increasing sales of your company. This, in turn, helps in connecting with your target audience by drawing traffic to your website.

Ranging from writing content for your social media platform to running advertisements on social media, digital media marketing services have been immensely growing. However, it is very important to learn the fundamentals of this type of marketing to know the potential positives and drawbacks of it.

Social Network Marketing

As much as it is important to build a website for your brand, it also requires adapting the right kind of marketing techniques. These days various social media platforms are used to spread the word out in the world about your company. Whether it is Twitter, Whatsapp, or Instagram, these apps have been playing a crucial role here.

On these media platforms as well, there are many ways of outreaching your company to the audience. For instance, some companies prefer building a strong audience through an equally well-developed Instagram page, and that is it for them.

On the other hand, the next step could be paying Instagram for running ads for your services or products. Copywriting is another form that helps in creating more brand awareness among the audience.

Most Used Platforms
While social media has been playing a crucial role in increasing sales or building a reputation among its customers, there are many vividly popular social platforms. YouTube is a good platform for sharing a tour of your company or showing off your launch.

While Instagram is more popular among youths, Facebook has been the old school social platform for promotion.

Find The Right One
Social media can be consuming, especially when you're just beginning with it. Thus, you must know the right platform to use for promoting your business online. Social media differs in the kind of audience using these platforms regularly.

So, to step up an honest and consistent audience, it is very necessary to know you find your most target audience and then start marketing.

There, starting with one social media and then moving ahead is a lot easier when you’re just stepping up your business online for marketing.

Advantages Of Social Network Marketing
As compared to other forms of marketing networks, it is cheaper to market online through social media. This said explains the fact that it all takes to set up a free account online and instantly start posting.

Ads are another form of social network marketing, but they are relatively cheaper than hiring a marketing agency.

Through social media, you can directly connect with your target audience. This helps in learning their demand in a better manner and, thereof, working more towards consumer satisfaction. Thus, you can know more about their likes and preferences.

Disadvantages Of Social Network Marketing
As said before, social media is consuming not only in terms of human resources but also the ticking time.

Over social media, it takes a lot of time to build faith among the audience through regular posts or campaigns.

Social media is a place with people announcing their thoughts out loud without any fear. So, there are a lot of chances of you falling prey to public criticism that comes along. As much as positive criticism is necessary for your business to grow, it sometimes is misinterpreted, and you end up losing your target audience.

Summing up
Technology is a growing change in today's world. Social media is one of the perks of this new technology. While social media can be overwhelming, we can't deny the fact that it is one of the best forms of social networking. This field is growing and evolving with diverse strategies that can be followed to grow your business online. Build an organic form of marketing and then get started in this immensely growing world.

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How Micron Used Microsoft Azure Stack HCI To Achieve High Performance?

Tuesday, 24 November 2020

How Micron Used Microsoft Azure Stack HCI To Achieve High Performance?

What is Microsoft Azure Stack HCI? For any successful operation of a business, your storage infrastructure must have the best performance, flexibility, and density. To achieve higher performance, Micron Accelerated Solution used the Microsoft Azure Stack HCI solution.

Recently, Microsoft released Azure Stack HCI, a hyper-converged solution where virtualized IT infrastructure and workloads run through substantial hardware in an on-premises environment. Like other IT service providers, the Azure service aims to update your storage infrastructure with the latest features, security, and performance.

Now, most businesses are moving towards virtualized IT infrastructure. The business enjoys benefits through cloud-centric management and server consolidation. Hence, you receive better scalability and minimum operating costs for your business applications.

Why Microsoft Azure Stack HCI?

Microsoft aims to resolve the issues by providing customers with the best technology to meet their business requirements. If you are from complex IT backgrounds, your requirement for hyper converged infrastructure is carried out by Azure Stack HCI.

Microsoft azure stack security and compliance allow you to benefit from the cloud and most on-premises resources to secure, monitor, and back up your data to the cloud.

Let us look at the benefits of using Azure Stack HCI with Micron:
It offers an advantage to customers who are familiar with the Hyper-V and other IT service providers. They can leverage Micron's high-performance DRAM and SSDs to enable high performance upgrades for Storage Space Direct or Azure stack HCI.

Microsoft does not involve complex servers to complicate the process. Instead, it uses x86 standard servers, which are easily available from different IT service providers at multiple price ranges.

The reference architecture will provide you with the best possible solution for your infrastructure and attach your performance analysis. This enables you to manage the size of your deployment.

Azure Stack HCI can work on a wide variety of workloads and applications. The Microsoft solutions can be used as a separate hyper converged or converged configuration to meet your business requirements.

Micron provides you with reference architectures that offer converged and hyperconverged solutions. You have the flexibility to choose the server and Micron SSDs as per the requirements of the performance.

Fault Tolerance
Microsoft Azure security and compliance keep the data and apps secure with network micro-segmentation and shielded virtual machines. It makes copies of the data within the cluster with the help of scalable software-defined storage (SDS).

If your server or a component fails, Storage Spaces Direct will continue to provide data services to the present application till the time the server is recovered.

Just like any other reference architecture document, Micron uses a Storage Spaces Direct solution or fault-tolerant 4-node Azure Stack HCI. They can scale about sixteen nodes per Storage Spaces Direct cluster. That means it can generate a wide range of IOPS that can fulfill any type of application requirement.

What Do Azure Stack HCI Solutions Combined with Micron Deliver?
When combined with Azure Stack HCI solutions, Micron can build a high-performance infrastructure to use either as a hybrid or private cloud component of your data center strategy.

A key element of Microsoft Azure Stack HCI is the software-defined storage solutions that support both non-virtualized and virtualized storage deployment.
Prescriptive and optimized guidance, along with performance analysis, allows you to deploy and design your HCI.

Even if you need to deploy a thousand virtualized IT infrastructure, Microsoft Hyper-V provides you with flexible and cost-effective virtualization service. It comes with an advanced data center that meets all your requirements.

Final Thoughts
Micron, along with Microsoft Azure stack HCI, can offer you considerable advantages in terms of high performance, scalability, and good user experience. The primary focus of Azure Stack HCI is to provide a virtualized IT infrastructure for hosting VMs (virtual servers) to balance the availability of storage and network.

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Everything You Need To Know About Hybrid Cloud Computing

Sunday, 22 November 2020

Everything You Need To Know About Hybrid Cloud Computing

Cloud computing is reaching various heights in this ever-evolving world. The hybrid cloud is one such invention that is helping IT users and other tech-related businesses to create a much more user-friendly data center.

First off, you may wonder what cloud computing is and what is hybrid cloud computing. Cloud computing can act as storage, data center, and the delivery of software, analytics, and networks.
Cloud computing offers IT service providers and other users to use a network and store multiple resources within itself. There are two types of clouds, and they are public cloud and private cloud.

Hybrid cloud computing is a combination of both public and private clouds. The hybrid cloud infrastructure consists of the qualities of both of these clouds. One of the most common uses of hybrid cloud is that sensitive and important data can be stored in a private cloud.

On the other hand, less incriminating and common data and the network is stored in the public cloud. A hybrid cloud uses the best qualities of public and private cloud, excluding each of these clouds' disadvantages.

Read on to know more!

Hybrid Cloud Computing: Public Cloud – Uses and Disadvantages

The public cloud is the internet. Whatever is stored in here can be accessed by anyone across the world. You may own your data, but ultimately the cloud provider is the decision-maker. In the public cloud, there is huge storage availability and varied types of data.

It is also extremely cost-efficient and does not require much maintenance. You can also pay only according to the storage you need, not as a whole package even if you don't need it. Instagram and Pinterest use public cloud services.

The disadvantages of the public cloud are keeping your storage and networking safe; you must always have a good internet connection. Security is one of the main disadvantages of public cloud computing. As anyone with a good internet connection can access your database or storage, it is not advisable to store private or confidential resources.

Amazon Web Services (AWS) and Open Connect are some of the most famous public clouds. Earlier, MS Access Cloud was the famous cloud service, but now, MS Access Cloud is not in use due to advanced and efficient cloud services.

Hybrid Cloud Computing: Private Cloud – Uses, and Disadvantages

Private Cloud is created by an individual company or enterprise solely for their business and purpose. Any data stored within the database is accessible only to a limited number of people allowed by the cloud provider.

Security is the strong forte of the private cloud. The firewall acts as a constraint to the public and safeguards the storage and database. The infrastructure of this particular type of cloud is made, especially for the users' business, so it will be efficient and easy to use.

A private cloud's disadvantages are that it is expensive, and there will be limitations in storage. When the storage limit exceeds, you cannot store any more data. Companies like Dell, IBM, and Oracle use private cloud computing.

Why Should You Use Hybrid Cloud Computing?
Hybrid cloud computing acts as the best of both worlds using public and private clouds. Some of the advantages of using a hybrid cloudare,

  1. Abundance of storage
  2. High level of security
  3. Can be customizable upon the decision
  4. Open to innovations and applications
  5. Extremely cost-efficient

Hybrid cloud computing has been proved as an effective way of networking and storage, and the market for it has been skyrocketing. In 2024, the estimated value of hybrid cloud infrastructure will be in trillions.

Companies like Google, Netflix, Amazon use hybrid cloud and are thriving in their business. Hybrid cloud computing is used in search engines and streaming websites, e-commerce, banking, finance, educational platforms, and healthcare.

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Tips On How To Secure A WordPress Site From Getting Hacked

Wednesday, 18 November 2020

Tips On How To Secure A WordPress Site From Getting Hacked

The internet is a glorious resource. Yet, as is the case with all things pleasing- it is also plagued by bleak elements. Hackers are perhaps the epitome of notoriety- often targeting WordPress sites. They attack the theme, login page, files, and plugins. It certainly awakens some qualms, but there are ways for you to protect your web development and WordPress presence with iron-clad security.  Read on for some tips on how to secure a WordPress site from getting hacked. 

How do hackers target WordPress? 

The first step towards preventing hackers from exploiting your site is to understand how they do it. Typically, hackers adopt various types of automated software to creep across the web. These software's, known as bots, hunt for specific shortcomings in the website development

Install a firewall to protect your WordPress site

Firewalls are software programs that bar intruders from entering and creating havoc. Presently, the best firewall for WordPress is Wordfence- a plugin. Wordfence acts as an investigator and checks the behavior of a website visitor for any abusive patterns intrinsic to bots. 

If a bot displays such actions, for instance, by demanding multiple web pages in a short span, Wordfence blocks it. The plugin gives clearance to legitimate bots such as Bing and Google. With advanced features, you can view the profile and type of bots that attack your website. 

You can also gain insight into their sources. You have the choice to block bots by their IP addresses, fake browser user agents, or the complete IP address range. 

Strengthen the security of your website 

A firewall may not be enough to protect the WordPress site you created with hours of website development. You must add extra layers of security. Sucuri Security is a free plugin GoDaddy owns, and it assists in hardening WordPress security against bad bots. 

Sucuri sports a feature that scans malware as well, checking files for any suspicious alterations. If a hacker attempts to log into your website, Sucuri will notify you immediately. You can benefit from post-hack security actions too. 

Install a login blocker 

You must limit logins to your WordPress website to prevent hackers from sabotaging your web development. WordPress serves you with ways to do so. Limit Login Attempts Reloaded is a plugin that facilitates you to block hackers after a stipulated amount of login attempts.

 You can also whitelist or blacklist IP addresses. Login blockers are an excellent way to intercept hackers who try to guess passwords. 

Create backups of your WordPress site

To buck up your WordPress site is of utmost importance. You should create a backup of your website every single day. It will enable you to recover from any unfortunate hacking incidents. 

You can adopt one of many backup solutions, but the UpdraftPlusWordPress Backup Plugin is distinctly useful. You can customize it to provide email backups or send them to cloud storage locations. 

Keep your plugins and themes up to date

A factor you cannot overlook for the safety of your WordPress site and web development is software updating. You must update all your themes and plugins. WordPress serves you with ways to do so automatically via auto-update. Outdated themes and plugins significantly compromise your security, so ensure you don’t make this mistake. 


Even a small precautionary step can make the difference between a secure and a threatened WordPress website. If you take all the measures mentioned above, you will have adequate fortification from hackers. 

Even the free versions of safety plugins offer splendid protection to your web development. If you feel dissatisfied, you can upgrade to premium versions for reinforced security. 

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Popular Uses of Microsoft Excel for Small Businesses

Tuesday, 10 November 2020

Popular Uses of Microsoft Excel for Small Businesses

We all know that running a business is a complex task. There are a lot of people to manage, records to look after, and most importantly data and various pieces of information to sort that help in making sound decisions for the organization. 

Gone are the days, when business owners used to maintain manual files, used pen and paper to keep a track of the things going on in the workplace, and there was minimal use of technical tools and applications. Now, almost everyone is getting aware of technological advancements and people are preferring to use quicker and sophisticated applications for their business’s working. 

When it comes to keeping track of huge piles of data of a company, there’s one spreadsheet tool that comes to mind, and that is Microsoft Excel

MS Excel is a spreadsheet tool that is used in a large number of businesses across the world and provides extraordinary value to small business owners as well. However, the program is capable of so much more and can be an incredibly powerful tool for organizations.

Uses of Microsoft Excel

The following are some of the most popular uses of MS Excel. 

Organize and Store Data with Ease

Data is an essential part of every business nowadays. With it, you can keep proper records of your employees, clients mailing lists, understand about the customers’ behavior, perform an analysis based on it, know about the growth of your organization, and make better decisions.  

In order to perform all the above tasks, you need to sort the data in an efficient manner, add everything in the spreadsheet in a systematic way, and this is where Microsoft Excel solutions will be highly beneficial. 

Finance and Accounting

Once you get used to using Microsoft Excel for your business, you won’t have to use your accounting ledger anymore. You can easily manage your financial information with this amazing tool.

Also, you can use Microsoft Excel templates for small business for accounting and budgeting. It also features built-in formulas and calculating shortcuts to perform the tasks faster. Additionally, you can create a profit and loss statement, track cash flows, and more. 

Track Sales

In order to be better than the competitor and survive in the market, businesses need to keep a track of their sales. And, one of the best ways to record all the sales numbers is to use MS Excel spreadsheets.

You can use the various features in the tool such as using different colors to highlight the increase and decrease in number and more. Moreover, when you have all the data in one place, you can make predictions for future sales as well. 

Visualizations and Reporting

In Microsoft Excel, you can create graphs and charts with the help of Pivot tables. Further, they can be used for creating detailed reports, analysis, presentations, and more. 

If you don’t want to spend a lot of time creating everything from scratch, you can use the various chart templates and customize them according to your requirements. This will allow you to perform the tasks efficiently and enhance the working of your business. 

Summing Up

In conclusion, MS Excel is the ultimate business tool and will definitely help in improving the working of your organization. In addition to the above points, there are several other ways in which Excel can be used in your workplace. 

If you haven’t started using this wonderful Microsoft application for your business yet, you should begin now! Also, you can get in touch with the experts at YittBox to help you in managing your business and boost its growth. 

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Top Tech Trends For 2021

Friday, 06 November 2020

Top Tech Trends For 2021

Here are the Top Tech Trends for 2021. From the launch of voice assistance to it being used in every other device, technology is evolving rapidly. Every year we witness technological trends that are simpler, more efficient, and much automated than before.

As pandemic continues to force a distance between the organization and the employees, trends have emerged to ride the current condition.

Finding strength in this mandatory distancing, these trends aim to make out most of the limitations. Lending IT services a medium to thrive well, location independent, and people-centric, trends have surfaced to render powerful delivery.

To know more about them, read on!


The Upcoming Tech Trends in The Year 2021

Listed below are some of the top strategic business information technology trends to rule the year 2021.

1.     Hyper Automation

The immense demand for automation in even small business information technology aspects is quite evident. While this has been trending in the past few years, it's endless possibilities will continue to trend this year as well. From automating tasks, sales, and even an organization's internal networks, it is of great utility.


2.     Anywhere Operations

This refers to an IT operating model that enables the IT services workforce and clients from everywhere. Here, the business services are deployed over a highly distributed network and framework. Thus, this will make it easier for people to collaborate and render efficient services from anywhere across the globe.


3.      Privacy Enhancing Computation

As the work has largely shifted to online platforms, privacy has become the most important concern presently. With a distributed workforce, organizations are looking forward to implementing Privacy-Enhancing Computation to protect privacy in an unreliable environment.

This can keep the data safe when accessed at public/local clouds and prevent private details from getting exposed.


4.     Distributed Cloud

Distributed Cloud is one of the cloud computing applications, which promotes distributed public service clouds at different geographical locations. However, governance, monitoring, management, and data updating must be carried out by the main public cloud provider.

This business information technology will eliminate network failure issues with decentralization and enhance price/performance ratios.


5.     Total Experience

After Multi-Experience, the introduction of Total Experience is a strategic trend that targets the immensely virtual lifestyle. It cumulates the experiences of an employee, customer, user, along with the existent multi-experience data.

This way, a detailed report can be generated, which can be further utilized in business development and planning.


6.     Internet of Behaviors

Extending from the Internet of Things, this business information technology interconnects multiple devices and retrieves data from multiple sources. It is a combination of Data Analytics, Behavioral Science, and Technology that aims to derive valuable insights from user behaviors, preferences, and interests. 


7.     Cybersecurity Mesh

Cybersecurity mesh is a trend that aims to enable people across global locations to access any digital security asset. This way, it will pull off the cyber limitations and help secure the systems' external and internal security. Also, its unique approach centers around individuals and not organizations. 


8.     AI Engineering

By adding AI Engineering to any industry's production cycle, the pace of project time can significantly decrease. Only about half of the prototypes developed via AI Engineering make it to actual production.

This can revolutionize organizations by allowing quick decision-making, data analysis, and actionable report generation.


9.     Intelligent Composable Business

Accustomed to the rapid changes in businesses due to high unpredictability in the air, this trend holds great importance. It can adapt and rearrange itself according to the changes in the business. This technology aims to pace up with the quickly transforming digital scenario and power up businesses accordingly. 


Final Takeaways for Top Tech Trends 2021

All these strategic technological trends listed by Gartner are set to take over the 2021 market of business information technology. These strive to bring global organizations, clients as well as people closer in a much effective and efficient way. Thus, with the rapidly changing conditions, these trends in IT services aim for high productivity despite the challenges present.

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Advantages of Database Management Systems

Wednesday, 04 November 2020

Advantages of Database Management Systems

The blog is telling you about the Advantages of Database Management Systems. One of the most important parts of any business is - Data. When organized in an effective manner, data empowers the leaders in the organizations to make sound decisions related to strategy and growth.

In order to make the most of the data in a business, database management systems play a great role.

What is a Database Management System?

We all know data and other information are an integral part of every business nowadays.

In simple words, a database is a collection of the crucial information organized properly in a sheet or table such as MS Excel Sheets. It enables the organizations to streamline their working process by putting all the critical stats in one location.

And, a database management system or DBMS is software that helps in creating, managing, storing, and automating the flow of information. The users can enter the necessary details through a form or interface that can be visualized in dashboards or tables. One of the most widely used systems by database development companies is MS Access.

Reasons to use Database Management Systems

There are several advantages of database management systems. Let’s have a look at them.

Better Data Sharing
Keeping every member of the team updated with the latest pieces of information isn’t an easy task unless you use a robust software in your business.
Having a properly managed database management system increases the accessibility to data, and it allows the user to share the data across the organization quickly and effectively. Also, it allows to find faster solutions to problems or queries, and the end-users can make sound decisions in a short period.

Improved Data Consistency
There are times when the same data is entered twice in different places or different versions of one data appear in various locations. This is known as data inconsistency and is a common issue in many organizations.
This can be minimized with effective tools and a DBMS, as your data will be shared with a large number of people or across the entire organization. Moreover, the more consistent the data, the better will be the decisions taken by the leaders.

Data Security
Keeping the critical data secured in a business is a very important thing. Especially, when so many users are having access to information, the risk of data security breaches increases.
When you hire a renowned database development company or invest in software, it’s ensured that the corporate data is used properly. Additionally, a DBMS provides a framework for better enforcement of data privacy and security policies.

Enhanced Productivity
If you think there’s a lack of coordination among team members or their performance isn’t optimal because of a delay in data availability, then making use of a database management system can be a great choice.
With quicker access to data, and availability of systems and tools that help to transform data into analytical information will allow the users to work in a better and quicker manner.

Quick and Good Decision Making
Once the data is shared with everyone at the same time, it will help in better analysis, generating better-quality results, and ultimately there will be sound decisions for the business.
While you can’t expect a DBMS to offer you quality data, it surely provides a framework to facilitate data quality initiatives.

A database management system serves as the intermediary between the user and the database, and as the amount of data increases in an organization, the need for such software also increases.
If you want to manage your business’s information in an efficient manner start using software, or you can get in touch with the experts at YittBox and let them help you!

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Microsoft Excel vs. Google Sheets: Which One’s Better for Business?

Friday, 30 October 2020

Microsoft Excel vs. Google Sheets: Which One’s Better for Business?

Spreadsheets have always been an essential part of every organization as they allow users to manage information in a systematic manner. In fact, they’re the pillars of a business, because, without them, you’d never be able to make sound decisions if you wouldn’t have the data sorted in one place. Today, there are two most amazing spreadsheet applications comparison available - Microsoft Excel vs Google Sheets.

Both are great in their own ways and are similar in terms of calculations, formulas, and many other features. However, they have their pros and cons, and MS Excel solutions vary from Google Sheets. 

Let’s dive deeper into the two applications, and find out their top differences.

Top Differences: Microsoft Excel vs Google Sheets

  1. PRICE

When it comes to choosing any tool for your business, one of the most important things to consider is the cost of it. 

Microsoft Excel is a paid spreadsheet application. You can buy only the standalone version or a Microsoft 365 subscription, and choose between monthly charges or yearly charges. 

On the other hand, Google Sheets are free to use, and all you need to have is a Google account. This makes it a more preferable application for businesses as they won’t have to pay for it. 


In a business, collaboration plays a great role. You need to keep everyone updated with the latest information and you won’t like to re-save it with different names every time you make changes to it. 

While using Google Sheets, you can enjoy seamless sharing, and with many people having the access to a sheet, changes can be made simultaneously and are saved automatically. Also, you can control who ‘only views’ the sheet, who can ‘comment’, and who has the ‘access to edit.’

On the contrary, Microsoft Excel allows collaborating but not to the same extent as Google Sheets. You have to share files via email or other software, re-save the document whenever there are any changes, etc. It isn’t an optimal solution while working in a team. 


Being aware of keyboard or mouse shortcuts is going to be highly beneficial in many ways as it will help you save a lot of time, allow you to perform functions easily, and more. 

When you use MS Excel, you can use a variety of shortcuts such as pasting data as values, removing or applying features, etc. You won’t have to conflict with the browser or any such issues.

In the case of Google Sheets, you might have to go through a bit of frustration, as they lack many shortcuts that Excel has. 

If you want to complete your work quicker and use shortcuts for putting up information, then Microsoft Excel is a better option. 


Working with massive amounts of data isn’t any task. And, it can only be simplified when you have a robust tool that has outstanding functionality.

MS Excel reporting software has been around for a very long time. With the availability of thousands of cells in its spreadsheet, you can easily manage your information, without worrying about it slowing down. 

Google Sheets, on the other hand, do not work really well when they’re filled with loads of data. Once the rows and columns start filling up, and you start browning through other tabs at the same time, the application begins to slow down. 


To summarize,  deciding the right tool for your business completely depends on your requirements, budget, and in the end, you have to choose what suits you best. In addition to the above points, there are many other comparison things and both the applications are great. However, if you’ve been thinking of starting with a spreadsheet tool, and don’t want to manage any complex pieces of information, initially, you can begin with Google Sheets. 

To enhance your business’s working, if you need experts to help you manage the data efficiently, YittBox is here to help you! 

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5 Dreadful Web Design Mistakes That Can Harm Your SEO

Tuesday, 27 October 2020

5 Dreadful Web Design Mistakes That Can Harm Your SEO

Nowadays, a website has become a requisite for every business. It’s the era of digitalization, and the first thing people prefer to see after hearing about a brand or organization is search for their website. 

When it comes to creating a website or managing one, you need to consider a lot of factors such as the design, format, color theme, layout, navigation, and so on. Definitely, a web design should be flawless and immediately catch the visitor's eye, but at the same time, it should also be SEO-friendly. 

Search engine optimization plays a great role in putting your website on the top pages of search engines, and by avoiding certain web design mistakes you can make sure your business doesn’t get lost in the search rankings. Also, if you do not have the expertise, you can always hire a renowned website development company.

Let’s have a look at the most common web design mistakes that can ruin your SEO.

Web Design Mistakes

  • Not Paying Attention to H1 Tags

Your website might have a fantastic theme, a stylish design, sophisticated colors, and user-friendly fonts. But, the search engines won’t know that if it doesn’t include the right elements and text in the code.

The necessary SEO element is having H1 tags. They tell the search engines what a particular page is about. If you include them on your site’s pages, they will improve your chances for ranking.

What to add to the H1 tags?

The H1 tags will include descriptive keywords and phrases that are searched frequently and will help drive the right traffic to your page.

  • Forgetting About Mobile Visitors

These days, almost everyone has a smartphone and there shouldn’t be any confusion at all about whether your website should be mobile responsive or not. Every website should be mobile friendly, and those that aren’t will have to suffer a lot.

According to a study, 78% of local mobile searches lead to offline sales.

Keeping the mobile version of your website should be a top priority for indexing and ranking. If your site isn’t optimized for mobile, expect it to essentially be invisible in the SERPs.

  • Poor Navigation

Navigation is one of the most critical factors of a website. While optimizing the navigation, users should keep in mind that it should be responsive on all devices including desktop, tablet, mobiles, etc.

The visitors should be able to find whatever they’ve been searching for, just by taking a glance at your site. The ideal navigation is intuitive and easy for users to navigate without a lot of hassle. The menu should take into account the overall accessibility as well as your user’s habits.

This can be achieved by working on internal linking between your services or important pages. Also, the expert website developers at YittBox can provide you with services for the same.

  • Thin and Inappropriate Content

We’ve all heard - “Content is king!”

Your website represents your business and how you can help customers or clients. If you don’t use the right words or content to showcase your services, you will never be able to grow.

This means you should decorate your website with great content, so visitors are attracted to it and know exactly what you offer. Keep in mind that little or stale content doesn’t rank well.

To make it SEO-friendly, make sure to use relevant keywords and update your website frequently.

  • Annoying Pop-Ups

Sure, pop-ups are a great way to inform visitors about the latest services or offers, but if used in an incorrect manner they can make the potential customers leave immediately.

According to Google, websites with annoying pop-ups will have trouble ranking high on the SERPs.

What can you do?

Add popups that your audience will love. You should build high-converting pop-ups that won’t annoy them. For instance, you can time a pop-up to appear once a visitor has spent at least 30 seconds on your site, and it doesn’t appear as soon as they visit.


Whether you are trying to figure out why your site isn’t getting results, planning on a redesign, or working on building a new site, keep this list of common design mistakes in mind. Do not let a ton of your time and efforts go wasted by forgetting the SEO and technical parts.

For the best website design and development services, you can get in touch with us today!

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Importance of Digital Marketing For Business Growth

Saturday, 24 October 2020

Importance of Digital Marketing For Business Growth

Marketing is one of the most important parts of any business. It is all about following the latest trends, keeping the existing customers updated, and connecting with the right audience at the right time. 

In the era of digitization, the top strategy to reach out to your targeted consumer is through online platforms, and make the most use of the best digital marketing services. By keeping your business updated with technology-focused strategies owners can gain better outputs easily.

Importance of Digital Marketing: Meaning of Digital Marketing 

Digital marketing includes all marketing efforts that use the internet or an electronic device. Businesses can take advantage of digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. 

Unlike traditional marketing that exists in print ads, phone communication, or physical marketing, digital marketing can occur online. 

Moreover, digital marketing is a must-have for your business and brand awareness. And, even if you don’t have a website, at least have a social media presence or digital ad strategy. 

5 Reasons Why Digital Marketing is Important

Let’s take a look at why your business needs digital marketing to grow and thrive in the age of innovation.

  • Your Customers Use the Internet

Over 7.7 billion people use the Internet around the world. It has become an integral part of everyday life to conduct searches, check social media, and purchase products online. 

Your customers are online, which automatically highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

  • High Rate Conversions

The ultimate goal for any business is to get conversions and new leads. These conversions are the results that business counts on and come in the form of, subscribers, number of sales, traffic, etc.

With digital marketing activities, you can optimize your conversion rate by advertising and running campaigns online. By digital tools, it means email marketing, SEO, SMM, and SEM, etc. 

If you don’t have the expertise for online marketing, hire a renowned digital marketing services company to leverage the benefits.

  • Cost-Effective

Small businesses have fewer resources and capitalization. And, Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. 

Unlike traditional marketing that requires a lot of money and effort to advertise your business or connect with people in the right manner, digital marketing is almost free and helps you save a lot of expenses. 

Plus, you can always consult our experts at YittBox for small business digital marketing services and boost your brand.

  • Generate Better Revenues

Businesses using campaigns and optimization of their services generate better revenues than ones without any digital presence. 

Digital is game-changing for many reasons. Firstly, you are reaching out to your customers. Secondly, you are informing them about your brand or service. Lastly, you are prompting them to take action.

A powerful strategy is more like fuel for a business as it resolves many challenges and gives a head start to sales and marketing.

  • Ensure Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. 

In case of having a great online presence, even if you have tons of website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic - but highly targeted traffic that delivers results. 

Bottom Line

It’s absolutely clear that businesses in the modern economy need digital marketing to compete. Online is where the customers and competitors are. Plus, internet search is where the modern buying process begins.

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Top Business Benefits of Extract, Transform and Load ETL Development Tools

Friday, 16 October 2020

Top Business Benefits of Extract, Transform, and Load ETL Development Tools

Data is an integral part of every organization. While working with databases, it is important to properly format and prepare data to load it into data storage systems for decision support, analytics reporting, etc. 

This is where Extract, Transform, and Load tools play a great role. 

ETL development is a process of scraping and then relocating data to the central repository where these datasets move downstream for cleansing. This is how a massive database is transformed to adapt to a digital warehouse like the cloud, wherein its architecture is simplified and optimized for adapting business purposes.  

Making use of highly advanced ETL tools for your company can accelerate the procedures with a great pace and simplicity via automation.

Let’s have a look at the various benefits of Extract, Transform, and Load Tools. 

  • Manages Complex Data Efficiently

When it comes to dealing with large volumes of data, ETL tools offer great utility and enable the user to transfer it in segments. Transformations and complex rules require assistance, and with the help of these tools, you can perform calculations, string manipulation, data changes, and integration of multiple sets of data.

  • Improved Business Intelligence

Known for simplifying the process of extracting, transforming, and loading, ETL tools improve the access to information that directly affect the strategic and operational decisions based on data-driven facts. They all enable business leaders to analyze information based on their specific requirements and make sound decisions accordingly.

  • Migrate Databases

Many outsourcing and data solutions providing organizations rely on it for an accurate analysis of claims or transactions. This is its typical use wherein this process combines and spotlights transactions from a specific server or cloud.

Traditionally, the ETL process enables data migration from legacy systems to modern warehouses in a comprehensive format. 

  • Data Mapping

Leveraging data and transforming them into actionable insights is a challenge with dispersed and voluminous information. Data mapping simplifies database functionalities like integration, migration, warehousing, and transformation. ETL allows mapping data for specific applications and helps in establishing a correlation between different data models.

  • Timely Access to Data

With data warehousing, users and business leadership have access to data from multiple sources as needed. This way, only a small amount of time is spent on the actual retrieval process. ETL consolidates data from multiple sources and transforms it into a useful format. This allows the user to easily access data from one interface, lessening the reliance on other team members.

  • Great Performance and High ROI

The structure of an ETL platform simplifies the process of building a high-quality data warehousing system. They come with a number of functions to facilitate the workflow, perform excellently and help businesses to manage their data in the best manner. Moreover, they help to save costs too, thereby enabling higher revenue.


With ETL, enterprises can obtain historical, current, and predictive views of real business data. If you haven’t implemented the usage of this powerful process in your business, it’s time to get in touch with experts from ETL development company, like the one at YittBox, and level up your business’s management for a successful future. 

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When Is SSRS The Right Tool?

Wednesday, 14 October 2020

When Is SSRS The Right Tool?

The blog is about when Is SSRS the right tool? It is hard to think of companies, be it small or large, without their peculiar reporting tools. However, one such tool which can be found in all companies alike is the SSRS tool. This tool may have gone through many upgrades in the past, but it remains the best SQL server reporting tool in the corporate world.

In this article, you will get to know about the infamous SSRS and how it is the right tool to use for many occasions.


What is SSRS?

SSRS, short for SQL Server Reporting Services, is a reporting tool that is server-based. It is best suitable for paginated reports. SSRS is a centralized approach towards data governance; wherein all the report files are placed in a central server. It also provides its users with several self-services features like the scope to run reports on-demand, create reports, and fill in the parameters.

The reports in the SSRS tool are displayed with the help of an HTML 5 rendering engine that is there by default. Even though it a web-based rendering tool, it allows users to export reports in many file formats. These formats include Word, PDF, CSV as well as Excel. You can save these files in a file share or even schedule it to go out as a regular email.

The SSRS tool was bought into the market back in 2004 as an addition to the SQL server 2000. SSRS is mainly a reporting tool that is canvas-based. You can add as many reporting objects that you like, such as charts, tables, images, etc. until you have your desired report.


When Is SSRS The Right Tool For Usage?

The reason that makes the SSRS tool ideal for corporate use isn’t a surprise for anyone. It is a hassle-free and smart tool that makes working efficient. Given below are some areas where the SSRS tool shines the brightest:

Best Printing Control

When you want to create invoices, you can use the SSRS tool. It works best when there is a need for strong formatting control, printing, or even branding. It is a better alternative than MS Excel and comes with more advanced features.

You will be able to use its advanced printing features like footer and header, page numbers, and watermarks. It also helps to configure the margins as per choice.

Highly-detailed reports

SSRS is an adept tool for times when you have to deal with a lot of numeric and textual data. It comes best in cases where there’s a need for operational reporting. You will be able to print invoices, work orders, purchase orders, and much more.

For Securing Data

SSRC is an ideal choice when you want to secure your reports and data. It comes with the facility of specifying permissions on the central server. You can specify permission on crucial financial and audit reports and guard them the way you want.

Best for SQL skilled users

If people in your organization have capable SQL and T-SQL skills, the SSRS tool is an ideal fit. SSRS is licensed like the SQL server that makes administration much easier. Not to mention, you will also benefit from gaining knowledge about it through an active SQL community and a plethora of resources online.

Provides SSDT

If you want a versatile tool that is best in administration as well as a robust development environment, there’s nothing better than the SSRS tool. It comes with the SSDT, short for Server Data Tools that is a popular IDE (Integrated Development Environment). This feature makes it very easy to store reports in source control.

Source control comes in handy when you wish to collaborate on a team as well as go back to the prior versions of the reports. This feature is lacking in MS Excel, and BI reports.



Every organization requires a capable and versatile reporting tool. The SSRS tool, in this regard, is an ideal SQL server reporting tool that is easy and efficient. It is ideal for extracting data from systems and having better control in reporting documents.

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What Are The Advantages and Disadvantages Of Minimal Navigation In Web Design?

Friday, 09 October 2020

Advantages And Disadvantages Of Minimal Navigation In Web Design

With every facility available with a simple touch of a button online, websites have been booming and how. You will find tons of websites online, each with a different design and layout. However, one of the commonly found designs on almost all websites is the “Hamburger” menu icon. More and more companies are asking their website developers to incorporate minimal navigation design that is simple yet efficient.

The minimalist trend has taken over the internet by storm, but should you also jump in the bandwagon? Before you ask your website development company to incorporate the infamous minimal navigation design, take a look at its advantages and disadvantages.

Advantages And Disadvantages Of Minimal Navigation In Web Design: What Is The Minimal Navigation Design Trend?

It is important to fully understand what this trend is before you can weigh its pros and cons. So, to state simply, a minimal navigation design tries to take away the unnecessary elements of a website and focuses only on the vital aspects. To take an instance, it ensures that all irreducible content is visible while removing unnecessary clutter away.

This type of website design makes the user experience easy and fast. Users will be able to access all the information on your website with minimal effort. This ensures a positive user experience and an effortless website. Minimal navigation for websites has gained such momentum in the past that people request for this trend during their custom website development.

Some Advantages Of Minimal Navigation Web Design

There are many reasons which make this design a hot favorite amongst website owners. We’ve listed some of the advantages of this trend below:

It is super easy

Users are always on the go; they need information quickly and easily. This is where having minimal navigation helps a lot. It helps them find the information they’re looking for in a very less amount of time and with minimal effort. Websites that are hard to navigate and full of unnecessary information bore the users and hence lose them too. A minimal navigation design helps users engage with your website for longer.

Small is the key

People have become inseparable from their mobile devices and hence spend maximum time on the internet using a phone. It becomes vital for websites in such a scenario to incorporate mobile-friendly small elements on their website. The trendy “Hamburger” menu helps users go through the website and its contents faster. It doesn’t overwhelm them and helps interact with the website better.

Clearways to act

A user doesn’t have to take rounds through the entire website to find out where to take help from. The minimal navigation design helps users to clearly spot call-to-action options and take actions.

Some Disadvantages Of Minimal Navigation Web Design

As much as there are boons to this design, there are also some banes. Read the disadvantages of this design below:

A map might be needed

Some users who might not be all too familiar with icons can tend to get lost. Hence, studying your website’s analytics can come in handy to fix this issue. Your website developers might need to design the icons of your website accordingly.

Your content can get buried

Although having minimal navigation web design can give ease to users in finding information, it can hide some of the content. It could lead to users not being able to reach some information they might be trying to find. An expert website development company will be able to smartly incorporate all info in a simple and easy manner.

Leaves room for more design

Even though simple is the best, it still leaves a lot of room for possible changes. You can take your websites to the next level with more creativity and design.

Summing Up

Successful website design not only helps the website grow but also makes the users come back to it again and again. Minimal navigation trends may have taken all over the net, but it comes with its fair share of ups and downs. You can be smart and still enjoy the minimal navigation design with some tweaks here and there!

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6 Key Benefits to Microsoft Access

Tuesday, 06 October 2020

6 Key Benefits to Microsoft Access

The blog is about 6 key benefits to Microsoft Access. Database development becomes a time-consuming task as businesses begin to expand. Spreadsheets like Microsoft Excel is not enough in such cases. For this purpose, Microsoft offers one of its longest-running programs – Microsoft Access Solutions.

Microsoft Access is a database management system that provides its users with software tools to create and manage their business processes. It addresses the issue of integrating large amounts of data from different sources to optimize your business operations.
Let’s take a look at how MS Access Solutions can benefit your business.

6 Key Benefits to Microsoft Access

Following are the 6 Key Benefits to Microsoft Access

1. Cost-Effective Database Solution
If you are looking for an economical database management system, then MS Access is the best option out there. Other database management platforms like Oracle are costly to install and maintain.

2. Easy-To-Use System For Business Application
One of the best parts about MS Access is that setting it up does not require MS, Access experts. Just like other Microsoft applications, MS Access is easy to install with the Windows Desktop Wizard. The Wizard will provide a step-by-step guide to access all the features, setting up a basic database in minutes.

3. Data Integration From Multiple Sources
With the Access Connector library, businesses can gather their data from multiple sources. MS Access interface lets you store data in SQL Server and Microsoft Azure SQL. If your data is expanding rapidly, Microsoft also offers an upgrade to its SQL Server with Access Data Project (ADP).

MS Access works with many data formats for easy imports without losing any data or creating a new format beforehand. Moreover, every piece of information has a unique identifier for more accuracy in data input. This integrated interface makes your data a more reliable source for business insights and reports.

4. Integrated With Other MS Office Programs
MS Access can be combined to work with your other Microsoft needs. Since it is a part of the Microsoft suite, MS Access will be available in the business version of the Microsoft plan.

You can attach business reports from Access to your Outlook email to share insights with other departments. You can also export your data from Excel once your business starts expanding. Furthermore, MS Access also features customization to trigger email sends. This Microsoft 365 package enhances how different teams collaborate to increase their scalability.

5. App Customization
Your growing business will require more than just a basic database. In such cases, Access has a programming language called Visual Basic for Applications (VBA). You can get a VBA programmer to automate basic functions for a more user-friendly interface.

The VBA programming customizes end-to-end data management solutions for business automation and reports. Its designing tool can also help you create different business applications for different purposes.

6. Popular Program Worldwide
Every computer today has a Microsoft Office Suite. As a result, it is very easy to find MS Access experts for all your Microsoft solutions. Microsoft also has several consulting partners, so you know you are getting assured Microsoft support.

Due to the popular use of Microsoft, these consulting firms provide their services at an affordable cost.

Summing up
Microsoft Access has been managing data since 1994 and has come a long way since. Its consistent quality and longevity tell us that it is a trusted software. With every passing decade, Microsoft Access is becoming more advanced to adapt to the digital age.

This user–friendly database management platform has multiple capabilities to allow businesses to expand without any hassle. If your business requires Microsoft Access for the integration of a growing database, contact YittBox today! Our experts offer Microsoft Access solutions to help your business achieve manageability and scalability.

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Excel vs. Access: Which Tool Is The One For You?

Thursday, 01 October 2020

Excel vs. Access: Which Tool Is The One For You?

The blog is about Excel vs. Access: Which Tool Is The One For You? A couple of powerful tools by Microsoft are used by most companies and individuals out there, Excel and Access. These tools are mainly used for report generation and analysis. However, do you know which tool is the one that you need? What are the perks of both?

MS Excel solutions can help in creating formulas and dashboards. On the other hand, MS Access solutions can be used for maintaining the database as well as connections.

Let’s find out everything about Microsoft Excel and Access and how these two are different from each other.

Excel vs. Access: What are the main differences?

MS Excel
Excel helps in the creation of graphs and charts with the help of spreadsheets. Therefore, a lot of financial analysts take advantage of Excel for feeding inputs and fetching outputs. You can also track and manipulate data as per your needs.
Excel does offer more flexibility in terms of usage. However, with Excel, you will only be able to get non-relational worksheets.

MS Access
Access is simply used for the collection and sorting of data. It is a part of Relational Database Management Systems or RDMS, and it helps small organizations in helping them deal with queries and reports. Moreover, Microsoft Access is available in higher versions of Microsoft Office, and it has a lot more to offer compared to Excel.
In Access, you can get proper tables and relate them to other tables on multiple levels. This is what makes MS Access Development better compared to Excel. Access also has a better storage capacity.

Specific Differences
  • MS Excel is much more adaptable compared to Access. Users will have access to change things as per their requirements in Excel.

  • Microsoft Access can prove to be quite a challenge to understand and master.

  • You will also need to learn some sort of programming language to explore and master Access. However, that will not be required for MS Excel.

  • The scope of use for both applications varies quite a lot. In fact, depending on your requirement, you should be going for the tool that will prove to be more efficient for your work.

  • If you are looking for more features and a database application, MS Access is the one for you. However, make sure you learn all the features and the programming language properly to master it.

  • In terms of application, MS Access is more used by small business owners. On the other hand, MS Excel is used by statistical and financial analysts.

  • Since Excel is easy to use, it will be a better option to use Excel for complex statistical analysis as it will be quick there. In fact, you will have a lot more flexibility as well for such tasks.

  • On Access, you will be able to sort the data and collect it in a proper and organized manner. However, not a lot of users have proper Access to Excel due to its complex use and requirements.

Both these tools can prove to be really handy for small business owners and analysts. If you want to keep things organized in your company and make sure that everything is collected properly, you will have to use these tools at some time.
It will always be beneficial to go for an MS Excel Development Company to get these tasks done. These Excel and MS Access Development Companies have experts who can take care of these tasks with proper knowledge and skills. Reach out to an expert today, and make your task simpler!

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Top Tips To Improve Your Social Media Marketing Strategy

Saturday, 26 September 2020

Top Tips To Improve Your Social Media Marketing Strategy

In the past few years, social media has become a major part of everyone’s lives. It has gained the most popularity unlike any other marketing platforms, and is the place where customers and businesses can interact directly and conveniently.

Social Media Marketing or SMM has become a requisite for every type of business, regardless of the size and location. In fact, great promotions on social media can lead to remarkable success for a business. According to a study, 97% of marketers are using social media and 78% of salespeople outsell their competitors by using social media for their business.

Here are a few stats that show the number of users and visitors on various social media platforms:

  • Facebook receives an estimated 4.4 billion+ visitors each month
  • Instagram has 500 million+ accounts active daily
  • Pinterest is home to over 300 million users

Benefits of Social Media Marketing Strategy For Businesses

Marketing your services via social media platforms can be highly beneficial for your organization in the following ways.

  • Increased Brand Awareness
  • Improved Rankings in Search Engines
  • Easy Communication with Customers
  • Better Brand Loyalty
  • Easy Way To Keep Customers Updated
  • More Traffic To Your Website
  • Affordable Marketing (Mostly Free)
  • How can You Enhance Your Social Media Strategy?
  • Whether you’re already using Social Media Marketing for your business or planning to implement it soon, here are some powerful tactics that you can use.

Make a Plan and Write Down Your Goals
Before you step into any type of experimentation for your business, make a proper and solid plan. It should have all the key points about how you want to begin, which social media platforms you want to use, what kind of content you want to share, and so on. Also, don’t forget to write down your goals or how much growth you expect after the end of a certain period. Your social media goals should align with your overall marketing efforts. For instance, you can set a goal like - you want to have 2000 followers on Instagram in 3 months. This will make you work harder and better.

Make a Calendar
You cannot just have an idea in your mind, and start using social media for your business out of nowhere. Everything needs to be organized in a great way, your posts should be arranged in a calendar, and you should be aware of what you’re posting on what day of the week.

It will help you avoid mistakes, save you a lot of time, and most importantly you’ll be able to keep a track of your performance. Moreover, you can always hire a renowned social media marketing company, and get your online accounts managed in the correct way.

Craft Your Content and Post Carefully
Every post that you create for your social media business account should be crafted in a flawless manner, should be able to convey the right message, and should be totally made keeping your audience in mind.

Make sure to study the different platforms such as LinkedIn, Instagram, Facebook, Pinterest, etc., and what works best on them. The goal is to boost visibility and increase engagement with the potential customers.

Use Hashtags
Nowadays, hashtags and social media platforms go hand in hand. Whether it is Instagram or Facebook or Pinterest or Linkedin, adding hashtags to your posts is going to increase your engagement.

They help you to reach a larger audience, add value to your posts, and people are able to know your brand in a better way.

Do Not Over Promote
Excess of everything is bad. Sure, you want to make your business known to everyone, but that doesn’t mean you start posting 5 times a day or just promote your brand in every post.

Try to create a detailed plan for your content, and add different ways for your posts. You can also follow the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based.

There are nearly 3 billion active users on social media which makes it an incredible platform for new customers and current patrons who could become loyal customers. So, create a powerful social campaign, and skyrocket your business’s growth.

Also, you can get in touch with us today, and let the experts at YittBox guide you with the social media marketing solutions tailored to your business’s needs.

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Must-Know Facts About Database Management

Thursday, 24 September 2020

Must-Know Facts About Database Management

The blog is about Must-Know Facts About Database Management. When everything is available with one click in the era of digitalization, you don’t need to carry a diary and a pen to maintain your records anymore! The database management system can single-handedly manage and store a large amount of data within its software application. Just one application and one click, and all your data are safe!

With the integration of a database management system at your workplace, you can allow your programmers and users to work strategically to create, delete, recover, update, and maintain data.
You need not worry about managing your database. There are database developer companies responsible for creating, maintaining, and developing data of any production, transport, healthcare, industrial, economic, and any other sector.

What exactly is ‘Data’?
Data is the leading infrastructure that upholds everything from regular business rules to wealth generation and marketplace reformation. Data can also be in the form of a tweet or the daily stock exchange report.

What do the clients demand from any database developing company?
The clients demand fast, secure, clearly maintainable databases that support their businesses to develop, expand, and flourish in the market.

How is all the data managed?
All the data is organized and arranged in a database and accessed electronically from a computer system. Data is the collection of vast amounts of information, so it has to be handled with care.

While using different web browsing platforms like Google Chrome, Firefox, Opera, etc., or applications like Whatsapp, Facebook, Twitter, Instagram, etc., where does all the information get stored? Who handles all data? Who keeps all of your data? It is the database management system. It doesn’t happen with magic.

There are different database developing companies that design the database in such a way that it fulfills all the user requirements.

Facts About Database Management: The different types of database organizations

Each database organization serves the other purpose and is considered an optimal choice based on the requirement.

1. Hierarchical DBMS
From the name itself, we can understand that the data is stored in a hierarchical form, either from top to bottom or bottom to up. This hierarchical structure represents a parent-child correlation within the data points.

In this data model, a parent can have multiple children, but every child can have only one parent.

2. Network Model
A network model is organized in a graph that depicts multiple information relationships. For example, kids can have more than one parent.

3. Object-Oriented Model
The database is built in the object-oriented form that comprises of classes. Here, each class represents data that consists of both operations and values.

4. Relational Model
A relational model has become a popular format. It comprises rows and columns put in a table containing relational data. Here, the users can either manipulate or use the data with the help of SQL.

Advantages of database management

Here are the most significant ones listed out:

1. Data Security
The fraction of users grows day by day. Data transferring or data sharing is an essential job for everyone, which further increases data security. When it comes to moving vast amounts of money, then the users rely on the database. The database development tools ensure the users that their data is secure and remains their personal information.

It is a platform with data secrecy and has preservation policies that help database developing companies to improve their data security and reliability.

2. Data integration
Database Management System gives access to their stored and synchronized data. Thus, it makes data handling smooth and allows the database is developing companies to get an integrated view of how a specific organization functions.

With the help of database development tools, you can easily maintain a record of how one segment can affect another segment ant the whole market.

3. Decision making
Proper management of data and data accessing is an important feature provided by the database developing companies for their users. The users can quickly generate information regarding the quality, services, price, etc. Based on that, they make their decisions.

4. Data accuracy
There are database development tools to improve data accuracy, efficacy, and time spent reading or searching the data. In the database framework, you don't have to worry about data quality as it is automatically improved.

5. Keeps it simple
The database management system (DBMS) gives an easy and straightforward rational view of the data. Operations, like insertion, deletion, update, retrieve, or production of files or data, are easy to perform and manage.

6. Improved End-user productivity
The data accessible with the guidance of a combination of database development tools can mold the original data into a piece of information. It helps the end-users make smart, informative, and reliable decisions to discriminate between achievement and failure in the global market.

Database management is a crucial aspect of running today's businesses with ease. Thus, it plays an essential role in helping businesses maintain their records and have efficient functioning.

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Ways To Improve Your Business With The ETL Process

Monday, 21 September 2020

Ways To Improve Your Business With The ETL Process

Modern businesses generate a large amount of data every minute. They have to source information from a variety of places, manage it efficiently, and create meaningful conclusions from it.

Over the years, and as the technological evolution took place, data has become a crucial topic and a key factor in every business’s success. Especially, processing them the right way has become an essential solution for many businesses around the world.

If you’re also struggling with managing huge piles of data in your organization, then you should start implementing the Extract, Transform, Load (ETL) process, as there’s no practical alternative to it.

Ways To Improve Your Business With The ETL Process: WHAT IS ETL? 

ETL is the abbreviation for Extract, Transform and Load.  The process is responsible for the extraction of data from one or many source systems, the transformation of data, and the loading into your data warehouses. It is needed to make your data understandable, and analyzable as a whole.

Let’s have a look at the three phases of the process.


The extraction stage consists of two phases, initial extraction, and changed data extraction. In the initial extraction, it is the first time to get the data from the different operational sources to be loaded into the data warehouse. This process is done only one time after building the data warehouse.

On the other hand, the incremental extraction also called change data capture (CDC), is where the ETL processes refresh the data warehouse with the modified and added data in the source systems since the last extraction.


After the data is captured, it needs to be transformed into the appropriate format because it is likely that the operational systems do not have the same data formatting as the data warehouse. When the data is transformed it is moved to a data staging area. This transformation includes steps such as cleaning, format revision, restructuring, matching,  and summarization.


The last step in the ETL process involves loading the transformed data into the final destination, the data warehouses, or the database. This can be done in two ways, full load or incremental load.

Full load involves an entire data dump that occurs the first time the source is loaded into the warehouse. The incremental load takes place at regular intervals. It is done in a batch process or a streaming process, depending on what fits your business needs.

How Your Business Can Improve With ETL? 

The following are the benefits of using ETL tools to boost growth and enhance the working of your organization.

Visual Flow

ETL development applications feature a graphical user interface (GUI) that makes it easy for users to design ETL processes with minimal programming expertise. Instead of wrestling with SQL, Python or Bash scripts, and other technologies, all you have to do is specify rules and use a drag-and-drop interface to map the flows of data in a process.

Being able to see each step between source systems and the data warehouse also gives them a greater understanding of the logic behind the data flow. These self-service tools also contain great collaboration tools, making it possible for more people in the organization to participate in developing and maintaining the data warehouse.

Competitive Advantage

A solid ETL process can help your company build a competitive advantage. If you invest in the process of ETL, you can get near real-time data insights, giving you the best information to make accurate business and operational decisions.

All in all, it provides clean and filtered data structures for exploitation by different end-user tools, increases data quality and value, and enables decision optimization. Also, the experts at YittBox can provide you with outstanding solutions related to these tools.

Superb Performance

ETL tools simplify the process of building a high-quality data warehouse. Moreover, several ETL tools come with performance-enhancing technologies. Also, the solutions provide the necessary functionality and standards for catching operational problems in the data warehouse before they create performance bottlenecks. They automate and monitor data flows, alerting the IT team to errors during transformation.


ETL tools can combine very large data sets of both structured and unstructured data from disparate sources in a single mapping. Moreover, there are multiple reasons why an ETL project plan is a must for your business.

Invest in this tool today and see how your business blooms. To avail ETL services, get in touch with the team a Yittbox today!

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7 Tips To Boost Your Company’s Productivity with MS Access

Thursday, 17 September 2020

7 Tips To Boost Your Company’s Productivity with MS Access

It’s generally said that organizations that do not realize the importance of data management are less likely to survive in the modern and competitive business industry. Data is the most valuable asset for any company, and it should always be organized and managed in an efficient manner.

When it comes to using the right software for keeping the important information related to a business in one place, Microsoft Access is second to none. Its dashboard is convenient to use, user-friendly, and allows the user to categorize every detail in a proper way.

If you’ve been using MS Access for your company, and think that it takes a lot of your time, then the following are some time-saving tips that will enable you to use this amazing database system more efficiently.

Boost Your Company's Productivity: Utilize Templates

While using Microsoft Access, building a database from scratch can be tiresome and long-lasting. This is where you need to work smartly and choose among the variety of templates available. They can be used to create detailed reports and help you perform a better analysis.

Small Database Fields

MS Access is known for adding information in the form of tables and fields. By default, the text fields allow up to 255 characters and there’s so much space left that you won’t use. Avoid the extra storage space, and make the text fields of appropriate size.

Import and Export Data

Rather than entering data all over again in different systems, you can easily import the critical information from Excel to Access and save yourself a lot of time. If you’re not sure if you should switch from Excel to Access, contact us today for the best Microsoft Access services. Moreover, data can also be exported from Access to Excel.

Know the Shortcuts

Shortcuts are a huge time-saver while using MS Access. They make you perform your tasks quickly, enhance your working, and are very helpful. Make some time and know the various shortcuts that can be used in this tool. For example, in a multi-line field, you can move to the beginning by using “CTRL + HOME” and move to the end by using “CTRL + END.”

Advances Queries with SQL

Structured Query Language or SQL allows the users to choose the exact results they’ve been searching for. It is the foundation of relational databases and you can rely on it if you’re having trouble with designing a query.

Don’t Forget to Backup

It is extremely important to back up your database, and you can maintain backup copies at another location in case something wrong happens at your workplace. Also, you can store the backups to the cloud so they can be retrieved later. The best way is to backup data on a weekly basis or as often you feel is necessary.

Ask For Help

MS Access can help you transform the working of your business in ways you cannot even think of. It is a popular database system and you can easily get the help you’re seeking for. Moreover, the professionals at YittBox are always here to help you manage your data, and can offer you outstanding MS Access solutions. Instead of trying to figure out the problem within piles of data, let experts handle the situation before it gets worse.


Microsoft Access will always be a reliable database program for businesses of all sizes and types. To make the most of this tool, and generate better analysis and outcomes for your organization, follow the above tips.

Also, you can feel free to get in touch with us for the best data access solutions!

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GOOGLE DATA STUDIO: How it can Benefit Small and Medium Scale Business

Friday, 11 September 2020

GOOGLE DATA STUDIO: How it can Benefit Small and Medium Scale Business

Data is an integral part of every business. It’s the driving force for the ‘tech-sphere’ in which we are inevitably getting entangled in with each passing day. From organizations making critical decisions regarding their future to consumers making everyday choices, data has become a clear differentiator governing the majority of choices. 

Business owners come across huge piles of data on a daily basis and are facing trouble making sense out of it all. These days they need powerful solutions to do proper analysis, generate reports, and gain actionable insights to make wiser decisions. And Google Data Studio is the ultimate tool for the same.

Whether you’ve just started running a new business or have been in the industry for a very long time, this tool can be of immense help in managing data efficiently. 

What is Google Data Studio? 

Also known as Data Studio, Google Data Studio is a reporting tool that helps to process raw data into shareable media. It enables a deeper analysis of important information to identify the crucial areas of improvement.

With this tool you can get everything you need to turn your client's analytics data into informational, easy-to-understand reports through data visualization. Plus, the reports are easy to read, easy to share, and even customizable to each of your clients.

Business Benefits of Google Data Studio

Data Studio can be highly beneficial for your business, and it has a myriad of benefits including the following.

Efficient and Easily Customizable

Gone are the days when you had to go to several sources to compile data in one place, and then analyze it to make effective reports. Now, the process has been simplified and is no more time-consuming with Data Studio. 

Data Studio Google allows you to connect your data from 17 Google applications and 128 third-party partners who offer direct connectors. By merging all this data in one dashboard, you’ll be able to gain valuable insights into your finances, operations, and marketing campaigns seamlessly. 

Create Dynamic Reports

Though you can make edits with your team in real-time, you can also allow Google Data Studio Connectors to pull real-time data into your reports as well. The reports can be set to update and fill your widgets with in-the-moment data automatically too.

Moreover, if you want a few widgets to display current information, that can be done too, but you can also keep some data set to last month as well. The dynamic report gives you unlimited data options to make your business better. 

Use Great Templates

If you’re not a pro in Google Analytics or reporting and think Google Data Studio can be complex, then do not worry at all. 

It has a variety of templates that can be used to create detailed reports and explain everything clearly. The tool comes preloaded with templates for Google Analytics, YouTube, Google Ads, plus many more. It even comes with templates for specific industries, like e-commerce. 

And, if you’re still stressing about converting raw data into brandable reports, the experts at YittBox are always there for you. 

Share and Collaborate With Ease

Managing your team efficiently on Google Data Studio is as straightforward as using Google Docs. For sharing reports with colleagues, all you have to do is send your coworkers a link and give them permission to comment and edit the information. 

Also, there’s no need to install local software on your systems. Data Studio is completely cloud-based, which means authorized users can access your reports from any approved browser.

Summing Up

Overall, Data Studio will enhance the working of your organization because you’ll be able to make the most out of the great volumes of data, manage it properly, and make improvements where required. 

If you want to enjoy the endless perks of Google Data Studio and want your business to grow, then get in touch with us today. 

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Tuesday, 08 September 2020


Microsoft Excel is one of the most commonly used MS Office software. From renowned MNCs to businesses to offices, and more, Excel offers a great set of solutions for almost every type of organization.

We all know Microsoft Excel is a wonderful spreadsheet software in which you can add and organize data in an efficient manner, create graphs, perform advanced calculations, and take advantage of other fantastic Microsoft excel solutions that are easy to use.

But did you know that Excel can be utilized for more than just spreadsheets?

Microsoft Excel is feature-packed and can work as an amazing reporting tool too. It is an ultimate program that allows you to create useful and informational reports that include basic charts and tables, pivot tables, printing the report, etc.

An Excellent Reporting Template Tool: What is MS Excel Reporting Tool

Designed to create reports easily, MS Excel Reporting Tools are advanced spreadsheet programs, and the interface is like Excel. Its operation is similar where you can explore, display, sort, and share datasheets.

Also, the way to name the cell, set cell attributes, editing the cell is the same as Excel. You can effortlessly make reports and edit them with the basic knowledge of this superb software.

Steps to Create Reports From the Excel Reporting Tools

Reports with Excel-based reporting tools can be created by following these simple steps.

Step #1 - Combine data from various databases

Mainstream databases are supported by Excel reporting tools, and just by a few clicks, you can import the required information in one place. Now, the data collected from different databases can be combined and a detailed report can be created.

Step #2 - Customize the reports

The Microsoft Excel reporting tools provide an extensive range of built-in templates. All you have to do is bind the data column to the cell. Also, you have an alternative to customize your reports by dragging the widgets.

Step #3 - Publish and share

Now, that your reports have been created, and designed in a perfect way, you can preview them in the web browser. Plus, to share the reports, you can export them to Excel, PNG, PDF, etc.

Reasons To Use Excel Reporting Tool

Here are the top 4 reasons why Microsoft Excel is an ideal reporting tool.

Easy and Quick

MS Excel reporting program has an easy-to-use interface. A group of commands and features are clearly displayed on the ribbon which makes it simple to perform any task quickly and seamlessly. ‍The comprehensive set of tools and the drop-down galleries provides its users with easy access.

Present Infinite Data

Small or large, Excel can handle every type of report. It supports up to 1 million rows and 16 thousand columns per worksheet. Moreover, you can make use of an unlimited number of formatting and customizing options in the same workbook, and the number of cell references per cell is limited only by available memory.

Several Features and Tools

Microsoft Excel solutions offer a great range of functions such as sum, average, arranging in order, and so on. You can take full advantage of the features and tools in your report and create impressive designs. For instance, intelligent reference expansion allows the report to expand for as many rows as required, based on the data being imported from your data source, without you needing to know in advance how many rows to include.

Outstanding Report Output Flexibility

Microsoft Excel is a brilliant report design tool and has a flexible report output format. From customized charts to removing sensitive information while sharing with other teams to distributing the report as you like, and more, it provides a lot of options. Also, you have the freedom to share the report in Excel doc., HTML, PDF format, etc.


With this wonderful tool, you won't have to struggle with creating valuable reports anymore. If your business requires the Excel Reporting Tool, feel free to get in touch with our experts at YittBox today! We offer a wide range of Microsoft Excel solutions and can help you boost your organization’s growth.

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Top 5 Essential Elements of a Good Business Website

Sunday, 16 August 2020

Top 5 Essential Elements of a Good Business Website

“94% of first impressions relate to your site’s web design.”


We are living in a digital world, and having a website is crucial for any type of business. It is the center of your organization’s online presence and can be used to accomplish various marketing strategies to help your business grow.

Most importantly, an impressive website allows you to market your business online, enables you to establish credibility, increases the scope to represent your customer - why they should trust you, and the testimonials and facts to back up those opportunities.

If you have a business and don’t have a website, you are probably losing out on opportunities for your business. But if you already have a website, and it’s misdesigned, you’re missing a lot more than you can even think of! Don’t worry; here, we at YittBox have a team of expert website developers who can offer the best guidance to boost your business with an online presence.


To know how to make your website more engaging, have a look at the must-have elements for a successful business site. 

Impressive Layout

The first and foremost thing for a great website is to organize everything systematically. It needs to be easy on the eyes, and the visitors shouldn’t feel like solving a puzzle while searching for something.

Plus, you should make sure that the layout looks perfect on all devices. New research indicates that around half of all web traffic now comes from mobile phones, and 85% of adults think that the mobile version of a website should be as good as, if not better, than the desktop version.


For custom website development, you can get in touch with us. 

Clear Descriptions

The purpose of your website is to let people know about your services, or whatever work you do. When an individual stumbles upon your site, they shouldn't have to do investigative work to figure out what, exactly, is your business related to.

There should be a proper description of services provided or products offered, and so on. It should be detailed enough to keep visitors engaged for a longer time. Also, you should not miss mentioning the contact information, and it should be somewhere on the homepage. 

Fresh and Engaging Content

Keeping your website updated with great content has become more and more critical, exponentially so over the last decade. Gone are the days, when you used to build a great company, invest some money into marketing, and the rest would just sort itself out.

With the sheer amount of competition found in the digital world these days, this has become very hard to pull off. You can add a blog tab on your site where you can post informational content related to your organization from time to time. It allows you to reinforce your branding and be influential in convincing potential customers. 


Your website won't do you as much good if no one can find it. Become familiar with the SEO basics to make it more accessible by the search engine. By taking advantage of the various techniques, you can make your website rank on the first pages of search engines like Google.

You can keep your web pages optimized by: 

-       Using the right keywords

-       Correctly naming the page titles and URLs

-       Writing the proper meta tags

-       Putting images, videos, and more.


Call To Action

CTAs or calls to action can be of many types. The simplest ones could be similar to the one displayed at the end of this article, and simply be a page that explains the customers about the next step.

Your website should guide the visitors on how to buy your product or services. Call to action is important to turn a website visitor into a business lead or conversion.


Summing Up

There are a plethora of ways to make an attractive website. Next time when you think of updating your business site, keep in mind the above essential elements to boost visitors. Also, you can always hire a website development company, and let the experts handle your online presence while you focus on other critical areas of your company!

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Reporting Services Reports (SSRS)

Tuesday, 04 August 2020

Reporting Services Reports (SSRS)

SQL Reporting Services Reports (SSRS) uses a server reporting software that analyzes data and helps you create formatted and in-depth reports. These reports are then hosted on a server that is made accessible to the user with a set of parameters. Continue reading if you want to know the variety of SSRS reporting tools and features that let you generate reports for your business.


Why choose Reporting Services Reports SSRS tools?

SSRS reporting tools allow SQL administrators to format SQL reports in a variety of methods. A few other reasons why organizations depend on SSRS reporting software are:

  • SSRS is much more enhanced than Crystal Reports, which creates files on your PC, whereas the former uploads all your reports on the server, making it easily accessible from any web browser.
  • They have server reporting software that is quick in processing both relational and multidimensional data.
  • SSRS reporting tools allow efficient decision-making for their users.
  • SSRS has an interface that lets users understand and interact with information without the help of IT professionals.
  • SSRS exports your reports in a wide range of formats. Therefore, making it easy for you to send your SSRS reports via emails.
  • SSRS's server reporting software is secure and lets you have the authority to share access to reports with the people that you want.


Types of Reporting Services Reports SSRS tools

There are essentially three different types of SSRS reporting tools. However, each of these tools has a subcategory of reporting services available in the server reporting software.


1.     Development Tools

  • SQL Server Mobile Report Publisher - To create mobile reports that adjust themselves to fit all types of mobile device screens.
  • Power View - A presentation tool to help create reports based on Analysis Services tabular models.       
  • Report Designer - A graphical interface to create reports.  
  • Report Builder - Creates authoring paginated reports for business users in a Microsoft Office-like environment.


2.     Administrative Tools

  • Reporting Services Configuration Manager - To configure the Report Server service account and one or more web URLs.
  • SQL Server Management Studio - To manage both local and remote report server instances, modify roles, and manage jobs as well as shared schedules.
  • Rsconfig Utility - To arrange the report server connection and report server database and manage them.            
  • Rskeymgmt Utility - To design, remove, restore the symmetric key that is used to encrypt report server data.
  • Windows Management Instrumentation (WMI) Classes - To convert configuration tasks into automatic mode without using any graphical user interface.
  • SharePoint Central Administration - To create and manage shared reporting services.


3.     Content Management Tools

  • Report Server Web Service URL - Easily search for content in the report catalog through a user-friendly navigation page.
  • Web Portal - Manage single report servers from an HTTP connection.
  • RS Utility - Run Visual Basic scripts, publish reports and create items in the database with this tool.


Basic features Reporting Services Reports of SSRS

The SSRS features are large in numbers as they address some complex business reporting needs. A few of these features include:

  • It displays data in form of tables, charts, and free forms. Therefore, making it easy to analyze.
  • It follows a Simple Object Access Protocol (SOAP) application.
  • You can retrieve data from managed, OLE DB, and ODBC connections.
  • You can also create Adhoc reports and add them directly to the server.
  • They allow you to create SSRS custom controls by using the report-processing extension and store and manage the custom reports.


To Sum Up

SSRS reporting tools and server reporting software make your business management more efficient by helping you generate reports on multiple topics. In addition, these reports point out issues that you need to tackle for increased productivity and efficient management of databases.

The future of SSRS is safe for now because, even though it runs on older technology, its problem-solving and report generating software is has not yet been matched. Most importantly, it is still being used in the core BI functions of many organizations.

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TABLEAU - A Powerful Data Visualization Tool For Businesses

Thursday, 30 July 2020

TABLEAU - A Powerful Data Visualization Tool For Businesses

Nearly the entire world is suffering from the terrible ongoing pandemic - COVID-19. This crisis has intensified the need for digital transformation, and businesses that were not already utilizing analytics and data as a strategic advantage for their operations are now looking for, and quickly adopting, business intelligence (BI) solutions.

One of the most in-demand in the BI industry is TABLEAU. It is one of the fastest-growing data visualization tools in the BI industry. It helps to simplify raw data into a simplified, easily understood form without requiring any technical coding skills or knowledge. From businesses to researchers to IT experts and more, Tableau MS Access is being used by many professionals across the globe.


A Powerful Data Visualization Tool: What is Tableau?  

 “Tableau is the most powerful, secure, and flexible end-to-end analytics platform for your data.”

Data is a critical asset for any type of organization. With Tableau, data analysis can be done very quickly, and the visualizations are created in the form of dashboards and worksheets. Also, the data that is created using this amazing tool can be understood by professionals at any level in an organization. Moreover, it allows even a non-technical user to create a customized dashboard.


A Powerful Data Visualization Tool  Features of Tableau

Managing data can be a complex process and requires the proper tools to extract meaningful conclusions. Tableau makes organizing, managing, visualizing, and understanding data extremely easy for its users.

 The following are some features of this wonderful tool:

  • Easy Collaboration:

Tableau provides convenient and easy options to collaborate with other users and instantly share data in the form of visualizations, sheets, dashboards, etc. 

  • Data Source

From on-premise files to spreadsheets to relational databases to non-relational databases and more, all are available on Tableau data source options.

  • Dashboard

One of the best features is the Tableau Dashboards that provide a wholesome view of the data by means of visualizations, visual objects, text, etc. The Tableau desktop share dashboard allows users to share information locally or publicly.

  • Variety of Charts

Tableau has gained popularity because of the wide range of visualizations available through this tool. From the bar chart to pie chart to histogram to motion chart and more, users can present data in any such form from the Show Me Tab.

  • Powerful Security

Tableau has a fool-proof security system based on authentication and permission systems for data connections and user access. The tool ensures data and user security.

Now that we know the outstanding features of Tableau, let’s have a look at the various benefits of using it in your business.


A Powerful Data Visualization Tool: Benefits of Tableau

Tableau enables organizations to make sound decisions using the data visualization features available to business users of any industry. It empowers businesses to keep up with continuously evolving technology and outperforms their competition through an innovative means of visualizing data.

Here are some ways in which Tableau can be beneficial for your business’s growth: 

  • Easy to Use

The data analysis process can be easily performed with this superb tool, and without any unnecessary complications as well. Tableau has a simple drag and drop interface that eliminates the risks of incorrect results.

  • Capable of Analyzing Big Data

Tableau has optimized direct connections for high-performance databases, cloud data sources, etc. It enables users to work with the data directly to create reports, dashboards, and stories. Tableau’s in-memory technology makes use of all the memory on the machine, down to the hard disk, so the analysis is also done quickly at the same time.

  • Add New Data Sets

Integrating Tableau for your organization’s success means easily adding new data sets, without having to use several different software platforms. From Tableau to Microsoft Acess to Excel workbook to any type of database, data can be automatically blended with this tool.

  • Organized in One Place

The best part about using Tableau is all your crucial data remains in one place. You won’t have to gather information from different places or search for reports from various departments. It lets you organize your dashboards into projects while having full control over who is able to see them, share them, adjust them, and interact with them in any way possible.


The greater utilization of Tableau exists in the area of data visualization where there are a large number of tools available in the current era of the digital data world. No matter what Tableau product you decide to use, it is definitely going to improvise and enhance the operations of your business.

To find out more about this tool and enjoy the many advantages of Tableau for your business, get in touch with us today! YittBox is committed to providing excellent IT solutions and will help your organization grow.


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How Microsoft Power BI Can Enhance Your Business Intelligence

Friday, 24 July 2020

How Microsoft Power BI Can Enhance Your Business Intelligence

DATA is one of the most essential parts of every business. Gone are the days when you had to manage piles of paper and loads of files to gather and store all your important business-related information in one place.

Data mining, business analytics, data tools, data visualization, among others, are combined to form business intelligence (BI) and help organizations to make better data-driven decisions. Unlike traditional methods that used capital letters and more, the modern BI solutions give priority to flexible self-service analysis, regulated data on reliable platforms, empowered business users, and speed to insight.

When it comes to using an effective tool for analytics, there’s none better than Microsoft Power BI for business. Regardless of a company’s size and industry, this powerful tool helps analyze data and share insights in a seamless manner.


Enhance Your Business Intelligence: What is Microsoft Power BI?

According to Microsoft, Power BI is a business analytics solution that lets you visualize your data and share insights across your organization, or embed them in your app or website.

As businesses evolve and expand, managing data on a regular basis can be difficult. This leads to the prevention of performing proper analysis, and ultimately poor decisions. But making use of this amazing Microsoft tool can help to overcome any obstacles related to data management, and help companies make informed decisions.


Enhance Your Business Intelligence: Reasons To Implement Power BI


Microsoft Power BI can be beneficial for your business goals in a variety of ways. Let’s have a look at some of them.

One Dashboard for Large Datasets

Not everyone has the same level of business intelligence aptitude. A person who is an expert in analysis—such as a proficient data analyst—will be able to track the inner workings of the business, such as sales performance and numbers, while simultaneously keeping tabs on other metrics. Chances are, other employees within the company won’t be able to keep up with such levels of information as efficiently and accurately.

You don’t have to worry about the above when implementing Power BI for business, as it creates simplified visualizations of critical data that can be understood by anyone at a glance. Since many employees prefer a consolidated view of the business, Power BI enables users to have it by unifying all crucial datasets into one dashboard.

Easy and Accessible Insight

Want visual reports that are detailed and easy to read? Power BI service can do that for you. It’s an easy-to-use tool and doesn’t require much expertise for its operation. You can easily understand the information the way it is presented.

Data can be organized hassle-free, with just a few clicks as the graphical interface allows users to build dashboards by drag and drop. Also, it can be further customized by downloading free add-ons from third-party apps and Microsoft.

Moreover, even if you’re a beginner, you can use the Power BI desktop for faster explanations of increases or decreases in your data charts by right-clicking at a data point and selecting the analyze button. The results are displayed in a window with a simplified visualization in the form of:


-       ribbon charts

-       scatter charts

-       stacked column charts

-       waterfall charts

Q & A Feature

Power BI has an in-built Q & A feature that allows users to type a data-specific question using general language, such as, “What were total units purchased last year?” which then generates fast and useful visualizations in response.

Q&A answers your questions by relying on the selected titles of tables, columns, and fields. So, if you have an Excel spreadsheet labeled ‘Sales Last Year’ with common fields denoting profit and numbers sold, this feature can generate relevant results quickly and efficiently.

All you have to do is keep the data well-organized for more specific insights and valid answers for manual searches.

Past, Present and Future Business Scenarios

Whether you want to have a look at past business trends, record present records, or make predictions for the future, it is all possible with Power BI.

The Power BI desktop has forecasting and analytics tools that enable users to run and compare different situations. From overall financial forecasting to area-specific growth to industry-specific improvements and more, all can be analyzed without requiring complex codings.


Bottom Line

Above all, one of the best reasons to make Power BI a part of your business is it is incredibly easy to use. If you need an expert to guide you in the process, our team at YittBox is always there to offer you the best services. Whether you want Power BI service or Power BI Pro, our team will provide the best solutions as per your requirements. Robust strategic analysis is a requisite for the working of every company, and this tool can definitely help you gain better insights. 


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Database Load Balancing In A Multi-Cloud Environment

Thursday, 16 July 2020

Database Load Balancing In A Multi-Cloud Environment

Multi-cloud environments assist with severe technical problems. They ensure that if your cloud crashes, you can simply switch to another cloud and continue working. Your operations are not hampered in any way using these environments.

Multi-Cloud environments also allow higher productivity in managing tasks. Adopting a multi-cloud setup can also help make a virtual infrastructure successful. Its recovery and backup features protect sensitive company applications and data.

Load Balancers are the primary tools to sustain a multi-cloud environment. Database developer companies design this software that assists companies in distributing their work over various cloud setups.


How are load balancers designed for a multi-cloud environment?

Database developer company design load balancers. These companies design load balancers according to your data clusters. Data clusters can have a single writer as well as multiple writers.

Clusters with a single writer have just one node, called the master. However, clusters with multiple writers have several masters, such as the Galera Cluster. Tools like MySQL, Postgres-BDR, or MySQL Group Replication use this process.

The crucial detail that must be taken care of is the high availability. Cloud clusters need the support of a secure network. If it faces a loss of network, it may interrupt your operational flow as well as your productivity.


Multi-writer load balancing clusters

Multi-writer clusters are easier to design and manage. The database is smartly loaded to handle conflicts by itself. A web database development company ensures that the software is loaded correctly and can send traffic to the available nodes.

Multi-writer clusters are based on quorums. They can partition networks automatically. The main focus should be on the accessibility of the load balancers. You can achieve this by leveraging load balancing options. 

Tools like Cloud Load Balancing as well as Elastic Load Balancing are great platforms for load balancing. These are scalable and highly available. However, these do not support databases. It is ideal for adding scripts to enable its functioning. Scripts locate the right node for data transfer.


Single-writer load balancing set up

Single-writer setups are complex, and also challenging to design. The key challenge is to track the writer so that the writer reaches an accurate destination. Database developer companies develop these in many ways.

One of the tried and tested ways is using DNS. DNS stores the name of the host that connects to the writer. Load balancers require programming to send their writes to the right address.

Various service discovery tools help in load balancing. These tools store data and recognize the correct node for data sharing. Load balancers then use this to move the writes to the right address. This improves the efficiency as well as scalability.


Business benefits of multi-cloud environment load balancing

Multi-cloud load balancing allows agility in operation. A Data analysis software company uses this as an opportunity to capitalize on the rising demand for efficient IT systems.

Features like fast scaling ensure that companies can manage surges in traffic. This helps the smooth functioning of systems without any drop in performance. Multi-cloud applications are also more reliable and steady.

Finally, the main benefit of multi-cloud load balancing is the efficiency of risk management. Load balancing allows a lot of innovation to develop new software as well as helps make the process simpler.


Summing up

Multi-cloud environments are efficient and make the functioning of systems easy. However, creating load balancing software is not simple, even for database developer companies. Developers face a lot of challenges while designing the tools for load balancing.

Even though load balancing might not have a concrete design, it is a quick and reliable way of protecting valuable data and also distributing it to different systems for backup. Multi-cloud load balancing is indeed earning a steady place in the IT systems of companies.


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Surprising Things You Didn't Know About Microsoft Excel

Friday, 10 July 2020

Surprising Things You Didn't Know About Microsoft Excel

Microsoft Excel has a reputation for being a very mathematical tool full of equations and calculations. However, it is a lot more than that. Although it is still very useful, you might not be using Excel to its maximum potential. Several features generally go unnoticed because people are unaware of their existence. 

Companies that use Microsoft Excel rarely utilize these additional features. Some of these features include making drawings and playing games. Excel has got to be the last place you would have thought to look for playing games or making art.

Continue reading to find out all that you have been missing out on with Excel!

6 Surprising Facts About MS Excel

1.     Graphic Arts

Digital art and MS Excel solutions are two things you are unlikely to hear in the same sentence. However, there have been instances where certain people have used this technology to make art on their computers. Japanese artist Horiuchi deemed digital art software too expensive and began using Excel to making drawings instead. Horiuchi came up with a way to make art using the 'auto shape' feature on the program. This soon took off, and he went on to win first prize at an Excel auto shape competition in 2006.

 2.     Stop-Motion Animatronics

Videos all over the world have incorporated a certain degree of animation. Animation requires detailed software and programming. However, who would have thought that you could use this easily accessible program to create animations yourself?! Many musicians have used Microsoft Excel solutions as a way to make unique music videos for their songs. This work is very time consuming and perhaps even a little repetitive. However, the final products are often awe-inspiring.

 3.     Reboot Old Games

Who knew you could work hard on Excel and play even harder! If you are tired of using the same old rows and columns for your work, you can break up the monotony by playing games. Many companies that use MS Excel have started using the program to recreate classic computer games for leisure. These games include Pacman, Tetris, and even Monopoly, to list a few. Recently, an MS Excel development company recreated modern games like Candy Crush and 2048.

 4.     Play With Numbers

Technology has transferred the classic Sudoku to our phones and electric devices. Gone are the days when you sat down with a newspaper every morning trying to solve a Sudoku puzzle. However, if you want a real challenge, you can create your puzzle on Excel too. There are many ways to create endless grids of Sudoku on your computer using this program. You can now solve Sudoku puzzles as much as you want and create more once you run out!

 5.     Functional Flight Simulator 

If you are a fan of video games, this feature might appease you. Companies that use MS Excel can use the flight simulator present in it for gaming! This flight simulator feature is very advanced and helps you explore your surroundings using your mouse. Many people remember this old feature as the Excel 1997 Easter Egg one. However, you can use this simulator on the latest Excel versions too. Once you learn how to control the simulator with your mouse, you will soon learn how to use it to develop video games also!

 6.     Easy to Fix Mistakes

How often is it that you realize you have made a mistake in entering data into the rows and columns? You might have misinterpreted the information, and instead of entering the data into the columns, you entered it into the rows. Now, this might seem like a long and cumbersome mistake to fix. However, if you know your way around MS Excel solutions, you will have no trouble adjusting it. You can easily copy the contents of a row or a column and transpose it to fix this mistake in seconds. All you need to do is select the special paste option, and your work is done!

 To Sum It Up

Excel can seem daunting to learn at first. However, once you master it, it becomes a gift that keeps on giving. You can always hire professional MS Excel solutions experts from renowned firms like YittBox to help you make your work easier. Yittbox provides IT services and technology solutions and can help you with all your Microsoft Excel solutions. The more you explore Excel, the easier and more fun your work becomes!


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MS ACCESS – An Ultimate Database Management System

Tuesday, 30 June 2020

MS ACCESS – An Ultimate Database Management System

As time is progressing, the world is modifying to one-touch technology. Today, with this technology you can manage important information easily, keep a track of data, perform data analysis, plus more, all in one place. Businesses are able to manage great pieces of data with the advancements of software.
Access is the database management done by the Microsoft to combine the relational Microsoft jet database engine with a graphical user interface and web development tools named as Microsoft access. Microsoft access is known as the member of the Microsoft office family that is part of it in professional and higher editions or it can be sold separately.
The format of storing data in Microsoft access is based on its format based on the access jet database engine. Moreover, it can import or link directly to the data stored in other databases and applications easily. The best part is MS Access dashboard is user-friendly, and convenient to use.

An Ultimate Database Management System: Basic Four Steps of Using Microsoft Access

Information stored in Microsoft access is called the database, and to access that easily, you need to follow four basic steps mentioned below:

  1. Creation of database: While creating your database in Microsoft Access you can specify the type of data you will store in it.
  2. The input of data: The second step is to input the data of every day into the Access database after the creation of your database.
  3. Query: This step is to retrieve the stored information in a fancy way.
  4. Report: The print form of the database is represented in an attractive way that is called a report.

How Data is Stored in Microsoft Access?
Data in MS Access can be stored in tables. There can be many fields in a table. Each field has its data type and it helps the user to enter the same data type as the field of entering serial numbers or dates will only allow you to enter numeric data type. Whereas, other fields with different data types can allow you to enter anything like names and IDs, etc.
After you finish your MS Access tables, fields, and relationships, now you can create the data entering forms to keep the information in those fields and tables, which you can retrieve later. Using that information, you can print the reports easily.
With the WYSIWYG form designing tool, it is really fun to design the Microsoft Access forms. Moreover, these Microsoft Access forms are used to make it easy for the users to access data by grouping the related fields and making it encapsulated for the unneeded information. Without knowing the visual basics and macros, you can still create simple buttons for your Microsoft Access forms with the button of Microsoft Access command button wizard.

An Ultimate Database Management System: Advantages of Using MS Access

Microsoft Access solutions can be beneficial for you in the following ways:

1. An object can be called by name in Access. For the Access desktop database, the major objects are named tables, queries, forms, reports, macros, data macros, and modules.
2. While working with the other database system on your desktop you will experience that the term database is only used for the files that store data in it. In contrast to this, working in Access allows a database (.accdb) that involves all the basic objects connected to the stored data, keeping in the objects that you define to automate the use of your data.
3. Working in MS Access allows its developer and user to be organized with the help of the following tools:

  • Tables that help to store data.
  • Queries that are used to organize data.
  • Forms to display data on screens
  • Reports print out data
  • Macros for automating tasks
  • Modules access the programming’s

If you are not familiar with the last two points in MS Access, still you can create a wonderful database of your own with the ease to add, delete, and manipulate your everyday business database.
4. Access not only offers forms but it allows creating the quick form through which you can add the large data records easily without the fear of having errors each time. This is a faster and easier approach to enter data entries in databases.
5. Nothing is error-free, and while you are tracking the large records you can have the misspellings, duplicate numbers, and others as well. And for this, you need MS Access to fix all those errors as it points them out for you.
6. MS Access is used for accurate and insightful reporting for large databases. MS Access has the most fascinating reporting tools that can give the best of the onscreen and create the printing while dragging the data from more than one table as required. You can make the reports attractive for the viewers by changing the colors of the pages and formatting the fonts to your likings.
7. MS Access is another name of the comfort zone for the data to get sorted, searched along with personalized tools like queries that are used to find the single record or group of records from data. You don't have to dive into the ocean of a large database to find a single piece of information. Instead of that, you can easily use these tools provided by MS Access.
8. MS Access also allows keeping multiple data sources consistent. It provides you with a tool that can import data and recycle it according to your desire. It saves the individual from re-entering the same information into a huge database.

In conclusion, MS Access can give you an easy-to-use interface to enter records easier and faster. It has large storage to save databases with different data entries all sorted well and has tools to give you the power of manipulating large data easily.
Microsoft Access is the best software to save and operate business-level databases. It is simple and easy to learn. Using MS Access or getting in touch with an MS Access contractor can save you from the hustle of storing large data daily in files. Managing information and keeping track of the data was never as easy as it is in MS Access.

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Why MS Excel Is An Essential Tool For Every Organization

Friday, 26 June 2020

Why MS Excel Is An Essential Tool For Every Organization

The blog is about Why MS Excel Is An Essential Tool For Every Organization. When you hear about Microsoft Excel, you might start thinking about an old working office scenario, like the one in the ’90s. Loads of papers piled up, cubicles around, people going through endless lists of data, and scrolling across the screen of a traditional computer. It has been around since 1982, and MS Excel is still going strong. In fact, it has become an integral part of every business.  

No matter if it is a startup, small business, or a well-established business running on a large scale, this amazing tool plays a vital role in managing the important data of organizations large and small. 

Microsoft Excel is surprisingly flexible and extremely useful. 

From managing payroll to project allocations to finances to HR to employee records and so much more, Excel is an excellent solution! And, with over one billion Microsoft Office users worldwide, it has become the professional standard in offices across the globe for pretty much anything that requires the management of large amounts of data.

The following are some ways that Microsoft Excel solutions can be used in your business.


Whether you run a business on a small scale or have a company with over two hundred employees, expenses are a part of every organization. When it comes to managing the expenditure or the finances, MS Excel is second to none. With the help of various templates, spreadsheets, etc., accountants can easily enter important data. Also, there is a customization option through which you can categorize the different areas at your convenience and keep track of things accordingly. 


One of the most valuable parts of any company is its employees, customers, and clients. Having a solid and easy-to-reach contact list will make your work much easier than you can imagine. Though there are other options for saving contact information such as notepad, MS Word, etc., Excel Spreadsheet is a more efficient way to save the contact information. You can also put the required data under different headings like:

  • First Name
  • Last Name
  • Email ID
  • Phone Number, etc.

It is a widely used program for organizing essential data, and if you want to import the lists into other databases, it can be easily done using MS Excel


Business Analysis is required in every workplace. Gathering data on a daily basis including product sales, website traffic, rankings, insurance claims, etc. needs to be managed effectively to help you make better decisions. For instance, with the help of business analysis, a profitability report can be run at the end of the month, and the areas that lacked performance can be worked upon. This will not only help in keeping the data in place but will also enhance the growth of your organization by making sound decisions. 

Managing and allocating the various tasks to different team members is one of the most important jobs of a manager. Instead of sending personalized emails or messaging to different employees to inform them about their respective schedules, a spreadsheet can be prepared in MS Excel and shared with the entire team. Also, the software has a great scheduling feature in which tasks can be color-coded and designed in such a manner that they get automatically updated if there is a change in the schedule.


Microsoft Excel solution providers can help you track the Return on Investment accurately. As a business owner, it will give you a clear indication of how much investments have been made into the business and how much is the profit earned. Plus, with the proper track of sales, you can know how long will it take to get additional profits or reach the break-even level. 

Bottom Line

Microsoft Excel has been proven to be highly beneficial for day-to-day business activities. It has been evolving over time and ensures to offer its users to manage their work seamlessly. If you still haven’t made this outstanding tool a part of your business, get in touch with an MS Exel development company, and enjoy its endless perks.

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5 Fantastic Benefits of SEO for Your Business

Friday, 19 June 2020

5 Fantastic Benefits of SEO for Your Business

The blog is about the Benefits of SEO. We all know about the increasing competition in every field nowadays. To survive in the market, and to make yourself stand out, it is highly important to focus on each and every aspect of your business. One of the most necessary things for every organization is to have an exceptional online presence, and this can be easily done with professional SEO services.

Benefits of SEO: What is SEO?

SEO or Search Engine Optimization is the process of improving a website’s overall visibility, and searchability on various search engines such as Google, Yahoo, etc. So, when people search for any term related to your business, you appear on the top of the results. 

Almost every service is getting digitalized these days, and to boost your business’s growth, being active on the Internet has become a requisite. From ranking on the top of search engines to helping the visitors to engage in your services through your website etc. are all a part of making the most use of SEO. 

If you’re still wondering why you should invest in expert SEO services for your business, the following are some of its key benefits.

5 Major Benefits of SEO

Following are the five fantastic Benefits of SEO for your business


Gone are the days, when SEO was only for optimizing for search results. Now, it’s also about making the user experience better too. Well organized, decluttered, and an easy to access website makes a visitor stay on it for a long time. Hence, resulting in increased page views and decreased bounce rates. 

Moreover, if the content on your website is engaging, useful, and optimized with SEO-friendly keywords, it not only makes the users happy but ultimately increases the potential of your website to be on search engines.


When you invest in marketing SEO services, the professionals will help you make amazing changes to your website, which will ultimately lead to more traffic. And, when the potential audience is able to know about your services and is able to find what they’ve been searching for, on your page, they would like to avail your services.


If you want to make your business a huge success with the help of a robust web presence, SEO can help you get better opportunities. When you rank better on the search engine, you will earn and grow in a better manner. Your website will get high-quality targeted traffic, there will be an increase in brand awareness and more.


Why spend a large amount of money to be seen on limited platforms, when you can simply work your way up in the organic search results with an effective SEO strategy? 

SEO is considered to be cheaper than paid advertising. Once your business starts ranking in top search results, you wouldn’t have to worry about pay for clicks. Focus on being #1 in SEO rankings, and drive more amazing results.


The more your website is SEO-friendly, the more chunks of traffic it will get, which ultimately means more conversions. From making visitors use your services to share your content on other social media platforms to subscribe to your newsletter, plus more, SEO enhances the way for it all. 

For maximizing the conversions an in-depth understanding of human behavior is required. It needs a balance of where to add CTA or popups, etc. on your website. And, this balance can be achieved by using analytical tools for your site to get SEO ROI. 

Hopefully, now you understand the importance of an effective SEO strategy for the growth of your business. It will help you take your organization to a great level of success, profitability, and awareness. So, contact a professional for the best SEO services, and get ready to make your business touch new heights. 

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Three of the Most Important Digital Marketing Trends in 2020

Tuesday, 28 January 2020

Three of the Most Important Digital Marketing Trends in 2020 That Can Help Your Small or Local Business

Is 2020 the year your small business will have the most growth it has ever had? Planning a cohesive and effective marketing strategy can play an imperative role in making that happen if you let it. While the idea of digital marketing can be overwhelming to a small business owner, you’d be surprised at just how accessible these tools are for you!

In the next year, we will see the rise of a few crucial digital marketing trends that can directly affect the growth of small businesses across the board when used correctly.

Don’t worry, there is no need to completely scrap what you’re already doing to market your business--these new trends will simply build on what you most likely already have in place.

1. High-quality content matters

Content marketing has been around for a while, but its main goal used to be to push out as much content as possible in order to increase SEO rank. In 2020, high-quality content will be more important than ever because of a substantial update to Google’s search algorithm. The update can influence your SEO rank because of Google’s goals to provide a more interactive and trustworthy search experience for the user.

This year, aim to publish more content that is engaging to read, in-depth, detailed, and interesting; something that can captivate an actual person reading the content. Since you’re probably already using content marketing, focusing more on high-quality content should only enhance the strategy you have in place, and further capitalize on the sales opportunities it can bring you.

Not exactly Hemingway? That’s okay, content writers can be hired to provide more colorful and in-depth content that draws in potential clients.


2. Influencers will have even more of an influence

Love it or hate it, social media is here to stay. It has become one of the most influential marketing tools to date, and the best part is its availability to businesses of all sizes. The most notable new trend in relation to social media is the use of influencers to promote services and products. In recent years, influencers have used their following on platforms like Facebook, Instagram, Twitter, and Snapchat to promote various goods and services that they (hopefully) use and love themselves.

Influencers now have the upper hand on the content that they choose to share; once upon a time, large companies could simply send a sample of their product in hopes that the influencer would review it for their followers. However, it has progressed into more of a business, with many of the larger-scale influencers naming their price for sponsored posts.

The increased expense has shifted small and mid-size business owners’ focus to “micro-influencers.” These are the influencers who have a smaller but still substantial following; they tend to have around 30,000 followers.

Seeking out a niche micro-influencer to help market your product and keeping up with the latest social media marketing strategies on your own feed can have a gigantic positive effect on your business.


3. Artificial Intelligence (AI) is a real thing

We officially live in the future. Computers can predict what any given consumer will decide, based on what it has “learned” from the consumer’s actions online. Its effectiveness only increases with each new piece of information it is given.

With key capabilities like conversational AI and AI with Analysis Domination, Artificial Intelligence can predict many of our decisions as consumers. It is continuously collecting data that helps it make predictions. These predictions are based on factors like simple conversations we have, emotion, culture, trust, etc.

Integrating AI into your digital marketing strategy can be very beneficial to the growth of your company, even if you don’t have a large corporate presence. Your small or local business can benefit from this tool in various ways, like using chatbots for customer service, improving your email effectiveness, and enhancing your online ads. Since AI is still somewhat of a foreign idea to most business owners and non-experts, you can always hire a tech company that offers expert experience in AI services to help implement these strategies into your marketing and business strategies.


Make 2020 Your Year

Whether you decide to implement these trends into your digital marketing strategy or simply fine-tune the strategies that are already producing results for you, put digital marketing to work and watch your business soar.




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What are the global trends in IT and Software Outsourcing in 2020?

Wednesday, 08 January 2020

Global Trends In IT And Software Outsourcing In 2020

Outsourcing is more or less about going risk-free and in response getting a helping hand for the tasks your current team doesn't have expertise in. If there were any gaps, they are filled for the betterment of both the company and the third party or individual catering to those outsourcing needs. As Statista’s report suggests, outsourcing revenues increased in 2018 to $85.6 billion from a mere $45.6 billion back in 2000.

Undoubtedly, there was a time when the in-house workforce was considered the status quo. However, as IT and Software are making waves across the globe, more and more companies are pushing for outsourcing. To reiterate just how prominent outsourcing is becoming, the world’s largest mobile phone manufacturer, Samsung, is gearing up to outsource one-fifth of its production in 2020 to its rival Chinese counterparts. This shows how promising the year 2020, as well as the coming years, will be in terms of IT and software outsourcing.

What has skyrocketed the demand for outsourcing is companies having streamlined functionalities. This way, companies are still able to keep things confidential while getting their work done. To highlight what’s in demand, we will share the details of trending IT outsourcing services.

2020 IT Outsourcing Services Trends - At a Glance

More People Driven – Less Money Driven

The common perception is outsourcing is meant to be a seamless semi-automated process that is cost-effective. But 2020 isn’t going to be about saving a few bucks; companies will be more focused on searching for high-quality IT outsourcing services and paying them accordingly. Therefore, in response, these companies will rope in third parties that will equally suffer the risk in case substandard services are offered. To ensure the best outcome for the company, the outsourcing process will be more human-driven and the utmost responsibility will lie in the hands of the Talent Acquisition (TA) Manager. It will be up to the TA Managers to find the best talent.

More Specialized Third Parties for IT Outsourcing Services

The affiliation with an only one-third party for outsourcing will no longer be the norm. The bigwig companies will look to work with the best options in a particular niche. The previous model for outsourcing was a single third-party company offering both technical and non-technical services. It was largely done to make the outsourcing process hassle-free meant relying on only one third-party service to meet all needs.

Application Development and Maintenance

Having a website presence used to make a business look more legitimate, but now having a mobile or a desktop app is more of a sign to consumers that the business is credible. This has sky-rocketed the demand for an app for all kinds of business owners. Being non-technical in this regard, most of them outsource this task, and even once it has been created, they hire a third party for continuous support and maintenance.

Reporting and Audits

Companies believe in impartial audits and reports, as they can directly or indirectly help make their business flourish. Though this process was previously available to only the bigwig companies, from 2020 onward it will be trending for all the right reasons. A third party that has no stake in the company can conduct unbiased and impartial financial audits, which is why many top-notch companies get this outsourced.

Social Media

Even if you’re a small-time business owner, the more presence that you have across different mediums on the web, including that of social media portals, the more online help you will have to meet certain targets. Primarily, brand awareness is easily increased through social media. Moreover, one can even create a loyal audience and therefore gain customers through social media campaigns. Ad-targeting and engagements bridge the gap between the customer and the brand which is why it stands out as an integral part of the business. Therefore, social media outsourcing is on the rise largely because of the need to hire an expert in order to keep up with the social media presence.

AI taking in for Manual Processes

Bots and virtual agents are making this whole process flawless and cost-effective with the courtesy of Artificial Intelligence Robotic Process Automation (RPA). RPA aims to cut costs for both the company’s bottom line as well as costs for the workforce. Put simply, work that previously required 10 people now only requires 1-2 people with AI taking the charge. This pushes companies to get third-party AI tools for an entirely different experience.


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Faster Access Databases Performance Tips

Tuesday, 29 October 2019

Faster Access Databases Performance Tips

Every developer has their own coding style. Like some devs prefer to use docmd.RunSQL code, while others prefer to use DB. Execute code. When I'm researching best practices and procedures to be added into our VBA library collection, I stumbled upon a great paper explaining Tips to Speed up Microsoft Access Databases Performance. This paper is honorably featured on Microsoft MSDN and contained 100+ tips for faster Microsoft Access Databases, including:

  • Table Performance Tips

  • Linked Databases and Linked Tables

  • SQL Server and ODBC Performance Tips

  • Database Performance Tips

  • Query Performance Tips

  • Form Performance Tips

  • Report Performance Tips

  • Macros Tips

  • Access Module/VBA Performance Tips

  • Data Access Objects (DAO) Programming Tips

  • Jet Engine Tuning Tips

  • Access Startup Tips

  • Multiuser Performance Tips

  • Computer Performance Tips

  • Windows Performance Tips

  • Conclusion

  • Additional Resources from Microsoft

You can access the paper on FMS, inc site. Kudos for Luke Chung, President of FMS, and Dan Haught, Executive Vice President.

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Hard to Imagine...

Sunday, 15 September 2019

“From the dawn of civilization to 2003, five exabytes of data were created. The same amount was created in the last two days.”–Google CEO Eric Schmidt

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Data Retrieval Performance

Sunday, 15 September 2019

Data Retrieval Performance

I recently had a situation where multiple IT associates stated they had "exhausted" all performance enhancement options and the users were just going to have to deal with the report taking 4-6 minutes to return their result. In this situation, just one result. Yes, you heard me right; the report wasn't a Data Warehouse analytical summation of millions of records, across complex filters and joins; but rather an Operation Data Store report where the users entered in 1 parameter in which the result should only return the data for that 1 record. Even worse, the parameter the users were providing was the main utmost parent in the whole model and even was a unique identifier in said table.

Sure, the report needed to pull information about this one parameter from multiple tables, around 20, but they were all PK / FK to the main driving table. I contended that there must be something wrong because even if there were 100 tables, as long as the users were giving us 1 record to search by, the result should return sub-second.

After a nice Friday evening of trouble-shooting the report, it was determined that the developer tried to use multiple sub-reports and chain the results from one to be used in the next. This is a fairly common practice among the big hitter reporting tools, but this was not working for one reason or another. In addition, another developer which had helped with some of the SQL statements had added a where condition that wasn't really needed to a huge table on a column that wasn't indexed. This in turn caused a full table scan and essentially killed the performance of the report.

To remedy the issue quickly, we changed each sub-report to just use the parameter that was entered by the user instead of trying to chain from the results of the previous report. The other where condition as removed and automatically... the report that was taking 4-6 minutes to run with "no way" to improve its performance was now returning in 2 seconds or less.

Data Retrieval Performance

The real reason that I bring this up is to emphasize what a relational database does. By design, it breaks out the data into normalized structures. In most modes, you will have many, many tables. You may have upwards of 100 or so reference tables. You may have many associative tables to break up the so-called many too many relationships. Regardless, if each of those tables is architected appropriately with PKs and enforced FK relationships, getting data out should be no problem.

Be careful to not let anyone in IT get away with saying "It just is what it is and can't be improved" because that is often not the case. There are very few cases in my career where I haven't been able to at least shave some amount of significant time off of performance hog queries.

Now, when we get into the Data Warehouse and more analytical number crunching, the second response times can get more challenging... but I will share my thoughts on that at a later time...

If you have any Reports that do not return the data you expect in a timely manner, please let me have a look.

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Some of my favorite Data Quotes

Thursday, 31 January 2019

"In God we trust, all others must bring data." - W. Edwards Deming

"Facts do not cease to exist because they are ignored." - Aldous Huxley

"If you torture the data long enough, it will confess." - Ronald Coase

"What gets measured, gets managed" - Peter Drucker

"The price of light is less than the cost of darkness." - Arthur C. Nielsen

"War is ninety percent information." - Napolean Bonaparte

"Without data, you are just another person with an opinion." - Andreas Schleicher

"There are lies, damned lies and statistics." - Mark Twain

"Errors using inadequate data are much less than using no data at all." - Charles Babbage

"Get your facts first then you can distort them as you please." - Mark Twain

"If we have data, let's look at data. If all we have are opinions, let's go with mine." James L. Barksdale

"The goal is to turn data into information, and information into insight." Carly Fiorina

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From the beginning...

Thursday, 31 January 2019

And then there was data... And lots of it. How you collect and
manage data determines your companies success and your competitive advantage.

What gets measured, gets managed

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The Art of Informatica and Data Integration

Thursday, 31 January 2019

Luckily, the designers at Informatica realized the complexity of some projects and the need for performance tuning and built the tool in such a way to allow us to utilize the Informatica built in functionality or to override some or all of the processing back to the database. The challenge arises when the developer has to decide how / where to create the transformations. It is never a simple answer of Strategy A is always the best way to do this task, or Strategy B always has faster performance for this sort of task. Rather it is an Art! In my opinion, an Art that takes many, many, years of honing your skills to know how to build the best mappings possible. Additionally, not just Informatica skills are needed as they are only 1 part of the equation. The other big skill is being distinguished in the source and target databases platforms. The developer that is hired to move data (the integration expert or ETL developer) must be distinguished at Informatica or your ETL tool of choice as well as your database platform. These two skills have to be used to perfectly balance ETL mappings allowing the database to do what it does best as well as the ETL Tool.

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Aggrandizement of MS Access

Thursday, 31 January 2019

A tool is needed to not only tie together data from a few different systems, but to add just that little extra functionality that none of the other apps have. It may have even started off as something that a Business Analyst built solely for her purpose but others caught wind so it was released into the wild. It is so well received by the business that they request a few enhancements as well as a little more functionality that would save them big dollars and automate some of their tasks. Before long, the business now has a mission-critical MS Access application that needs to be supported and production-alized by someone (IT?).
Fortunately, and contrary to what many will tell you, there are ways to make an MS Access application stable, and quite useful. As with anything, there is the right and wrong tool for each need, but used in the right context MS Access can be a win-win for the business as well as IT.

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6 "Data" Principles for All Businesses

Wednesday, 30 January 2019
  1. While it may be seam easy to inventory your physical assets, realize that data is also an asset that has significant value to your business. Treat it as such and manage data accordingly.
  2. Data must be accessible to the needed consumers. This includes day-to-day operations associates as well as the management team.
  3. Data must also be swiftly locatable and provide quick responses to questions asked by the users.
  4. Data must be standardized consistently throughout your company to provide a consistent set of answers to your users. A data dictionary should be readily available.
  5. While data must be readily available for the needed consumers, it must also be protected from unauthorized use. Remember from Principle 1 that data is an asset and must be protected appropriately.
  6. Data has to be governed, by a circular process. A strategy should be defined which provide the discipline needed for managing such a valuable company asset.

Please let us know if this resonates with you and you would be interested in a partnership to help define your Data Strategy. We would be glad to assist.

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Tips to stay in the 20% group!

Tuesday, 29 January 2019

It has been noted by Gartner that big IT projects specifically "Data Projects", have as high as an 80% failure rate. I have been involved in many big projects and have accumulated my own list of tips to stay in the 20% group.

  1. Get solid, real, requirements. I mean it. Solid, real, requirements. From the actual users / consumers. Do not make up your own requirements that you think they will want.
  2. Build, Test, and Deliver in small increments. This will keep the users happy and leave them wanting more and more. Don't try to boil the ocean. Under-promise and Over-deliver. Trying to do too much at once is overbearing and will lead to many problems.
  3. Build a detailed project plan for each delivery. A very detailed project plan. Hash out every gruesome detailed task that has to be completed and estimate how long each will take to accomplish. Actively manage and update the project plan that was created. Check off tasks as they are being worked and when completed. This allows you to get a look at the plan at any point and see how you are doing and adjust as necessary. Also, report back to the users and consumers on a frequent basis. Only EVER even mention a "completion date" once this detailed project plan is completed and all involved parties agree on the timelines. Once a completion date is communicated, it is very critical to keep that date.
  4. Be aware of scope creep. This directly is related to number 1. In my experience, in almost every occurrence of new scope being found can be tied back to detailed requirements not being vetted appropriately. Complete number 1 in a very detailed manor and you will not have very much scope creep.
  5. In coordination with the business, clearly define what "success" looks like and how you will measure success when your deliverable is met. (I.e. we should be able to search all customer orders for various attributes and return the data in a friendly formatted fashion.)
  6. Keep the users involved. Make them feel like they “own” the deliverable that you are working on. If they buy into the process and feel like they have a say, they will in turn feel invested and actively try to assist you to ensure the deliverable is met.
  7. Be respectful of the user’s time. Users of IT deliverables have their “day jobs”. This IT deliverable is often something that will help them or make their job easier, but in the mean time, they still have a job that has to be completed. Plan and coordinate their time appropriately in the project plan and don’t expect more.
  8. Test, Test, Test! Define a solid test strategy. Have a brain storming session with the whole team to determine things that should be tested. Write specific test cases for each scenario. Testing data-related projects is even more challenging because often the logic solely relies on the content of the data. This means that you can only test for scenarios in which you have data to satisfy. I could write a whole section on testing… maybe I will in the future. For this purpose, just remember to never underestimate the different testing that needs to be completed.

If you have an IT project starting soon in your small business, be aware of the tips above. If you would like assistance, please let us help!

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Freelancing Sites...

Tuesday, 29 January 2019

Recently I have been exploring various Freelancing sites to seek out the very best clients who can benefit from my particular services the most. I have reviewed a few, and then I ran across a site called which seemed different. They feverishly promote that they only accept the top 3% of freelancers who apply.

This quickly caught my attention, mainly because I know I am in the top 3% of my field. This concept seems to outweigh the other sites which allow anyone who signs up to become a freelancer. Since there will be fewer freelancers on the site, I suspect that top companies would feel more at ease with hiring from there, while also paying competitive rates. To that end, I immediately decided that I wanted to join the Toptal Informatica Developers Community.

I'm not arguing that the other freelancing sites aren't a good idea from the average freelancer wishing to make some extra money, but for those who are completely serious and at the top of their field; TopTal seems like the more appropriate path. For any of my Technical readers who are interested, I recommend heading over to and having a look. For any of my client readers, rest assured that you are in good hands.

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