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If there is one good thing about the pandemic, it’s the impact it had in establishing remote work as a legitimate means to contribute to a business. However, it did not come without problems. For some workers, it is more difficult to focus on tasks, especially because there is a blurring of the line that separates personal life from work life. It’s hard to be productive and have drive when you’re working alone. Coming to the rescue is software intended to boost workers’ productivity wherever they may be. The following are some of the best productivity apps from the tech giant Microsoft.
Microsoft To-Do is just like your regular pen and paper, your normal to-do notes. But what makes it better is that you can add tasks under one organization or team. This way, you don’t have to message a teammate once a task is done on your end.
As a team leader, you can also assign tasks to certain team members, add a due date, and add a reminder. You can also attach files to each task for better organization.
You can also make a personal list, of course. These ones are not visible to the team and only to you. To-Do makes this adorable sound once you tick off a task from the list. It’s like a little pat on the back for a job well done. Plus, it’s satisfying to see all tasks move to the “completed” list as you move along your workday.
Microsoft Teams is a platform where you can communicate, collaborate, and share files with your team. Virtual meetings have never been easier. If you are feeling alone, a virtual office is always an option. You can keep the meeting on throughout your work day so you don’t feel like you are working alone and far from your team.
Easily record meetings with a click. Find files, conversations, and links with just a few clicks using list the search function of Teams.
Need to edit documents simultaneously? That’s easy with Sharepoint. It’s a document collaboration and management platform. You probably know the feeling of trying to find a document using keywords on a chat's search function. Sometimes, you have to get creative and dig deep in the pockets of your memory to come up with the closest possible keyword. While that is fun, it’s also time-consuming.
Sharepoint allows organizations to create an intranet to organize all documents. Subsites can be created to further make organizing files better. One subsite can be used for each department, for example. And each subsite can have content libraries and lists under it.
The beauty of using Microsoft apps for all your productivity needs boils down to seamless integration. For example, sending a document link in Teams uploads it to Sharepoint so that everybody has access to it. With a subscription to Microsoft Office 365, organizations enjoy seamless compatibility across Microsoft products including Office and the apps above.
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Software updates and security patches are important for the health and safety of your computer and personal information. Yet, many people tend to ignore them or delay them for later, not realizing the potential risks and consequences. In this article, we will discuss the importance of software updates and security patches, real-life examples of what can happen without them, and tips for keeping your software up-to-date.
Software updates and security patches are designed to fix bugs, improve performance, and enhance the features of your software. They also address security vulnerabilities and protect your computer and personal information from malware, viruses, and hackers. Failing to update your software regularly can lead to a number of problems, such as:
● Slow or unresponsive computer
● Crashes, errors, or data loss
● Incompatibility with new software or hardware
● Increased risk of malware, viruses, and cyber attacks
One of the most infamous examples of what can happen without software updates and security patches is the WannaCry ransomware attack in 2017. The attack affected over 200,000 computers in 150 countries, exploiting a vulnerability in Windows operating systems that had already been patched by Microsoft. Many of the affected organizations were using outdated or unpatched software, making them easy targets for attackers.
Another example is the Equifax data breach in 2017, which exposed sensitive personal information of 147 million people. The breach was caused by a vulnerability in the Apache Struts software, which Equifax failed to patch in a timely manner. This cost the company billions of dollars in damages, fines, and lost trust.
To prevent these and other costly incidents, it is important to keep your software up-to-date with the latest updates and security patches. Here are some tips to help you stay on top of your software updates:
Many software programs offer the option to automatically download and install updates, so you don't have to worry about doing it manually. Make sure this feature is turned on.
If automatic updates are not available, check for updates manually on a regular basis. This can be done through the software program or the operating system.
When there are multiple updates available, prioritize the security patches over other updates. These are the most critical updates that address security vulnerabilities.
Don't forget to update all the software programs you use, not just the operating system. This includes web browsers, antivirus software, productivity tools, and more.
Hackers sometimes use fake software updates to distribute malware and trick users into downloading harmful programs. Always download updates from official sources and verify the authenticity of the update.
In conclusion, software updates and security patches are essential for the health and safety of your computer and personal information. Ignoring them or delaying them for later can be costly and potentially disastrous. By following these tips and making software updates a priority, you can protect yourself and your data from cyber threats.
As more and more people transition to remote work, cloud storage has become an essential tool for storing and sharing files. The convenience that cloud storage offers is beneficial not just to digital nomads but to practically everyone who uses multiple gadgets. However, not everyone knows how to maximize the use of cloud storage.
The first step to maximizing the use of your cloud storage is to organize your files. Create a system that works for you, such as categorizing files by project or date. This will make it easier for you to find what you need when you need it.
Large files take up a lot of space, and they can also slow down your computer when you try to access them. To avoid this, use file compression tools to reduce the size of your files before uploading them to the cloud. This will help you save space and make it easier to share files with others.
Most cloud storage services offer selective sync, which allows you to choose which files to sync to your computer. This is particularly useful if you have limited storage space on your device. By using selective sync, you can choose to only sync the files that you need, rather than everything in your cloud storage account.
Backing up your files is essential, but it can also be a hassle to do manually. To make things easier, consider automating backups with a cloud backup service. This will ensure that your files are always backed up, even if you forget to do it manually.
Take advantage of collaboration features
One of the best things about cloud storage is the ability to collaborate with others on files. Take advantage of this feature by sharing files with colleagues or friends, and collaborating on documents in real-time. This can save time and improve productivity, particularly if you're working remotely.
Security is always a concern when it comes to storing files in the cloud. To ensure that your files are secure, use encryption tools to protect them from unauthorized access. Most cloud storage services offer built-in encryption, but you can also use third-party encryption tools for added security.
Cloud storage services are constantly evolving, and new features are added regularly. To make the most out of your cloud storage account, make sure that you keep it updated with the latest features and tools. This will ensure that you are taking advantage of everything that your cloud storage service has to offer.
In conclusion, cloud storage is a valuable tool for remote workers, but it's important to know how to maximize its use. By organizing your files, using file compression and selective sync, automating backups, taking advantage of collaboration features, using encryption, and keeping your account updated, you can make the most out of your cloud storage account.
For the majority of online shoppers, the convenience of being able to make purchases from anywhere and at any time is a major draw. However, have you ever stopped to consider how you can make this process even more effortless? Incredibly, you can now order groceries without even having to lift a finger. Thanks to the innovation of voice commerce, shopping has become even simpler.
It's simply using your voice to shop online. With voice commerce, you can tell your voice assistant what you want to buy, add items to your cart, and complete your purchase - all without ever having to look at a screen.
Sounds pretty cool, right?
For starters, shopping using voice commerce is super convenient. You can shop hands-free, which means you can multitask while you're shopping. You can cook dinner, do laundry, or even drive while you shop. No need to stop what you're doing and pick up your phone or laptop.
Another cool thing about voice commerce is personalization. Your voice assistant can learn your preferences and make recommendations based on your shopping history. So, if you're a big fan of organic snacks, your voice assistant might suggest some new organic snacks that you'll love.
As with any new technology, there are some challenges to consider. One of the biggest challenges is accuracy. Sometimes, voice assistants can misinterpret what you're saying, which can be frustrating. You might end up with the wrong product in your cart, or you might have to repeat yourself several times before your voice assistant understands what you want.
Another challenge is security. Since voice assistants are always listening, there's a risk that someone else could overhear your personal information, like your credit card number. However, most voice assistant companies have implemented security measures, like voice recognition and two-factor authentication, to keep your information safe.
Finally, not everyone might be comfortable using voice assistants for shopping. Some people might prefer the traditional online shopping experience, while others might have concerns about privacy and data collection.
Despite these challenges, voice commerce is gaining popularity. According to a report from OC&C Strategy Consultants, voice commerce sales in the US and the UK were expected to reach $40 billion by 2022. In 2023, this number will be around $80 billion.
As technology continues to improve, we can expect to see more retailers incorporating voice commerce into their e-commerce strategies. Some retailers, like Walmart and Target, already allow customers to shop using Google Assistant.
In the coming years, we might see more advanced voice assistants that can understand natural language better and make more personalized recommendations. We might also see more retailers experimenting with new voice-based shopping experiences, like product demos and reviews.
Voice commerce might not be for everyone, but it definitely has the potential to change the way you shop online. With its convenience, personalization, and growing popularity, it's clear that voice commerce is here to stay. As technology continues to evolve, you'll have to see how retailers and shoppers alike adapt to this new way of shopping.
If you want to make your website or websites contain the number one result in your targeted search keywords, then you have to know how Google determines what is worthy of the number one spot. However, the problem is that Google is not exactly generous with the details of its ranking algorithms. Plus, the tech giant is known for making changes to the rules every now and then. But fret not, because, for 2023, there are some solid SEO games you can follow to up your game better than last year.
According to First Page Sage, an SEO firm that has been following Google’s SEO algorithm for more than a decade, the newest factor this year is Trustworthiness.
The Trustworthiness factor in Google’s SEO algorithm looks for facts in a website’s content. This factor is added after Google filed a patent for an AI technology that determines if the advice offered on financial and health topics does offer factual content to its audience.
To make sure you strike the Trustworthiness factor out on your list, you must cite academic sources when you can and avoid citing unproven claims within your content.
The rest of the factors are petty much the same as in the past year. And in case you forgot them, here is a rundown of what to keep doing this year.
The first and most crucial factor is the consistent publication of engaging content. Back in the day, backlinks were the key to ranking high on Google, but that's not the case anymore. Google now places a higher value on high-quality content that's published regularly. The search algorithm is designed to test newly published content to see if it satisfies the search intent of the keyword. If searchers find the content engaging and it satisfies their intent, then it's promoted by Google's AI.
This has been important for ranking since the late 1990s. The idea is to include the keywords that you want to target in the meta title tag of your page. This helps Google understand what your page is about and how it should be ranked in search results. However, it's important to use keywords strategically and not stuff them into your title tag unnaturally. Google looks for readability, so adding articles and adjectives can help make your title tag more readable and engaging.
Backlinks used to be the foundation of Google's algorithm, but now they're losing ground to the two factors above. That said, they're still a major factor in Google's decision of where to rank a website in search results. However, content quality should be your primary focus as it attracts links organically while simultaneously being the most important ranking factor in and of itself.
Google favors websites that it perceives as niche experts. This involves having a cluster of authoritative pages revolving around the same "hub" keyword. For example, if you're a CRM company, you might have industry landing pages targeting "CRM software for small business," "CRM software for real estate," and "CRM software for manufacturing." Additionally, you might have FAQ landing pages targeting "CRM software pricing," "CRM software advantages," and "best CRM software 2023." The consistency of the hub keyword across the pages of the website creates a kind of magnetism that attracts traffic from any Google search containing the hub keyword.
The items next in the list are low in ranking factor but still have an impact on a content’s overall SEO importance. These are user engagement, mobile friendliness, page speed, site security, schema markup, keywords in the URL, keywords in the meta description, and 22 other factors.
Experts say that semiconductors are for large countries today what oil used to be for them in the past decades. With a global shortage and the monopolized nature of the chip industry, countries are gearing up to create their own semiconductor manufacturing and research sites. With billions being funneled to projects related to chips and technology, you may be wondering what exactly these little chips are that the world is in a chaotic competitive state. Read on to find out.
Semiconductors are what power up your handy smartphone! And other devices you have. They are a type of material that has unique properties that allow them to be used in electronic devices. These materials are typically made from elements such as silicon, germanium, and gallium arsenide. Semiconductors have the ability to conduct electricity in some circumstances but not in others, which makes them ideal for use in electronic devices. Semiconductors have the ability to conduct electricity in some circumstances but not in others, which makes them ideal for use in electronic devices.
Semiconductors are everywhere–in your smart speaker, game console, automatic washing machines, and advanced refrigerators. Your car has lots of semiconductors, too. The digital display, the infotainment system, and even your assisted parking feature are here thanks to semiconductors. Safe to say, you are surrounded by microchips.
Semiconductors are used in making microchips. These tiny chips are responsible for processing all of the data that a computer needs to operate. Your phone and computer’s memory, graphics card, and CPU all have integrated chips that run them.
Another common use of semiconductors is in the creation of LED lights. LED lights are becoming increasingly popular due to their energy efficiency and long lifespan. Semiconductors are used to create the tiny chips that make up LED lights, allowing them to produce light in a highly efficient manner.
As technology continues to advance, the use of semiconductors is likely to become even more widespread. One area where semiconductors are expected to play a major role is in the development of artificial intelligence. AI requires massive amounts of processing power to carry out complex calculations, and semiconductors are the perfect tool for the job.
Another area where semiconductors are likely to be used extensively in the future is in the development of renewable energy technologies. Solar panels, for example, require semiconductors in order to convert sunlight into electricity. As more and more people begin to turn to renewable energy sources, the demand for semiconductors is likely to increase.
Finally, the use of semiconductors in medical technology is also likely to become more widespread in the future. Semiconductors are already used in a variety of medical devices, such as pacemakers and insulin pumps. As technology continues to advance, it is likely that even more medical devices will be created that rely on semiconductors.
One of the greatest magics of technology is its ability to bridge different cultures and understandings. Who would have thought that two people who do not share the same language can make a meaningful and sensible conversation with one another with the help of a handy device? Thanks to Google Translate, you can now check the ingredients of imported goods, date people outside your country, and ask a cab driver to take you to your holiday destination without a glitch. Ever wonder how this technology is possible?
Google Translate uses a combination of some pretty cool technologies to make these conversations happen. It relies on machine learning, statistical analysis, and natural language processing to produce translations that aim to be as accurate as possible.
To start with, Google Translate looks for patterns in millions of documents to identify common phrases and expressions in different languages. This creates a massive database that the system uses to continually improve its accuracy over time.
The system also uses a neural machine translation technology that was introduced in 2016. This technology is based on deep learning algorithms that can recognize and process natural language patterns. It breaks down sentences into smaller parts and analyzes them in context to generate the most accurate translation possible.
But that's not all! Google Translate also incorporates statistical machine translation, which involves analyzing the frequency and patterns of words in different languages to create a statistical model of their translations. The system then uses this model to predict the most likely translation of a sentence based on its context.
Finally, natural language processing (NLP) technology is used to analyze the context and meaning of a sentence to generate the most accurate translation possible. NLP algorithms analyze the grammar, syntax, and meaning of words to ensure that the translation is grammatically correct and conveys the intended meaning.
One of the major advantages of Google Translate is its ability to translate a wide range of languages. It currently supports over 100 languages, making it a valuable tool for people all over the world. Plus, it is constantly improving its accuracy thanks to its machine learning algorithms, which learn from each translation it performs.
Another advantage of Google Translate is its ease of use. The service is available for free online and can be used by anyone with an internet connection. It is also available as a mobile app, making it convenient for people who need to translate on the go.
Of course, Google Translate is not perfect. If you have tried translating words in your own language to another that you speak fluently as well, you will notice it’s not accurate all the time. The accuracy of the translation this cool tool makes depends on the complexity of the text being translated. Idiomatic expressions and cultural references get lost in translation most of the time.
If you need to translate important documents or anything for formal use and situations, it may be best to not entirely depend on Google Translate.
Have you ever heard of "juice jacking"? It’s a form of cyber attack where hackers steal personal data from your mobile device through a compromised charging station. In other words, it’s when you plug your phone into a public charging station and end up with more than just a full battery. Quite amazing how technology works, right?
How does juice jacking work?
Juice jacking occurs when a hacker installs malware onto a charging station or cable, or they may even replace the charging station or cable with their own device. When you plug your phone into the compromised station or cable, the malware will infect your device and potentially steal your personal information, like your contacts, passwords, and other sensitive data.
The hacker may also be able to track your location, record your keystrokes, and take control of your device without you realizing it. For example, they could remotely activate your phone’s camera or microphone, allowing them to spy on you and your surroundings.
Juice jacking has been a concern for several years now, and there have been numerous reports of it happening in public places. In 2018, the Los Angeles County District Attorney's Office issued a warning about juice jacking, saying that travelers should avoid using public USB charging stations because of the risk of malware infection.
More recently, in 2020, a juice-jacking incident occurred at a cryptocurrency conference in San Francisco. Attendees were able to charge their devices for free at a charging station provided by the conference, but little did they know that the station was infected with malware. The malware was able to steal the attendees’ private keys and cryptocurrency holdings.
The easiest way to protect yourself from juice jacking is to avoid using public charging stations altogether. Instead, carry a portable power bank with you, so you can charge your device on the go without having to plug it into a public station.
If you must use a public charging station, make sure to use your own charging cable rather than the one provided by the station. This will reduce the risk of your device being infected by a compromised cable.
Another option is to use a data-blocking adapter, which prevents the charging station from accessing your phone’s data. These adapters are designed to only allow power to flow between your device and the charging station, so there is no risk of data theft.
Lastly, keep your device’s software up to date. Manufacturers release updates to address security vulnerabilities, so it’s essential to keep your device updated to ensure that you are protected from the latest threats.
Juice jacking is a real threat, and it’s important to take precautions to protect your personal information. While it may be convenient to use public charging stations, the risk of having your device infected with malware and your data stolen is not worth it. By using a portable power bank, your own charging cable, or a data-blocking adapter, you can safely charge your device on the go without worrying about falling victim to juice jacking.
When it comes to marketing on social media and other online platforms, attention is the name of the game. Arguably, due to the fast-paced nature of social media and content creation, it is hard to make people look where you want them to be. An advertisement or post that stops people from scrolling is a great one. This is the job of a skilled copywriter.
Like the other types of writers, a copywriter’s most powerful weapon is words. However, copywriting is in a different league from other writing fields. While novelists and bloggers can describe something using a thousand words, a copywriter’s job is to use words effectively, even if that means writing an ad using just three words.
Copywriters write materials that persuade their audience to take action–from advertisements to social media posts, to landing pages, and to sales pages. All of these fall within the scope of responsibilities of a copywriter.
A copy is useless if it doesn’t appeal to any human emotion. The core of marketing is to make people understand that there is a need within them to fulfill using a product or a service. Effective copywriting makes people recognize this need (or even manufacture it) through the effective use of words to touch human emotions.
A good diaper advertisement will touch a mother’s desire to give only the best of the best to her child. An advertisement for an online course should appeal to the need for a worker to upskill in an economy where the job market is tight.
When someone logs in to Facebook, a newsfeed filled with funny memes, intriguing news, amazing dance performances, and heartwarming videos is waiting. All of these contents are a competition for the attention of the target audience. The job of a copywriter is to write copy that will make a Facebook user stop scrolling.
Once someone is hooked, it is then the copywriter’s job to make sure they keep reading until the part where the call to action is written. Whether a copy is long or short, it must be attention-grabbing enough to make people show interest.
Targeted ads are a great innovation, but they won’t stand in a sea of inattentive potential customers. This is just one example of why great copy must go hand in hand with the technical side of marketing.
Companies could be paying a fortune for email marketing services but without intriguing and attractive subject lines, customers will never open them. Open rates, click-through rates, and conversion need a persuasive and engaging copy.
Companies no longer have to rely on printing flyers and handing them out on busy streets for marketing. A lot has changed in marketing because of technological advancements, but what didn’t change is the industry’s need for the power of words to engage and persuade. Flyers or emails, they both need some great copy.
Social listening is the process of monitoring and analyzing social media and other online platforms for mentions of your brand, competitors, industry, and other relevant topics. It involves tracking keywords, hashtags, and other indicators to gain insights into what people are saying about your brand and the broader industry.
Social listening goes beyond just monitoring social media channels. It also involves analyzing other online platforms such as blogs, forums, news sites, and review sites to gain a comprehensive understanding of what your audience is saying about your brand and your competitors.
Social listening is essential in digital marketing because it provides brands with valuable insights into their audience's needs, wants, and pain points. By monitoring social media and other online platforms, brands can identify trends, track sentiment, and discover opportunities to engage with their audience.
Social listening helps you understand your audience better by analyzing their conversations, opinions, and behaviors. By understanding what your audience is saying about your brand and your industry, you can create content and marketing campaigns that resonate with them and meet their needs.
Social listening allows you to monitor your brand's online reputation and address any negative feedback or comments. By addressing negative feedback promptly, you can mitigate the damage to your brand and maintain a positive image among your audience.
Social listening helps you identify opportunities to engage with your audience and expand your reach. By monitoring social media and other online platforms, you can discover trends, topics, and conversations that are relevant to your brand and create content and marketing campaigns that align with them.
Social listening allows you to keep tabs on your competitors and gain insights into their marketing strategies. By monitoring their social media channels and online platforms, you can identify their strengths and weaknesses and adjust your marketing strategy accordingly.
First, the right tools must be in your arsenal. Choose the right one based on your budget and the features you need. Next, you have to define keywords and topics relevant to your brand. Include your brand name, industry, competitors, and relevant hashtags. This will help you track the conversations that are most relevant to your brand. Finally, once you start monitoring social media and other online platforms, it's important to analyze your data and extract insights. Use data visualization tools and dashboards to make it easier to understand and act on your data.
In conclusion, social listening is an essential tool for brands looking to connect with their audience and achieve success in digital marketing. With the right tools and strategies, social listening can help you build a stronger brand and engage with your audience on a deeper level.
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Contrary to what most people outside of the marketing bubble think, emails work in selling, informing, and catching the attention of customers. In a world completely enamored by social media, emails still work. How? Well, it takes a bunch of solid practices to end up in people's primary email inboxes and not be tagged as spam. Wanna know how? Read on.
Most of the time, emails appear in the notifications tab of people’s phones, and it’s so easy to wipe them out with a tap. Plus, people get hundreds of emails per day, and they don’t bother to open them thinking it’s just another sales ad.
Only the subject lines of your emails will appear in notification bubbles, so you have one goal: make it controversial or eye-catching enough that people want to open the message. A great copywriter knows just how to do this.
The ideal length of a subject line is only 5 words, otherwise, the excess words get cut off in the notification display. A good practice is to use brackets and parentheses to get the point across better. For example, instead of saying “Get 50% off on our items this Black Friday,” say “[50% OFF] Black Friday Offer.” Both say the same thing but the latter does it more effectively in fewer words.
Ride trends. Make controversial statements. Use reverse psychology. Intrigue people.
The goal of email marketing is to pique people’s attention and sell them something. It’s rare for the objective to be informative, hence, you don’t need to write lengthy blog-post-like emails in the body.
Make use of spaces, don’t be afraid of them. Huge blocks of text turn people off and there is a high chance they will exit upon seeing how much they have to read. Spaces create an illusion that the text is more readable.
Use emojis to convey your ideas and italics and bold to emphasize.
Email marketing software solutions abound, it’s your choice of what features are important in your campaigns. However, if you’re going to focus on just one, focus on the feature that lets you closely monitor your campaigns' performance.
Email campaign metrics will tell you what to stop doing, what to repeat, and what to improve. This feature lets you see the percentage of people in your email list that actually open the message as well as the percentage that opens the links contained within the message.
Finally, good email content is worthless if it ends up in the spam folder or in the promotions tab. Your target is to end up in the primary inboxes of your receivers. To do so, it is important to avoid what email providers consider spam words. It differs based on the provider (e.g. Gmail, Outlook) and the list is updated every year.
A killer copy and fool-proof strategy are what make email campaigns successful. Finally, lots of practice with the help of email campaign metrics.
The cloud is an interesting virtual entity that technology has given birth to. You may not be aware of the workings of cloud technology, but you have surely used it before and you continue to use it now. If you have used Gmail, Dropbox, and streaming services like Netflix, congratulations, you are surrounded by cloud technology.
Simply put, the cloud is a network of remote servers (powerful computers that store, process, and manage data and devices). This network offers various services using the internet. A server could be anywhere in the world, and through the internet, you can access these servers using devices like your phone.
The biggest freedom that cloud technology affords its users is the accessibility of files or services anytime anywhere.
Take a look at Google Drive, an example of a cloud service provider. You can upload a file to Google Drive and access it from whatever device anywhere in the world as long as you log into your Google account. This is possible because Google Drive stores your files on a remote server in a data center which could be anywhere in the world.
Netflix is a cloud-based service, too. You can watch, pause, and continue any movie anywhere any time thanks to the power of the cloud.
One of the biggest uses of the cloud is running applications. If you want to blog, the old way of doing it is to download the WordPress application on your computer, set the configuration on your own, and then publish. Thanks to cloud technology, you can simply visit the site, register, and publish immediately. This is because hosts a pre-configured version available over the internet.
Software as a Service, simply known as SaaS, is a cloud-based software delivery model. SaaS allows apps to be hosted and run by a cloud service provider. Examples of SaaS are Microsoft Office 365 and Google Workspace.
PaaS, or Platform as a Service, on the other hand, is a cloud-based computing platform. PaaS provides a framework for applications to be developed, tested, and deployed. An example is Google App Engine. Developers can create and test applications without having to worry about infrastructure. Startups that don’t have access to resources and are not capable of managing their own It infrastructure can develop their software applications using PaaS.
Finally, backup and disaster recovery benefit greatly from the powers of the cloud. Physical backups can be destroyed or damaged, so it’s a good move for businesses and institutions to store all their data on the cloud. In the vent of natural disasters, data stored on the cloud can easily be recovered and restored.
These are just some of the biggest benefits of mankind, particularly businesses and developers, from cloud technology. It has reshaped the way the world accesses and stores data and applications. At the same time, cloud technology lowered the costs of IT infrastructure.
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It’s amazing to live in a world where a tap on your smartphone can show you the status of your charging electric car or your air conditioning unit and TV even when you are outside running errands. The Internet of Things (IoT) makes this possible.
For a long time, only devices like phones and computers had access to the Internet. However, connectivity eventually became available in regular home appliances and gadgets. Simply speaking, IoT is a network of devices connected to the Internet. Smart homes best illustrate the powers of IoT.
The goal of IoT is to create a seamless system where normal functions that used to need human intervention to happen are made automatic. To make this possible, there are components that the system needs. Take smart homes as an example. IoT devices are classified into two: the general devices and the sensing devices.
The air conditioning unit, water heater, smoke detector, light bulbs, and other appliances in a smart home are general devices. These devices are the main components in data collection and information exchange. These gadgets and appliances are interconnected using wired or wireless connections.
Sensing devices, on the other hand, are responsible for measuring parameters like temperature and humidity (and pretty much every measurable thing you can think of).
The sensing devices and general devices are all connected to one network using a gateway. The information from the sensing devices is sent to the cloud by the gateway through a connection like WiFi. The data sent to the cloud is then analyzed and studied. And according to the data collected, action will be performed by the general devices.
In other industries, there are IoT devices capable of sensing and collecting data and acting on it all on their own. An example is automatic water systems used in farming. When a low moisture level is detected, the irrigation turns on automatically.
IoT has amazing automation powers and industries have been developing a system of their own to cut down working times and improve productivity.
There is smart farming in agriculture, wearable health monitors and telehealth in healthcare, self-driving cars in automotive, traffic management in huge cities, and smart retail. The list goes on.
Despite its amazing range of capabilities, IoT is still in its rudimentary stages. A lot can still be improved on. Self-driving cars used to be a thing of the imagination in the years that preceded the era of the Internet but look at the recent development in smart cars. Imagine what can happen in ten years’ time.
Look back at the recent health crisis brought on by the pandemic. While telehealth had its limits prior to the pandemic, the healthcare industry depended on it to provide health services to immuno-compromised patients, and it was a huge help.
Researchers and developers forecast that soon, IoT will be more widely adapted, accessible, and affordable.
Everyone who had to sit through hours of a foreign language class or did self-study knows how difficult it is to learn a new language. It involves a lot of processes and even unique methods of memorization to learn the basics of a new tongue. The same goes for computers. Yes, computers can understand and generate human language now. Thanks to the technology that is natural language processing (NLP), it is now possible to make a sensible conversation with a computer.
Natural language processing is a technology and a subfield in computer science and AI that focuses on training computers to interpret, understand and generate human language. The goal is to make computers smart so they can carry on conversations as humans do.
Natural language processing is a complex system that can be understood by breaking it down into smaller processes and components. In order to make a computer smart and understand human language, it has to process (this means to learn and understand) text.
One of the ways computers learn a language is through tokenization. This is the process of breaking down a long piece of text (e.g. a sentence or a paragraph) into smaller parts called tokens. Tokens could be phrases, words, and even symbols.
A common method to split text into tokens is by separating them using white space. “I love you,” for example could be broken down into three tokens: “I,” “love,” and “you.”
Another method that plays a huge part in making computers understand how a language works are part-of-speech tagging. In this process, tokens are categorized according to the role they play in a sentence. In the above example, “I” is a pronoun, “love” is a verb, and “you” is another pronoun.
Named entity recognition is the process of identifying entities in a sentence. In the sentence, “South Korea is a cool country,” “South Korea” is recognized as a country.
Sentiment analysis is a bit more complicated than the other tagging processes. This method incorporates an understanding of emotions to analyze the sentiment expressed in a string of text. “This cat is cute,” is tagged as a positive text, or even one that expresses adoration.
These are just some of the methods used to “teach” computers a language, but what is even more amazing is the range of practical uses where NLP is employed.
You have been interacting with a lot of NLP products and you may not be aware. When you type an unfinished query into a Google search bar, Google will finish it for you and offer some suggestions. When you try to overcome language barriers. Google Translate comes in handy. And when you babble about an incoherent command, Alexa or Siri tries to make sense of the command and help you with it. All of these are just some of the cool applications of NLP.
Tech has come this far, and while nothing is sure yet about the future of computers and the Internet, given the rate everything is progressing, everybody is in for an amazing adventure in the coming years.
In the age of advanced communications where immediate response is the norm, one might wonder why businesses still use emails. The rise of social media opened big doors in marketing and it’s been doing pretty well.
Still, email, even though it’s a communication channel that seemingly only the corporate remains to use, proves to be an effective marketing strategy even in 2023. It is responsible for a huge percentage of reach, traffic, and conversions for many businesses.
According to marketing experts, the click-through rate for email marketing channels averages 3.57%. Facebook, on the other hand, has a click-through rate of 0.07%, while Twitter makes 0.03%. The return on investment for every $1 a business spends on email marketing is $42.
These numbers are not here to pit email marketing against other marketing channels like social media. There are different reasons why customers subscribe to an email list and follow brands on Facebook and Instagram. If anything, email marketing, and social media marketing complement each other and boost overall marketing efforts.
Through the help of digital tools, you can divide your audiences into different segments and use this to create personalized and targeted messaging. You cannot do a generic email blast and expect that everybody would be converted. After all, an email list of thousands of names would surely not be concentrated on one interest only. And therefore, it doesn’t make sense to use the same content or strategy to hook them.
With email marketing, you can effectively do A/B testing on multiple personalization strategies to know what works for a particular segment of your audience. Say, you want to split test what has a better click-through rate between subject lines that bear the recipient’s name and ones that don’t, it is possible.
It doesn’t cost much to run an effective email marketing blast. Design-wise, there are cheap email marketing subscriptions with thousands of templates. Production-wise, you just need effective copy from a good copywriter.
Email automation solutions abound which is why it is pretty easy these days to schedule emails and be more efficient in the process. You don’t want to be sending an email to a customer when they are sleeping and run the risk of having them delete their notifications in the morning. This can happen if you have thousands of customers across the globe. Automation can help you segment your audiences according to time zones. The same technology is behind welcome emails that get sent seconds after an audience clicks on the submit button.
With email marketing, you can immediately see if the campaign is effective or not. This helps you in scratching ineffective campaigns and repeating effective practices.
The effectiveness of email marketing is thanks to its more personal nature and at the same time to the hundreds of tech solutions available to businesses. With the rate it’s going, email marketing is here to stay and will likely be even better in the years to come.
This used to be a fun mental exercise, thinking about what you wanted to do and who you wanted to be if you were to be inside a video game. That was the case in the 90s until augmented reality (AR) and virtual reality (VR) started making it somewhat possible.
Virtual reality is a technology that allows you to see or be immersed in a virtual world through the use of a headset. The headset is equipped with a head-tracking feature that allows you to see a 360-view of said world. Basically, you are transported to a different world once you wear the headset.
Now, augmented reality works a little differently. Some AR devices use a headset, but instead of playing a different world, it layers digital images in the real world that you see. AR can also be used on devices like smartphones.
If you have used your camera to translate a text written in a different language, you used AR. The same goes for apps that identify logos, constellations, or try-on features on fashion websites. Some industries use AR for training and designing products.
For VR, some of its practical uses heavily relate to its ability to transport people into a world where they could practice something virtually. VR is used in training medical students to decide quickly in tough medical situations.
Technically, VR and AR have practical uses that slash the cost of physically experiencing a situation or handling real equipment.
And of course, one of their most popular uses is in gaming! Think Pokemon Go and all other immersive video games you have gotten your hands on.
Multiple accounts trace the history of Ar and VR to as early as 1838. That was so long ago. It was when Charles Wheatstone invented the stereoscope, a device that uses different images for each eye to form a 3D vision.
This device was further developed and more technologies such as a flight simulator and a wearable device that allowed head-tracking followed it. It was in 1987 that the term virtual reality was first coined. Three years later, augmented reality followed. And in 1991, these technologies were first used in gaming.
With the hundreds of things you’re now capable of doing thanks to these technologies, you might wonder where all of this is headed. The consensus on the forecasts is that these technologies, like others that preceded them, will eventually become more affordable and widely used in normal human activities.
The goal is to strengthen training possibilities and other practical uses of AR and VR. Eventually, it might even be capable of creating a different virtual world based on a series of actions of the user.
All in all, a bright future awaits AR and VR technologies and the world will greatly benefit from further development that is for sure
Today, we will discuss "What really is the incognito mode?" There are multiple instances when turning on incognito mode in your browser is helpful. You could be using another person’s device to access your social media or you could be searching for ideas for a birthday surprise. However, not a lot of people understand the extent to which incognito mode protects your privacy or if it really does. The following are the features of incognito mode that everyone should know about.
First, it is important to understand how web browsing works.
When you log in or access a website, the browser collects data called cookies and stores them. This is for various purposes but mainly to enable features like keeping you logged in so you don't have to enter your credentials when you visit the site again. Cookie collection also helps in keeping your items stored in your online cart even if you log out. The browser also stores whatever search history you accumulate.
Browsers also sell the data they collected on you to advertisers. Your specific searches, how long you spend on a website, and what page you go to when you log in to a specific address, are all under your file so to speak.
This is the reason why you get tons of ads for a watch when you try to search for it on the web, say, a few times. Your search activity suggests that you are interested in watches and advertisers tag you as a potential customer.
When you browse in incognito mode, the browser cannot collect cookies. If you are looking to stop a browser’s collection of data on you, then incognito mode is your guy. However, it can only protect your privacy to a certain extent.
This browser feature has limitations. While your site data and search history are off-limits to the browser, your IP address is still visible. Your IP address is a unique address that identifies any device connected to the Internet. This means that your exact location is still trackable even in incognito mode. The only way to circumvent this is through the use of a virtual private network or VPN.
Furthermore, your internet service provider can still see each site you visit while in incognito mode along with your IP address.
When you're connected to a network run by an organization like a school or a company, your browsing history is still accessible to the admin of the network.
While “private search” is practically a misnomer in the digital age, you can still squeeze great uses out of the incognito features of browsers.
If you are annoyed by the constant targeting of ads, you can benefit from the feature. If you want to view “organic” search results, one that is not affected by your browsing history, the incognito mode will help. And of course, you should be using incognito mode when using a public device or someone else’s computer.
While incognito mode cannot truly protect your data from the outside world, it is still a useful feature.
Today, we will discuss "What is ChatGPT? Is it here for our jobs?" One of the most fascinating abilities that the human population is capable of is communication. Not only that, humans are able to do this in thousands of languages. Every generation that comes and goes even invents new words and passes them around in their circles.
And now, the world has come to this: communication and understanding are no longer limited to human-to-human interactions, thanks to artificial intelligence. In fact, just recently, the Internet has been raving about one of AI’s recent developments, ChatGPT.
ChatGPT is the most recent project of OpenAI, an AI research and deployment company. OpenAI’s mission for this project is to create an AI model that cannot just answer questions but also carry out conversations.
Most people are familiar with chatbots nowadays. They are capable of answering questions and following instructions based on keywords. ChatGPT takes this technology thousands of notches higher. It uses the same dialogue format, but ChatGPT can “answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests,” according to its site.
For any questions you might have, ChatGPT has an answer, and its answers are much nuanced, unlike the conversations people are used to having with computers. For example, you may ask, “What are some questions I can ask my partner?”
ChatGPT will enumerate suggestions, but it mixes in some words of advice in the end that the questions may vary depending on the level of the relationship. It even casually throws in some bonus tips. Cool right?
ChatGPT is made possible through natural language processing, a branch of AI that deals with the comprehension, generation, and manipulation of human language. Before ChatGPT, OpenAI launched a model called InstructGPT that carries out instructions based on prompts and generates responses. OpenAI further developed this technology and changed the data collection setup and came up with Chat GPT.
ChatGPT was trained to make conversations with the help of human AI trainers that made sample dialogues between a computer and a human,
Ask ChatGPT what it is capable of and it will give you the following answers. It can generate and understand text based on natural languages. It can also answer questions, write articles and stories, and translate, summarize, and complete text.
As if that’s not amazing enough, ChatGPT is also capable of entity recognition, sentiment analysis, adn text classification.
ChatGPT did say that it can write stories and articles and even translate. However, the caveat came from the language model itself–it is trained using a specific dataset and its capabilities are limited by said data.
When it comes to writing, nothing beats human experience, that which is outside of text or data already contained in the Web. It may be able to write using a certain style and tone, but emotions and the ability to connect are still supreme human qualities.
But, this is not to put humans versus language models. Definitely, some writing and text-related tasks will become loads easier with the help of a genius such as ChatGPT. It has its limitations but its power can transform work timelines and boost productivity–exactly what technology is for.
Today, we will discuss "Running Instagram Ads: How Does it Work?" Instagram started out as a simple photo-sharing platform on the Internet. However, over the years, it has grown to be a nest for influencers, models, and celebrities. It is now this great big arena for advertisements.
It has its own specific market when it comes to ads since not all demographics use Instagram. Still, it’s a big platform that offers a huge revenue potential for businesses that fit its target categories. And if you haven’t started advertising on Instagram yet, you’re missing out on a lot. Learn more below.
One of the best practices in Instagram advertising utilizes the very unique nature of the platform–things like fame and a big following. Instagram is the territory of the online famous, and so most brands go for celebrity endorsement and partnerships as the most popular way to promote a product or service.
It simply works by contacting an Instagram celebrity and asking them to advertise a product using different modes–a photo, a video, a shoutout, and more. Typically, these celebrities have their own packages or tier levels to offer to brands.
Other methods of advertising on the platform are pretty straightforward. A simple photo or video could pass as one, provided it has a captivating visual and a killer copy to pair it with.
This feature is available to Instagram Business accounts. It allows business ads to show up in the feeds of the target audience, boosting brand awareness and widening reach. These ads are paid and contain a visual with a link that redirects a user to the e-commerce site, website, or Instagram profile of the brand itself.
Stories are a hit feature on the platform. The majority of users upload stories on their Instagram profiles at least twice a week. The fact that they disappear after 24 hours, however, requires businesses to be creative with the visuals and text that they use. Usually, these story ads have this “swipe up” feature that backlinks to the content the story promotes or the website of the business.
These are just some of the most used forms of Instagram ads, but you could explore other options like IGTV ads and carousel ads.
Running Instagram ads is made easy by Facebook’s Ads Manager. You simply have to link your Instagram and Facebook business accounts to get started.
On Ads Manager, click on “Create” then select your campaign objective. It could be brand awareness, reach, traffic, engagement, app installs, conversions, and more. You have to know the ultimate goal you want to achieve with your ad.
Next, select where you want users to be redirected when they click on your ad. It could be your website, an app, Messenger, or WhatsApp depending on the campaign objective you choose.
The next part is targeting customers. For this, you can create a custom profile to guide where your ads should show up.
Next, you define where your ads show up. You can manually select the options or let Facebook do it for you. Finally, you set up a budget and an ad schedule and let the ad run its course.
Today, we will discuss "What is the best online conferencing and collaboration tool?" Soon after lockdowns were declared, remote technology started sprouting like wild mushrooms to save the day for workplaces. And ever since the first remote meeting was held somewhere in the world, remote technology has taken over the workplace surpassing limitations the world had never imagined it would.
Other than vaccines, one of the most in-demand products in the early transition to remote work was online conferencing technology. Slowly, virtual offices and breakout rooms became the standard in the daily operations of all types and sizes of businesses. The services and features available to teams depend on the company’s level of subscription. Here are some of the best features of the best online conferencing and collaboration tools.
Zoom is a popular cloud-based video conferencing software among small to medium enterprises. It has affordable pricing packages and competitive features. It can host 100 interactive participants in one meeting for its basic package.
Zoom offers features like meeting report analytics and statistics on live in-meeting monitoring. Users can also access a whiteboard feature so teams can collaborate and brainstorm like they are in the same room.
Zoom supports integration with other productivity and collaboration software like Slack and Zapier.
Even before the pandemic, Microsoft Teams was already around. However, it underwent massive development when the world needed an all-in-one remote tool for workplaces.
Microsoft Teams’ best feature is its only document system where every file, picture, or document sent through Teams’ channels automatically goes to an online drive. Participants don’t have to leave the platform to share and access files. This feature works best for users of Office 365.
As far as video conferencing is concerned, Microsoft Teams is a powerful tool, hosting up to 250 participants in a video chat and streaming a live video to up to 10,000 participants. While on a video meeting, participants can access Microsoft One Note for effective note-taking.
WebEx was built specifically for the purpose of video conferencing. Web meetings and video sharing are easy with standard features like a meeting whiteboard, document-sharing options, and plenty of remote control features.
Although the free version only allows three participants in a meeting, the paid subscription allows up to 200 participants.
Developed by Cisco, WebEx offers rigid data security backup as a big plus.
Of course, Facebook won’t be left behind. Actually, Workplace has been around since 2016 and its features have been drastically improved since.
The workplace requires its own user profile which is pretty much like an ordinary personal Facebook profile. This makes it easy to use since a lot of people are familiar with the Facebook interface. Each group can host up to 250 participants and has access to collaboration features like file-sharing.
Online conferencing and remote collaboration have opened a world of endless potential for future workplaces. These programs are enough proof. The world has seen how much change can happen in both online and physical spaces in the span of more or less 3 years. What could be the next big thing in remote tech?
Canva is the epitome of the use of technology in bridging the lack of expertise and the need for good design. Before Canva, the world was limited to PowerPoint and Photoshop for photo and design needs. These two were great tools, but only a few people could successfully create beautiful designs for mockups, presentations, certificates, and more. It required skill and expertise to produce beautiful designs after all.
When Canva came, it made good design accessible to everyone including students, employees, and ordinary individuals exploring art. It revolutionized the accessibility of design. And fast forward to years later, the added features just made it even easier. The following are some of the best features you can enjoy using Canva.
Yes, you can edit, and even produce, videos on the platform. Simple editing can be done on Canva by just uploading the video on an empty page. Using the scissors tool, you can cut the clip. You can also remove the background and only retain the subject from the clip.
You can make GIFs and short animations using multiple Canva pages and export the file as GIF or mp4 video.
Creating a QR code to insert into your presentation is easy using Canva. Simply select “Elements” then search for the keyword “QR” on the search bar. You will be prompted to paste a link to the file and it will generate a QR code you can paste anywhere on your presentation.
Removing a photo’s background is as simple as selecting the image, clicking on “Effects”, and choosing “Background Remover”. Voila, you have the subject lifted from the photo.
If you usually work with the same color palette, you can save it and name it for easier use next time. On the colors panel, select the option to add a new palette, choose the colors you usually use, then save and name the group.
Making a product has never been easier. Canva has tons of mockup templates to choose from. Simply select “image”, then scroll down to “Smartmockups” and choose the product that you need. It has phones, shirts, mugs, cards, books, and computers, among others.
And of course, Canva’s biggest strength–professionally designed templates. Whether it be for presentations, birthday cards, or invitations, Canva has thousands of well-designed templates to choose from.
Just select a theme for the project you’re working on and the site will return thousands of results
with varying themes.
One Canva hack you need to familiarize yourself with is using the right keywords and shortcuts when finding elements. You can insert retro backgrounds, line art, gradient styles, and even music clips to spice things up.
Canva is a great tool to play with for both beginners and expert designers. It helps save time and it’s an affordable tool. Canva has a free option that lets users access basic features, but even Canva Pro which allows full use of the platform is a cheap alternative to other design tools.
Whether it be birthday greetings, a company presentation, or a resume, you will need to deal with design from time to time. The problem is that not everybody is gifted with a knack for choosing complimentary colors or picking the right shape and size. The good news is that not everybody has to be gifted to make a simple design. You don’t have to learn Photoshop for your design needs!
Here are 5 tools to help you ace that design project.
Ever found a great stock photo online you can use for your slides only to find a sneaky watermark on it? Well, it’s the owner’s right to do that. But a superhero saves the day by giving access to professional photos you can use for free. Now say, “Thank you, Unsplash!”
Visit unsplash.com and browse through millions of pro photographs. Use the filters to make the search easier. Once you decide on a picture to use, you can choose to download and the name of the owner of the photo will pop up. Don’t forget to give credit to these generous people!
Need a mockup? Meta’s got your back! Design at Meta allows you to find images of devices you can use for a mockup design. From the latest Apple products to Sony TVs, you can get them for free. Mockups are great at presenting what a product would look like in real life. If you’re working on an app, the images on Design at Meta will greatly help.
The names of contributors are listed on the right portion of the site so you know who to thank.
If you’ve been in the corporate world long enough, then you must have created tons of resumes already. What did you use? Microsoft Word? Cool! Well, there is something cooler to assist you in your resume-making for your next job hunt.
Resume.io has hundreds of design options you can choose from. Other than the aesthetics, this platform actually helps you to land that dream job of yours by giving you word suggestions to use.
BrandColors has a straightforward function–you search for a brand and it gives you the colors that the brand uses. This can be helpful for presentations and maybe even for Halloween costume ideas.
It must be a shared universal struggle to click on the drop-down list of all the fonts on Google Docs or Microsoft Word to identify a font you saw one time. Well, you can skip that process now and head on directly to Fonts Ninja.
This is a browser extension that identifies any form on display. You just have to go load the website and click on the extension.
Thanks to these design tools, you are spared from hours and hours of taking photos, editing, and researching. If you find these tools useful, make sure to share the good news with your non-design-savvy friends.
Launching a website is just the beginning of everything in e-commerce. Driving people to the site and maintaining traffic is the next big challenge. Google launched Google Ads specifically for this reason. It’s a platform that allows people to launch pay-per-click advertisements sprinkled everywhere on the web for more visibility and a higher potential for engagement. If you have just started building your online presence, it’s worth exploring if Google Ads is right up your alley. After all, it costs money. Here is a list of the pros and cons of using Google Ads for your website.
Advertising on a billboard is a hit or miss. You have no control over who will see it and if your products are even useful to them. Google has access to tons of data from all Internet users all over the world. This data is what direct targeting is based on. With Google Ads, you can directly target a specific demographic your wish to purchase your product.
Setting up an ad campaign is quick and easy. Using the most basic features of Google Ads doesn't require much time and expertise. You can set up an ad after researching a keyword, setting an ad budget, and adding a copy.
You can enjoy more precision and accuracy with your ads by testing which keywords work, what landing pages convert more visitors, or what your target customers put on the search bar. You get to know your customers better by tapping on Google’s arsenal of real-time data.
Google Ads can get expensive, but it’s not impossible to use it on a tight budget. Small but optimized campaigns can still work! You can input your budget and the maximum cost you are willing to pay per click. You can also customize when your ads are running and turn it off after a certain number of inquiries.
So you pay Google for every click, right? That’s cool, but there are clicks that never convert simply because a user just clicked on an ad with zero intention of purchasing. This could be circumvented by adding enough negative keywords so that your ads have fewer chances of showing up on the wrong feeds.
Paying to be optimized for a specific keyword works well until there are five hundred of you who want the same thing. Keywords that have high demand cost more, so if you are in an industry where the competition is tough, a campaign can easily cost you thousands.
As soon as your budget is spent, your ad is out. While the results with Google Ads are instant, it is worth looking into long-term investments like search engine optimization.
It’s up to your budget and strategy if Google Ads is for you. Consider all pros and cons, and if you can, test it out to see if it’s worth it.
One of the good things about technology is that it breaks barriers whether it is in communication, business processes, or simple things that affect your productivity. And an even better thing is that many developers are generous enough to offer their creations for free. Take a look at this list of free AI tools that will help you live life a little easier.
Hotpot AI is a helpful tool for restoring old photos and working on digital graphics in general. Simply get a digital copy of your old photo and upload it to hotpot.ai. The tool can help you eliminate scratches, sharpen the image, and repair gaps. It’s as easy as checking the “has scratch” button and the AI will automatically generate a scratch-free version of your photo.
There is an endless exchange of data on the Internet every day and browse.ai’s job is to make data extraction and monitoring as easy as clicking a button. In as fast as two minutes, you can get a list of all your competitors on YouTube, find a person’s social media links, and monitors hotel listings, reviews, and prices among many things. The AI will summarize all data in a downloadable spreadsheet for you to use.
There are times when all you need is the instrumental of a song but you can’t get your hands on any audio for it. Lalal.ai splits the vocals and all tracks for each instrument in any audio or video. It promises to separate tracks without damaging the file’s quality. So whether it is just the guitar, the drums, or the piano track that you want to retain, it’s possible with just a few clicks.
Dall-E 2 is the reverse of image-to-text technology. It took years for developers to make software that creates a unique image based on a string of text prompts. When creating a prompt, be as specific as you can and the AI will generate an image based on your text prompt. It’s like stock photos but customized.
In the age of virtual meetings, sometimes it gets hard to channel your creativity through the screen. If you are making a presentation and want something different, you can use Synthesia to generate an AI video with a virtual character to present on your behalf. Select an avatar, upload your script, and generate a video of a talking avatar. It saves you time because, well, there will be no stuttering and word fillers and no awkward angles, and bad lighting. Plus, it’s available in over 60 languages.
These are just some of the free AI tools you can add to your productivity arsenal. These will significantly cut time and resources on your part. Fortunately, generous developers exist. Thank them by promoting their services to people you know.
Due to the advent of the Internet, the world has welcomed a ton of job opportunities in tech, advertising, marketing, and design among many others. Digital marketing, in particular, has become a lucrative industry. However, despite the plethora of job opportunities, the competition is tight. There is always a need to upskill and learn.
For those looking to break into the world of digital marketing, the Internet offers support, specifically Google. Google certifications are either paid or free online courses that can be taken up at one’s own pace. These certifications spice up any resume in the right field. The following are the top free Google courses to take for upskilling.
Marketing has become one of the most difficult areas to master on the Internet. The elements that affect reach always change. The algorithm behind what ranks and shows up first on a search results page is practically a secret until now, save for the few hints that Google itself revealed.
Digital marketing courses from Google are a good source of knowledge on how to optimize search engines, use content, and website best practices. By the end of the course, one can expect to learn online business strategies, how to build an online presence, and more.
Google ads are the counterpart of physical flyers and posters in the world of the Internet. Businesses spend thousands of dollars on making sure that their product and service ads show up in the most optimized spaces on the web.
Google’s ad search certification will help a student understand the fundamentals of advertising on Google and develop a strategy for increasing leads and sales.
Google shopping ads allow businesses to display advertisements for their products and charge them based on the clicks the ads get. The course is helpful in understanding how to set up advertisement campaigns and increase conversion values. Google has dedicated channels and features for shopping ads like Smart Shopping and Google Merchant Center.
This certification provides aspiring digital marketers with a thorough understanding of how the Google platform works. It is important for marketers to be able to analyze results and optimize them for businesses. Views, filters, campaign tracking, and goal tracking are essential elements of using Google Analytics. It’s essential for any business to understand how users interact with their website.
The benefits of Google ads are in bringing brand awareness and maximizing the campaign budget of a business. The course will be helpful in understanding ways to maximize these benefits including knowledge of the types of ads that perform best on specific platforms.
All these courses are free and take a few hours to finish. An assessment is required after the course to get the certification. These certifications will certainly beef up the resume of anyone looking for a steady career in digital marketing be it as an ads specialist, a strategist, or a campaign manager.
When you have successfully run Facebook ads for your business page, the job is not yet over. In fact, it’s just starting. Although Facebook has great tools to make ad targeting more accurate and thus increase your chances of reaching the right audience, you still have to monitor each ad’s performance.
The following are key performance indicators (KPIs) to help you evaluate the performance of your ads. These metrics will help you identify problem areas that you can improve on and strategies you can keep on implementing.
The click-through rate reflects how much interest an ad has generated in an audience. The number of people who clicked on an advertisement is measured against the number of people who saw the ad (also referred to as impressions). So if 20 people saw your ad and 5 people clicked on it, then that ad’s CTR is 25%. The higher the CTR, the better. It means that the ad resonates well with the target audience.
According to experts, you should strive for a CTR between 2-5%. However, the average CTR for Facebook ads is around 0.9%. To view your ads’ CTR, simply go to Facebook’s Ads Manager, go to the ‘Ads’ tab, then select ‘Performance and clicks.’
The cost per click is the amount you are charged every time someone clicks on your ad. CPC varies a lot according to a few things. One is peak times. If your business is related to the holidays, you might get a higher CPC during the holiday season. The competitiveness of the industry you are in will also affect your CPC.
The average CPC for Facebook ads is around $1.72. Your ads’ CPC reflects the efficiency of your campaign. This is how much you are paying to get one user to your page, website, or app.
Another metric to look at is the cost-per-purchase. You can get your CPP by dividing the total amount spent on ads by the total number of purchases. This reflects how effective the ads you run are to convert an audience to an actual paying customer.
When looking at the CPP, it’s important to take into account the AOV or average order value. To keep good profit margins, the CPP must be lower than your AOV.
Measuring your ads can’t get any more straightforward than checking their relevance. For every 500 impressions, Facebook calculates an ad’s relevance by how users interact with it. Quality Ranking judges your ad in comparison with other ads vying for the same audience. Engagement Rate Ranking evaluates your ad’s estimated engagement rate compared to ads for the same audience. And Conversion Rate Ranking looks at your ad’s estimated conversion rate vs competitors.
Facebook’s formula for computing these metrics is not known, however, these are important KPIs to measure how likely the audience will react to your call to action.
It’s important to keep track of your ads for one reason: to make sure that your money and effort are being used well in targeting audiences
Google has become a powerhouse of productivity over the years. Google Drive, in particular, was one of the first game changers in storage and collaboration for students and those in the workforce. When it was launched, everybody was hooked on the new cloud technology in 2012. 10 years later, it has developed more helpful features, probably multiplying its power by ten times, which is a rough estimate. Below are some ways you can maximize the power of Google Drive.
Sometimes, your internet connection could be better. You may be in the middle of accomplishing a document and your wi-fi disconnects. Or maybe you are on a flight and have a report to finish, but plane wi-fi is gold. One helpful feature in these situations is the offline feature of Google Drive where you can work on files even offline.
You can enable your Google Docs Editor on the G Suite admin to enjoy this. You may also use the Google Chrome browser so long as offline work is enabled. This feature is also available for mobile versions of Drive.
If you work a lot with images, it’s a hassle to download them to your PC and then upload them to your Google Drive. You can bypass the process by downloading a browser extension called ‘Save to Google Drive’. Saving is as easy as selecting the save option when you right-click on an image.
You can also save links to articles using this extension by doing the same process.
If you need your teammates or classmates to read documents and review files before meeting with them online, you can do this easily with Google Hangouts and Drive. When sending calendar invites for the meeting, simply pre-load the attachments from your Google Drive.
Drive is also integrated within Hangouts, so you and your teammates can collaborate on files and presentations while the meeting is ongoing. It’s like you’re not far apart from each other.
G Suite has a ton of add-ons available to you to enhance your Drive experience. Some of the best add-ons you can try are the following:
● PandaDoc for easily attaching digital signatures
● Thesaurus for replacing repetitive and boring words
● Consistency Checker for when you work on a file that uses, for example, another variation of the English language to make sure the spelling of words is consistent
Gmail’s allowance for file size is a measly 25MB. You will need more than that often. Simply click on the Google Drive icon at the bottom of the email you are composing. This will let you select files directly from your Google Drive. The limit for file attachments from Google Drive is 15GB–a leap from the usual limit.
Google Drive has transformed into a productivity and collaboration powerhouse. The above examples are just the tip of the iceberg. Explore more features as you work with Drive and work more efficiently than ever.
The evolution of marketing on Facebook has been nothing short of amazing. The social media giant first impressed the marketing world with its targeted advertising features where you can basically target the most specific categories under a population. So whether you want to target all women aged 30 living in Arizona or the same people but those who like romantic comedies, pizza, and have children aged 5 and under, it’s possible.
Remaining relevant to the fast-changing and dynamic advertising world, Facebook has yet another feature that makes advertising products and services as easy as possible–A/B Ads Testing
A/B Testing is also called split testing. It is a method by which you can know what type of ad performs better between two choices.
You might have encountered the dilemma of choosing between a video or an image for an ad. While many people say videos are better and have always outperformed images, you have reason to think that there are other factors that may affect their performances. For example, an ad about an ongoing discount promo may work well with images, but an ad about an event may work better with videos. However, all of these are just inferences until they are put to the test.
Split testing allows you to test these theories out. You can publish two or more versions of an ad with one variable to test which ad is more well-received by your target audience.
A/B Testing is not new. It has been around for a while as a tool for website developers. Split testing allows them to check which features make visitors stay longer on a website.
Facebook looks at the early results of your ads and comes up with a confidence percentage. It statistically computes which version of an ad will most likely be liable for your audience and base the winner on this.
The answer is pretty much everything. You can test your calls to action, copies, content format (image vs. video), ad placement, graphics, audience, and even products.
The biggest benefit of this feature is cost-cutting. If you would do trial and error with all the ad formats and versions you have in mind, you would be blowing away tons of money. By automating the process, Facebook saves you from this unnecessary expense.
In return, you have an increased conversion rate for a lower cost. At the same time, you can use the results of your A/B Tests to test your current marketing strategies.
All the magic happens on Facebook Ad Manager. First, you have to figure out what you want to test. Ann then, you have to decide on what metrics to use to evaluate what constitutes a good ad performance. Set up your A and B versions. Run the test then evaluate.
You will have to go through a steep learning curve when running Facebook ads, but the good news is that Facebook also has automated this process for you. You can set up your split test and forget about it. Facebook will run the split test and automatically post the winner.
Whether you will ruin your split test manually or leave the process to Facebook, it is a feature that will surely help you fast-track your Facebook marketing success.
Almost 3 billion people around the planet actively use Facebook daily. This should be reason enough why you should run Facebook ads to market your business online.
No doubt, Facebook's ad targeting is effective at reaching the right demographic for your product and service. You can get as specific as age ranges, locations, and interests. For example, if you want to target 30-year-old females living in Utah who have an interest in crocheting, you can do so.
But before you think of putting aside a budget for running ads on Facebook, you must start by making a good copy that will further increase your chances of converting Facebook users to business customers. Here is how.
Your sales funnel must be clear to me when you start to advertise. Remember that persuasive communication evolves around the target. Which customers are you targeting with a specific Facebook ad that you are making?
If you target people at the top of the sales funnel, those who do not know the benefits of your business yet, will not be enticed with a copy that sells them the product already. It’s a mismatch. Instead, it must focus on introducing what the product or service is all about.
Even before Facebook was invented, storytelling had long been a proven tool to persuade, sell, and advertise. What it does is make the audience relate to a situation, a problem, a need, or a desire.
For example, in an ad copy, get the audience’s attention with a short anecdote of a relatable scenario. If you sell teeth cleaning products, you can start with a line that goes like, “Are you still stopping yourself from smiling because of your stained teeth?” A line like this will resonate immediately with the right audience, people who need teeth-cleaning products. Then proceed by using empathy, and letting them know you understand what they feel. Finally, offer a solution. Showcase what your product can do and how positively it’s going to affect their smile and their social interactions.
Every new generation comes with a shorter attention span than the one they followed. It makes sense to keep copies short and punchy. If you can’t deliver your ad in a few words or lines, scratch it, and make a new one.
People on the internet depend a lot on visuals. They see a block of text, they tend to scroll down as fast as they can. The effective use of white space will help you catch your audience’s attention.
A call-to-action (CTA) gives the reader an idea about what they can do next after learning a piece of information. Facebook allows you to customize buttons for CTAs.
Finally, when your copy is ready, utilize the features of Facebook such as A/B Testing where you can run a set of two ads and Facebook will publish the one that gets more reactions and engagements.
Can you use Instagram for business? Of course, you can! Every social media giant right now is equipped with features and tools to help business owners promote their products or services. Some even double as an actual e-commerce sites. Instagram is no exception.
Clearly, Instagram has gone from a photo and video-sharing platform to a well-rounded entertainment and marketing tool. And the main reason why business owners should not sleep on Instagram’s ability to be an effective marketing tool lies in numbers. The platform has 1 billion active users as of 2022. The largest demographic of users is shared by young adults between the ages of 18 to 24. Adults from ages 25 to 34 also have a fair share of Instagram traffic.
Reports also found that the engagement rate is better on Instagram than on Facebook or Twitter. On Instagram, the numbers dance around 4% in engagement with followers. This is a feat hard to achieve on the other two platforms with only a 0.1% engagement rate.
A dedicated business profile on Instagram gives you access to page insights about how your followers engage with the content you put out as well as other benchmarks for content performance.
If you are new to this, you have no reason to not create an Instagram business profile right now which is the very first stop to effective IG marketing.
If you have a personal Instagram that already has a considerable following, you can simply convert it to a business account. Simply go to your account settings and tap on “Switch to Business Account.”
This single step will convert your personal profile into a business page.
Instagram is all about aesthetics. Make sure to dedicate time curating a decent-looking feed. Remember that marketing on Instagram means you are targeting the younger generations, those who are used to high-quality and appealing pictures and videos.
Most times, it takes a single captivating photo to take a user to your profile so they will browse your other pictures and content.
Other than the posts you make on your feed, don’t sleep on Instagram Stories and Reels. You may have to use a different tone with your posts, stories, and reels. Feed posts can be formal while stories can be more casual and playful. Reels captions can be simply descriptive.
Language is an important tool to connect to your target audience. You will find that there is a lot of millennial and zoomers jargon. It would help to pay attention and put in the extra effort to curate your business’ brand voice.
The Instagram algorithm shows reels even to non-followers so make sure you get the most out of this added perk.
Your page bio must reflect important things you want potential customers to learn about your business, but make sure it’s not dragging, wordy, and boring.
Describe your business creatively in a way that will intrigue potential buyers. Add the link to your website so interested users can easily navigate.
Finally, monitor your page insights. Track what kinds of stories or posts users interact with the most. Make experiments to see what works best.
Instagram is free. This is already a big pro, given the amount of audience you can tap into if you play your cards right. It will take time, but you will eventually get the hang of Instagram marketing.
In the digital world, having a good online presence is as important as having a great product or service. Online advertising is an area to never be neglected, especially for small businesses trying to establish brand awareness and widen their reach. There are many ways to achieve this, which can be both a good and a bad thing. It can get overwhelming, but the good news is there is one great place to start with. Google Ads is a powerful tool that encompasses many platforms, making it beneficial to learn and invest in.
Google Ads is Google’s pay-per-click (PPC) advertising platform. There are many types of advertisements under this program and the most common is search ads. They appear at the top of search engine results pages (SERP) for queries that match the service of the product being advertised.
When a user types in “best-fried chicken near me,” the result on Google search will display all websites, media, and documents that link to this keyword. What businesses pay for is being at the top spot. The paid results spot is at the very top while the organic results are below them. Businesses pay a premium to enjoy attention from users.
Another one of Google’s properties is the Google Display Network. It is a collection of third-party websites that agreed to be part of the network by serving Google ads. When a business pays for a display ad, the ad which can be in text, image, or video format will be displayed in selected websites. Businesses can shoes who to target by using audiences or remarketing as a targeting filter.
Nothing can be more straightforward in advertising than shopping ads. It appears at the top section of a SERP related to a query. However, how it works is different from how search ads do. Instead of targeting keywords, businesses need to maintain a catalog of products that Google will use to match the query.
Everybody is familiar with YouTube ads but not everyone knows that YouTube is Google’s property. YouTube ads can be a video, an image, or a text and work just like how display ads do.
How much businesses spend on Google Ads will depend on a lot of factors. Some are the competitiveness of keywords, the industry, the geographic location, and the quality of the ad campaigns. In the US, the average cost per click is $2.32.
Google ads’ benefits are undeniably helpful. One, businesses can get instant results. Another is that there is an avenue for experimenting with which types of ads work and which don’t. The results are measurable and the entire campaign can be tweaked according to budget. Plus, with Google’s extensive ownership of data and information, targeted advertising is a piece of cake.
There are also cons like ads being generally useless unless paired with other marketing efforts. So, depending on Google Ads alone to transform sales is a bad move. It’s a part of a puzzle that can be completed with a good product or service, effective landing pages, and convincing copy.
No place is safe, whether that is in real life or in the world of the Internet. Data is the language
and currency used online, and it’s also the main thing online criminals seek.With just a single login to an app, you consent to share your data and you agree to the terms protected, but this fact doesn’t deter hackers from stealing your info to make money. It is, therefore, necessary that you make sure your online data is safe.and conditions on how the app is going to utilize your information. Under laws, your data is
Encrypting data used to be exclusive to computer experts. It required technological savvy to perform, but thanks to now publicly available online tools, every regular internet user can encrypt their data online.
It can now be as easy as installing a plug-in for online services that you use. An example is GPG for Mail. It is an open-source plug-in service for Apple Mail. It lets you encrypt, decrypt, verify, and sign emails. Computers also have ways of encrypting a computer's hard drive to protect your files. This feature is available in both Mac and Windows.
A device might get stolen and a computer might get hacked. The possibility of you losing access to your important files is non-zero. And one of the most overlooked yet important layers of protection on the internet is having a data backup.
For businesses, this must be included in their disaster recovery plan. Businesses lose more money the more time is spent recovering lost data. To minimize costs, backing up data is a cheap and effective plan B.
The same goes for personal files. Some personal files are just too important not to have a second, third, or fourth copy. Hard drives are a good option, and so is cloud storage although it can get expensive.
A firewall acts like a shield that filters all data that come in and out of your computer network. It’s like a guard that checks all traffic for suspicious acts and once it identifies one, it makes sure to keep it out of the network.
It sits between your computer and another device or network. When you connect to the Internet, all files and data that you access get filtered by the firewall to make sure they are safe after going through what you can consider a safety checklist. Without a firewall, websites you access can make unauthorized downloads on your phone.
The acronym VPN stands for "Virtual Private Network" and its main function is to establish a protected network connection when using public or unknown networks. VPNs encrypt your internet traffic and disguise your IP address and online identity. This makes it more difficult for third parties to track your online activities or gather data on you.
Passwords have long been the one thing that keeps your data safe from outsiders. However, passwords can be easily guessed by hackers, especially if they contain information that relates to you like your birthday.
A better alternative is a passphrase. A passphrase is like a password that can contain alphanumeric characters, but the difference is that it has spaces. You can use random words to make your passphrase. For example: “Princess through moOn shelf go 19!”. It’s a string of totally random words that is easy for you to remember but hard to guess by others.
The internet is an unsafe space, acting with caution is required for any user. Start with these basic layers of protection listed above.
Processes are already automated, reducing manpower, but this benefit comes with a string. Tech is expensive and therefore, it is a massive investment for starters. However, just because a business needs to break into tough competition doesn’t mean that it needs to spend all its fortune on just tech. There are affordable basic tech services that are essential to get the business going and to ensure that the market gets the service it is used to. The following are examples.
Shopping is no longer limited to the physical act of paying for a purchase. Offering a secure and hassle-free online checkout using a payment processor is necessary.
Payment processing systems charge a fee for every successful transaction or a monthly subscription pay.. There are many choices out there and they all come with different perks. It’s up to the business to decide which one suits their needs.
The most basic of them all allows businesses to accept PIN and chip cards both in-store and online through the use of virtual terminals and card readers. Other systems offer advanced features like accepting a number of foreign currencies.
It’s becoming common practice for small businesses today to have their own mobile application. It creates a direct sales channel and makes the purchasing experience of customers easier.
The budget for developing apps will depend on who will make it and how difficult the process is. There are freelancers who do it and there are businesses that cater to this market. But before that, it’s important to establish all goals of the app to ensure that it will translate smoothly to the app interface and features like the integration of maps, chat channels, virtual reality, and payment services.
Because of the internet, sending complaints and suggestions via mail that take days is a thing of the ancient past. Everything is instant now. With automated chatbots, customer service gets a makeover.
Businesses benefit from an efficient customer handling service with the use of chatbots. Customers no longer have to wait for the next operator to be available to get answers to a common question. That is just one benefit of automated bots for businesses. Other benefits are lead generation, improving brand identity, and increasing customer interaction.
Finally, it’s imperative for businesses to have social media channels. Social media is mainly used for marketing. Social media can help establish a brand’s identity. It creates a dedicated channel for customer engagement and interaction. And it bridges the gap between makers and consumers.
Social media is practically free, with the exception of paid promotions and sponsored content. It just needs to be used properly. Businesses usually have an entire department to focus on content creation and social media marketing. When used properly, social media is proven to elevate any business.
Learning the qualities of a good website design is a critical part of owning a business. With services having long migrated online, it’s a must for any business to establish an online presence now. From banking services to food deliveries, websites and social media pages have become the go-to for customers to perform a purchase, research a product, or make an inquiry.
With this, it follows that businesses must make their online pages and websites an actual investment. While many assume that all it takes is visuals that are appealing enough, there is actually more than meets the eye in terms of good web design. The following are the qualities that make a website excellent.
In a world saturated with thousands of content being churned out every day, the battle is not in numbers but in relevance and quality. The purpose of any content a business publishes must be to help its customers answer a question, find a solution to their problem, or impart inspiration. This is the key to improving user experience.
Improved user experience leads to good website traffic. When a user finds a helpful blog on a topic, they are likely to spread the word and share it on their online networks. The more people visit your website, the better it is for page ranking and brand awareness.
Website readability refers to how easy it is for visitors to read text on a webpage. It doesn’t only refer to word choice and syntax, but it also constitutes the font choice, spacing, colors used, etc. In other words, both the actual text and the context matter.
Readable content is a great instrument to make a visitor perform an action. It’s a great element for conversion. And just like readable content draws in visitors, the messy and erroneous text does the opposite. In addition to not looking pleasant, grammatical errors take away from a page’s credibility.
The whole function of a website must revolve around its purpose. An e-commerce website that sells products must focus on shopping features. Any content or feature that doesn’t make online shopping easier for customers must not be there in the first place.
No matter how valuable the content on a website is or how great the features are, everything is nearly useless if a website is sluggish to load. It’s easy for users to switch to another website that can answer their questions or solve their problems minus the waiting time. There are a host of things that affect a website’s loading rate including the hosting service used and the size of the files, so make sure to keep these in check.
There are multiple types of URLs. Every single human who has used Google at least once in their entire life has come face to face with at least one. And yet, not many people know what they are and what they are for. Surprisingly, there are many practical benefits to learning how they work. Plus, it’s easy to understand and is a cool thing to add to your repository of knowledge.
URL stands for Uniform Resource Locator. In the most basic sense, you can think of it as an address, a locator, that points to a resource. These resources can be a CSS document, an HTML page, an image, a video, and many more.
URLs make it possible for a document or webpage to be accessible anywhere in the world and on any type of device. An example of a URL is https://www.facebook.com/zuck. Whether you use your desktop computer or your phone, accessing this same URL will bring you to the same place–in this case, it’s Mark Zuckerberg’s Facebook profile.
You can identify the different parts of a URL easily. Just look at how the words are separated.
The first part is the protocol. In this case, it’s “HTTP” which stands for Hypertext Transfer Protocol. Basically, a protocol tells the browser what kind of method it has to use to access the information in this specific address. It’s like language. Someone from Italy and someone from Japan may agree to use English so they can understand each other. Browsers make this agreement, too.
Today, the standard is “HTTPS://” which means that the information contained is encrypted and secure. Next is the domain name. Here, it’s “facebook.com.” Following this is the subdomain. Usually, companies that have different branches all over the world will add “.us” or “.jp” to categorize. Then top-level-domain or TLD is the last portion of the domain name. Examples are “.org,” “.gov,” and “.edu.”
Then there is the subfolder or the category request that tells you the category or the type of page you are accessing. “/blog” is an example.
There are two types of URLs–absolute and relative.
Absolute URLs look like this: https://www.facebook.com/photo/?fbid=10114661720790801&set=a.612287952871. It contains the complete page address of the data you are accessing.
Relative URLs do not have the domain name and contain everything that comes after it. In this case, it’s: /photo/?fbid=10114661720790801&set=a.612287952871. You link to a relative when you are in the same protocol, domain, and subdomain.
Knowing what URLs are and what they are used for will help you navigate the Internet more safely and efficiently. Just by looking at the URL, you can tell that your information is safe by looking at the protocol. “HTTPS://” signifies that the site uses secure data transfer and encryption.
Knowing the proper structure and best practices for URLs also helps in search engine optimization. This is helpful for people wanting to boost the presence of their blog site or business page on search engines like Google.
Facebook has gone from an interesting social media app to a life necessity. Sure, some people can survive without inadvertently selling their personal data to Mark Zuckerberg in exchange for some life updates from friends, but in terms of how it has scoped into an important tool in communication and networking, Facebook has cracked the code.
In marketing alone, you can see how it has become such a need that every single business has a Facebook page. Given that it’s been decades since Facebook first rolled out, let’s take a look at what marketing on Facebook looks like in 2022.
Facebook is already saturated by so much content, probably trillions. With billions of business pages sharing at least one content each day, needless to say, competition for attention is tough. It follows that in order to market on Facebook, you need to share clickable content.
If a post does not pique the interest of your audience, it’s just another post convoluting their newsfeed on a day-to-day basis.
What makes clickable content will depend on your target audience, but for general marketing purposes, your content must make your audience participate.
There are multiple ways to tweak the text to make it more appealing and engaging. Plan your Facebook posts so that there is at least one element that will make the audience want to comment or like. A classic technique is asking questions, but not just any questions. Questions that ask them what they prefer between two things, or about fun facts, are your best picks.
Content creators often involve their audience by asking them what they want to see as content in the next uploads. Post surveys, make polls, and fun little quizzes that will pique the audience’s interest. Include a call to action to encourage them to leave a comment or engage with the post in any way.
The very core of any marketing strategy should revolve around the target audience, but the thing is, values, principles, and things that people care about change from time to time.
Marketing especially to the younger generations requires more than just following the trends. You must voice out your support or care towards causes that they hold dear. Global studies reveal that millennials are willing to switch to a brand that supports causes they fight for even if there is no difference in quality or price in these brands. Younger generations are well-informed, making them aware of realities far from their own, supporting causes that do not directly affect them.
Go beyond hashtags. Share your Facebook platform with individuals or icons that support a good cause. Publish content on important holidays and events and express your outright support. Launch online community events through Facebook facilities like live streams and invite key speakers.
Facebook marketing is no longer just an “all about the brand” movement. The spotlight has shifted from selling to connecting and creating communities.
TikTok soared to its peak popularity among Generation Z while everybody was locked away inside their homes as a pandemic protocol. Dance challenges, recipes, funny skits, and cute pet videos became a huge part of mobile entertainment.
Soon after, the content on Tiktok got even more varied with doctors, lawyers, tarot readers, and fitness coaches vying for a share of attention and following. TikTok's audience grew beyond the young population. Check out @grandma_droniak’s account to see that this app has indeed bridged generation gaps.
As if the pace at which Tiktok is attracting social media audience shares, its eye is on the goal of keeping users in the app even longer and for more reasons other than astrology readings. You can now shop without leaving your FYP!
TikTok shop is a fresh feature that allows TikTok users to buy and shop for products without ever leaving the app. normally, when browsing for products on social media, the user will be redirected to the company’s website to proceed with the transaction. On TikTok, a business account has a dedicated shopping tab on its account where users can do the browsing, choose, pay, and ship.
TikTok Shop had its trial run with some Shopify merchants in the United States and the United Kingdom before expanding to Canada and starting September 2021, it’s all over the world. Kylie Cosmetics, Kylie Jenner’s cosmetic business, was one of the very first to try the TikTok Shop.
Being an app that made its fortune out of videos, it is not surprising that TikTok went as far as allowing its customers to buy a product directly from a video. A business can embed a link in any video that leads to the product page. It was as simple as putting a yellow shopping bag icon on the screen.
It’s a win-win for businesses. It’s been a trend in the past months to launch or widen an aggressive marketing campaign through the use of engaging videos. Everybody capitalized on the power of virality. Now, these videos play a role bigger than brand awareness or connecting with customers, because the whole buying experience can be executed within the app, and within minutes. Social proof can even be seen in the form of comments. All of this in one app, and possibly, one video.
Another added feature is the use of live videos where an interested customer can browse all product listings and ask the host about their details. They can even ask for a live demo or a fit check.
A separate TikTok for Business app is available to businesses. They can track the performance of their advertising campaigns. A TikTok Shopify app also exists where users can integrate their TikTok and Shopify accounts, manage their ads, and view sales performance.
Needless to say, TikTok Shop is becoming one of the main channels any e-commerce must have. Given the market share the app has, no questions must be asked.
When converting a page visitor into a customer or subscriber, every process must be seamless. After all, this is where a huge chunk of sales and readership come from. It makes sense to pour budget and effort into your website.
However, from the perspective of a customer, it doesn’t take much to close a tab on a website that is not meeting their needs. This will reflect on your website’s bounce rate.
The bounce rate is the percentage of page visitors who exit your website after viewing one page. According to case studies and research, an ideal bounce rate will range from 26 to 55%. If it’s on the higher end, it’s time to do a website audit, and find out what’s causing the high bounce rate. The following are the elements you should keep high up on your checklist.
In this day and age where the normal way things go is instant, a page that takes forever to load will not stand a chance. Speed is also a ranking factor on the search engines Google, Bing, and Yahoo.
More than three seconds of waiting time is already overkill. In fact, data show that up to 5 seconds of waiting time, the chances for a visitor to navigate away from the page is 90%. It goes up to 106% for an additional second.
One culprit is low-quality hosting. Optimizing the speed of your site will depend on your web host. For WordPress, you may want to quit shared hosting if you use that. Running a high-traffic website on a shared host is a waste of time and resources.
Make sure your web technology is up to date and perform regular database maintenance to counter the issue. Set a monitoring schedule to keep track of your site’s performance.
Part of the criteria of search engines in ranking content is relevance. Other than this, putting up relevant and helpful content for the readers is the very reason why the content exists in the first place.
If a user visits a page with a problem that needs solving, they will exit in a heartbeat if they see there is nothing there to help them solve it.
Other than the content itself, make sure your site is free of errors such as ungrammatical sentences, misspellings, and punctuations. Human error is normal, but being thorough with how you present information to the public is a great must-have.
There must be a logic behind everything on your site. It’s off-putting for customers to be welcomed by ill-chosen color palettes, irrelevant images, and poor placement of elements.
The site design must be pleasing and seamless because if it’s confusing and hard to use, it’s a guaranteed bounce.
Keep the layout clean, simple, and easy to navigate. Neutral colors almost always work, but it’s still up to the general theme. Think from the shoes of a user and put the elements where they make sense to be.
The above reasons suggest that what the user feels and gets from your site is the top priority in making them stay.
When the camera was invented, painters must have felt betrayed. It took less time and skill to develop a single photograph and it was exactly the same as the subject, a mirrored reflection. And then a few years later, digital arts came into being. Anyone, regardless of skill or experience, can create art and photos.
Machine learning was on another level. Programs can identify what is in a picture and create an appropriate caption for it, making it easier for search engines to bring the right result to every query. From picture to text, it didn't require human skill at all.
Around 2015, a group of researchers was curious about reversing the process. What if a string of words can be translated into a whole picture? If machines can make out what a picture is and come up with a string of words to describe it, would it be possible to flip the process around? It was obviously more difficult.
One way is having a catalog of all pictures the machine can choose from, but researchers were not interested in that. Rather, they wanted a program that can create original, novel pictures, those that never existed in the real world. They wanted a program that can conjure images on its own.
A computer model researchers tested was a faint success. With the prompt “a green school bus parked in a parking lot,” the sample model generated a 32x32 pixel image of something color green, a little blob. It was blurred but it already meant a lot to the researchers. They sampled more prompts and it was the same thing, a small blob, but of the appropriate colors and the researchers could make out the outline of the object in the prompt.
In just a matter of a year, the text-to-image generator came alive. The green school bus parked in a parking lot could not be mistaken for something else. And in 2018, an AI-generated portrait was sold at an auction for $400,000.
Hyper Realistic photos even became available to the masses as a form of entertainment, with face apps where a user can see what they may look like when they get older.
The portrait-making model and the face-making model machines were trained to do just portraits and faces. However, a text-to-image model required a bigger and more complicated approach.
In 2021, an AI company announced the creation of a text-to-image AI that they called Dall-E, an allusion to artist Salvador Dali and the fictional robot Wall-E. It could generate images from a simple line of text as input; no camera, no canvas, and no code needed. Dall-E 2 which promised more realistic and a wider range of results was also created. However, it was never made available to the public.
Thanks to independent developers, free text-to-image generators were available on the internet. One of the well-known companies to adopt these projects was MidJourney which even has a Discord bot that translates input text to an image in less than a minute.
The massive development in text-to-image tech in such a short time is a testament to the seemingly limitless and unstoppable powers of technology. It makes one wonder what it is to me in the next two years or so.
Cybersecurity becomes the most important part of online appearences. No place is ever safe, whether in physical spaces or the sites you frequent online. The material belongings you dearly protect in the physical world are equivalent to your data on the Internet. This is the same type of information that big companies like Facebook collect and capitalize on for profit. It’s a big deal, and everybody who surfs the web must know how to protect it.
Cybersecurity is a system of techniques and layers of protection to shield your data from malicious cyberattacks. The online content you consume and the networks you use are vulnerable to different kinds of cyberattacks. Therefore, the layer of protection you need will depend on your online consumption.
Trojan, adware and spyware are kinds of malware attacks. They usually come in the form of attachments. Say you receive an email or a text message saying you should download an attached file. This is the most common way cyber attackers get to your data. The attachments contain a virus that can corrupt the device you use to download it.
This is a strategy that hackers use to steal your important login credentials like your bank details. The attack is masqueraded as a legitimate message from a trusted institution like your bank or a government agency. Phishing attacks usually contain a link along with an instruction for you to verify your information on a fake site.
Passwords like “ABC123” or your birth date are easy to guess. A normal human being with no tech expertise can crack a common password. Hackers use password cracking tools to make the process even easier. After all, there can only be so many combinations using the alphabet and numbers.
Knowing the types of cyberattacks you are vulnerable to is the first step in implementing basic cybersecurity.
You must never download any attachments or files from untrusted networks. Do not believe emails saying you won an online game when you never entered one in the first place.
Learn how to identify safe URLs. Inspect the official emails you get from your bank and ensure that you only transact using official channels.
Use a unique string of alphanumeric characters as your password. Never use the same password on multiple sites as an added layer of protection.
Install a firewall. It is a virtual wall separating your device from the internet and filters the traffic coming in and out of it. Download antivirus, anti-malware, and anti-spyware programs to your devices.
Your social media accounts are not safe, too. Use two-factor authentication for logging in. check your privacy settings for each social media account.
Be careful when connecting to a public access wifi. Sensitive activities like sending money and accessing bank accounts must only be done using a secure, private network.
Have separate email accounts for different uses–personal communication, bank transactions, work purposes, shopping, and social media logins.
To protect your data, you must make it difficult for unauthorized access to prosper.
Among all Microsoft Office apps, Word has to be the most widely used, whether in the corporate, academic, or personal setup. Word alone is a potential tool, but only if used right. The following are the most helpful features of Microsoft Word worth exploring.
Microsoft went through all the trouble to make writing a document in Word very much like writing on paper. With a pen and paper, you can write anywhere you want. Well, you can do that on Word, too, but most people keep tapping on the space bar or Tab to get to the part of the page they want to write on.
This easy feature was added in Microsoft XP. Just double-click anywhere on the screen, and you can start writing wherever you want.
Even if there is already an existing text, double clicking on any part of the doc will let you start a new text block.
Got a list of names you need to be arranged in alphabetical order? There is no need to go to Google to look for a sorting website or to open Excel.
Simply highlight the text you want to be arranged, then click on the “Sort” button on the Home panel of Word. You can choose to arrange the text in ascending or descending order. You can do the same to dates and numbers. You can even arrange headings, paragraphs, and fields.
Can’t remember which goes first in an APA reference list, the author or the title? Which one is italicized? You don’t need the stylebook with you when writing in Word.
Go to the References tab, then click on “Insert Citation”. Choose “Add New Source” for every reference. All entries will be automatically listed under the “Insert Citation” tab. Select one of the references when you need to add an in-text citation.
You can generate the whole list of references at the end of your document by clicking on “Biography” under the References tab. The biography will automatically be in alphabetical order and proper indentation rules.
Save hours on executing tasks by memorizing shortcuts. Here are a few you should know:
● To insert a page break, press Command or Control plus Enter.
● To open the “Find” tab, press Command or Control plus F
● To start a bullet list, simply type an asterisk (*), then press the space bar
● To change the case of the text, press Shift plus F3
Sometimes, you need a space in your document to be filled with placeholder text.
You can do that by typing “=lorem (P,L)” and pressing Enter. Replace “P” with the number of paragraphs and “L” with the number of lines you want. The placeholder text will be the “lorem ipsum” you are familiar with.
Word can also insert random sentences if you type in “=rand (P, L) then press Enter.”
Word is a powerful tool once you familiarize yourself with all its helpful tools. Start memorizing these 5 features for a better Word experience.
If the word “used baseball bat” gets around 20,000 searches every month and the word “bat swings” only gets 1,000, you know which one is better in terms of demand.
However, this is just the first element and is not exactly the best indicator of a strong keyword. One reason is the click rate. Some keywords have high demand, but people don’t really click on the pages because they already see what they need without doing so.
Traffic potential is the amount of traffic you could get if you were in the top 1 spot. You can use website explorers to see how many sites visits the current top 1 gets.
Besides the first two, you also have to look at the keyword and consider the value it brings to your business. Since you sell affordable baseball bats, you have a lot of content to play around with where you can link your products. Rank them according to the value they provide to your business.
The keywords “affordable baseball bats”, “baseball bats for beginners”, and “best baseball bats” are all good, but “best baseball players of all time” may be far from your goals.
You must also match the searchers’ intent when thinking of keywords to use. In the first example, “baseball bats” resulted in a mix of e-commerce category pages, images, news, and a Wikipedia page. Adding the word “affordable” changed the page results to just videos and e-commerce pages. The searchers’ intent is likely to shop. Therefore, if you use “affordable baseball bats” in a listicle blog, it won’t likely rank.
You can start with a bunch of keywords and filter them by checking if they pass this 4-item list. If they do, another filter to use is ranking difficulty. This is where you will have a thorough assessment of your competitors. How many backlinks do they have? What is their domain rating? How long is the content?
Search engine optimization is not an easy process. It takes months for you to see results if your strategy is working. Fortunately, there are tons of online tools to help you with each step of your SEO quest.
Possibly, every person on the globe uses an email service. Another possibility is that it’s Gmail. For 18 years now, Google has been the dominant email service provider ever since it offered Gmail to the public in 2004.
The 1.5 billion users of Gmail surely find it convenient and user-friendly since it’s free. However, not a lot maximizes the helpful features that Google affords its users. They treat it as just another normal messaging app, but more for professional use and for Facebook signups. However, Gmail is more than that, and here are the reasons why.
You just sent an email and you think it sounded too formal, aggressive, or casual? With Gmail, you don’t have to wish for a time machine. However, you can only do so for 7 seconds after you hit the send button.
If you think that’s too short, you can actually extend it up to 30 seconds so you have ample time to turn back on your decision to send an email next time.
On your app or the website: Settings >General >Undo Send >30 seconds
Do you need to type out the same reply a lot of times in a week? There is a way around it other than copying and pasting the text from your sticky notes.
On your app or the website: Settings >Advanced >Enable templates
Then, create a draft, click the three dots on the upper right (on the app) or the lower right on the website), and then select the template. Name your template, then save it.
Working with people across the globe? You can send them a message while you’re asleep. When you compose an email, click the down arrow icon next to “Send”. Pick a time and date, then click on schedule send, and finally, sleep.
Need to find the report from your boss? You forgot the date or time but you know for sure it was sent in pdf. On the search bar, put in “from:(insert name of your boss)” then “has pdf”. Gmail will display all emails you received from your boss that has pdf attachments.
You can also try:
● “to: (name of person)” for outbound messages
● “before/after: (specific date)” if you know the date you got or sent the message
● “in:(specific folder)” to check spam, sent, inbox, trash, or draft
You can combine these keywords to find the message more quickly.
You also have the power to stop getting notifications from threads where you are accidentally or unfortunately included but of which you have no business knowing the specific details. Sometimes, people don’t know how to stop clicking on “Reply All”.
Open the email thread. Click the three dots, then gracefully click mute. Messages will be archived but you can still find them later on if you finally find the reason to know the specific details.
Life is easier if you take the time to learn the features already laid out for your convenience. Start with Gmail first.
The Internet has evolved from being an auxiliary tool for daily living to becoming paradoxically life itself. The world has come to a point where owning a physically non-existent work of art is a lucrative act. NFTs or non-fungible tokens have taken the online world by surprise when these works of art sold for millions of dollars at auctions.
For proponents of Web3, this is a grand welcome.
To understand Web3, an understanding of Web 1 and Web 2 is helpful.
Web 1 refers to the introductory stages of the internet where its use is limited to downloading information from static websites. Web 2, on the other hand, allowed both downloading and uploading of content. This is the social media era. Slowly, in Web 2, the internet space was dominated by business entities and user action became limited within online platforms.
With Web3, the ownership of the internet is given back to users. This is why it’s called “user-owned internet”. Currently, companies like Meta and Google own the majority of what users see and use on the web. Web3 aims to democratize the web and cut out big players which function as a middle man between the internet and the users like these two.
Facebook alone generates billions of income with the users’ attention as capital. These companies sell users’ attention to advertisers, but what do users get? Proponents of Web3 believe that users should be rewarded for their participation and that they deserve more than what they get from creating viral content on platforms like YouTube.
To cut out the middleman requires deregulation so here comes another use for blockchain technology. With this, every internet user becomes part-owner of the web. Payment systems wouldn’t need the approval of banks and would be done through cryptocurrency and NFTs. It is also a system built on a tokenized reward system.
Hypothetically, if something like Facebook would exist on Web3, instead of an initial public offering, the makers of the site would have tokens. Now, users who contribute content to the site would receive tokens, too, based on engagement. They can use these tokens in policy-making; they can vote on what rules should be applied on the site and more.
Web3 proponents are positive that it is underway. In fact, the creation of blockchain technology is already a start. However, critics are raising red flags over some issues attached to the incentivization of online content. What kind of content would be incentivized in Web3? Even with regulation, YouTube is infested with clickbait content because of its monetization program. Critics worry that it would just escalate this kind of problem with a bigger incentive program.
At the rate the evolution of the internet is going, Web3 or not, users should buckle up for some massive change in the online landscape in the years to come.
From personal to business use, all computers need dependable antivirus software. The digital age is not free from attacks, in fact, cyber crimes caused monetary damage amounting to a whopping $4.2 billion in 2020 alone. The most vulnerable devices are desktop and laptop computers. The leading malware carrier is email.
These statistics should prompt everyone to be immediately on the lookout for reliable antivirus software in the market. It’s your cyber security at risk, so there is little to no room for experimenting. Go for names with a proven record. Don’t know where to start or what to look for? Below is a checklist you can follow.
Your computer needs protection from a list of things. There are different kinds of malware such as ransomware, worms, spyware, rootkits, Trojans, and more. Excellent antivirus software should be able to detect all these. After scanning your device, your antivirus tool should be able to identify the threats and get rid of them.
A good antivirus tool should not disrupt any of your activities by working in the background and only notifying you when it detects a threat. It must give you a warning when you are about to interact with a dangerous website or file.
You can refer to test scores from NSS Labs, AV-TEST, and AV-Comparatives when comparing antivirus software. These are independent labs that rank antivirus software based on protection, usability, and performance.
You don’t always have the time to do a full scan, so choose an antivirus tool that lets you do multiple scan options. Some antivirus software offers full scan, quick scan, and custom scan. Select one that gives you control over the scan duration and breadth.
Keep in mind that there are compatibility requirements when choosing any software to use on your computer. Check the software’s compatibility with your personal computer by going to the company’s website where their information is usually displayed. Compare it with the configuration of your computer.
If you have devices in one ecosystem such as Apple, you may consider getting antivirus protection that can cover all your devices.
Check for speed reviews to make sure that the antivirus scanning won’t impede your work process. Sometimes, heavy scans can slow down your device which renders it unusable for long periods.
There are basic antivirus tools you can get from the internet. They do the most basic job which can be enough for personal use. However, these free tools do not come with support when something goes wrong.
When you purchase an antivirus tool, choose one that provides 24/7 customer support. Make sure they are available through multiple communication platforms.
You are essentially giving permission to an antivirus tool to guard your most private and personal files. It is important to go over the privacy policy of the provider you are choosing. Raise questions if you spot something you don’t understand or if you find something questionable.
The year is 2022, and every business vies for one thing: the top spot on Google’s SERP or search engine results page.
When people want to try the best fried chicken in a new town, they go to Google to search it up. Whatever shows up as the top result is where they go to. That is how powerful Google is nowadays; it decides what is worth trying out or not.
Knowing this, if you own a fried chicken joint, you would want to earn that top spot. But how exactly would you do this? This is when search engine optimization (SEO) comes in.
When the pandemic hit, SEO became a necessary practice for most businesses. Transactions shifted online after the whole world population was not allowed to go out. Businesses put up their own websites to keep up with the trend. However, because of the tight competition, the necessity for SEO in the field of digital marketing became prominent.
If you are not familiar with SEO yet, the following is a brief overview of how it works.
SEO is a set of practices that aim to optimize your website so it becomes “attractive” to the eyes of Google. How Google determines who ranks number one in a search result page is not exactly clear. In fact, according to the tech giant itself, the criteria change from time to time. Google doesn’t release a set of guidelines, but somehow, there are proven practices to do it.
SEO’s main goal is to improve the ranking of a website in organic searches; organic meaning outside of the paid Google results. A website’s goal is to gain enough traffic, and when you rank first on Google results, you get a high chance of people viewing your website content.
There are two main ranking factors in SEO: on-page and off-page. On-page SEO factors are those found on your website. This covers the quality of blogs and other copies, the site speed, and the website structure among other things. The off-page ranking is more difficult to influence. This includes social media attention and the number of websites that link back to any of your content. The more your content is “cited” by other websites, the more you are going to look credible for Google. And as far as Google is concerned, you have to be credible enough to earn that top spot.
The bottom line is a good SEO strategy consists of a well-planned on-page and off-page SEO ranking strategy. Produce quality content that other websites will find credible. This content must be beneficial to the audience, of course. Improve your website’s speed. You have to find good keywords, too. Think from the perspective of a user. What keywords would you use if you want to find information on the best and most affordable gardening tool set?
Now that you know how SEO generally works, here are a few things you should avoid when you try it out.
Again, the main goal of SEO is for Google to pick up your content and decide that it’s worth showing to people. Website owners, in their desire to rank first and make sales, forget that they have an actual audience to help and inform. Sometimes, their whole strategy just revolves around the best keywords to use, and not really on the quality of content they put out.
Remember, your audience is actual people, not Google’s index crawlers. That being said, never neglect the quality of content. Most especially, do not plagiarize. Do you think Google can’t detect that? There are actual free plagiarism checking sites that do that for free.
You need to publish around 500 to 600 words on average per blog article. Google needs enough content to work with to determine if you are an authority in the subject. If you only write a few sentences, it won’t be enough for Google to think that your content is actually helpful.
Stuffing your 500-word blog with lots of keywords will seem sketchy to Google, too, so make sure to strategically distribute the keywords all over the whole content.
Google used to not care so much about site speed, but in 2017, it announced that its algorithms have incorporated site speed into the criteria.
But even without Google’s head’s up, it’s obvious that your site speed will affect your website’s performance. The digital age made people become used to fast speeds. No one likes to wait anymore.
If anyone searches up how to travel across Europe on a budget for a month, even if you have the best content out there, they won’t know. Plus, they probably won’t care because they will immediately press the exit button and look at the next website.
Google can help you measure your site speed. You can use Google’s PageSpeed Insight to check how your website performs by simply pasting your website's URL on the search bar. It will give you suggestions on the areas you need to improve to boost your site speed.
When your website loads pretty slowly, you can look at the images you use first. They may be the likely culprit. You can resize the images that you use or install plugins to do this for you. If you use WordPress, there are tons of useful plugins designed to do this.
Not paying attention to metadata
Your site’s metadata is what people see from the outside, right on the Google search results page. It contains the blog title or the page title and the description. It’s like an establishment’s facade.
A cafe can have the best tasting latte in the world, but only a few people will attempt to come in if the outside of the shop doesn’t look inviting. Or if people don’t think the coffee they are looking for is inside.
So what do you do if you own this cafe? You make the outside inviting, you put out a poster showing your best-sellers, or you display how many stars you get from Yelp or Zomato.
The equivalent of that is what you do to your metadata. Only 50-60 characters can be seen from your page title so make sure to fit a nice title within that range. The keyword must show at the beginning of the title but, of course, it must sound natural. Your meta description should tell a user that the answer to their question is inside the page and if they click it, their life will change. Or for a less grand effect, they will find what they are looking for.
Don’t give away too much. You want to tease people enough so they click. Otherwise, you are not doing your website’s Click Through Rate a favor.
So your metadata was enticing enough for people to click on it? Great! But keep in mind that it doesn’t do much if the user exits your page just after a few seconds. Your goal must be to make them hang around for a bit.
They must scroll down and click through your site. You can do this by adding a sensible call to action.
Let’s say that you sell baseball equipment. The article your visitor is checking is about how they can improve their batting skills. One part of the article should suggest an exercise where they will need certain equipment that you happen to be selling. Insert a call to action such as “check it here”, and when they click on it, it will take them to your items page where they can add the item to their cart.
Or you can also insert some related and helpful links to other content that you have on your website. It can be “beginner-friendly practice” which will take them to a content you wrote about the best bats for beginners.
Internal linking is an integral part of website structure so you must invest your time in it. It’s going to take a while because you must have enough content to work with. When you reach a good amount of content, always find an angle to link to them so no blog article goes to waste. Maximize your resources. You may need to zoom out from time to time to find good ways to interlink them.
If you search for “pet grooming” on Google, the search engine will come back with 2 billion results. If you have a pet grooming service and you want your website to be seen, using the keyword “pet grooming” in your content means that you are fighting for the top spot against 2 billion other websites. What are the odds of you getting that spot in this situation? Even if you don’t do the actual math, you know that the chances are slim.
Now, scroll down to the bottom of that result page. See the “related searches for pet grooming” phrase right there? In a saturated search query such as this one, Google tells you to go for more specific keywords. Now try to search for “pet grooming Oregon”. How many results came back? 92? Is that much easier to compete in than the 2 billion one from earlier? You don’t have to do the actual math again.
Long-tail keywords are more specific and more helpful. However, more specific keywords mean fewer people search for them, hence, lower search volume. You can compensate for that by optimizing other pages on your website for other long-tail keywords. When you combine these keywords, you get more traffic in general than when you try to rank for general keywords.
When you search for the best fried chicken in town, chances are you do it on your phone. You are on your phone more than you are in front of your computer. So it makes sense that when you run a website, you make sure that it’s mobile friendly.
Another reason you should do it is that in 2018, Google announced that they are checking the mobile-friendliness of sites first to determine if they should rank. Mobile-first indexing makes every site owner make sure that their websites work just as well on smaller screens.
To check if your website is okay, you can use Google’s mobile-friendly test. Just like with the page speed, you just have to paste your website URL. Google will show you how easy or difficult it is for mobile users to navigate your page.
You can also check it yourself. Go to your website on your phone and check out all pages, buttons, and features. How fast do they load? How do they look on a smaller screen? Is the structure okay or is it confusing?
Small details can annoy customers and make them ultimately leave. For example, if they cannot find the cancel order button or if the add to bag icon is too big, that can be a huge turn-off. Small things matter when it comes to these things.
When you make your website mobile-friendly, you're also working towards future-proofing your site. We’re in an era where smartphones just become more important parts of everyday life year on year.
Putting yourself in the shoes of the people you are marketing to is a great help when you are trying to come up with a sound SEO strategy. It’s a lot of work. You will spend lots of time making plans and testing them out. You’ll go through a series of trials and errors. But reaching the goal of being on the first page of Google’s SERP will be rewarding.
It’s tedious but you don’t want any of these mistakes to cost you the ranking you are aiming for. For now, just focus on creating helpful content, making your website friendly to all types of users, do not neglect your site speed, and try to use the right keywords.
Angular has been the primary open-source web framework for web applications. Modernizations and improvements to the program allow web developers to build attractive and functional websites. From working using "Ivy Everywhere" to complete removal from the engine for view, that's how we will start our journey into learning about the latest version of Angular, i.e., Angular 13.
Since its introduction in 2010, the Angular community of developers has been continuously working to provide frequent updates and improvements to the Angular framework. Angular launched the brand new Angular 13 on the 3rd of November 2021.
When compared to the previous versions that we have seen, it's one of the most effective and well-planned updates for a widely used web framework based on TypeScript.
Below you will find a curated list of the best features of Angular 13.
The Angular framework is not supporting versions before v12.20.0. Web developers may encounter problems when installing various software working with older versions. 16.14.2 is the latest stable version of NodeJS. To ensure a smooth installation of your project, it is advised to install the most current versions of NodeJS.
They've ended support for TypeScript 4.2 or 4.3 in the latest angular versions. They are now able to support TypeScript 4.4 for angular 13. It allows us to utilize a variety of amazing features in the language. One of the major changes in TypeScript 4.4 that's advantageous to Angular applications is that it doesn't implement setters and getters, which would have created the same type.
The key features that are included in the TypoScript 4.4 are:
Angular 13 is not compatible with the View Engine. The new version is 100 percent Ivy. The absence of View Engine-specific metadata or any other output formats that were previously used removes the codebase complexity and maintenance costs of Angular 13.
The framework has changed every internal program to Ivy before it transitioned and can be carried out seamlessly. Ivy makes every component work in a single order and speeds up the development process.
There is no longer a requirement to use the ngcc (Angular compatible compiler) for libraries developed with the most recent APF version. The team working on development can expect a more speedy compilation process because there is no longer a need for summary and metadata files.
The Angular team has implemented modifications to TestBed, which is currently functioning effectively to degrade the test environment and modules following each test. The DOM is now cleaned following every test. Developers can anticipate faster, more efficient, less intensive memory, less interdependent, and more optimized tests.
Routing is a tool that assists its users to manage to switch between one view and another. It allows for easy navigation by interpreting a URL for a web browser as an indication to switch the display.
In the most recent update, the router is no longer replacing the URL of the browser when the existing navigation is canceled by the new navigation. There were some compatibility issues with earlier versions of Angular, mostly related to query parameters.
For instance, if you put question marks in the query parameters using the default URL serializer will drop everything. The most recent update, however, improves compatibility between query parameters with question marks.
In Angular 13. line fonts can boost your application's performance by increasing the speed of The First Contentful Paint. We can now gain access to every resource via default. However, we must issue the ng updates command.
The Angular CLI is an essential element in the Angular puzzle. Angular CLI assists in standardizing the procedure of dealing with the complexity of the current web development industry by minimizing the difficulty of these processes on a vast scale.
The Angular team has made important modifications to TestBed that accurately remove the test environment and modules following every test. Because the DOM is now clean after testing, programmers can anticipate higher-quality and less interdependent tests, which are less memory-intensive.
An Ivy-enabled API change released in Angular 13 is a more efficient method of dynamically building components. ViewContainerRef.create component no longer requires an instantiated factory to construct a component (you no longer need to use ComponentFactoryResolver).
This Angular 13 update adds RxJS, a reactive extension for JavaScript, and covers the latest versions of RxJS including up to the 7th version. For applications created using the new ng, RxJS 7.4 is now the default. Current RxJS v6.x apps will need to be updated manually with the NPM install rxjs@7.4 command. You can always count on RxJS 7 to create new projects. For the migration of existing projects, they must remain in their current versions of RxJS 6.
Angular does not provide support for Internet Explorer 11 as of version 13. Eliminating IE 11 is positive because it leads to smaller bundle sizes and quicker application loading. Additionally, Angular can now use modern browser features such as CSS variables and web-based animations using native web APIs as a result of these improvements. Apps load faster due to the upgraded API and the absence of specific polyfills for IE. Also, it will eliminate the need for differential loading. Better APIs and infrastructures will benefit developers, and clients will gain speedier loading and a better user experience. When a project is being moved or you are transferring your project, using the ng update will eliminate these IE-specific polyfills and reduce the size of the bundle.
It would be the best choice to give Angular 13 a chance now that you are familiar with the major updates and features. Every six months, the Angular team releases a new version update. You can upgrade to version 13 if you're still using Angular v12 to create stunning apps that conform to or even exceed modern web development standards.
Thank you for taking the time to read our blog and hopefully some of its information can be helpful for your future projects/endeavors.
The blog is about “Top Technology Trends in 2022”. Technology today is developing at an accelerated pace, which allows for rapid change and advancement and accelerates the speed at which technology is evolving. But, it's not just technological trends that are growing and improving. Many other things have changed in the last year because of the COVID-19 outbreak, making IT professionals aware that their roles are more relevant than ever in the new contactless world of tomorrow. The role of an IT expert in the 2021-22 years has been learning, relearning, and adapting (out of necessity).
Innovations in hardware and software creation and analysis of data demand, security considerations, health emergencies, sustainability, privacy issues, connectivity, and communications. All of these reasons have influenced the latest trends in technology. The sudden shift to remote and hybrid work has also been the catalyst for some advancements in the world of technology.
Despite restrictions for in-person meetings and travel resulting from the COVID-19 pandemic that has hindered some technological developments, there are plenty of tech trends/innovations to keep an eye on in 2022. Companies are becoming more agile, adjusting to the changes in the market and releasing new solutions that can help a large number of businesses to manage all of their requirements/needs remotely.
Following are the top technology trends in 2022.
Artificial Intelligence, also known as AI, has already received much attention in the last decade. However, it is still one of the latest technologies due to its significant impacts on our lives, work, and play. These effects are still in the initial phases. AI is well-known for its ability to outperform other technologies in speech and image recognition applications, navigation apps, smartphones, personal assistants, ride-sharing apps, and many more.
AI is expected to be used for analyzing interactions to identify the connections between them and their insights to forecast the demand for services such as hospitals which will enable administrators to make better choices about the use of resources and also to identify changes in customers behavior by analyzing data in close real-time, generating revenue and improving the quality of customer experiences.
Machine Learning is the subset of AI and is being used in various fields, creating a large demand for highly skilled professionals. Forrester predicts AI Machine learning and automation will result in 9 percent of the new U.S. job market by 2025 and include:
● Jobs for robotic monitoring professionals.
● Data scientists are automation experts.
● Content curators.
It's an additional new trend in technology that you should be aware of also!
Learning AI, as well as machine learning, can aid you in securing jobs such as:
● AI Research Scientist.
● AI Engineer.
● Machine Learning Engineer.
● AI Architect.
As per Ericsson’s Mobility Report released by Statista Research, 5G technology subscriptions are expected to be more than one billion in the next year. While 4G made significant improvements, such as streaming videos seamlessly, 5G is 100 times faster, which means that downloads, uploads, streaming, and transfers will take significantly less time. 5G will help boost the speeds and reliability of the Internet of Things (IoT), which is the term used to describe internet-connected smart devices operating together.
Contrary to 4G, many devices can join the network of 5G without ensuing a drop in latency, speed, or reliability. It's due to network-slicing that makes distinct networks with various services to every device. Additionally, while four-G cell networks struggle to maintain connectivity in areas with a lot of traffic, 5G can transmit radio signals to as many as 1 million mobile devices for every square mile.
Office workers were prohibited from returning to their offices because of COVID-19 safety guidelines. Therefore, businesses shifted to remote work, employing technology that collaborates to replicate office environments, employees' engagement, workplaces, and workflows. Companies that create collaborative tools returned to the drawing boards and redesigned their offerings to meet the rising need for shared online workspaces.
The most widely used collaborative technology comes in Google Workspace and Microsoft Teams. Both offer tools for managing projects, third-party integration applications, messaging apps, video calling, and voice tools for conferencing within the digital spaces they have. The main advantages of collaborative technology include document synchronization and the ability to communicate with employees in real-time, ensuring that work can be done quickly.
Another new trend in technology is IoT. Many "artifacts" are equipped with WiFi connectivity, which means they can be connected to the Internet and one another. IoT is the term used to describe it. The Internet of Things could be the new norm and has already allowed appliances, gadgets, automobiles, and many more to connect to each other and exchange information.
We, as consumers, are benefiting from and using IoT. We can remotely lock our doors if we forgot to lock them, leave for work and preheat our ovens while driving back from work, all while keeping track of our health through our Fitbits. On the business side of it, we are going to be seeing many advantages now and soon. The IoT will improve security, efficiency, and better decision-making for companies by allowing data to be analyzed and collected. It will allow automated maintenance, speed up medical care, boost the customer experience, and give advantages we've never even thought of until now.
The COVID-19 pandemic triggered school closings worldwide, which hurt the education sector and the learning experiences of millions of students. Educational and technological businesses have come up to offer solutions by creating digital platforms that allow remote learning. Investments in e-learning technologies are growing as more startups are formed to develop innovative online education platforms and video conferencing software that allow students to access teachers and educational courses.
Classes’ online can become enjoyable and exciting by adding games to the learning experience. The integration of AI into teaching platforms tailors the course, tracks the students' learning patterns and information on their progress, and automates the process of grading. Additionally, AI simplifies the curriculum-creation process by reviewing the educational material available and highlighting the elements that should be included in the lesson plans.
While most people consider blockchain technology as just something related to cryptocurrency, such as Bitcoin, blockchain technology provides security that can be beneficial in many different ways. Blockchain can be described as data that you add on but do not remove from or alter in the simplest terms. You can use the word "chain" since you're creating an entire chain of information.
Being unable to alter the blocks that have been made before makes it secure. Additionally, those blockchains are a consensus system, and therefore, no single entity can take over the information. Blockchain is a secure system, and you do not require a trusted third party to supervise or verify transactions.
The need to live sustainably is driving the advancement of innovative technologies referred to as clean technology or cleantech. Cleantech minimizes the environmental impacts of goods or services while maximizing the use of natural resources. Renewable energy is among the most successful efforts to develop sustainable technologies. Wind or hydroelectric power has fewer emissions compared to fossil fuels.
The current top cleantech trends are rechargeable batteries, electric motors and vehicles, solar panel development, biofuel-powered turbo-generators, and waste management techniques. Because mining cryptocurrency is damaging to the earth, certain companies offer alternative cryptocurrency coins, like Chia and Cardano, which have a much lower energy consumption rate compared to Bitcoin.
The next major technology trend will be Virtual Reality (VR), Augmented Reality (AR), and Extended Reality (ER). VR is a way to immerse a user in their surroundings, while AR enhances their surroundings. While this trend in technology is mostly utilized for gaming but it's also utilized for training purposes, such as using Virtual ship the simulation software used to instruct U.S. Navy, Army, and Coast Guard ship captains.
In 2022, we'll see these technologies be more integrated into our daily lives. They will generally be working with other technologies that we've discussed on this page. VR and AR can be extremely beneficial for entertainment, training, marketing, education, and rehabilitation following an injury. It could help train surgeons on how to operate and offer visitors to museums more immersive experiences, boost theme parks, and even improve marketing, such as the Pepsi Max Bus Shelter.
The next exciting tech trend that is currently emerging is quantum computing which utilizes the benefits of the quantum phenomena, such as quantum entanglement, superposition, and quantum superposition. This remarkable technology is also helping us prevent the spread of coronavirus and develop potential vaccines. It has the ability to search, monitor, analyze and respond to data, whatever the data source. Another area in which quantum computing has applications in finance and banking for managing credit risk, high-frequency trading, and fraud detection. Quantum computers can be several times faster than standard computers. Big brands such as Splunk, Honeywell, Microsoft, AWS, Google, and numerous others are engaged in bringing innovations to the area of Quantum Computing.
Shopify is a straightforward way to create an online store. Over 100,000 merchants are using this software to manage their websites. They handle everything from payments and marketing to secure checkouts and shipping. Once you've got your Shopify store set up, there are many ways to upgrade and improve your site which helps maximize the platform's value.
The Shopify App Store offers a vast selection of premium and free plugins that can help you expand your business. The number of available plugins is vast and it might be a little confusing, but don't worry; we're here to assist you.
The following recommended Shopify plugins can help you improve customer engagement, increase sales, and revenues.
HubSpot CRM includes everything you require to manage and track your customers and leads. The most appealing aspect is that it's completely free. The HubSpot Shopify app syncs your online store's data to HubSpot and makes use of it to tailor the marketing strategies you run and automate them. HubSpot allows you to up your sales and marketing strategies by sending emails to users who have abandoned their carts on your website, so you can encourage them to make the purchase.
HubSpot CRM records all of your interactions with customers. All the data associated with it is stored automatically in the form of a neat timeline. It helps you to adapt your approach when making contact with prospects.
Nudgify provides useful notifications, known as "Nudges," to important pages on your site. The Nudges can create effects such as social proof or FOMO which helps boost the Store’s sales rates. Using live data, such as the status of your inventory and recently sold products, Nudgify engages your customers by providing them with live information that brings even your most inactive stores to life.
Another essential aspect of e-commerce success is keeping the search engine's visibility. “Seventy-five-percent of people don't scroll past the first page in the SERPs," while 35 percent of clicks from organic sources go to the top three results. It's crucial to ensure that your online store is at the top of the list. One of the top Shopify plugins to help in this regard is Add SEO.
It assists you in figuring out easy ways to boost the visibility of your Shopify store and resolve any issues hindering your progress.
The Sendinblue application for Shopify is entirely cost-free and doesn't require any programming skills to set up. It lets you look over a range of statistics about your email in the Shopify environment, segment your contacts' email addresses by their prior purchases, and so on. It's among the easiest methods to connect your leads and marketing strategies in an interconnected environment.
Certain products require more customization or options than Shopify can accommodate in its familiar themes. Infinite Options is a Shopify plugin that lets you provide additional choices and customization to your pages and for your products. Additionally, it offers various ways to present the choices (such as checkboxes, radio buttons or inputs for numbers).
Brick and Click is the largest and most well-known plugin in retail. It blends eCommerce with physical stores, offering customers the option of purchasing either online or in-person. Store Locator gives clearly-defined instructions (or map) to your physical store to help customers locate the closest store.
One of the main reasons for abandoning a basket is the lack of trust in the site. A recent survey conducted by Baymard discovered that 19 percent of customers who left an online purchase had done it because they didn't trust the legitimacy of the site. Reducing your abandonment rate to almost 1/5 could mean an enormous rise in sales.
The customers want to know they can browse your shop and buy items with confidence. After downloading the Trusted Site Shopify plugin, you will be issued an authentic certification badge that you can show. This badge will help your customers feel more secure, which will increase your sales.
The simpler it is for customers who are new to the store to sign up and create an account, will significantly increase the number of customers you'll have. One Click Social Login allows customers to create accounts with Shopify. Customers can create reports on Shopify shop by signing into their social media account credentials.
Accounts supported are Facebook, Twitter, LinkedIn, Pinterest, Amazon, Google +, Instagram, Meetup.com, Outlook, and Yahoo. It also comes with an admin panel that allows you to track the users who have registered with only one click.
Do you have a solid social media presence with images of customers using your products?
If yes, you can use the Social photos platform to showcase your pictures to potential buyers on the web and increase the visibility of your brand.
Social photos collect the most popular images of your products and customers from social networks such as Instagram and Facebook and then create an album on your online store through an online widget.
Sometimes customers change their minds. They write the wrong address or select the wrong color and size. In the case for the Shopify store owner, this is a matter of locating and canceling an order, then re-creating a new one. The majority of stores won't allow customers to alter the order once it's been accepted.
This edit order plugin removes all the stress by permitting store owners to modify an order so long as it's not delivered. It allows you to alter delivery details, including billing address, shipping address, and the options for products. Offering your customers the opportunity to modify their order decreases the stress and increases the likelihood of buying an item in the first instance.
Due to the high cost associated with acquiring new customers, focusing on selling to customers who are already there is a good method to increase the revenue of your business quickly.
PickyStory will help increase the value of your orders by providing customized bundles of products and offers for your customers at crucial points while they browse through your online store. Select from a range of deals and add discounts, then move the widget on to your site pages. No coding knowledge is required.
Candy Rack creates beautiful pop-ups with suggestions of items that your customers can include in their shopping carts. The program offers tips in response to your customer's preferences and utilizes an in-built AI algorithm. This way, someone who is looking to buy tech gadgets could receive a notification for a warranty, and a buyer seeking shoes could receive one for socks.
Which are the most effective methods to boost the value of your order? Upsell, upsell, upsell. Upselling creates the possibility for customers to buy similar products to increase the number of sales. It's commonplace to upsell because it's proven and reliable.
This Shopify plugin lists products related to items already in the buyer's cart and encourages customers to purchase more. Bundle Upsell can also allow users to design custom bundles for all of your products with only a few clicks.
This application monitors your business's total profits in real-time. It offers monthly reports that detail both the one-time expenses and your advertising budget. It allows you to market your products using Facebook and Google without having to worry about your finances. The benefit of a comprehensive analytics platform such as Simple Cost is the fact that it lets you see which of the products you sell is the most profitable (rather than only the most popular).
Yandex can be described as a relatively new product available on Shopify. This plugin provides real-time traffic information and performance data as well as session replays. It means that you can find out what's happening in your Shopify store and when it's taking place.
EU Legislation mandates that every website must ask its visitors for their permission to collect/gather cookies while they browse. This EU Cookie Bar Shopify Plugin offers a free opt-in option to assist businesses in complying with this requirement. It is helpful to focus on specific geographical areas.
The majority of online shoppers love loyalty and rewards programs. In fact, 58% of internet users worldwide cited earning rewards and loyalty points as one of the most valued aspects of the retail shopping experience." Therefore, offering these types of benefits on your online store is an easy and effective way to increase the number of initial purchases and the loyalty of your customers. Swell Loyalty and rewards is my top choice for the leading Shopify softwares.
This plugin offers an easy way to manage your prices and products by integrating all your information about supply into one system. Syncee provides an in-app database that lists suppliers, it allows you to search for new items to include in your store. Additionally, it will enable you to add products to the data sources you have created, making it simpler to keep your inventory list updated.
Gives your customers an option to track the products they purchase at your shop. When you allow your customers to track their purchases, you enhance the overall experience and increase the likelihood of them buying from you in the future. This plugin provides customers with an estimate of the time of delivery and sends out automatic notifications to customers when their order is delivered.
It helps you manage your inventory. If you have a store that sells items from multiple suppliers, you'll require this Shopify plugin to help you manage your list of suppliers. This plugin lets you establish pricing guidelines, connect various formats of data feeds and file formats, and manage all your vendors and suppliers.
These are the most effective Shopify extensions for the year 2022. It's time to bring your online store into the top tier by using most or all of the above mentioned plugins. A majority of them take only a few seconds to set up and can make a huge difference to your bottom line by increasing the number of signups and conversions.
These Shopify plugins come with various functions and features however they're all designed to boost sales. We realize that selecting the most suitable tools for the site might seem difficult without previous experience. Hopefully this list will help you make an informed decision and overall make the process of choosing the right options/tools more manageable.
Shopping online has become easier than ever before. That's why it's so essential to build an online store. If you've ever thought of starting your own online business, you've considered and compared the tools at hand. There are many online stores available. But Shopify and WordPress remain the most well-known. It is essential to think about your requirements and needs to determine which one will suit your business better.
If you have an existing WordPress website all you have to do to start your business is to install WooCommerce, and you can launch your online store as a part of your current website.
Following are the basic features of both CRMs. It will help you to select the best CRM according to your requirements.
WordPress (WP, WordPress.org) is an open-source and free CMS that manages content (CMS) built in PHP and coupled with the MySQL or MariaDB database. Its features include the structure for plugins and the template system, known within WordPress as themes. WordPress was initially designed as a system for publishing blogs. However, it has since evolved to accommodate different types of web-based content, including the more conventional mailing lists, forums, galleries of media and membership websites, learning management systems (LMS), and even online shops. The most well-known CMS solution currently in use, WordPress, is used by 42.8 percent of the most popular websites as of October 2021.
WooCommerce is open and accessible and is the ideal alternative for small and start-up companies looking to establish an online marketplace for selling. It is compatible with WordPress, and its best feature that any user programmer or designer can modify is its code which allows you to join a vast community where you can share ideas and get inspired. Keep in mind that some of the WooCommerce extensions cost money.
You can select your preferred theme from the wide range of premium and professional themes. You can choose what you would like your website to look like by altering the different sections such as header, footer, checkout, product pages, etc. It's even easier to do this if you know CSS, HTML, and PHP. Additionally, the plugins can be modified and customized in greater depth.
WordPress can benefit online sellers since they make things more straight forward.WooCommerce can be described as a plugin that transforms a regular WordPress website into an e-commerce store. It requires uploading items simultaneously, but the procedure is made ten times simpler. In addition, different plugins are used for different jobs. For example, there's Yoast SEO to help with website and content optimization, WooCommerce MailChimp for email marketing, and WooCommerce Google Analytics to track your stores' performance.
Manage your website's content in the way you'd like, anytime you want to. With the user-friendly WordPress CMS, it is possible to log in to any modern browser and make updates to your site without having programming experience.
Don't restrict yourself. You can add images or texts, files, hyperlinks, and embed media on the content area of your pages whenever you'd like, and it won't limit the number of posts, pages, or products you can add.
Take advantage of the built-in blogging and blog category management by quickly adding/editing/removing content as you need to. Include news stories frequently using your browser.
You can quickly restore deleted content (before it's permanently deleted) and even restore page content to earlier versions with built-in features for controlling the version. Save pages to see what they look like, or make them available for publishing whenever you want to.
With WordPress, it is possible to create any site you like, for example, A personal blog, a photoblog, a business site as well as a professional portfolio or a government site, news or magazine website as well as an online community or even a web-based network. Your website can be made stunning by using themes and expanding it with plugins. You can also create your own application.
Search Engine Optimization (SEO) starts with a technical aspect, and WordPress offers an excellent codebase to support SEO. SEO allows your site's content to be indexed by popular search engines like Google and Bing. Take a look at the following free WordPress SEO tutorial videos to get more info on the subject.
The WooCommerce SEO experience isn't challenging now, thanks to WordPress extensions and plugins, you can pick according to your specific needs. You can choose the extension or plugin you feel most comfortable using to optimize your website. Furthermore, the plugins and extensions undergo regular updates, making them reliable and secure.
WordPress is a lightweight web framework continuously trying to eliminate code "bloat" that slows the speed at which websites load.
You can choose among various free and paid extensions to fit your individual needs if you've got a WordPress website. They can be great for adding features to your store and enhancing customer experience without writing code. There are various extension options like managing your store, product pages, and checkout shopping cart, improved search, payment options, shipping, and representation.
WordPress comes with three default themes; however, if none of them appeal to you, there's a theme directory with thousands of themes to help you build a beautiful website. If you don’t find a theme that matches your vision you can create your own. It just takes a little work to give your site an entire overhaul.
WordPress has been licensed by the GPL which was formed to safeguard your freedom. You can use WordPress in any way you like to install it, utilize it, modify it, use it or distribute it. Freedom of software is the premise upon which WordPress was built.
You can become a part of WordPress as well! by helping with questions on forums for support or writing documentation, translating WordPress into your native language, participate in WordCamps, speak at WordCamp, and post info regarding WordPress in your blog. Whatever you can do, the community would thank you for your contribution.
Shopify is ideal for those who don't have a site and require a non-interference and a specialized solution. It also comes with various modern features that help you manage your time.
Shopify is a subscription-based program that lets anyone create an online shop and sell merchandise. Shopify store owners can sell their products in physical stores through Shopify's POS, point-of-sale application, and the hardware that goes with it. When you're a Shopify retailer with both a physical and online presence, both of your inventories are synced to allow you to control your store(s) through one account using any device.
Web Builder with easy to drag and drop options
Mobile Commerce Compatibility
100+ payment gateways
Multiple Languages
Unlimited bandwidth
Shopify lets its users create a fully functional website without no technical expertise in building websites. It is because Shopify handles all technical issues for them. It means that the use of Shopify accelerates the entire process of setting up a website and assists in getting your store up and running fast.
Shopify offers a variety of design services for websites that are e-commerce. When creating your website, you can select from more than 70 themes and 50 languages.
Automated calculation of shipping costs
Reminders to customers
Calculation of Taxes
You can manage your business from any location.
Additionally, you have accessibility to HTML (Hypertexts Markup Language) and CSS (Cascading Style Sheets) on your website. You can alter the website as you wish even down to the smallest details. Automated calculation of shipping fees are made easy by using factors such as shipping location and priority.
Based on your settings, you can set up an automated system to send reminders to customers who have added items to their shopping carts but did not pay for them.
Shopify automatically calculates the taxes following the state or country of a buyer. You can also add a brand new item, alter the price of a product, and track and process orders made by customers whenever you'd like.
Search Engine Optimization (SEO) is essential to the success of any business online since it can improve the website's rank in search engines. The use of SEO techniques can aid businesses in increasing their online presence by reaching out to a larger market, which boosts sales. Shopify offers a variety of SEO tools that customers can utilize to meet their objectives.
Shopify also provides support for several third-party applications to aid users in optimizing their websites. For example, Smart SEO is an application available on the Shopify App Store that provides numerous features, including the automated input of metadata, which provides structured information to different search engines like Google, multi-language support, and many more. Another app called Booster Image and SEO Optimizer can boost traffic to google image search. It automatically optimizes Meta tags, Alt Text, Site Maps, JSON LD, etc.
Don't get me wrong, Shopify is customizable, however, it has some limitations that are difficult to overcome. If you wish to gain access to other features, you'll need to improve your programming since the site remains locked. Additionally, you can personalize your site without spending hours doing intricate programming on their software.
Shopify offers a variety of analytics tools that allow customers to analyze their online store's performance. Shopify Analytics generates impactful insights regarding Marketing, Customer Activities Sales, and more to assist businesses in optimizing their operations and making more educated strategic decisions to boost sales.
Shopify's robust Dashboard provides vital metrics such as Product Analytics Live view and Demography of Visitors, the total amount of purchases, and much more. It is easily coupled with Google Analytics to amplify Shopify Analytics capabilities. The tool can also produce various reports, including Marketing Acquisition, Inventory orders, Sales Profit, and various Custom Reports.
Send an automatic email to prospective customers.
Your customers could be encouraged to purchase an item that has been abandoned
To increase sales, share an online link to the abandoned items from your cart.
Are you aware there is an average of 68% of shoppers are likely to leave their shopping carts before making purchases?
According to a report by baymard.com, this rate of abandonment of shopping carts causes an enormous reduction in sales for any eCommerce site. The emails sent to clients for abandoned shopping carts are reminders from Shopify, which allows you to pinpoint those customers who added items to the cart, but then left the cart.
Shopify lets you send reminder emails to your customers concerning the products they have abandoned from their cart. This automated method of Shopify can help you save time, increase sales and increase overall profit.
Shopify provides the majority of these services at no cost. However some of them are charged, the costs are generally very affordable. If you're thinking of building an online store, Shopify is the ideal choice, particularly if you're unsure about the technical aspects.
It is possible to create a website and start it up in just a few days, as long as you know what you'd like to achieve. Therefore, plan your strategy carefully and then contact a Shopify development firm with a knowledgeable group of developers for eCommerce that can help you handle your requirements.
In this article, we will go over 24 Best Reporting Tools and their differences. As you might know, data gathered from different sources usually have millions of rows, and It is not easy to gain helpful insight. Reporting Tools take information from these sources and present it in charts, tables, graphs, visual representations, or other designs that aid users in understanding the details contained within the data. These tools help users make educated decisions after carefully examining the visually-presented data points.
The tools for reporting present the data in a more clear form, making data easier to read, more functional, and more efficiently presented. Data can be shown in Static Reports or Interactive Reports.
Reporting Tools are used primarily to report, make decisions, and analytics for business. They aid users in displaying operational information and bringing different information together in one place. Through rich, interactive presentations and reports, the reporting technology can assist you in gaining valuable business-related insights.
Following are the 24 best reporting tools that helps you to enhance your decision making.
Tableau is the top Business Intelligence and Data visualization Tool in 2021. It comes with a variety of built-in connectors to connect with various sources and produce visually stunning masterpieces that are a perfect combination of symbolic elements such as tables, colors, and charts that aid companies make data-driven decisions. The essential features of Tableau include:
● A tableau is a tool for reporting equipped with an intuitive dashboard that includes thousands of symbolic elements that can be used to create visuals.
● Tableau lets users securely collaborate on worksheets and dashboards by sharing them with colleagues and leaders for design ideas and review.
● Tableau offers excellent support for real-time data integration. It also includes robust In-memory computation.
Looker is a tool for reporting included in Google Cloud that allows users to analyze live data using the built-in modeling language, LookML, a variation of SQL. Looker has Git Integration to extend and improve SQL analytical capabilities. Looker creates real-time snapshots of the data generated by SQL queries. It is employed when you need to carry out complex analyses using large datasets and generate on-the-spot reports.
The essential characteristics of Looker include:
● Looker offers around 12 types of filters to analyze your data in the most incredible detail.
● Looker lets you cross-filter live data using a few clicks on the dashboard's points. It enables users to conduct deep analysis on the fly.
● Looker is cross-integrated with other apps, allowing users to create actions and Webhooks that will automatically send alerts and notifications.
SAP Crystal Reports is a Windows-based business intelligence tool built to analyze data and present it in visually-designed forms. It can build reports without programming languages. Users can create reports using the Design Wizard and parameterize them to produce an appropriate message. It uses analytical tools like sorting and formulas, ranking, grouping, and formatting to gather the most accurate data.
The different options that are available in SAP Crystal Reports are the following:
● It utilizes its LDAP directory to permit users to sign in using Single Sign-on.
● The interface for users supports more than 20 languages, allowing international users to access dashboards in their languages.
Pentaho Business Intelligence is a platform developed by Hitachi to make lightweight reports. It's a set of reporting tools that produce reports with pixel-perfect quality. It lets you create HTML, Excel, PDF, RTF format reports for corporate users, and CSV or XML to transfer the information to other applications.
Specific characteristics included in Pentaho:
● It lets you report across your organization.
● Reports are easily viewed through Pentaho's web-based viewer.
● Pentaho enables you to transfer data from almost any data source to make attractive visualizations.
QlikView is a well-known Reporting Tool that provides analytical solutions that allow you to create attractive visualizations from the data. It's an Enterprise Tool that converts raw data into meaningful formats. Certain features of QlikView include:
● In contrast to other dashboarding tools, QlikView keeps all the information in memory, allowing for high-speed analysis.
● It allows for scalability and offers the same reports.
● It has a variety of templates, and it supports various styles that present data.
● The functionality of Data Discovery and a great deal of protection of the data.
Google Data Studio is Google's free Data Visualization and Reporting tool. It comes with a variety of connectors that can quickly be linked to data sources to import data and produce attractive visualizations by altering the data following the requirements. Business users can review these reports to comprehend the results, the most critical measures, market trends, etc., to make informed decisions. Google Data Studio has several vital features that allow you to make data-driven decisions.
● Google Data Studio is easy to use, and it is accessible on Google's Google platform.
● It has 250+ connectors that link to various data sources to provide the data for analysis and reports.
● It comes with a template that lets users create the dashboard in a matter of minutes.
Amazon QuickSight is a cloud-scale business Intelligence (BI) service available on the Amazon Web Services platform. It is connected to a variety of data sources in the Cloud and lets users connect the data of these sources. Amazon QuickSight can include AWS data, data from third parties, B2B information, Excel information, and numerous others. Amazon QuickSight has a user-management tool that lets you increase the size of the cluster to accommodate an enormous number of users without having to deploy or manage the infrastructure.
Zoho Analytics is a SaaS-based Business Intelligence (BI) and reporting tool designed for those who are not tech-savvy. It is an easy-to-use interface that provides reporting with Machine Learning, Artificial Intelligence, and NLP to enhance analytics. Additionally, Zoho Analytics offers 500+ integrations that let companies seamlessly integrate platforms and apps that companies use every day.
The most notable features from Zoho Analytics are the following:
● Cross-functional report generation that does not require the query
● 100+ connectors are available, along with built-in dashboards and reports.
● Control of access to the user to define clearly who can access certain information.
● Forecasting and notifications of data from smart devices.
Sisense is a flexible business analytics and reporting tool complete with MachineLearning and automation tools to offer big data reporting solutions. It improves the data cleaning and reporting process, report generation, and the process of data ingestion. Sisense provides an intuitive GUI for the ETL processes, modeling, and data relations. Customers can run Sisense on the Cloud on-premises, Windows, or Linux.
Microsoft Power BI is one of the most widely-used tools for reporting that allows non-technical business professionals to aggregate analysis, visualize, and share information. It includes Hybrid Deployment, Artificial Intelligence, Modeling View, Quick Insights, Multiple Integrations, etc. It is capable of handling requests from small businesses up to large-scale enterprises. Data Analytics.
The most impressive capabilities of Power BI are the following:
● 120+ data source connectors for native data sources.
● A massive collection of pre-built images.
● Mobile-responsive, interactive dashboards with drill-down capabilities.
● Split reports into pages.
● Integrate pieces into a custom SaaS or another application.
Chartio is a cloud-based reporting tool that lets team members, officials, and departments oversee their day-to-day business operations.
It provides the ability to explore data and customize dashboards and different kinds of charts. Chartio offers users connections to Amazon Redshift and CSV files to help them analyze the data. It also lets users share reports and dashboards with their members via E-Mail and monitor corporate metrics with the help of the Snapshot feature.
BiG EVAL is a broad collection of software tools that maximize the value of data from enterprises by constantly monitoring and verifying quality. BiG EVAL automates testing tasks when developing reports and analyses and provides quality metrics during production.
Here are a few of the most critical aspects of BiG EVAL:
● The tool can be integrated into ticketing systems, DevOps CD/CI flows, and others. It also offers transparent alerting and dashboards.
● BiG EVAL also offers abstractions for any data (Flat files, APIs, RDBMS, Business Applications Cloud).
SolarWinds Compliance Reporting software lets you take logs on any device with great ease. This application can quickly create internal and external regulatory reports on compliance.
Here are some of the essential characteristics of SolarWinds Compliance Reporting:
● SolarWinds provides more than 300 templates for compliance reports to select from. You can also sort through the various options to create specific messages to meet your requirements.
● This tool can schedule reports that be run regularly and detect unusual behavior on devices.
● This tool can also export your reports in various formats.
Answerrocket is a well-known analysis report-writing tool that can automate analysis to help you answer your queries in seconds. With Answerrocket, you'll keep track of business trends, performance, and potential opportunities.
Here are a few of the essential characteristics of Answerrocket
● Answerrocket was created with people who work in mind.
● Answerrocket provides its users with an immediate and efficient analysis. It also offers scalable and secure performance.
● Answerrocket lets everyone self-analyze and frees up time to concentrate on solving complex, high-value problems.
Whatagraph is an instrument for reporting that lets users monitor and compare the effectiveness of different campaigns. It also lets you transfer your data using API or Google Sheets.
Here are some principal characteristics of Whatagraph:
● With Whatagraph, you can report in the way that you'd like.
● Whatagraph also provides templates that are ready to use.
● With Whatagraph, you can work with your team efficiently.
● Whatagraph lets you automatically provide reports to your clients and tailor the messages to suit your requirements.
Yellowfin is widely known as a Business Intelligence and Data Reporting platform that functions as an integrated, single solution designed for businesses across various sectors. Yellowfin makes it easy to access, monitor, and comprehend information.
Here are a few of the essential characteristics of Yellowfin:
● Yellowfin provides faster, more efficient, and more collective decision-making.
● Through mapping the mobile Business Intelligence features, Yellowfin assists its users in monitoring and accessing relevant business data.
● Yellowfin gives you efficient insights using interactive data reports and rich presentations. It also assists in the process of making business decisions.
JReport is an application that is utilized for its ability to report and provides dashboards, reports, and data Analytics within the contents of your application. JReport offers its users the capability to create reports while on the move without needing an understanding of databases.
Here are the main characteristics of JReport:
● With JReport, you can easily make use of a secure model.
● JReport lets you create any layout or design that is responsive by using the drag-and-drop feature.
● With JReport, it is possible to visualize operational data by sorting and filtering it and then exporting it back into Excel as PDF, Excel, and many more formats.
● JReport lets you handle large output volumes as well as high concurrency.
With its sophisticated built-in Reports, Analytics, and Displays, users can monitor the performance of your entire marketing funnel from one place. HubSpot Marketing Analytics has everything you need to be a more knowledgeable marketer. By integrating analytics into the system, you'll be able to make quicker and more informed choices.
Blogging landing pages, emails, Lead management analytics, social media, CMS SEO, and advertising are just a few examples of available options.
Juicebox is the easiest and most effective method to create dynamic presentations and data visualizations that are visually appealing. Juicebox stands out from its competitors by being focused on storytelling and user-friendliness. The service is available to individuals, while groups can use it at an affordable price.
Main characteristics:
● A fresh approach to using data storytelling.
● Editing is easy to master.
● Visualizations of data that interact and are easy to set up.
● Professional design is guaranteed with the help of simple styling choices.
Is a data analysis and reporting platform that claims to transform the way people view data through solid SQL Notebooks that deliver actual data rather than screen-based dashboards.
With the help of versatile tools that collect, analyze and display information, you can put everyone on the same page using Query.Me. Users can design an automated distribution of reports using numerous options to customize.
Main features:
● Self-service support for the complete customer.
● SQL notebooks that can be customized.
● Regularly reporting.
Datadog is a program that analyzes and monitors data. It comes with features like Application Performance Management, Log Management, Dashboards, and Alarms. It has entire Access to APIs.
Features:
● Datadog includes more than 250 built-in integrations covering many different functions such as notifications, messaging orchestration, and issue tracking.
● It works with Amazon Web Services and Microsoft Azure.
● Performance monitoring for your applications.
● Logs from all your applications, services, and platforms.
● Graphics can be created in real-time.
GoodData is a website-based service. It will help you keep track of marketing, sales, social media, and customer service actions. It is possible to provide fully-managed data using this tool.
Main Features:
● It offers you data from a set of information points.
● It lets you use Amazon, AWS, and Rackspace to build a cloud that is either private or public. This option is easily connected to your current installation.
● It allows you to modify the Metrics you use to match your branding.
ClicData is an entirely cloud-based business reporting platform with a data warehouse.
It works best for SMEs and large enterprises looking for speed and agility, ClicData allows users to:
● Quickly pull data from disparate sources into their data warehouse,
● Clean and process it through a proprietary ETL system.
● Generate reports and dashboards leveraging its simple drag-and-drop interface.
Is an all-inclusive data analytics and reporting tool for business-minded analysts and researchers. Interactive visualizations are available, as is an SQL editor, sharing Live Reports, Dashboards, Python, and R notebooks in this cloud-based business reporting platform.
The ability to connect data source/sources with the built-in SQL Editor and Visualization platform is easy using Mode Analytics. Dashboards are also set to update automatically and have themes or styles which can be modified in real-time to produce visually appealing representations of your data.
It is possible to use Mode to share Python and R notebooks without worrying about replication of development settings since the analysis, data, and final dashboard can be shared with Mode.It's an excellent option for coders and data analysts that want to collaborate more effectively through sharing reports and dashboards.
Today, we are going to discuss the “24 Top Job Hunting Sites”. A popular method for job seekers to find employment opportunities is to use job search websites. There are numerous job boards on the internet, apps, aggregators, social media channels, networks, and recruitment companies.
The sites we are going to go into today can turn out to be a great source for employers who might not be familiar with the more popular and larger job boards. Niche job boards usually yield better results for your business and are more affordable than other larger job boards.
ZipRecruiter is heavily advertised on television, radio, and postal mail to companies, making it one of the most effective jobs search websites. They've rapidly become one of the biggest job-searching sites within the United States, with over 5 million jobs listed in the site's search engine and great customer reviews from those who have used their services. They also inform you when an employer is looking at your resume, which is a nice feature for an online job board. They also have available an app for mobile devices.
Monster is a broad online job board that is an early adopter in the field for its wide array of job postings and career possibilities. It is possible to create an online resume for potential employers, so they can contact you directly and send job alerts. Although t doesn't feature the most advanced job-search engine it is still used by employers, it posts more than 150,000 positions each month. There is also an app for mobile devices.
CareerBuilder is among the most popular jobs boards. They have a large database, and employers have relied on them for a long time. You can search for jobs by name, location, or pay ranges on their job search tool. CareerBuilder remains a great job board to place your resume. It continues to receive a lot of visitors from employers searching for applicants.
LinkedIn is a fantastic free tool for passive and active jobseekers to build a professional profile seen by both recruiters and employers. There is also a business page for careers which allows you to view jobs directly from an employer. LinkedIn is among the top three sites employers advertise their jobs on, specifically for white-collar jobs. It could be described as "the new Generation of the job search sites.
When creating a profile make sure to include a high-quality and professional image, describe your work in detail, the knowledge you possess, and the tools or systems you use every day. Make sure to contact people in your region and grow your network.
Glassdoor is among the most significant job search websites, boasting more than one million businesses listed on the website. Glassdoor also offers reviews of employers from former and current employees. Sometimes they can be a little confusing because they do not delete any reviews regardless of whether they are true or false.
They're an excellent source for jobs available worldwide and are rapidly expanding as the best job search engine. Glassdoor also offers an app available for mobile devices.
Indeed is among the most popular job search sites and has been in operation for quite a while. They collect many jobs from career pages of companies and paid job advertisements.
Indeed has over 3 million online job postings. You can create an online resume and then have employers reach you directly. There is also a single-button push application procedure and a mobile app that lets you submit applications to jobs directly from your smartphone.
They recently launched an additional mobile application for remote work. They were once the top choice, but they're now getting behind ZipRecruiter and Google jobs after they stopped posting advertising jobs with no cost from staffing agencies.
Indeed, however, it is an excellent employment search engine to explore when you are looking for new job opportunities. They also have company careers pages and employer reviews like Glassdoor and inform you when an employer has looked at your resume, which is a nice feature for an online job board.
A job search engine similar to Indeed.com where you find lists of millions of jobs posted yearly.
It also has the functionality of a salary estimator. If you’re hunting for a job, this is a significant source and a job search website you should check out.
A job search site that has current and verified job listings directly from employers' websites. They also offer details on the market for jobs and analysis plus a seamless application process.
Snagajob is the biggest and one of the top job search sites for hourly workers and part-time work, with over 100 million job applicants registered and job openings at more than 700,000 employers/businesses across both the United States and Canada.
Ladders Job Board has been in operation for the past 10 years. It offers a free tier and paid postings that can boost your application, Similar to Indeed.
It has over 100,000-plus specializations in different fields, including executive positions. Post your resume and employers will visit you. This site has many users and over 25000 recruiters dedicated to locating candidates across an array of fields and positions.
While relatively new to the job-searching scene, Google for jobs is gaining popularity fast as the primary source for people online searching for jobs. All you need to input is the kind of job and the city you're looking for, and Google will provide you with an array of companies with advertised job openings all in a simple search.
Google accepts jobs directly from companies' websites or advertising jobs from staffing agencies and partners. In the coming decades, Google jobs will be the best choice for an educated job search. One of the best things about Google Jobs is that you can submit your job listings here at no cost.
Facebook, the world's largest social media platform, is also home to a page for jobs that allows employers to list their openings at no cost on their website for every industry and sector.
The job section on Facebook is one of the fastest-growing career sites.
Craigslist offers a general section of jobs on its primary page that lists different job opportunities, including engineering, accounting, IT, legal, retail, and many others. The jobs are classified by location and type of job. Smaller companies often place job advertisements on this site for various sectors.
Are you interested in employment opportunities at startups? This is where you can begin looking for these kinds of jobs. Angellist offers job listings on its job boards and allows you to create profiles and connect with others. Jobs can be posted here for free and hire top talent.
USAjobs.gov is a great source for US-based citizens and its job search website is owned by the federal government, it offers all kinds of government jobs that work across the various agencies of the federal US government.
Upwork is the most popular job search site for freelance work such as marketing, web development writing, remote accounting work, engineering, etc.
Is a job search site that aggregates jobs from the largest job boards, which list millions of jobs available daily? Their design and interface lead the pack of job search sites, and it's free to utilize. You can also create an alert for each day whenever new job ads appear, which will improve your job search capabilities.
Jooble is an online job aggregator that accepts jobs from recruiters, employers, agencies, and other sources. Its job search feature is accessible in 70 countries and provides over 800,000 job opportunities to job seekers from 70k+ websites.
Dice remains the most popular jobs board in IT, and many companies continue to advertise their jobs on it. If you're searching for an IT/Software related job, look no further than Dice.com, with more than 50,000 jobs available. Dice is one of the top job search websites for jobs in information technology. You can also upload your resume and get job alerts at no cost.
Stackoverflow is a site specifically designed for software developers. It has an exclusive job search feature and lists more than 2500 software developer positions.
A job board that focuses specifically on the engineering area, regarding job opportunities. If you're in the design, engineering, or drafting fields, this is a fantastic resource to find job opportunities. It is the best job search website for engineering jobs that surely you do not want to miss.
If you're searching for design CAD or similar drafting jobs, Getcadjobs.com is a top niche job search site that lists job openings for CAD jobs in SolidWorks, AutoCAD, Inventor, and other CAD software.
While the website's style for job searches is somewhat outdated, it's an excellent source for contractors seeking jobs in aerospace, engineering, and other fields. It is a strict job board that works specifically with contracts.
It was established in 2001. It has openings for electrical, mechanical, chemical, civil, structural, and other engineering jobs. The design is modern and clean, making It one of the top sites to search for jobs in the engineering field.
This blog will dive into the Top Features of Microsoft Power BI. Microsoft Power BI is among the most well-known and used tools for business intelligence. Companies worldwide depend on it for the most advanced analytics and data visualization. Microsoft Power BI features help you make better decisions and avoid losses.
Microsoft Power BI is a software suite that consists of business intelligence tools, such as software services, applications, and data connectors. It is an online system used to integrate data from various sources into one data set.
Data sets are utilized to display data, evaluate, and analyze by creating available dashboards, reports, and apps. Microsoft provides three different Power BI platforms, i.e., Power BI Desktop (a desktop application), Power BI Service (SaaS, i.e., Software as a Service), and Power BI Mobile (for iOS and Android devices).
You can use power BI both on-premise as well as on the cloud. It also allows data to be imported into local data sources or databases, cloud-based data sources, data from Excel files, and other hybrid sources. Therefore why Power BI leads over other BI tools, is an efficient and user-friendly instrument to analyze data. It lets users combine data from various sources, create interactive dashboards, assess data, create informative reports and share them among other users.
The following are some of the top features of Microsoft Power BI.
Visualizations (or visuals) are a way to display the insights from data. Power BI reports might contain one page with a visual or multiple pages with many visuals. You can pin power BI visuals directly from reports to dashboards. You can also create a variety of attractive and detailed visualizations. You can create reports and dashboards with as many or as few visualizations as you need to show your data. A library is available to create custom visualizations.
Types of Data Visualizations in Microsoft Power BI
A collection of visualizations providing meaningful information or insights into data are called dashboards. Power BI dashboards usually have multiple visualizations. They are page form reports. They are printable and shareable.
A dataset is a collection of data created when data comes from multiple sources. To create different types of visualizations, you can use these datasets. A dataset can contain data from one source (e.g., Excel workbook) or several sources.
You can filter data to find the most important and relevant information. Power BI has built-in data connectors, such as Excel, SQL database, Oracle, etc. You can connect to these data sources and import data from one or more of them to create datasets.
Data is the heart of every business. Organizations today face the greatest challenge in managing information while manipulating data with other data sets to help them retrieve useful information.
A great way to achieve this is to collect different datasets and organize them visually for better understanding. It helps organizations better understand their data and give them a competitive edge over other businesses.
These are just a few of the features that Power BI offers. Let's now move on to what Power BI does to provide actionable insights. Power BI is a tool that makes data analysis quick, easy, agile, and user-generated. It simplifies data analysis, collaboration, sharing, and taking the process to the next level.
Struggling with how to join, pivot, or filter your data. Power Query is a powerful tool that allows you to import and transform data from various sources using Power BI. The interface is simple to use even with a low to no coding experience. Analysts can transform, join, and modify their data even without programming or SQL knowledge.
Connect to files, databases with one of the many prebuilt SaaS connectors. Or you can connect directly to the cloud and on-premises databases like SQL Servers Redshift, Redshift Snowflake, and BigQuery.
Power BI uses an Active Directory to create access to the control panel. This panel allows the organization to use different Microsoft solutions. Power BI allows for the development of security measures that allows access to be granted in a controlled way.
Power BI implementation is very simple, as it requires minimal IT resources and technical skills. There are some instances where it is unnecessary to have any technical knowledge. Managers need to create an API Key and then plug it into the software. For enterprises using Microsoft Office 365 systems, Power BI integration is easy.
Power BI app is a set of apps that you can download to your smartphone and tablet. They allow you quick access to your Power BI reports or dashboards. They also allow you to access your data, make insights, collaborate while on the move, and be notified whenever your data changes.
Power BI apps for mobile allow you to access your data. However, it is not possible to create or edit reports. The apps work the same as Power BI. Tabs makes it easy to navigate among different workspaces or reports quickly. You can also access power BI reports by clicking on different visuals or even using slicers to filter the data.
Power BI was designed to integrate a variety of Microsoft Tech such as SharePoint and SQL databases. It can even take data from non-Microsoft sources. Power BI can connect and integrate streaming data, cloud data, Excel spreadsheets, on-premise data sources, big data, streaming, and excel data. It doesn't matter where the data is located. Power BI can connect and analyze any data source. Power BI is well-known for connecting hundreds of data sources seamlessly.
Microsoft Power BI is an excellent business intelligence tool that is robust and powerful, which will continue to be a staple in the data visualization world for a long time. It allows hundreds of data sources to be connected quickly and infuses life into the data through detailed reports.
If you are unsure about its ability to handle/manage the future of a data-driven society, you can do some research and compare other available tools. But it is a certainty that Power Bi is going to carry on as a relevant tool for many years.
Today we will discuss the "23 Best Excel Formulas & Functions" In Microsoft Excel. A formula is an expression that works on the values of a set of cells. The formulas produce results, even if they make an error. Excel formulas let you perform addition, subtraction, multiplication, and division calculations. Furthermore, you can determine averages, calculate percentages in Excel for a set of cells, alter the values of date and time, and much more else.
There's another term that is well-known within Excel formulas. It can be referred to as a "Function" The two terms, "formulas" and "functions," can be interchangeable. Their main difference is that you can insert a function into a formula that you create. At the same time, functions are employed to make complex calculations that can't be completed manually. Excel functions are referred to by names that indicate the purpose for which they are intended.
Many Excel calculations and formulas are based on the type of task you wish to accomplish with the data. We will explore these formulas and functions for mathematical operations, character-text functions, data and time SUMIF-COUNTIF, and some lookup functions.
Let's look at the 23 most popular Excel formulas you should be familiar with.
This function is widely used to divide the number of numbers from a particular column. In addition, the sum function has an individual button on the Home tab that can be used to calculate the sum after choosing the column's section.
The function will find a specific information element within the vast data set and add the data into your newly created table. It can be helpful if you go into the function tab. The Insert function tab will allow you to type in "VLOOKUP" or be listed on the list. When you select it and click, a wizard window will appear with new options for the box.
● Lookup_value:
It's a choice where the variables you typed can search for value in those cells in the more prominent table to get more information.
● Table array:
It defines the size of the big table from which the data can be produced. It defines the scope of the information you wish to choose.
● Col_index_num:
This command box defines the column from which data must be extracted.
● Range_lookup:
In this case, you can choose either false or true. Proper will provide the information closest to what you need to determine if something doesn't match the variables. If you choose the false value, it'll show you the exact number you want or show the number N/A if the data cannot be found.
This function will extract the maximum and lowest values from the collection of information. Enter the word MAX in the function tab to obtain the highest value. To obtain the minimum value, you need to type "MIN." The function will pull the data from the primary table of data.
The IF function can extract the truth from false information on an element inside the variable box. The IF statement can be written in the form of:
IF(Criteria, True, False value), After the criteria are inserted in the selected column, The answers are then utilized to examine and give results in line with the forecast.
SUMIF allows you to search for a specific list of information that fits the criteria you have set. Your criteria can be entered into the wizard box, including the range tab, the criteria tab, and the label for sums.
The range tab indicates the space you'd like to study. The criteria tab locates the cell, while the Sum Range tab adds the data that meets your requirements.
The sole difference between the earlier feature which was the COUNTIF Function, and the count function is that the function does not add up the value of the match cells. It just pulls them out and gives the complete set to you.
This function can define multiple criteria to look up variables. If the variables satisfy all the criteria and the values match, they are declared as True, or the results of the search display False. The wizard box has tabs where you can enter your criteria logically to determine the behavior for the set of data. The results are shown in a row of FALSE and TRUE on the left.
OR function is slightly different from the previous AND function. OR function only looks for one criterion, TRUE, and then returns the result, unlike AND that needs every criterion to meet to give an accurate result. If there is no agreement between the criteria and the criterion, a false value is returned.
The LEFT function lets you pull the portion of the data in a particular column out of the left. You can define the variable or the amount of data you would like to see in the new column by using commands.
You can select a specific portion of the data in the selected column set by navigating to the right-hand side of the data by making variables available in the box for commands.
It is an amalgamation of LEFT and RIGHT Functions in Excel which creates data for a new column that is created through setting the variable to draw a specific part of data from both.
This function can be used to round numbers with lots of digits following the decimal mark for ease of calculation. There is no need to format the data.
This purposeful function uses capital letters to capitalize or lowercase the words of a sentence within the cells. It can be accomplished in a way that is customized. You can change the letters and style to your liking.
The NOW function can be employed to create one column that specifies the date when the data entry occurs in a particular cell on the right end of the column called NOW. You can alter the value for NOW to date, but only that.
This excel formula can be employed to trim or eliminate additional spaces that appear when a data set is copied from another source.
This advanced Excel formula, allows you to extract your custom max and min values of the selected group of cells based on their order and degree. You can choose the highest value of a fifth of the huge data pool simply by entering appropriate commands into the array.
This excel formula can be utilized to get rid of longer IF function statements and extract the specific amount of data you need. It is utilized in cases where more than 2 results are in a specific circumstance.
This code can count more than one character within one cell.
This formula is extremely helpful when working on an Excel spreadsheet that another person created. This function helps you identify the kind of data that the cell contains
This excel formula allows you to create random numbers that combine the values you've chosen. It can be useful to replicate certain results or behaviors in spreadsheets.
It is not necessary to constantly ask for help from Google to discover the value that data is converted to in various units. The CONVERT() Excel formula can do the job. The function is versatile and can convert currencies and numerous other things.
The PV function in Excel is a flexible virtual financial tool that can determine the amount, the period of investment, the amount of money per month, calculate future revenues, and many other calculations depending on the input of variables.
There are numerous functions used to display specific information on the time.
The term "WEEKNUM"() can be used to determine the exact week's number at the specified date.
Workday() specifies the working day when the number of days is given.
Network days() provide the working days between two specified dates exempting holidays and weekends.
YearFRAC() allows the user to determine the percentage of the year that is available when two dates are specified.
The term "EDATE"() will give the exact date and the number of days following an event is given.
There is a set of commands to use with different mathematical programs to determine the value of different areas of math. Calculating the aggregate, difference the total permutation, LCM GCD. Once you master the basics Excel is a useful and efficient solution.
The whole purpose of Excel is to provide the greatest assistance in easing the burden of many particular tasks in education-related or business-related fields. Particularly in accounting/ finance, and business, you cannot move a single step in the right direction without Excel. Marketing and product managers need to be based on foresight and Excel trends. There are endless possibilities. It has so many possibilities that it's impossible to mention all of them in a specific manner. It is the most efficient, flexible software that any business can use. Much like its name suggests Excel, businesses use Excel to excel in all their endeavors.
If you're reading this article, you probably heard of the term "ETL" used in connection with data, data warehouse, and analytics. It is an acronym that stands for "Extract, Transform, and Load." If you have information from multiple sources and you wish to combine into a single database, you need ETL.
ETL is a product that has its roots in the 1970s and the development of centralized data repositories. However, it wasn't until the late 1980s and the early 1990s when data warehouses were taking center stage that we witnessed the development of tools specifically designed to aid in loading data into new warehouses.
ETL is an abbreviation. It is short for Extract, Transform, and Load. These three functions are performed in a database. They are integrated into a tool that extracts data from one database and transfers it to another database.
Xplenty is a cloud-based ETL solution that offers simple and easy visual data pipelines for automated data flow across a broad array of sources and locations. In addition, they transform tools for platforms that allow customers to cleanse, transform and normalize their data while following best practices for compliance.
Features
It is easy to replicate all of your Cloud/SaaS information on any data warehouse or database within minutes. CData Sync is a user-friendly data pipeline that lets you integrate data from any application and data source to your Database or Data Warehouse of choice. The data you connect fuels your business by integrating BI, Analytics, and Machine Learning.
Features:
Rivery automatizes and manages all data processing, empowering enterprises to discover the opportunities that lie within their data. Rivery's ETL is a platform that consolidates, transforms, and handles all the company's external and internal data sources that are stored in the cloud.
Features:
Dataddo is a non-coding cloud-based ETL platform that is focused on flexibility. The extensive list of connectors and customizable data sources gives you complete freedom to select specific metrics and attributes. Dataddo's user-friendly interface, speedy deployment, and cutting-edge integration technology allows you to create robust data pipelines that are stable and reliable. Additionally, the platform integrates right into existing data stacks, which means you don't have to change the data structure to use it.
Features:
Big Evil is a full set of software tools, designed for maximizing the value of data from enterprises by constantly monitoring and validating their quality. It automates testing tasks in ETL and DWH development and gives quality metrics during production.
Features:
DBConvert Studio is a data ETL solution that works with on-premise and cloud databases. It converts, extracts, and loads data into various databases such as Oracle, MS SQL, MySQL, PostgreSQL, MS FoxPro, SQLite, Firebird, MS Access, DB2, and Amazon RDS, Amazon Aurora, MS Azure SQL, and Google Cloud cloud data.
Features:
AWS Glue is an ETL service that allows you to prepare and load your data to run analytics. It is among the most effective ETL softwares used for Big Data that helps you design and execute various kinds of ETL tasks within the management console in Amazon Web Services.
Features:
Alooma is an ETL product that allows teams to gain visibility and control. It is among the most effective ETL tools with built-in safety nets that enable you to deal with errors without stopping the pipeline.
Features:
Stitch can be described as a cloud-first open-source platform that allows users to quickly move data. It's a simple flexible ETL designed for teams working with data.
Features:
Fivetran can be described as a really adaptable ETL tool. It is among the top Cloud ETL Tools that automatically adjust to changes in APIs and schemas, which means access to your data is straightforward and reliable.
Features:
It is StreamSets ETL software that lets you provide continuous data to all aspects of your company. It also tackles data drift by using a new method of integrating data and engineering.
Features:
Talend is an American-based Software Company launched in 2005 with its headquarters located in California, USA. The company currently has around a 600 employees team.
Talend Open Studio for Data Integration was their first product launched in 2006. It allows data warehouse, profiling, and migration. In addition, it is a platform for data integration that supports data integration and monitoring. The company offers data integration services, data processing management, data preparation, and integration of enterprise applications.
Features:
Informatica is a pioneer of Enterprise Cloud Data Management with more than 500 partners across the globe and more than one trillion transactions each month. Informatica is a software development company established in 1993, with its headquarters located in California, United States. The company's annual revenue is $1.05 billion and has a headcount of approximately 4,000 employees.
PowerCenter is software created by Informatica to facilitate data integration. It is a part of the entire lifecycle of data integration and provides crucial data and value to businesses. PowerCenter can handle a large amount of data and take any data and source of data integration.
Features:
Blendo can synchronize analytics-ready data to your data warehouse with just a click of a button. This tool will help you reduce the implementation time needed. It offers a 14-day, full-featured free trial.
Features:
Azure Data Factory is a tool for data integration that makes it easier to complete its ETL process. It's cost-effective and also a serverless cloud-based data integration tool.
Features:
IRI Voracity is high-performance data management, all-in-one ETL program. It helps you monitor your data at each stage of its lifecycle and extract the maximum value from it.
Features:
Logstash is the pipeline for data collection tools. It is a tool that collects data inputs and feeds them into Elasticsearch. It allows you to collect the various types of data available from various sources and then makes them accessible for further use.
Features:
SAS is a renowned ETL tool that lets you access information from multiple sources. As a result, SAS can conduct sophisticated analyses and provide information to the entire organization.
Features:
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Pentaho is a simple and interactive user interface that helps customers gain access to, explore and combine all kinds of display data.
Features:
In short, ETL tools are the initial element of the data warehousing process. They allow you to make better decisions with less time.
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Today, we will discuss the "Top 10 Mobile App Development Frameworks in 2022". Mobile app development is among the fastest-growing industries. According to a study, companies that develop mobile apps will make 935+ million US dollars in revenue by 2023 through paid downloads and ads in the app.
Mobile apps have become an integral component of our everyday lives. Whether you want to take a trip, reserve a movie ticket, or connect online with your friends and others. Just pull out your phone and search for the apps you want to use to do so.
Mobile App Development Framework is an open-source library that gives you the necessary structure to develop mobile applications. In essence, it functions as a layout that supports the development of mobile apps. There are many advantages to mobile app development frameworks, such as being affordable, efficient, and much more.
Furthermore, android app development frameworks are classified into three categories: native, hybrid, and web apps.
Native Apps: A native application, also known as a native app, can be described as a type of software application developed using a specific programming language explicitly designed for the platform for the device, such as iOS and Android.
Web Apps: Web-based apps include web-based forms, word processors, shopping carts, spreadsheets, video, editing photos, conversion of files, scans of files, and email programs like Gmail, Yahoo, and AOL. Popular apps include Google Apps as well as Microsoft 365.
Native Apps: A native app is software designed on a specific technology or platform. Since a native application is specifically designed for use with a particular device and OS, it can use devices-specific hardware and software.
Swiftic is among the top applications and development tools available on the iOS platform. It has an intuitive interface. Swiftic is an excellent choice since you have the option of a 30-day money-back guarantee for all plans. Additionally, it comes with a 6-month warranty for success. If you do not get any outcome, the 6-month period is completely free.
Some of the most important features include:
Native Script is an open-source framework for creating native mobile applications that incorporate Angular, Typescript, JavaScript, CSS, and Vue.js. Native Script is a great framework that can reduce the amount of application code and speed. Numerous top companies prefer using Native Scripts for its robust web-based platform.
A few of Native Scripts features are:
React Native is the best JavaScript library for creating native apps for any device and platform. Through React Native, you can build rich applications that work on both iOS and Android. It can also be used to create specific platform versions of different components, which allows for a single codebase across other platforms. Facebook first introduced the community-driven JS library in the year 2018.
A few of React Native features are:
Xamarin is among the most popular frameworks for mobile apps. Microsoft introduced the native platform. It is a cross-platform and free software development platform. Xamarin offers a development ecosystem that includes APIs, backend components, and more. It's a .Net developer platform supported by libraries, tools, and languages for programming. With Xamarin Developer, you can create native apps using the assistance of a vibrant community of developers for Android and tvOS, watchOS, iOS, macOS, and Windows.
A few of the Xamarin attributes include:
Ionic lets you build interoperable hybrids with Progressive Web Applications along with cross-platform apps. The open-source framework provides premium solutions for developing applications. Ionic allows you to build websites, Android and iOS. In addition, when working with Ionic, you can continuously build apps and send them to deployable locations. Ionic Studio is the lightning version of Ionic and is extremely strong. It can be installed locally for a quick and easy interactive development tool. With its built-in capabilities, ionic is always seen as a superior platform over other frameworks for mobile app development.
A few Ionic characteristics are:
The framework was previously named Sencha. The framework was later merged with Ext JS, and now the new name has become Sencha Ext JS. It is a JavaScript framework to build apps that are data-intensive for the web and mobile devices. It also functions as an open-source mobile development framework that works across platforms. Ext JS itself has more than 115 pre-integrated, high-performing UI components. Some of the components include HTML5 calendars, pivot grids, trees, grids, D3 adapters, lists menus, forms, windows, toolbars, and panel designs.
A few of the Sencha Ext JS features are:
Onsen UI is widely regarded as the best tool available when creating complex mobile apps. It creates stunning HTML apps using JavaScript, HTML, and CSS. It also works with libraries such as Angular JS1, Angular 2+, React, and Vue. The thing that makes this platform is its ability to adapt to the app's design depending on the platform. For instance, if we want to get a natural look on iOS and Android, it uses the automatic styling feature on UI components. Its vast collection of UI components includes tab lists, stack navigation, and forms.
One of the most significant characteristics are:
Flutter is a UI toolkit developed by Google that helps create native apps for the web, mobile, and desktop. The UI toolkit includes fully customized widgets that allow you to build native apps in a brief time. Additionally, Flutter's layering structure allows for speedier execution of the components.
The most striking Flutter features are:
Corona is a cross-platform and open-source development framework perfect for developing applications and games. It is often referred to for its 2D engine for games. With Corona, it is possible to create applications for mobile devices and desktops. The platform is compatible with iPhone, iPad, tablets, Amazon Fire, Android phones, Mac Desktop, Windows Desktop, and others. In addition, you can create compatible apps to work with Fire TV, Apple TV, and Android TV.
Some of the most striking Corona characteristics include:
JQuery Mobile is an interface for users built on HTML5. It is optimized for touch and creates extremely responsive apps for tablets, smartphones, and desktops. Furthermore, JQuery Mobile comes with ThemeRollar which has extremely customizable themes. In addition, ThemeRollar, a top mobile app development framework, allows you to develop highly distinctive websites.
A few JQuery features include:
Frameworks for mobile development are typically utilized in hybrid methods (i.e., a platform for mobile-based development) to enable mobile applications as essential business assets in conjunction with websites for businesses. The ability to align these powerful frameworks or tools with the characteristics of a strong, high-quality mobile application is crucial.
Today, we are going to discuss the best WordPress SEO plugins. Search engine optimization plays a vital role in getting organic traffic from search engines like Google, Bing, Yahoo, etc. WordPress is the most common content management system people use at a very high level. Previously we already discussed the benefits of using content management system CMS.
WordPress SEO plugins could enhance SEO efforts and improve your website's security, speed of loading pages, and overall efficiency. How do you know if the available plugins can meet their promises? The right SEO plugin can make a big difference in optimizing your website, while unsuitable plugins could harm a site's efficiency and effectiveness on the search engines. To ensure that your website doesn't turn into an SEO catastrophe, you should know why you need SEO plugins to begin your journey to get organic traffic.
WordPress SEO plugins are programs designed to add features to blogs and websites to make them more comprehensive. They have various options and functions for users to personalize their pages. It makes it simpler to satisfy the requirements of a strategy.
After you've mastered the idea behind SEO and what these tools can do, we'll present a list of 23 SEO plugins and demonstrate how they can help you improve your performance.
Yoast SEO is a host of features created to aid users and search engines in making the most of your site. We love these features:
It's a powerful plugin for SEO and extremely simple to utilize. It comes with features required in this type of software, including redirection, titles, descriptions, XML content, and images. Similar to Yoast. It has an easier-to-use interface and advanced features designed for more advanced users. As a result, SEOPress has a lower-cost higher-end version.
Two versions are available for SEOPress, a free version and SEOPress Pro, which requires a monthly subscription. The free version has all the essential tools required to increase your rankings, and the Pro version comes with additional tools to provide additional benefits.
This plugin will help enhance your website's performance. It utilizes several functions, like the compression of files. Unfortunately, though, the configuration of this program isn't straightforward. It's a lot of work worth it, particularly when you have a site with a high number of visitors (over 500 per day).
"W3 Total Cache" (W3TC) improves SEO core web vitals, the SEO of your site, and the overall experience for users. This is done through improving the performance of your website and decreasing load times using features such as the content delivery network (CDN) integration as well as other current effective practices.
W3TC can be described as one of the sole web host-agnostic performance optimization (WPO) framework for WordPress used by millions of web admins, publishers, web developers, and hosts across the globe for more than ten years. It's the complete performance solution to optimize WordPress websites.
The All in One SEO Pack is an excellent SEO plugin that works with WordPress like Yoast SEO. It assists in optimizing WordPress sites and content for SEO. It includes various useful features, like optimizing keywords, XML sitemap creation, and meta tag generation.
If you're already employing Yoast SEO but want to try it out with the All in One SEO package, you should be aware of the import tool that works with it. This tool makes the process easier by moving information and settings from prior plugins, ensuring an easy transfer.
Broken links can have a major impact on the performance of your website. They can confuse users and reduce the capacity of the search engine to follow your website, rank your web pages, and rank your content. Additionally, a negative impression is created. That’s why it's crucial to find and fix any broken links, internal and external.
This WordPress plugin can do the work for you, no matter the dimensions of your site. It scans all your pages for broken links and identifies missing images.
The method used by SEOquake is very different from what we're familiar with. The work is performed via a Google Chrome extension that allows you to conduct an SEO analysis of websites without accessing an online dashboard. Additionally, it is possible to look up the external and internal links, download the analyzed information, and use it to develop KPIs.
Ranking Math is yet another helpful SEO software for WordPress; and has been gaining popularity lately. Their plan is to offer more free features than the ones offered by Yoast SEO and all in One SEO Pack.
Main features include:
Premium SEO Pack (PSP) is a plugin created to help you optimize your site for search engines. It includes an instrument that assists in making the website more responsive and provides a pleasant experience for visitors. It also helps improve internal link-building on your site. This is crucial from an SEO standpoint. It optimizes your site's images, too.
Premium SEO Pack includes the site snippet feature, which means that your blog posts will be highlighted in Google results by using the optimization feature available on your blog's website page. Premium SEO Pack is a WordPress SEO plugin that can help increase the value of SEO for all your websites. Decide how you want them to appear in search results, and don't forget about social media.
This WP Meta SEO plug-in offers users complete management of your WordPress SEO using precise and sophisticated tools. WP Meta SEO comes with time-saving tools like a bulk editor for meta-information and optimizing images SEO tool, an efficient XML sitemap generator, and a redirection manager.
WP Meta SEO helps you monitor your website's SEO status by providing an informative dashboard. It is a simple and speedy procedure to set it up and make the user's task easier.
Its main benefit is the SEO mass processing function. It speeds up the content optimization process quicker by editing multiple pages simultaneously.
While it is not an SEO plug-in, Rankie helps analyze the public display of results from search engines and offers important information to users.
In essence, its job is to analyze your website's performance on search engine results. It is easy to use, simple to use, and is affordable.
It allows you to create more content that is targeted towards users. The tool is a contributing factor to your site getting higher rankings on search engines and interacting with your visitors.
The features that are available among the features available are:
Furthermore, Squirrly SEO is utilized alongside Yoast. If the tool shows completely green content, it indicates that the content is SEO-friendly, and you can publish it.
Google has recently added FAQs which are displayed as results of a search. The Structured Content plugin is the simplest way to add a FAQ to your WordPress website to use the newest pattern of results.
This Republish Old Posts plugin can make old posts more current, changing the date of publication to the most current date. The older posts appear on your homepage on top of the file pages, and RSS feeds.
It is possible to let new users learn more about your older content and thus become more involved.
This plugin allows you to create alternative text for photos automatically. It will save you from spending time adding this information to every image. Make sure to label the file's title before uploading the file to WordPress.
Alt attributes in images are usually called 'alt tag or 'alt text’ and ‘title tag’ (technically, these aren't tags; they're just attributes, so there's no need to be concerned about it). These attributes let you include descriptions in the textual form of your photo, which can assist with SEO and accessibility.
Assets Manager permits you to selectively remove the plugins from loading on specific pages, specifically ones that are no longer being utilized. It will allow you to reduce the number of requests to your page. It results in faster uploads.
We developed the WP Asset Manager using it and you can decide which styles and scripts are loaded on the page and which ones are not. A good example of this could be our Contact Form 7 plugin. Two clicks will allow you to disable it everywhere, except the contact form page.
Ensure that there are no conflicts between the theme and plugins (such as 2 JavaScript files that load from different plugins and conflict one with another). Gain better performance and test your website on various websites like GTmetrix, PageSpeed Insights, and Pingdom Website Speed Test.
SEMrush SEO, the writing assistant plug-in for WordPress, isn't as extensively employed as other tools, but is an excellent choice. To access it, you'll need an account on SEMrush that can be set up for free. The account will grant access to one template. If you're looking for more templates, then you'll have to upgrade to the premium plan.
SEMrush SEO Writer Assistant examines your content and rates it according to a set of criteria that include the factor of "writing is SEO friendly." In the next step, you'll find suggestions for writing that will help you make your content more effective for search engines.
It also lets you include keywords and, in response to them, provides suggestions for related options.
This plugin lets you create and manage small snippets. They're not required; however, they can help greatly improve your SEO and get higher rankings on the search results page.
Analytify is an initial free version of the plugin with the option to buy the full one. In the list of free features, we're able to include:
It's a known fact that Google prefers HTTPS web pages over HTTP and gives the latter a slight advantage in ranking pages. HTTPS sites guarantee that your users access a secure site and they boost your brand's reputation. It's now time to change your HTTP web page traffic to HTTPS If this isn't done already. WordPress' Simple SSL plugin is one of the simplest ways to change your website from HTTP to HTTPS within a couple of clicks, provided that you've installed a validly authenticated SSL certificate.
The process of inserting HTML0 CTAs and banners into your content can take a lot of time. With that in mind, Rock Convert is a solution that automatically inserts the elements you want to include in your posts. By using this tool, you will be able to save time and, more importantly, improve the conversion rates of your websites.
Do you recognize the comments where people use the chance to promote their blogs and websites, using hyperlinks or keywords to boost SEO? It is possible to avoid this through the installation of Anti-Spam software because it does its task very effectively- blocking spam comments and allowing only authentic ones to be read.
Redirection is a method for your site to quickly send a message to your visitor's browser and inform the user that the page they're looking for is no longer available. The browser can then point to the new page you want to visit.
There are many kinds of redirects, including 302 redirects, 301 redirects, 307 redirects, etc.
Quick Page/Post Redirect gives you two options to incorporate redirects into the WordPress Installation:
ShortPixel is among the top SEO plugins available for WordPress designed to improve images' quality. It compresses them with no loss in quality. It also extracts EXIF information and then optimizes it for other purposes.
Install the plugin, test some images to check whether the quality is good enough, and then massively improve the quality of all images contained on your site. You can also apply this enhancement after you upload.
SEO-related plugins on WordPress are great tools to improve your strategies and increase the performance of your website or blog. However, you should ensure that you select the right plugin for your requirements. Don't overuse these plugins as they could cause a decrease in the performance of websites.
Thanks for reading this blog post on the best WordPress SEO plug-ins. We hope you found the information useful, and as always, hope to hear how you put it to good use and any feedback you have to share!
Every business needs a database. It's stored through the site or on-site, managed locally or managed by a third party; companies require a reliable database that is searchable, flexible and able to manage the continuous flow of data. However, they don't manage, maintain, store and analyze this data independently. The correct database software (also known as a database management system (DBMS)) is essential to optimize performance and eliminate IT problems.
A database management system (DBMS) is a system-wide program that manages databases by creating and maintaining them. A DBMS lets users create, secure, read, modify and erase data from the databases. The most popular platform for managing data is the DBMS because it serves as an intermediary between databases and end-users or applications and ensures that the data is organized consistently and is easily accessible.
DBMS manages the data and database engine and the schema for the database, allowing data to be modified and extracted from users and other software. It provides data security, integrity, consistency, and standard methods of data administration. DBMS improves the organization of data using a schema design method called normalization. It divides large tables into smaller tables when one or more attributes have redundancy in the values.
DBMS has many advantages compared to conventional file systems, for example, flexibility and a more complicated backup system. The DBMS software can be classified based on various factors, including the model of data, distribution of databases, or user numbers. The most popular types of DBMS software are distributed, relational objects, hierarchical, object-oriented and network.
The most recent release of the Oracle RDBMS tool encompasses larger databases, uses less space, and is more secure and efficient in processing data. In reality, it is among the best and most efficient object-relational DBMS tools.
It is possible to use Oracle RDBMS on a PC or a supercomputer with a powerful processor. Functional designs, for example, trigger a specific referential system in the software.
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The most recent version IBM DB2 runs queries faster than ever before. Additionally, the DBMS tool is now compatible with a majority of the languages used in data science to work with simple or complicated frameworks. Most importantly, people are drawn to the program due to its ease of installation and set-up to store a huge amount of data in a short time.
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The Microsoft SQL Server is one of the most efficient database management software that exist. The "free" name of the program certainly draws a substantial audience. Its customized visual integration of the best databases can save users valuable time over the years. The diagrams created in this program are added to an existing project library.
The Object Explorer feature allows users to see the table's creation. Template Explorer, on the other hand, is a collection composed of scripts that can find a variety of names within databases. Additionally, the SQL Server creates specific containers which allow users to combine views and scripts from linked objects or groups.
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MySQL is an extremely fast data processing and productivity tool that comes with various features. It is designed to enhance the security and capacity of your database. An affordable and reliable tool assists with technical issues and helps to mitigate potential dangers. In addition, businesses with high volumes can use business-oriented and more complex MySQL applications.
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Informix Dynamics Server is a commercial DBMS tool that's perfect for companies requiring a multithreaded and parallel information process. The software's capacity to scale is a major advantage, and it comes with a comprehensive assistance option.
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Amazon RDS (Relational Database Service) is among the most effective DBMS tools. It is secured with a dedicated connection and automatically copies your data to an internal feature. Additionally, it can modify the size of your database's entire activities.
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Teradata is among the first DBMS tools. It has a top-quality processing speed for importing as well as exporting information. Along with the ability to process data in real-time, it can transfer massive databases in the blink of an eye. The data analytics provided by the DBMS tool has been proven to perform successful enterprise-level operations.
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SQLite is specifically designed to serve small and medium-sized enterprises (SMEs). It’s simple layout and structure help users manage and store information easily. The SQL engine in the program is extremely efficient and reliable. It is self-contained. In actuality, the DBMS application is accessible on numerous mobile apps.
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This cloud-based online DBMS software allows users to manage and assess data performance through an easy-to-use graphic dashboard. Server Density helps businesses to discover problems early.
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FileMaker is a great application with SQL connectivity and the ability to share information. The most appealing feature of FileMaker is the custom-designed templates that help users create data reports and invoices. It also allows for charts and graphs. This tool provides a professional and expert look to handle information.
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Microsoft Access is a database system that allows businesses and individuals to collect information, manage it and generate reports swiftly and efficiently. It's been included in Microsoft Office, which is part of the Microsoft Office suite of products and specific Microsoft 365 subscription packages.
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Open-source DBMS solution, it has gained notice because of its energizing option for indexing and configuration. PostgreSQL is the ideal solution if your everyday business tasks require the import or export of data.
At the moment, PostgreSQL can be used with Python in addition to JSON programming languages. While it is a relational database system, it is also free to build NoSQL databases. Additionally, the community of open-source developers has come up with a range of plug-ins designed to enhance the application's performance.
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Programmers might want to know that Redis is written in ANSI C language, which implies greater speed on all operating systems. In addition to this, the DBMS tool supports a range of types of data, including lists, hashes, and sets that can provide high-performance queries. The tool also has an internal memory data structure to index bitmaps, hyper logs, and streams.
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CouchDB is among what is being referred to as NoSQL solutions. In particular, CouchDB is a document-oriented database, and within each document, the fields can be stored in key-value maps. Fields may be simply a key/value pair list, map, or list. NoSQL databases signify a move towards traditional databases.
They provide many advantages:
A Neo4j database management system can manage and store various graphs within databases. Client applications can join the DBMS and allow sessions to open against it. Client sessions give access to all graphs in the DBMS.
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Open-source DBMS tool offers the highest-quality data processing speeds. It also includes an in-memory database component that can store massive amounts of data on one disk. Altibase is one of the few combination DBMS tools that can offer huge scale-out sharding choices.
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Robo 3T, previously called Robomongo, is among the most effective DBMS programs to handle a significant amount of work. It's stable with integrated features and is virtually 100% error-free. However, it is most popularly praised for its visually appealing drag-and-drop feature to construct queries.
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Large companies use Cloudera to process more data and for optimal security reasons. Cloudera also boasts an impressive performance efficiency and allows independent analytical tools to run. Furthermore, it includes machine learning algorithms that help comprehend and manage complicated data structures.
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HammerDB is regarded as one of the few unaccredited benchmark databases used in conjunction with various languages and programs. It is a multi-threaded users’ engine that allows users to examine data controls. In addition, you can perform load tests based on queries and custom-made according to industry norms.
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The advantage of the strength of CoScale is monitoring and optimizing large-scale data projects. The main performance of the indicator window is shared among several users. Web developers, engineers, digital marketers, and operational managers can split the workload on CoScale.
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In essence, we can conclude that all of the mentioned databases management systems offer advantages and disadvantages. Some may be beneficial, while others might not be the best for your specific needs. It is the day of data when an immense amount must be maintained, updated, and created daily. The need for Database Management Tools is growing rapidly, and the level of competition is also very high. Each tool endeavors to be better when it comes to functions to other tools. You can choose the DBMS according to your needs from the above selection.
If you're looking for a comprehensive business management solution to connect teams across different processes to perform cohesively and deliver results, Microsoft 365 Services has the answers. This intuitive, scalable, and all-inclusive ERP solution on the cloud helps streamline your business by connecting data across accounting, purchase, sales, inventory, supply chain, and operations to enhance customer interactions and revolutionize business performance.
In other words, Microsoft 365 is the champion of cloud-based, enterprise-grade productivity suites. It gives businesses a wide range of applications, tools, and features to enhance the ability of users to collaborate and communicate. It is believed that one out of every five employees utilizes Microsoft 365.
Microsoft 365 was first launched in Microsoft Inspire in July 2017 as an enterprise-specific subscription service which succeeded in the "Secure Productive Enterprise" services established in 2016. It combines Windows 10 with Office 365 Business Premium. In addition, it comes with the Enterprise Mobility + Security Suite, including the Advanced Threat Analytics Azure Active Directory, Azure Information Protection, Cloud App Security, and Windows Intune.
The name was previously Office 365 (before the name change in April 2020); Microsoft 365 is the most recent evolution of the Office franchise, which began with a suite of popular desktop programs like Word, Excel, and PowerPoint. These popular productivity tools are still available within the web-based application, which includes various other features such as:
While Microsoft 365 does provide the complete Office package, it is just a tiny fraction of the features available. As a result, the true benefit is often ignored. My personal experience is that Microsoft 365 creates an integral and strategic plan for the business.
Take a medium-size enterprise that is part of the automotive sector for example. Of course, this company will also depend on an efficient IT infrastructure. It means that technology, resources, and budgets will be available to build an ideal IT environment. In addition to being safe, current, and highly accessible, it also needs to be simple to manage. We'll now focus on the problems regarding upkeep and currencies as examples.
These two areas could be:
Maintenance
Microsoft Office and Microsoft 365 come with a wide range of tools to help you and your coworkers be more efficient! Since you've probably used Office applications for a long time, it's not challenging to adhere to the same habits. For instance, you've probably learned all sorts of keys. After you've adjusted to the new interface, you'll need to make use of your preferred app with the same method you've used before.
Microsoft Office would easily win the prize if there were an award to recognize the most popular and efficient productivity tool for both casual and corporate customers. The tool is available in various styles and choices and deciding on one, particularly for someone new, can be intimidating.
Microsoft provides its Office tools/services across various devices; however, there are two major kinds of Microsoft Office Suite: Microsoft Office and Microsoft 365.
The Microsoft Office Suite runs on desktops, including a range of software and tools that you can install one time on your computer or workstation without worrying about the future payment of the usage licenses. Microsoft Office is available in various bundles such as for 'Home & Business' or 'Professional Use”. Each bundle or package has specific applications they include, and regardless of which packages you decide to install on your PC, it is purchased per year.
Microsoft Office is especially useful when you're using most of the applications that it offers on your computer for daily work for a long period. Office 2013, Office 2016 and even the most recent Office 2019 are standalone versions of Microsoft Office.
Microsoft 365, however, is a subscription-based product offered by Microsoft for both business and private users, including the most current tools and up-to-date features. It is ideal for small companies, schools, and large companies, as well as non-profit organizations. However, there are Microsoft 365 plans tailored for individuals or personal use.
Office 2013, 2016, and 2019 are Suites you pay for in advance, then install on your computer and keep. Microsoft 365, on the contrary, is a cloud-based solution that requires either monthly or annual (your option) fees to use all Microsoft's apps and tools for a specific time without needing to install anything on your PC.
In case it may not have been stated clearly in the previous section, Microsoft 365 can only be accessible on the internet (requires an internet connection); however, MS Office is accessible regardless of your computer's internet connection status.
The "online aspect" of Microsoft 365 is advantageous as you can access apps, tools, files, and tools on any device that has access to the internet. While this is feasible using MS Office, Microsoft 365 offers more options. For example, you can share or use your subscription across many devices.
For MS Office, after installing the latest version, security updates or bug fixings are among the most beneficial extra benefits you can get. If you don't purchase a new version each time there is one, you'll never be able to experience the benefits of the latest features. With Microsoft 365, you lay your hands-on new features and updates immediately after they're made available by Microsoft.
Everyone is aware of the basics of what Microsoft 365 is, but are you aware of the advantages of it being in place? Microsoft 365 is more than Word to go. It's a comprehensive collection of cloud-based applications that boost efficiency and improve collaboration in your company.
Efficiency is a must in business. Being able to design, collaborate, and communicate seamlessly helps any company to be more efficient. Accessing productivity tools that let workers work more manageably, and at any time, makes businesses more agile and allows them to be competitive in their field.
Microsoft 365 is a safe environment, with strong security measures, including two-factor authentication that ensures that no one who isn't authorized can access your data if they are onto your device.
Today, we will discuss tips on "How to Grow Your Channel on YouTube". We start with the important question, "why do people need to start a YouTube channel?". It is generally because they want to sell their services, products, or to spread knowledge to the audience. People have created channels to spread knowledge about history, politics, economics, marketing, business, etc.
Many companies use only YouTube channels as a social platform to do business. YouTube also promotes businesses like a sole proprietorship. If you have a certain amount of subscribers and watch time, you will be eligible to monetize your videos by applying to Google AdSense.
Following are tips for how to grow your channel on YouTube:
Recent studies have revealed that YouTube channels that upload more frequently than once a week are doing much better and are getting more views than others. If you can, post a video to YouTube at least three times each week, especially when you're just beginning your journey and looking to grow a following. A regular schedule that includes more than one post per week could rapidly boost your YouTube channel's ranking to the top of the list.
Here are some tips on developing videos:
And the schedule is:
Consistently posting is one of the most essential ways to grow your channel on YouTube.
Attention-seeking titles are the backbone of your journey to grow your channel on YouTube. YouTube marketing is all in the presentation. Your video's performance is dependent on the title. Think about whether you are presenting your content as "must-see" or "meh." It is essential to grab your audience's attention with compelling titles without resorting to clickbait headlines. People want entertaining content. They also want to know the story behind your video from the get-go.
You can grow your channel on YouTube by filling the content gap or describing the existing content with new knowledge. YouTube is a social media platform, so it's important to remember that. If you post videos and don't encourage discussion or comments, you're missing the point. YouTube rewards channels that have high engagement. It includes overall channel time, watch time, and comments. If possible, respond to all comments you receive. Encourage users to use audio/visual prompts.
You can also visit other channels to engage. It could be a brand similar to yours or just one you like. You don't have to wait for your audience to take the initiative. Ask questions and leave comments to drive engagement. Also, thank others for sharing their content on YouTube.
To keep track of key engagement metrics on YouTube, you might consider using a social media content distribution and engagement dashboard.
YouTube ranks videos based on engagement metrics like video views, channel subscribers, likes, comments, and estimated watch time. The search engine analyzes user experience metrics. A video with high engagement metrics will rank higher than one with lower metrics.
These metrics can be indirectly affected by YouTube SEO. YouTube considers different attributes of video, such as title and description, transcript, tags, when deciding what video to show for a search. YouTube SEO optimizes these attributes to make the video visible for relevant keywords. Higher engagement metrics will be achieved if a video ranks higher in organic search results.
SEO Process of YouTube Videos:
YouTube thumbnails show a smaller version of an image. When someone is browsing the internet, this thumbnail will be seen first. They can decide which content is most helpful or will answer their questions. YouTube thumbnails are small, clickable images that viewers can click to view any video they choose. The thumbnail is compared to the cover of a book. A book's cover is the first thing that people judge.
Here are six things to remember:
Videos always fascinate us. YouTube is the most significant video marketplace. YouTube videos are given a high ranking in search results from major search engines such as Google, Yahoo!, etc. It shows how vital YouTube is in internet marketing. When embedded on suitable sites, engaging videos with good Meta tags and descriptions are easily placed in search engine results.
Embedding videos is the same as creating backlinks to your website. Embedding videos on a website is just like SEO. It acts precisely as a backlink, placing your videos in search engine results. It will allow you to get more views and help your videos get ranked higher in search engines. Your video popularity and brand image will increase with each additional view.
Promote it consistently to encourage your followers to subscribe to your YouTube channel. Make sure to notify your social media followers on Facebook, Twitter, and Instagram as soon as a video goes live. You can also create previews or snippets that link to your latest production on each social media platform. You should be using social media tools to schedule and promote your content without moving from one platform to the next.
Collaborations with other successful YouTubers is a great way to increase your following. Having and audience see you working alongside a content creator they like and trust, these new viewers are more likely to subscribe to your channel than ever. Finding the right partner is key to a successful YouTube partnership. A classic example of a thoughtful but not overly promotional collaboration between BuzzFeed & Purina.
You become successful by organizing your work. Your channel will be more challenging to navigate if you make more videos. Playlists are essential for this reason. Playlists allow you to group your videos in categories to organize your channel and appeal to the desire of your viewers to binge. Beardbrand's grooming channel, for example, uploads hundreds of videos daily. It has also amassed a lot of videos on a variety of topics. Subscribers can easily find relevant content by using the playlists on the channel.
Paid campaigns are a non-organic tip for growing your channel on YouTube. You always have the option of getting more visibility with paid YouTube ads. Following are the types of paid YouTube ads.
YittBox hopes that you have found all the essentials for growing your channel on YouTube. According to statistical significance, YouTube is one of the most significant opportunities to increase your business growth. Please share your thoughts with us, we will highly appreciate your feedback. Thanks!
Instagram has 1.2 Billion monthly active users (MAU). That is why today, we will discuss how to get more followers on Instagram. In the current era of globalization, businesses have no geographical limits. Whenever we hear about ecommerce, we know that people sell their products worldwide through technology as their sole platform. Social media is one of the platforms through which people sell and buy products and services. Statistically, 74% of marketers believe that social media is the most effective platform to sell products and services.
Instagram has grown to become the foundation of numerous companies' social profiles, driving traffic that is profitable on landing pages increasing conversions and gaining an engaged community.
Instagram followers aren't simply numbers. They're an essential part of social media platforms.
The fact is that increasing your presence and your following on Instagram could help increase the number of people visiting your website and increase sales or turn you into an influencer with a cult following.
With a large number of followers, you can interact with more people and collect comments on posts. It gives you more benefits and growth opportunities than ever before. The primary purpose of having an online account is to connect with others more socially. The greater the number of followers an account gets, the more influential it will be.
These are just a few of the numerous reasons Instagram followers are vital. Anyone trying to increase the reach of their brand and expand their reach will have to figure out ways to attract and gain more Instagram followers. In the years to come, the planet will expand and evolve and expand, and social media will play an increasingly crucial role.
We're going to share some ways to increase your Instagram followers without bots or accounts that are spammy. Following are the tips to get more followers on Instagram.
It is essential to learn how to identify your ideal people on Instagram and find the best Instagram methods of targeting them with your content. This article will assist you in that process.
Alongside the top techniques below, look into these resources for additional methods to identify your target customers:
It isn't necessary to create a new wheel. If your company already has clearly defined buyer personas, it may be beneficial to use the same data to establish yourself with Instagram users.
Get a clear picture of what a typical customer is like for your company. Consider what your product does and what it can do. Who is the target audience your product was designed for? What is your target market seeking?
You can get a good idea about your audience's preferences by analyzing your Instagram audience competition. Check out the number of people who follow them and what kind of content they're publishing. It will give you an idea of what your intended audience will be engaged with. It will help you determine whether there are any gaps in the audience segment you've overlooked when you begin to put together the mental image of your target audience.
Other tips are here:
If you've ever spent time looking into Instagram strategy, then you've probably read about the constantly changing "Instagram algorithm”.
There are different algorithms in play throughout the application - each algorithm is designed to provide information that is believed to be of great interest to users.
There are four key elements that affect Instagram's algorithm for feed posts. These are verified from Instagram themselves:
Instagram Algorithm Factors:
Optimize Your Instagram Profile:
Non-followers make up two thirds of visits to Instagram business profiles. The new visitors are all likely to become new followers. But only when your profile and bio interest them and make them want to follow you. They will not do it if your profile is unclear, unfinished, or unattractive.
Apart from username and name fields, the profile contains the URL of your site (clicking link) as well as your bio.
Other ways are to:
Hashtags can be utilized to help you categorize your content. These could be common hashtags that everyone uses, or they could be specific hashtags that everyone you're grouping your content and photos with those who post similar content. In addition, many companies create specific hashtags for their niche to generate interest in their posts or to bring posts that relate to a specific product or campaign.
Kinds of Hashtags on Instagram:
Before anyone can follow your account on Instagram, they must first find your account. Only two areas on Instagram are part of search results: username and name. The username you use is the Instagram handle. It's best to keep it in line with the handle you're using on other social media platforms because this will make it easier for users to find you. Use your brand's name or a variant to your brand name that people might search for when they are looking for your company.
Instagram searches did not look at captions with past keywords. However, that seems to have changed. Instagram is now recommending relevant keywords in captions of posts to improve searchability. It's because they're changing the way results from the search are presented. The search results now include pages that contain keywords designed to be used for browsing. It is an excellent benefit for smaller brands since it gives users a greater chance to locate your content without looking for your account's specific name.
Even though Instagram is an image-based social media platform, the ability to write good Instagram captions is a significant factor in helping you increase your engagement and reach. As you've noticed, engagement and reach are the most critical factors in the process of attracting followers on Instagram for free.
It may sound like a trivial thing to discuss, yet it's an essential point when you're thinking about ways to gain followers on Instagram. Each post you post on the grid on Instagram must be top-quality and visually captivating. If a new user comes across your page, the information will make them explore more. That desire for more makes a visitor click ‘follow’.
If someone follows your profile on the very first visit or clicks on your profile to view your posts, your grid provides the perfect opportunity to show off your personality or image. The grid provides you with a bird’s eye view of the user's history of postings. It's the first glimpse of your portfolio of work. It's An introduction to their professional or personal branding at a glance.
There are various methods and strategies for achieving results on Instagram, including timing, consistency, hashtags, links and more. Knowing how to apply these methods seamlessly with your other social marketing efforts has a big impact on achieving outcomes on Instagram.
To ensure that we post regularly on Instagram, we schedule our posts with Buffer. Presently, single-image and video posts can be posted to Instagram corporate profiles directly using Buffer. For all other types of posts (listed below), Buffer will send you an email reminder that will remind you when it's time to post.
To remind you of Instagram postings, Buffer will send reminders to:
Here are some tips to stay consistent on Instagram:
To grow a significant amount of Instagram followers, you must produce content that people want. If you don't share posts appropriately, most of them won't see it. So, what can you do to determine the ideal time to post for your group of followers? The most effective method to determine the ideal time to post is to test when you publish your posts to determine what time of day results in the highest amount of engagement from your audience.
If you don't have the funds or time to run your tests, Sprout Social, a management social media platform that has more than 20,000 customers, can help.
The ideal moment to post on Instagram (in your local time) is at 6 am, according to the analysis of Later's 35 million worldwide Instagram posts.
Here is the ideal time to post local time across various time zones:
A successful strategy must have four elements: goal setting, implementation, analysis, and refinement. Instagram analytics focuses on the analysis aspect required for marketers who use social media.
The best Instagram analytics tools can help you determine if your Instagram efforts pay off. You can find out which strategies are effective and what is not.
Instagram analytics tools:
Account Standards:
Engagement rate: Average across all posts: [Post interactions ÷ total follower count (or impressions) ✕ 100].
Follower growth rate: Number of followers gained ÷ previous number of followers ✕ 100.
Website referral traffic: The number of people who visit your website from Instagram.
Post engagement rate: Post interactions/the total number of followers (or views) 100.
Impressions: Post comments ÷ total follower count (or impressions) ✕ 100.
Comment and rate your post: The total number of times your post was served to Instagram users.
Reach: The total number of unique accounts that saw your post.
The best method to increase the number of followers you have on Instagram at no cost is by making it simple for users to locate you. Your Instagram profile must be easy to find. If you've already cultivated an audience on another social media platform, inform those users of your Instagram account. Please post a link on your Instagram profile and offer your current followers on social media a reason to go over (like coupons exclusive to Instagram, events, and contests).
It's time to think about the best way to advertise on Instagram. The platform's rapid development and growth mean, likely, the way you used to engage in the past may not be able to bring you the same level of engagement today as it used to. Based on the latest Instagram data, the visual arena is getting more overrun by brands competing for tooth and nail to win more customers. In the end, it's a good idea for companies to employ the most diverse strategies to market Instagram to their intended users.
“How to Get More Followers on Instagram” is the last blog of our “Social Media Network Growth” series. We discussed the tips and process to get more followers on Instagram in this blog. We have also told you the statistical significance of having an account for your business on Instagram. Please share your thoughts about the blog with us!
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Today, we will discuss “how to get more followers on Pinterest.” As of June 2021, Pinterest has 478 million monthly active users (MAU). The market value of Pinterest is $49.13 Billion. USA holds a share of 50% among MAU. According to a statistical report, most people use Pinterest for entertainment and learn different things. Bloggers categorically benefit from Pinterest to spread their content all over the world. Companies also use Pinterest for brand awareness, buy and selling, and promotional activities.
The Pinterest platform is an effective tool that can help boost links to your site and drive more visitors to your website. It's more efficient at driving traffic back to a place above any other platform. The best content on Pinterest begins by creating high-quality images. Pins can lead to more backlinks.
There are numerous reasons Pinterest is a fantastic chance for businesses to grow. It can help you present your company and blog to a wider audience. One pin could be the start of ten pins, resulting in another ten pins and so on. Following are some essential points that enable you to understand why “How to get more Followers on Pinterest” is necessary.
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The benefits of using Pinterest:
Here are a few most commonly held misconceptions regarding Pinterest:
You'd probably be shocked to learn:
Here are the six most important reasons you should consider using Pinterest for your company:
Following are the tips for how to get more followers on Pinterest:
The first step in gaining followers on Pinterest is to optimize your profile. Profile completion is very important tip for how to get more followers on Pinterest. You'll want to draw the Pinterest users who are engaged with your Pins through clicks, saves, and even comments. To ensure that your followers enjoy your pins, optimize your profile to be discovered by the appropriate Pinterest users using keywords and optimized SEO practices.
The same keywords that you use to boost the visibility of your website for search engine optimization can be utilized to accomplish the same thing on Pinterest. Learn more about how to improve the quality of your Pinterest presence, including Pinterest profiles, boards, pins, and other aspects.
Here are some tips to make a good and attractive Pinterest profile:
A high-quality, eye-catching profile photo
A keyword-rich, personality forward title and description
Awesome photos, matching cover.
High-quality content is shared regularly with your boards.
First, we should know what sections in Pinterest are and their importance.
Consider it an additional board within the main one. You can segment your boards into sub-niche subjects or examine your blog's specific niche and look at the primary issues you've got for your site.
For instance, let's say you have a new board. It is possible to add the following sections:
Sections are only for boards. These sections can be on your boards, your group boards (that you created), and even other group boards you belong to. Yes, you can create a section on someone else’s group board.
How do your sections become more organized to get followers?
Now, here are some tips to adding a section in Pinterest profile:
Pinterest is, in essence, an engine for searching. Therefore, your content needs to be optimized for searchability. Be sure that your descriptions are rich in keywords and contain relevant hashtags to ensure you are found in the relevant search results.
How to locate the appropriate keywords and hashtags:
It is possible to apply this principle to your profile, too. Consider, for instance, adding an explanation of your profile name, such as Hootsuite (Social Media Management). Your profile will more likely be found in keyword searches this way. It is particularly useful when you're an entrepreneur and want to draw attention to your specialties.
There's more than just one; there are many reasons to consider hashtags, in the form of an element of the marketing strategy on Pinterest in 2021. Utilizing popular hashtags is the best method to get your website noticed if used the correct way. Hashtags can work well on Pinterest and provide numerous advantages:
1.Tags that promote pins to the greater public
Utilizing the right hashtags to match the pin's description increases the chances of getting more hits and saves the pin than with no hashtags. If you're trying to increase the number of people who follow you on Pinterest, you must add the proper hashtags in your description of your pins. It will allow you to gain access to new followers and increase your brand's visibility.
2. The hashtag can boost your search ranking on Pinterest.
Yes! It's true! Utilizing hashtags correctly in the description of your Pinterest pin, you tag the pin to a several categories. Therefore, if someone searches for content with similar hashtags or keywords, they'll also be able to see your image.
3. Increases the amount of traffic to your site:
Every pin you put on Pinterest allows you to include your website's URL or a product page that lets people know more about your services and work. Choose the right hashtags and content that are of high quality on Pinterest. You'll be able to increase traffic to your blog, particularly those interested in similar products or content that you create.
Pinterest group boards are developed to promote collaboration and growth among Pinners, especially those with similar goals. Users utilize group boards to boost the number of pins they share because people who follow one of the members on the group board would be more likely to view the pins on their feed.
As that wasn't the goal to create group boards, Pinterest has restricted their distribution pins within group boards to the members of the board and only encouraging true collaboration.
There are four simple methods to locate collaboration boards on Pinterest. Here, we'll provide comprehensive steps for each!
Perform a Pinterest Board Browse:
The Pinterest Board search is often the first step to begin. It's simple to perform, although it can be a bit tedious. Here's how:
Go Through Your Competitors' Pinterest Group Boards:
Take a look at the other Pinterest profiles from your industry to determine what boards your competitors contribute.
Here's how to locate the collaborative boards on Pinterest run by similar accounts:
Find Facebook Groups on the Lookout to Find Pinterest Board Owners:
You may also look into numerous Groups on Facebook filled with people seeking board members. You'll see a range of niches, industries, and groups focused on a particular topic on Facebook. Ask to join groups that are the most pertinent to your Pinterest account's topics. These are likely to be the most influential Pinterest groups for your marketing plan.
Utilize the Pinterest Board Search Engine & Group Board Search Engine
A simpler option is to utilize Pingroupie.com. If I'm looking for Marketing Boards that I can join, I type in "Marketing" and scroll through the results. "Score" (out of 100) is determined by factors like re-pin rates as well as the number of collaborators, followers' growth, etc.
As per Pinterest, the top-performing pins share four commonalities: They're beautiful, fascinating, engaging, and useful. In this order.
Pinterest is, first and foremost, an image-based platform, so make sure to use attractive images.
These are just a couple of Pinterest image tips:
Infographics blend data visualization with appealing images and graphics, which allows them to communicate educational, entertaining, or difficult topics with ease and nobody is enthralled by information graphics more than on Pinterest. On Pinterest, you can add up to whatever the size of your photo is. That's why it's a great platform for infographics. You could spend countless hours looking through the amazing images that others have posted or find other accounts to follow or create your infographic and then re-pin your top photos.
Re-pins are when you add images you come across when browsing Pinterest to your Pinterest board. If you re-pin pin, the person who originally re-pinned the image will be recognized. Re-pins retain the source URL of the image regardless of how many times you re-pin it. Liking a pin can add image to the “Likes” page of your profile. The picture is not added to any of your boards.
Re-pinning images allows you to classify the image on the appropriate board. You can alter the description of re-pinning. The link to the source of an image is automatically saved. Regardless of the number of times, it's been re-pinned. Re-pinning is a good method to promote your content to a wider audience of Pinterest users. When you make pins that are share-worthy, you'll see more people click on your content and eventually bring more visitors to your website. Here are the top five tips to increase your saves on Pinterest:
When creating or updating pages, as well as profiles for other networks, check whether you can add Pinterest to your existing social networks like Facebook, Twitter, Instagram, and LinkedIn or website links. It will let your followers who are on different networks find your Pinterest account. Below, you will see how you can connect Pinterest to your Facebook profile. It will help you gain Pinterest followers for your business profile.
Attract followers with a description of the advantages associated with your product or service.
"Positive sentiment can go a long way to show how a Pin from your company can assist users in their daily lives," says Kevin Knight; the former director of Agency and Brand Strategy at Pinterest.
Be personal and use "you" as well as "you’re" in your copy as well to let readers let them know that you're speaking to them.
Compared with other social media sites such as Facebook, LinkedIn, and Google Plus, where posting 3-4 times per day is sufficient to produce results, your activity levels should be greater on Pinterest.
The process of creating visual content is difficult enough and the same can be said about curating compelling written content. If you are looking to get results, you need to make content that appeals to your readers. It should be relevant, useful, informative, and captivating enough to inspire your reader to pursue the desired reaction.
This list needs a title/description
Is it vital to be aware of these questions regarding the A/B test on Pinterest? What's the goal of an A/B Test? How do we make an A/B test for Pinterest? Here are the answers:
Process for A/B Testing on Pinterest
The world of Pinterest A/B testing happens when creating 2 different pins for the same website link to determine which of the pins generates more clicks. A few variations include:
Why do people do A/B testing on Pinterest?
A/B testing, or split testing, aims to run two tests with two different marketing variables to find out what results in a higher conversion rate.
In the case of advertisements on Pinterest, the variables you choose to test could include your copy, call-to-action, as well as visual aspect. A/B testing these variables will help you understand the things that resonate with your target audience and you'll be in a position to create ads that deliver the right message to the right people at the right time.
Audience targeting is the process where you can build an audience based on your site's visitors, email list, or other Pinterest audience factors. After you click on the button to make a brand-new audience, it will take you to a brand-new dashboard where you can begin. Hit the orange “Create Audience” button to the right of the screen to select the type of audience you wish to create.
The idea of targeting a specific segment of people will give you an initial audience before creating a more specific target according to the particular advertising content, product, or service that you're promoting. Once you've selected the people, you'd like to focus on click next, and then name your target audience. Follow all the remaining steps before moving on to the next option for targeting. The market you choose to target may appear exclusive, but it does not suggest excluding people who don't fit your specifications. Identifying your target audience lets your business concentrate its marketing efforts and resources on those who will most likely purchase from you. In this way, you will get leads from business customers effectively and at a reasonable cost way.
Hopefully, you have found all the following steps and tips helpful for growing you Pinterest account and following!
How do you grow a LinkedIn business page? Here we answer this question and tell you the tips to expand your LinkedIn business page. As we know, LinkedIn is famous for professional networking, career opportunities, and career development. Job seekers post their CV and employers put job posts on LinkedIn. The majority of companies have been using LinkedIn for their brand awareness and recruitment.
LinkedIn was launched in 2003. 740 million users are active on LinkedIn. The revenue of LinkedIn in 2021 was $10 Billion. As many users know, LinkedIn is built like a social media site similar to Facebook. However, LinkedIn is primarily utilized for professional purposes. It is a platform you can use to show your abilities, knowledge, education, experiences, and other information. If you have a business page on LinkedIn, you can quickly sell your services on LinkedIn.
Following are the tips for growing a LinkedIn business account.
Before you begin putting together strategies to increase your following, it's essential to ensure that your LinkedIn page is ready to go. Pages with all sections finished receive 30% more views and are more likely to convert these viewers into loyal followers. The more relevant the content posted on your page is, the more likely it is that people will be inclined to keep connected to your company.
So, ensure that your LinkedIn Business Page has the following seven things filled in fully:
To finish your profile information, visit the Business Page on LinkedIn and select "Overview". After that, you go to your company's profile page, where you'll have the ability to edit every detail of your company.
After you've created the LinkedIn profile with all of the pertinent information - your qualifications and experience in addition to your interests, skills, and much more - it's now time to make sure you share your profile with others who may be interested in viewing it.
There are some steps to share your page:
It may appear simple, but you'd be shocked to discover that very few adhere to this rule for growth. It is recommended to post every week at least once to keep your audience active (we publish every day). It is also possible to set up an appointment to make sure you post regularly to your Business Page.
We as a company post regularly, and we noticed that what has worked most effectively for us is posting slides on Monday, Tuesday, and Friday, posting testimonials on Wednesday, and posting videos and articles from the industry on Saturdays.
Therefore, try different strategies. Find out what works best for you, and keep it up.
Include social media icons in the footer or header of your newsletter or website so that people can locate your LinkedIn page. The addition of a LinkedIn Share button on your site is an excellent way to share your location with an expert audience!
The LinkedIn developers are making it easy to design a custom share button. Follow these steps:
Be aware that although the code might be working now, we can't ensure that it will function in the future. The regulations may become outdated and conflict with the improvements designed to provide you with the most efficient site builder possible.
It is crucial to create visually appealing content on social media, that cannot be overemphasized.
A strong visual presence on social media has similar effects. It provides people with an incentive to like, follow or comment and ultimately purchase.
Need more proof?
Visuals are more likely to leave more impressions as well. We're significantly more likely to recall information if it's images.
Include visuals in your strategy for social media:
Other points to use audio and visual content:
It's essential to update regularly to grow your following on LinkedIn. LinkedIn says that brands that regularly post every month get followers six times faster than brands that do not. Posting regularly, companies get twice the engagement. Brands that periodically post daily can gain more followers.
The most effective time to post on LinkedIn will be 8:30 AM on Wednesdays and Tuesdays. Hootsuite's team of social experts found similar results when looking at their posting statistics. The ideal time to make posts on LinkedIn is on weekdays between 8 and 11 AM PST.
If one post appears to be performing exceptionally well, you could be paid to make it more visible to users as " Sponsored Content".
The most influential group who can assist you with marketing on LinkedIn is your employees and co-workers. When they are enabled, they can enhance your LinkedIn content and increase the Company Page's popularity on LinkedIn.
Let them assist you! Here's how you can engage your employees and colleagues to get involved:
People generally look for good reviews of a brand and the products it offers. Quality and price are crucial, but it's essential to find out what customers and those close to the company are saying.
Brand advocates are those are familiar with and promoting the brand. They are loyal consumers, employees, customers, and business associates.
Here are some tips to get help from customers and brand advocates:
LinkedIn is a well-known platform for connecting professionals from all over the world. Many people think of it as getting new jobs or advancing an individual's career. However, LinkedIn is also an excellent platform to expand the reach of your network of different companies. Digital creatives, freelancers, professionals, and companies that are just starting out and even performers can use LinkedIn to advertise their services to a distinct target market than different social media platforms. The trick is to use the right approach when utilizing it. Here are ten ways to get more followers on LinkedIn:
YittBox published previous blogs on how to grow your Facebook & Twitter accounts. Today, we have tried our best to guide you through growing a LinkedIn business page. Social media appearance is very important from a business point of view. It helps with brand awareness and increase of sales of your products and services. LinkedIn is famous for its services, job opportunities and career development. But you can use LinkedIn for your brand awareness in the case of products too. The most important benefit of LinkedIn is lead generation. We hope that you can grow your LinkedIn business account by using this information.
Here we discuss tips on how to grow a Twitter account. As you know, the most usable platform for sharing ideas and views is Twitter. Twitter will have had 396.5 million monthly active users (MAU) in 2021. Twitter is ranked 9th in terms of MAU. A top ten ranking here shows the importance of Twitter because utilizing a platform like Twitter offers businesses an affordable way to interact with their audience. They can reach users from all over the world and have the opportunity to engage with their users instead of continually advertising.
If a company has a presence on Twitter, users can serve as brand advocates. Businesses can keep track of competitors and swiftly solve any issues. Twitter can be a powerful brand-building tool and a marketing multiplier for companies when used appropriately.
Following are the tips for to grow a Twitter account:
People visit Twitter to participate in conversations and read up on information they're interested in. To increase the number of followers you have, you must ensure that your content appeals to your followers and adds value, whether its tweeting about the latest sales, product tutorials, or news happenings.
If you're not certain on the subject matter you're talking about, you'll be able to utilize Twitter Analytics to see more about what you can offer to your followers. Investigate the most recent ongoing themes by going to the investigate page and using hashtags and watchwords significant to your industry and target group of onlookers. Relevant content is the most way you can grow a Twitter account.
People are drawn to images, and true to nature, users are more attracted to visuals on Twitter. Including graphic media in your tweets can make your posts leave more of an impression. Include various images or video clips to make posts more memorable and appealing.
Here are some tips for using visual content on Twitter:
If you're sending out random tweets, then you have the possibility of having a smaller percentage of your followers seeing the tweets. To cut through the jumble of millions of tweets being shared every day, you need to identify the best time of day to promote your tweets to boost their exposure to your followers. The research findings of Sprout Social below show the most effective times when you can tweet to make it more visible to your followers via their timelines. Optimized posting time is a technical tip for how to grow a Twitter account.
Hashtags can be instrumental in generating greater visibility on Twitter. They can mimic the approach of a call-to-action button and increase the rate of engagement. The addition of a few hashtags on a Tweet can be a simple way to increase the chance of having new followers discover your account. It is only a few minutes and there are many hashtags to pick from.
The quantity of hashtags is very important to grow a Twitter account. Tweets with hashtags are found to have two times more engagement than those without. Be that as it may, it would be best if you were cautious not to abuse hashtags, as according to this report, tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
Retweets, replies, and tagging are tips for brand awareness and ultimately result in the growth of a Twitter account. If you haven't heard of it already, the latest feature on Twitter lets users share their tweets with an excellent opportunity to reuse your most popular and well-known tweets to a larger or more specific audience. Google provides a bigger reward by indexing tweets retweeted many times.
It is a good idea to track these re-tweets by using accurate analytics. Keep track of every follower who retweets you since they could be your loyal customers interested in the content you post and can spread your message to their social networks.
Here is the process on how to grow your Twitter account through commenting and participating in chats:
It is recommended to post on your Twitter account a couple of times per day, but not more than three. Of course, there are many influential users on the internet. But if you're willing to put in the effort and work, you’ll make a mark on any platform. To keep your company's presence on Twitter, you don't have to abandon everything else or take on the fulltime job of tweeting.
While some of these communities are run by specific members, others are general and offer advice. Sharing information or experiences is a great way to present your profile to potential users. Hashtag analytics will help you discover niche communities that can benefit your company. Also, look through the profiles of influential people and major companies in your industry to find out their effective hashtags.
Alongside increasing your organic following, it is possible to accelerate your growth through a follower campaign. Follower campaigns let you advertise your account to a specific audience, and you'll only have to pay for followers who follow you after viewing your advertisement. Think about running short-term campaigns to build momentum or an ongoing campaign to ensure a constant stream of new followers.
It is YittBox’s mission to provide you with quality content that grows knowledge and helps you grow your business. We always want to create customer value through our blogs. Here, we have discussed some tips for how to grow a Twitter account. Twitter is known for ideas and concept creations. The MAU of Twitter is 396.5 million, and you know that it is a huge audience. It would be best if you didn’t waste the potential benefits of Twitter to grow your business and brand awareness.
We would love your feedback after reading this blog. You should check out our previous blog “Growth Hacking Facebook Strategies”
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Today, we discuss growth hacking Facebook strategies. Facebook is usually known as a social media platform. A robust platform for social networking. But amazingly, Facebook has also become a platform for business activities. Facebook ads campaign give Million of earnings to the pocket of Facebook. Facebook earned $28.07 billion in the last quarter of 2020. Along with paid advertisement, People also enhance their businesses through organic traffic. We have seen many businesses whose sales are only generated through Facebook.
Postings of updates in the form of images and videos
Customer support
Promotional activities
Brand awareness
Engage with existing and potential Customers
Divert traffic to website
Direct buying and selling
Following are the growth hacking facebook strategies:
Facebook groups have a considerable number of users actively participating in the discussions. In other words, Facebook groups are home to a massive number of active users daily who are highly engaged in specific discussion topics. Many people who utilize Facebook to bring social traffic to their sites aren't considering using Facebook groups to increase their following.
Consider Facebook groups as small groups composed of people interested in a particular area and have the same reason. There's a lot of value within them and, if you use them correctly, you can bring particular traffic to your site.
You can also create your community by creating a Facebook group. It allows you to be in total control of the information shared within the group and the level of quality of the members in the group. You will need to know the in-depth details of your niche. After that, you will need to do the following:
Your group will help you get engagement, leads, and brand awareness. If you want members for an only specific geography, it will take time and more struggle. Your group is one of the best growth hacking Facebook strategies.
Facebook Ads Campaign is another way to get traffic and business expansion. It is not organic traffic but paid traffic. You will have to spend money and get potential clients. These potential customers have a huge chance to become your actual customers. The conversion rate is very high in ads campaigns. Following is the process of Facebook ads campaigns.
You will only select the campaign options like geography, gender, age, etc. The other whole process will be done by Facebook artificial intelligence.
Facebook shows these ads to the relevant audience. You only need to put your eyes on the campaign.
Following are the benefits of Facebook ads campaign:
Facebook ads campaign is one the fastest result-given growth hacking Facebook strategies.
You should link your Facebook page with your other social media channels like Twitter, Pinterest, LinkedIn, Youtube, Instagram, and your website. The benefit of these links ultimately results in link building and making a good impression on your Facebook audience. Diversion of audience from one platform to other is also helpful for you.
Trust is the critical factor for business transactions. In other words, trust contributes to customer value. You can win the trust of your audience by adding a review on your Facebook page. You, as of now, know audits boost validity, belief, and deals. In truth, agreeing to Shinning Nearby, 81% of customers believe online surveys as much as individual suggestions, and buyers perused a normal of 6 audits, sometimes recently trusting a trade. The significance of audits doesn’t halt there. They also increment your page’s chances of showing up in look comes on Google and Facebook. To begin prioritizing audits, since, accept it or not, they’re not difficult to induce. The same consider by Shinning Nearby uncovered that 68% of shoppers will deliver a nearby trade audit when asked. Winning the trust is one of the growth hacking Facebook strategies.
Online appearances always need to continue interaction with your audience. New ideas, “the creative one,” eye-catching images and videos, and desired content must add to your posts. You will have to do frequent Facebook postings. People like it and if you don’t do this, remember you have many competitors that are always in a hurry to take your place in the market.
Timing is the most crucial factor in your postings. What if you post when your significant targeted audience is offline? So, you must post when your audience is online, and you have a lot of active users in your audience. Suppose you live in Asia, but your targeted audience is in the USA, then you will post according to them.
The overarching advantage of Facebook videos is that marketers can deliver more information in a minimal time. It makes them an effective elective to web journal posts and makes strides in their availability and reaches. Videos are, moreover, extraordinarily flexible and can run from speedy, trending challenges that boost engagement to instructive live instructional exercises that will improve brand mindfulness and item recognition.
According to research, 59.3% of people think video is always more engaging than pictures. 2x increase in clicks and increase 20 to 30% in conversion rates. So, publish more videos on your Facebook page to reach more audiences.
Images are more engaging than text, videos are more engaging than images, and live videos are always above them. People watch live videos 3x more than usual videos and do 10x commenting on these live videos.
Facebook live videos can genuinely get you to enhance your targeted audience engagement, appear creativity, openness, and construct a more grounded client base. So, live videos are major growth hacking Facebook strategies.
Facebook is the biggest social media platform. Facebook has 2.89 Billion active users. You cannot ignore Facebook anymore. You will have to create the plan, put effort and time into implementing it. If you have no business page on Facebook, then create it immediately and benefit your business by implementing the growth hacking Facebook strategies.
Please share your thoughts with us. Your thoughts are highly appreciated for YittBox.
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Today, we discuss the 10 best email marketing software and tools. Marketing trends are changed over time. They are still evolving as we see more innovations and technological progress. Email is one of the older techniques still in use to a great extent. Content marketing and lead generation have a significant share in email usage. That is why we call it “Email Marketing”. We also know that time is money. Several email marketing automation tools help you spend less time on email marketing and achieve your goal to get more leads and sales efficiently and effectively. It also enables you to create an email address database of your clients and potential clients.
Email marketing automation is a method that lets marketers send prompted and scheduled marketing emails to their subscribers through mailing lists. It allows online marketers to send customized messages to potential customers and real customers on a decided schedule or when needed after fulfilling specific requirements. In other words, this method allows marketers to send emails to desired customers with just one click.
Following are the best email marketing software and tools.
Hubspot is famous for its email marketing features. HubSpot recently launched its free email marketing tool that helps a lot of small to medium enterprises. You can make use of their easy drag-and-drop editor as well as a variety of templates to design an entirely custom-designed newsletter that is in line with your company's character and colors. In addition, the connection to the HubSpot customer relationship management, you can customize the emails you send to every subscriber based on device type, countries, list membership, or any other information you may have about the subscriber.
So, why is Hubspot better than others? The answer is that Hubspot integrates different tools, including the free CRM. After you have signed up, you have access to both tools, meaning you can build a central contacts database, create and organize lists in it, and keep a record of your emails' effectiveness.
Hubspot's email marketing tool has essential features for small to big-sized organizations. These powerful features include drip campaigns, detailed analytical reports to evaluate performance, A/B Testing, a high email sending ratio, and more.
Price: Hubspot offers a free plan, and its paid plan starts at $50 per month.
If you belong to the marketing field, it is almost impossible to have never heard about Mailchimp. Mailchimp is one of the best email marketing tools with numerous email marketing usages. Mailchimp leads in email marketing tools. What makes this an excellent platform for email marketing automation is its intelligent suggestions feature that provides the user with valuable insights into their audience to help you improve your marketing strategies. You can design emails by using the content manager feature. You can store images and files in the content manager to easily access them.
An enhanced tracker option connects to your website via Salesforce and Google Analytics. It would be best to have a paid subscription to also have access to use the autoresponder feature. After you have sent out email messages, MailChimp allows you to integrate your social media channels to update your followers via Twitter and Facebook regularly.
Price: Mailchimp offers a free plan in which 2000 subscribers and 12000 emails are allowed in a month. In addition, Mailchimp offers you an outstanding program at an affordable price with unlimited subscribers and emails for just $10/month.
Moosend is low-cost email marketing software ideal for small-sized firms. It includes a range of compelling marketing automation features, including email list creation features, landing pages and much more. Moosend allows you to automate repetitive tasks and save time. It lets you design and creates behavioural emails based on subscribers' details and actions. In addition, Moosend offers detailed email analytics that provides you with important metrics like open, click and bounce rates as well as product views/purchases, customized event tracking, and even forecasted demographics data.
It is also possible to use the advanced segmentation feature to deliver highly accurate emails to every recipient, increasing open rates and click-through rates in terms of return on investment. Each plan comes with practical conversion optimization tools such as A/B testing, email heatmap analytics, counting timers for countdowns, conditional content AI-engine to recommend a product popup form floating bar, newsletter sign-up subscribe forms and much more. So, Moosend is one of the best email marketing software for its wide range of services and tools available.
Price: Moosend offers a free plan which includes 1000 subscribers and unlimited emails forever. The pro plan starts from $8/month for landing page builder, transactional emails, live chat support, and SMTP server.
AWeber has been an outstanding service for email marketing for a long time. They provide tools to aid businesses in managing their email using tools like WordPress, MailChimp, and others. In addition, they are user-friendly and offer your business the flexibility of designing custom campaigns in a snap. An AWeber account can also integrate with the most popular shopping cart software that allows you to bring in new customers when they purchase through your site.
AWeber is among the longest-running companies in the industry. They provide various eCommerce platforms, making them perfect for small and medium-sized companies. However, they require a simple way to manage the online channels for sales using WordPress websites, Salesforce CRM systems and more.
Price: AWeber has a limited free plan of up to 500 subscribers. Its paid plan starts from $19/ month. Better yet, you can buy quarterly and annually to save more resources.
Mailjet offers an easy and multi-faceted platform for marketing via email, which helps you create efficient email marketing strategies. Create one of the designs from scratch or apply them as templates. The software will generate an email that is responsive to your readers regardless of the devices they're running on. It is also possible to work as a team using Mailjet's live-time collaboration feature to work seamlessly!
This tool for marketing emails allows you to add dynamic content to make relevant and personalized emails for each recipient. It will help you achieve more effective results from your marketing emails. You can also incorporate the platform with a CRM system and manage your mailing list on one dashboard.
Price: Mailjet offers a free plan of up to 100,000 contacts and 6,000 emails. The paid plan starts from $7.49/month.
Drip is very useful and one of the best email marketing software and tools that offer several powerful features like comprehensive analytical reports to evaluate performance and integration with e-commerce platforms like WooCommerce and Shopify as well as message personalization. In addition to this, Drip is unique among the other competitors because of its intelligent marketing automation tools, more intelligent email segmentation, split-testing options, lists groups, and the ability to build a visual automation workflow. These features let you target customers on your email list for more sales.
It comes with two specific tools to create emails: visual and written ones. It allows for powerful image-driven marketing and follow-up messages targeted and tailored to each user's needs. In addition, Drip recently launched its new SMS notification feature that is part of all plans. This feature allows you to connect to users on the SMS marketing channel.
Price: No free plan is offered by Drip but there is a free trial. After that, the plan starts at $49/month which includes all features.
SendPulse offers a variety of professionally designed templates that you can customize by using their drag-and-drop editor. Then, you can schedule emails to be sent out at times that they are the most likely to view them, be online, and so on. The subscriber rating feature of SendPulse is a perfect method to find your most important subscribers. It lets you look at every subscriber's click and open rates and read and unread rates. It is also possible to create replaceable text fields that personalize your email messages based on name and gender, birthday, date of birth, age, and position.
Price: SendPulse offers a free plan of up to 500 subscribers and 15,000 emails. You can also buy a paid plan that starts from $6.40/month.
Ominsend is another one of the best email marketing software and tools because of its features. Being a famous ecommerce marketing platform, it integrates all your communication in one place. The templates for e-commerce email campaigns are designed to decrease the abandonment of carts and increase the number of customers to return from the 'wheel of fortune’ virtual scratch cards, birthday discounts, and more.
Omnisend was created by an expert team familiar with the workings of the world of online shopping. Like you'd expect from an online store, Omnisend hooks into Magento, Shopify, or BigCommerce and goes one step further by integrating with review platforms like Yotpo or Smile.io.
Price: Its free plan includes 250 contacts, 500 emails, 60 SMS, and 500 web pages. The PRO account begins at $16/month, which gives you access to up to 10k contacts. It is worthwhile to consider if you are looking for a comprehensive system instead of combining several platforms. It provides more features than simply sending out campaigns.
Marketing is the backbone of every business. First, you will have to spend on marketing, after that you get the reward of sales. Brand awareness and lead generation entirely depend upon marketing. Email marketing automation is one of the most valuable techniques in the current marketplace. You can reach a massive amount of potential customers through it. It is most commonly used in B2C and B2B. The blog tells you about the email marketing tools that will save your time and help you achieve your desired goal efficiently and effectively. These tools have an economical price which will be helpful for small and medium-sized businesses. We hope that this blog will help you start email marketing for your business.
The blog is about "Important On-Page SEO Factors." After creating a website, the question comes mind: How can you get traffic on your website? If you need the answer, then this blog is here for you. We will discuss all the essential factors of On-Page SEO. But please keep in mind that even if you have 100% on-page SEO, after that, you will still have to do off-page SEO.
On-Page SEO is also known as on-site SEO and technical SEO. So, the blog starts from the concept of On-Page SEO.
Optimizing the content on web pages for search engines and users is known as On-page Search Engine Optimization. In other words, on-page SEO refers to any measures taken directly on the site to enhance its position in ranking the search results.
Keyword research, optimization of a meta title, meta description, and URL canonicalization are examples of On-Page SEO. It all contributes 65% to getting traffic.
Following are the Important On-Page SEO Factors:
Keyword research is a process in which you research search terms typed by people in search engines like Google, Bing, etc. For example, if someone wants to know "the benefits of sunshine for health," this term is a keyword. If you're going to write a blog on this topic, you would use this wording or term for SEO.
This is a good question to keep in mind: what are the parameters of a good keyword? A keyword with low competition (limited content on search engines) and high traffic volume is excellent. On the other hand, you can fill the gap by producing quality content for the specific keyword. Several free and paid tools are available for keyword research like Google Keyword Planner, Ahrefs, Semrush, Moz, etc.
Keyword research is the most crucial part of on-page SEO. Therefore, you will have to decide very carefully in this step because the entire process of on-page SEO depends on keyword research.
Here is another crucial on-page SEO factor. The most commonly used header tags are H1, H2, and H3. There are also H4, H5, and H6 tags but they are rarely used in content. H1, H2, and H3 tags must include the keyword. But beware of using them in excess. Search engines become wise, and they readily identify it. The following are SEO guidelines for header tags.
Your title tag for your article is an H1 tag. A post should have only one title tag, so SEO is related. Utilizing more than one H1 tag is not advised. It is possible to have multiple H2 tags in your article. But don't make use of your keyword in the entire H2 heading; instead, utilize the keyword in just 1-2 H2 tags. Also, try to use LSI keywords unrelated to H2 titles. The posts should appear natural.
Usage of H4, H5, and H6 tags is very rare. So far as it can be seen, there is no added benefit to including keywords in these tags or headers.
Optimization of content ensures that content is written to apply to the most potential readers. Optimizing content must include related keywords, meta titles, meta tags, and relevant ingoing and outgoing links. Also, it would help if you optimized headlines to get higher CTRs and use visual images for more engagement from users.
The keyword density should be 1% more or less within the content. Therefore, usage of synonyms and latent semantic indexing (LSI) keywords is significant in content optimization.
Meta titles also referred to as title tags, are the text displayed on search result pages and tabs on browsers to highlight a website's content. In other words, the meta title is the title of an HTML document that appears in search engine result excerpts and on the tab for the page on browsers. Alternative descriptions include "title tag" or "page title." The addition of a title tag to a page's HTML is done in the from the document using <span class='wordai-block rewrite block data-id='2'> tag.</span>. It must include the keyword. The optimal length for a meta title is 50 to 60 characters.
Meta descriptions (also called "description tag") are HTML attribute that is designed to describe the content on an internet page. Modern search engines, such as Google and Bing, no longer use the meta description as a primary ranking indicator. But the descriptions are usually displayed within search result pages (search results page of engines). These could influence organic click-through rates. They also must include keywords and the optimal length for a meta description of 160 characters.
Keyword cannibalization means your website has more than one page or post for the same keyword. In other words, keyword cannibalization is a problem to be cautious about, as it could harm your rankings for many reasons. Keyword cannibalization occurs when a website's information architecture is dependent on one phrase or phrase used in several areas of the website. Although this could happen intentionally and unintentionally, having many pages that focus on the exact keywords can result in issues. It could also occur when you don't follow Google's guidelines on keyword stuffing across different pages. The main goal of using keyword stuffing strategies is to increase your ranking for a particular term.
Do not repeat the keyword. Every post or page must have a unique keyword. It is a serious problem that may destroy the SERPs of a website. The solution to this problem is to delete the blog post or rewrite the content with a new keyword. Keyword cannibalization will destroy your website's important on-page SEO factors.
One of the most important on-page SEO factors is canonicalization. Canonicalization decides on the most appropriate URL when many options refer to the home page. For instance, many people will consider these duplicate URLs:
www.example.com vs. example.com. It is an example of canonicalization. Some websites use www, and some operate without www. You will have to tell Google which is your preferred version.
If Google "canonicalizes" a URL, we attempt to select the URL that we think is the most appropriate representation of the set of URLs. However, technically, all of these URLs are distinct. A web server can deliver utterly different information for all the URLs listed above.
Graphic content has more traffic as compared to written content. People use images in their blogs to get more traffic and connect to the audience. The image name must include the keyword of the content. Usually, dashes instead of spaces are used to separate the words. The size of the image must be according to the required size. The dimensions of bigger pictures than required will cause slow website speed.
Alt text means alternative text. It's a brief description in writing of a picture that makes sense of what is there if it's not seen for any reason. The quality of your alt text is vital for the accessibility of your site as well as its search engine optimization (SEO).
Google Analytics is a free analytic service that tells you the details of the traffic to your website. In other words, Google Analytics is a web analytics service provided by Google that tracks and analyzes website traffic and is currently an option within Google's Google Marketing Platform brand.
Google Search Console is a free service provided by Google that helps you identify technical problems and how to troubleshoot them. You could say that the Google search console is like a doctor for your website. It also tells you the visibility of your website on Google by using the inspection tool.
Submission of your website to these tools is also an important on-page SEO factor that helps you run an optimized website.
Page speed primarily is the amount of time media content is downloaded from the web hosting servers and then displayed to the browser requesting it. The time it takes to load a page is the period between clicking on the link and then displaying the complete contents of the page in the browser that requested the page.
After the Google algorithm updates in May 2021, page speed became a crucial on-page SEO factor. You can manage it by using plugins like WP Rocket and Nitropack in WordPress, or you can do it manually on websites that have not been built on CMS.
Internal Links are the links in your content that belong to your website. In other words, internal links connect an individual page on your website to another within that same website. These are text hyperlinks that link from a particular page to another page on your site. So naturally, your site navigation is an instance of interlinking.
External Links are links that connect one site to another. Links to your site on other websites are essential for SEO and referral traffic; however, they're not on your website. Therefore, it's impossible to be in control of them. But internal links aren't difficult to control. If they are done correctly, they can benefit both search engines and users.
Every page or post on your website must include a minimum of one internal and one external link. It will help Google to crawl your website more quickly. Sometimes, people ignore this important on-page SEO factor.
The open graph meta tags refer to small code snippets that determine how URLs are displayed when they are shared on social media. These are part of Facebook, Twitter, Instagram, Linkedin, and other social media platforms' Open Graph protocol. They are available in the webpage's section. The importance of OG Meta Tag is the following:
So, you can't deny the importance of open graph meta among on-page SEO factors.
An XML sitemap (crucial on-page SEO factor) is a document that lists the website's most essential pages, ensuring that Google can find and crawl the entire site. It also aids search engines in comprehending your website's structure. Google needs to be able to search every important webpage on your website. However, sometimes, websites don't have any internal links, making them difficult to find. A sitemap can speed up the discovery of content.
You will have to submit an XML sitemap in Google Search Console or other search engine webmaster tools. It helps your website to get fast indexing. You can check the indexation of your pages through the inspection tool in the search console.
Schema markup represents the standard language of search engines that utilize an exclusive semantic vocabulary. It is a method of code to communicate details better to search engines to comprehend the content. It will also provide users with higher quality and more precise information within the rich snippets of the information shown under the page's title. The structured name data is also known as Schema markup.
The user can look over the information on your page at a glance. Schema markup helps them decide if they should proceed to the next page or go to a different one. As a result, it will help your site rank better in any content found and, consequently, receive more visitors. So, schema markup is one of the on-page SEO factors to really keep in mind.
A favicon can be described as a small 16x16 pixel image that acts as a branding element for your site. Its primary function is to aid visitors in finding your place more quickly if they have multiple tabs open. Because of their small dimensions, favicons are best as simplistic images or just one to three words. Favicons should not be confused with logos; however, they can be identical. Because of its tiny dimension and size, the favicon could require a smaller design or be part of a logo that is the original design of a company.
They are used for brand recognition, credibility & trust, follow-up visits, and saving users' time. The favicon is correlated with the user-friendliness of a site and with a higher rank on search engines. The favicon displays next to your site's title in the browser tabs, on the bookmark, and archives from the past. It helps users reduce the time to locate and navigate to your website with no problems. They play the slightest but essential contribution to SEO.
Broken links are those links to a site related to empty or inaccessible external web pages. When broken links are clicked, the error message will be displayed. Because broken links can cause negative impressions and images that are not professional to website users' minds, they must be dealt with promptly by web developers and designers. 404 errors indicate the broken links. Broken links aren't just harmful to the user experience. They can be detrimental to your site's relationship with Google, i.e. your SEO. So, beware of linking to broken content. You should make sure you do not have pages on your website which aren't working.
A redirect to 301 is the most SEO-friendly method to redirect broken links. The 301 signal lets an engine know the page has been relocated to a different place—the SEO properties of the previous page to the new page. To put the 301 redirects into place, you must have access to your HTACCESS document on the website's server. Redirection is only applicable to hyperlinks that point to pages on your website which have relocated to new locations.
A permalink is a permanent URL, and a URL address used to identify an internet page. They are usually created automatically using the CMS (content management system) or a blogging platform. CMS makes them especially common on blogs. However, they are not unique to them.
A permalink is typically composed of two components: the domain name and the second part that appears in a slug. For example, in www.example.com/your-blog-post, the slug would be the part that comes after the forward-slash. The slug is composed of characters in a string, either numbers or words. Your slug must include the keyword of your content.
The blog is about "Important On-Page SEO Factors". Search Engine Optimization is an essential part of digital marketing. YittBox also provides SEO services as an IT consultant. It is essential for online presence. Besides that, businesses have a lot of competition in the race to get the best SEO of the website. Accurate SEO ultimately results in massive traffic and huge traffic results in huge revenues. In this blog, we have discussed 16 primary factors of SEO. The SERPs of a website depend upon the above-said 16 factors. But remember that besides on-page SEO, you will have to do off-page SEO/link building to get high SERPs.
The Blog is about "8 Benefits of Using CMS." Over time, innovations in technology make life very easy. The same is the case with website development and design. People usually use codings to create websites. It was a critical way of making the websites and content of websites. A single mistake could destroy the functionality of the website.
Content Management System is an innovation that helps people to create a website and digital content effortlessly. So, today we discuss the Content Management System and its benefits.
The CMS platform (content management system) simplifies the process of managing content and creating websites. HTML, JavaScript, and CSS are the most popular programming languages used to build websites. It is necessary to know those languages and write a large number of codes to create an online site without using the CMS platform. CMS platforms tackle this issue by allowing you to build websites without writing code or learning how to code.
If you're searching for an open-source CMS, and in that case, you're already a programmer. It's an odd paradox that a system designed to aid your company and your website could become a massive obstruction. In reality, there's nothing like a perfect CMS that can work in all situations.
In addition, choosing and installing an effective content management system is just the beginning of a journey that may yield results in the long run or cost you a significant amount of money in the end. Deciding to invest in a CMS which requires an excessive amount of supervision and support can hinder the ability of teams to manage content and consequently create a negative user experience on the website. When a business cares about multiple websites and different digital assets, the issue is made more difficult.
It might appear simple, but many moving parts are involved in creating and publishing new website content. Each component requires a CMS's help to go online. Functionalities of CMS become more apparent when we consider the primary roles of the system.
Following are the 8 benefits of using CMS.
Websites are always a target for hackers who are looking to get financial benefits. In the current era of Globalization every business, large or small, has a website. An incident involving data breaches is a regular danger, a constant threat to businesses, and especially during the COVID-19 epidemic. Companies have become a major attack for hackers seeking to profit from the global shift towards digital.
The Content Management System provides strict security features. Every company which owns a website must have security concerns on its priority. While specific CMS comes with security features built right within the application, there will be times that they're not sufficient. So, it is the primary benefit of CMS.
The first thing to think about is what levels of right need a user within CMS. Think about the various roles of users and the roles of managers in the review of scheduled content. The different users also require document management to manage files such as images or PDFs on your CMS. Good Digital Assets Management (DAM) is crucial.
Many individuals have input to the website in the business world, from people who create pages for products to those who produce blog posts to support the company's content marketing strategies. A CMS allows businesses to control roles and publishing permissions for all users, so only those authorized to post content can do so. Content only becomes life once you're at the point of being ready.
Usage of Mobile has surpassed the use of the desktop. Companies are getting more traffic through mobile usage as compared with desktop usage. Google also gives more importance and weight to mobile-user-friendly websites. That is why companies ensure that their website is attractive and loads very fast when viewed on smartphones.
The majority of CMS platforms are mobile-friendly at the time of installation. However, it is vital to ensure that the plugins, themes, and other add-ons you use are compatible with mobile devices.
Coding is the most sensitive part of website development and the creation of content. The coding is a background process in CMS, which CMS does by itself. Apart from the fact that you don't need to learn how to program to build your website, Content editors and contributors don't require coding knowledge to edit or add the content of your website.
The content management system provides several tools and plugins to help your site rank higher on essential search engines. It doesn't mean that you have to remove your marketing team. However, these tools could assist in implementing the basic SEO plan to boost traffic to your website.
Other websites don't have tools or plugins that can specifically optimize your web content for search engines. WordPress plugins offer opportunities in the interface to include titles of web pages and alt tags, meta descriptions, and all the other elements required to optimize your site in the eyes of Google and other search engines. They will also inform you if these elements are implemented appropriately.
Additionally, the plugins are constantly adjusted to accommodate any changes to major search engines that may impact your rankings. Thus, your website will be well optimized at all times, regardless of any updates or changes. CMSs, specifically WordPress, are the only web-based options that allow you to improve your site's performance for search engines by using easy-to-use plugins and tools that are accessible within the editor interface.
Maintaining your website is costly for those who have an unresponsive website. Engaging a web designer developer to make updates can be expensive regularly. It's not just the cost aspect, but you'll most likely need to wait for a couple of days before you can see the changes live on your website.
Investing in a Content Management System will help you save cash and time. With a CMS installed, you don't have to depend on a web designer to make changes to your site. You can immediately create these changes on your own as you need them to be done. It is one of the vital 8 benefits of using CMS.
Content management software allows you to upload or edit content with just a couple of button presses instead of individually navigating into pages to create the necessary adjustments. Additionally, all general updates and other support requirements to ensure the health of your website are completed quickly with a few clicks. Without having a CMS changing your website can be lengthy and costly. But, managing your website has never been simpler or faster, thanks to CMS.
This maintenance ease is not just applicable to the web design elements as well. Content management system permits the visual aspects of a site to modify with minimal or no code. The great thing is that everything can be done on any device that has an internet connection.
Google owns a share of 99% of search engine traffic. They launched a new core web vitals update in June 2021. According to these updates, website speeds became the ranking factor of a website. After this update, CMS takes this benefit as an essential benefit among the 8 benefits of using CMS.
Another fantastic benefit is that CMS is an excellent tool for improving your site's speed. CMS helps improve the speed of loading your web pages' rates. It is vital to ensure the best experience for your users. It's essential to SEO. The more sluggish your site's pages are -and we're talking about the amount of time it takes the higher the chance of your potential customer leaving the page and looking for a different option online. That is why it's essential to keep track of your websites' loading times to improve their performance.
It is even more evident when you look at phones -They are also getting more interest from Google as part of the new ranking strategy. The algorithm, dubbed"the mobile-first index," favors pages that load quicker when viewed on smartphones. Luckily, every top-quality CMS available offers the ability to support mobile-first-friendly websites.
YittBox continuously provides great content regarding information technology to enhance the knowledge of our audience. The blog "8 Benefits of Using CMS" is an example of our commitment. There is no doubt that CMS is an evolutionary innovation in information technology that makes website development and content creation easier. Over time, the traditional ways are ending to create content and website development. CMS helps you to achieve your goals efficiently and effectively regarding optimized online presence. YittBox also has a blog on Top 5 the Best Content Management Systems for 2021.
The blog is about the "8 Benefits of Technology in Business". Nowadays, technology profoundly impacts the business world. It's played a significant role in the rapid increase in trade and commerce that we currently experience. Technological advances help small businesses in so many ways. For example, videoconferencing helps for discussion from a distance. It ultimately results in efficient teamwork and right and timely decision-making. Technology also allows businesses to reach their goals more efficiently and effectively.
Modernization and transformation in IT infrastructure creates new solutions that enables small-scale businesses to maximize their potential. For example, it transforms traditional data storage to online data storage like Dropbox. As a result, the outlook is brighter for businesses that are ready to change. Here are the 8 benefits of technology in business.
In the current era of modernization, almost every business has a website to reach audiences worldwide. E-commerce businesses entirely depend upon online appearance. Their whole business is comprised of sales made through their website. CMS technology makes it easier and more customizable. The entire process of online formation is due to technology. Pay-per-click campaigns run through artificial intelligence technology like Google Ads, Facebook Ads, etc. You only need to select a location and target audience, and the remaining process will be completed by Google Ads itself.
Online business isn't only about making sales. Technology allows companies to offer clients the opportunity to book appointments for business consultations or services by using calendars integrated into their websites. In addition, visitors to websites can book according to their schedules instead of calling during work hours.
Recent advancements in communication technology allow companies to manage their teams more effectively. Software applications like Asana and G Suite can help to improve collaboration between your employees.
Software and applications for teamwork and collaboration have revolutionized the way businesses work. For example, there is no need for companies to hold multiple sets of spreadsheets and documents and send them out to one another to get a review from teammates. Instead, by utilizing online authoring tools like Google Docs, businesses can let multiple team members work on and review documents simultaneously, saving time.
This modernization of technology improves the efficiency of the operation of the business and helps to enhance life balance for employees.
The people who make business decisions need access to data to make informed choices. The information includes from customer data, financial records, competition profiles, market trends, and other corporate information. Businesses that use an efficient system for managing data that can keep data in a central location accessible via a secure network to access this enormous amount of data set themselves up for success.
Technology allows data collection to aid managers in making decisions more quickly and efficiently. By providing network connections between the consumer and the central database, the business can get current data about sales and make choices based on the latest data. Supply chain managers can also collect and share market and production data to make the proper production and stock levels.
Businesses can use online search engines like Google and social media platforms like Facebook to target different groups of their customers by utilizing highly targeted advertisements and content. For instance, Google enables businesses to focus on demographics, keywords, and various other options. In addition, remarketing to customers who have previously visited a company's site and who are looking for similar products is also feasible.
This type of targeting allows companies to provide helpful information to their target audience segments. In contrast to TV ads, that reach an enormous audience through an overall message, web-based displays and ads allow businesses to tailor their news to the type of audience they are targeting.
Technologies that help automate processes can reduce the workload for employees, allowing them to focus on other projects and tasks. Software and computer programs that are new and equipped with innovative applications can collect and examine data that might otherwise remain unutilized or take employees a lot of time to translate. The latest technology can improve working processes, which improves productivity for both employees and the company.
In the modern world, where most companies are paperless, employees are allowed to work from home when there is the need for it or even indefinitely. In addition to this, collaboration, project management software, and video-conferencing software ensure that coworkers are in touch even when they're not physically sharing the same space.
Technologies cut costs while operating and there are various methods to use technology to achieve this. If applied, technology reduces the time spent on tasks and reduces expenses, both small and big, companies end up saving their time and money.
By making processes more straightforward and efficient, technology can cut down on employees' hours that businesses are paying for every week. In addition, employers who work from their homes due to technological advancements can provide the possibility of small office spaces that will reduce company fixed costs. It is one of the major 8 benefits of technology in business.
Enhanced customer services is one of the major benefits of technology in a business. The customer service department of a company plays a vital role. They help to maintain the relationships of the company with its customers. Without their loyalty, businesses can be in a bind. Technology is beginning to play a more significant impact on customer care as companies incorporate automation and other tools in their response to the needs of their customers. Many successful companies today use technology to remain at the forefront of customer service and strive improve the experience for customers overall.
Email automation, customer service call centers, social media platforms, SMS, and chats are examples of technology that create value in the form of efficient customer service technologies.
Technologies like the internet, mobile phones, web media, and customer relations management systems significantly impacted modern marketing. Technology can help businesses expand and thrive, build connections, improve the efficiency of companies, allow people to understand each other, and significantly impacts the way businesses communicate with potential customers. As a result, everyone in the marketing industry has come to consider technology crucial in growing and developing a brand.
Technology is certainly an essential and strategic tool to boost the efficiency of your business and keep ahead of your competitors. In contrast, the importance of marketing hasn't changed as a result of technological advancements. The relationship between buyer and seller is constantly evolving and corporate attitudes towards marketing, as well as the function of marketing methods, would have been difficult to distinguish if not for the shift brought about by the rapid advancement of technology. It is one of the enormous 8 benefits of technology in business.
YittBox aims to provide IT solutions primarily to small and medium-sized businesses. Along with this goal, YittBox also wants to increase the audience's knowledge through quality content. Without technology, no business can survive in the current era of globalization. Moreover, technology makes companies achieve their goals more efficiently and effectively. So, if you need a reliable and expert IT partner, YittBox is here for you!
The blog is about “6 Best Freelancing Websites.” During the COVID-19 pandemic, freelancing became the most critical source of employment for people who had lost their traditional jobs due to downsizing and the shrinking economy. Even people who retained their jobs started working from home as a result of the pandemic. If you were among those who lost their job and have the marketable skills, do not worry. YittBox has experience with freelancing and can tell you about some of the best freelancing websites where you can get jobs. These websites are also helpful for small to medium-sized businesses, which have limited resources for hiring, as they can also use these freelancing websites to hire professionals at affordable rates.
To understand freelancing, we need to understand what a freelancer is first. A freelancer is an individual or firm which works independently and earns money on a per-job, per-project, and per-task basis. These jobs or tasks are usually on a short-term basis. Freelancers are not employees of a company. A freelancer can work on more than one task or project until a job contract is completed. Freelancers have the freedom of selecting to work on several contracts or just one, depending on their availability. Freelancing is a process that starts from being hired to completing a task or job.
The following are the best freelancing website:
Upwork is the most decorated freelancing platform in the world. The revenue of Upwork was approximately 373 million USD in 2020. It was the highest revenue among the freelancing platforms available. Upwork was founded in 2015 and had both traditional and non-traditional recruitment processes. The traditional approach includes employers posting jobs on Upwork and freelancers applying for these jobs through proposals. The non-traditional approach includes project catalog features in which freelancers showcase their services, and employers can contact them directly without job postings or proposals.
Features: Upwork is famous for long-term projects. It also includes hourly and fixed-rate jobs. Project catalogs, desktop time tracker software, and payment protection are the features of Upwork that are also available for a safe work set up for freelancers. Upwork also has a 5-day security payment period. Upwork even has specialists to work on difficult and higher-level projects.
Services: Accounting and Consultancy, Admin Support, Customer Service, Data Science & Analytics, Design & Creative, Engineering & Architecture, IT & Networking, Legal, and Sales & Marketing.
Fiverr.com ranks second in terms of annual revenue for freelancing sites, with an approximate revenue of 183 million USD in 2020. Fiverr was founded in 2010. The site works through a non-traditional recruitment process called gigs. A gig is similar to Upwork’s “project catalog.” Fiverr has a very limited traditional recruitment process in the form of a buyer request feature. The employer creates a buyer request, and freelancers apply for it through offers.
Features: Fiverr is famous for small and easy projects. It is a suitable option for employers who have a very limited budget. Fiverr’s accountability and screening process for freelancers’ progress is very tough compared to other freelancing websites. It has a 14-day security payment period.
Services: Graphic & Design, Digital Marketing, Writing & Translation, Video & Animation, Lifestyle, Business, Programming & Tech, and Music & Audio.
Toptal, founded in 2010, is another one of the best freelancing websites out there. Toptal’s gross revenue was 300 million USD. Toptal features a great number of professional and expert freelancers who provide services to various businesses. The screening process is very strict to become a freelancer with Toptal. The method includes five steps, and a candidate must pass to sign on. Freelancers who have a good level of confidence and expertise in their skills can easily start freelancing on Toptal.
Features: Toptal has large business clients like Motorola and Airbnb. It has a time tracking and invoicing feature called TopTracker. The project sizes tend to be very large in terms of payout.
Services: Website Development, Website Designing, Graphic & Designing, Financial Services, Product Management, and Project Management.
Freelancer is another great freelancing website. It includes both long-term and short-term jobs. Freelancer holds a traditional recruitment process and has a wide range of experts in various fields. Clients can very easily find experts to meet their project needs. You only need to sign up to create your account. After that, you fill out the information form to start your freelancing journey. One drawback, however, is that Freelancer is infamous for spam applicants and fake clients.
Features: Quick Response Customer Service, Progress Tracker.
Services: Content Marketing, Digital Marketing, Admin Support, Data Entry, and Writing & Translation.
Guru is yet another one of the best freelancing websites to find and hire freelancers online and find work. Guru was founded in 1998. Guru is also well equipped with long-term and short-term projects. Companies can hire professionals and experts who span across programmers, designers, project managers, and developers. Guru holds a traditional recruitment process. You can easily create an account on Guru. Guru also has some problems with fake clients to an extent.
Features: Free Membership, Customized Job Listings, Customer Service, and Secure Payment.
Services: Programming, Website Development, Digital Marketing, Accounting & Consultancy, Writing & Translation, and Data Entry.
FlexJobs was founded in 2007, and it is a subsidiary of Job Hunt. FlexJobs provides freelance, full-time, and part-time jobs. FlexJobs is very diligent in screening out fake clients and fake jobs. Their screening program ensures the credibility of all jobs and clients posted. FlexJobs holds a traditional recruitment process.
Features: Credible Support System, 30-Day Money-Back Guarantee, and Scam Free.
Services: Journalism & Legal Writings, Transcription, Content Marketing, Graphic Designing, and Website Development.
In the coming years, freelancing will hold a major share in employment, due in big part to the COVID-19 pandemic. Organizations and businesses will reduce their fixed costs like rent, furniture, and machinery to increase profits. Digital marketing comes over traditional marketing nowadays as well. This blog has discussed the 6 best freelancing websites based on their features and services for companies and freelancers looking for work. If you have lost your regular job, then take advantage of the online world of freelancing! Try your expertise in freelancing to enhance your earnings and living standards.
This blog is about the top 6 reasons for your website having low traffic. In the current global era, your business cannot survive without an online presence in the form of a website. Many business organizations have no physical buildings nowadays. Entrepreneurs are trying to minimize their fixed costs like rent and maintenance through digitalized business operations. Besides that, the banking sector breaks its traditions and comes to branchless banking. They all are operating through their websites. Without website traffic, they have no chance to grow. So, this blog will reveal the reasons behind low website traffic and how to fix it.
Following are the 6 reasons for low website traffic:
Search Engine Optimization is the process of website improvement to enhance its visibility when people search products or services related to your business in Bing, Google, Yahoo, and other search engines. How can you get traffic when your website’s Search Engine Rank Position SERP is 100 or 1000? You need to rank on the first page of the search engine. Keyword Research is a crucial factor in SEO. The website’s main visibility depends upon it. Several other SEO factors include heading optimization, URL optimization, meta titles, descriptions, etc. So, you need technical SEO for enhanced SERP.
Backlinks are the links of a website that appear or are featured on other websites. When people click on these links, they come to the website. Backlinks are also known as inbound links because they represent another website's traffic coming through to your site. In other words, the website receives acknowledgment or redirection from another website. Link-Building is the process of creating backlinks. Even if a website has thorough technical SEO, search engines do not rank it until the website is actively link-building. Search engines need quality and related backlinks. To learn more on this topic, read our previous blog post all about backlinks.
Google owns a share of 99% of search engine traffic. They launched a new core web vitals update in June 2021. According to these updates, website speeds became the ranking factor of a website. Low speed ultimately results in huge bounce rates and a bad user experience. Any websites that are unable to clear core web vitals for speed face a huge decrease in SERPs. So, low speed is also a big reason for and result in low traffic.
Social media is an alternative traffic source for websites. You can imagine the importance of social media traffic when seeing that some companies only target social media platforms to find clients and have no website at all. Social media is the only source of income for these companies. In the current digital era, entrepreneurs want to get traffic from both social media and search engines. They divert their traffic from social media through to their websites. If your website has a lack of traffic, even after the presence of the above-said three reasons, then you will have to target social media platforms like Facebook, Twitter, and Instagram, etc. to improve traffic to your site.
Content is the backbone of a website’s credibility. You cannot generate traffic until you have captivating and interesting content. Having old and unoptimized content on your site is another reason for low website traffic. Writing content without traffic on search engines and social media will drag down your site’s potential traffic. To avoid this, you will have to do keyword research and write content according to the demand of well-researched traffic you want to draw.
First, we need to know a little about GMB. Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. If your website has no GMB account, then you are missing out on a huge amount of potential traffic. It becomes more important when you need local traffic. The other benefit of GMB is that your website can now grow through Google much more quickly.
Website traffic is filled with potential clients for business. No business can survive without a website or social media appearance. A website with excellent SEO, speed, link-building, social media presence, GMB, and optimized content never faces the problem of low traffic. Here we have discussed the 6 main reasons for low website traffic. There are still a good number of other reasons that relate to causes and fixes for low-traffic sites, which we will discuss in YittBox’s upcoming blogs.
In the era of Global Marketing, social media management tools become the necessity of every business. There are two sources where businesses are getting traffic. Search Engines and Social Media Platforms. Some businesses only use Search Engines and some are using social media platforms like Facebook, Twitter, Instagram, and YoutubDescriptionis is enough to tell us the importance of social media management tools. Social Media plays an important role in conversions.
We can do manually all the social media activities. But it is a lack of efficiency and effectiveness in Manual Social Media Activities.
Social Media Management Tools save Time by using scheduling and marketing features.
Social Media Management Tools save Costs because you do not need to hire a team for it. Only one man can do that.
They provide complete analytics of social media pages which is helpful in decision making and future strategies.
Here is the list of the top 10 Social Media Management Tools
1. Buffer
Description: Buffer is one of the most usable social media management tools. Buffer is designed to manage social media platforms through scheduling posts both for the web and mobile.
Pros: It can manage Facebook, Twitter, Instagram, Linkedin, and Pinterest at one time. It provides complete analytics about community engagement and the results of the posts. Buffer is also famous for its built-in image editor “Pablo” feature. It is providing both Free and Paid Plans. If you have no big budget for social media management, you can use the buffer due to its economical paid plans.
Cons: Lack of Full Instagram Support and Engagement Dashboard are cons of Buffe
2. Sendible
Description: Sendible is specifically developed for digital marketing agencies. This social media management tool has contained 20 built-in integrations to social media platforms, sharing websites, and blogs. It also includes Slack Compatibility.
Pros: The most favorite benefit of Sendible by Social Media Managers, is Content Suggestions Search by Topic. Its most famous tools are Built-in Content Library Storage, and RSS Feed Posting, Sendible has easy access to Canva Design Tool. Complete and Impressive reporting about analytics is also provided by Sendible. Sendible has only Paid Plans.
Cons: It has no Free Plan and worldwide keywords result in monitoring being less reliable.
3. Oktopost
Description: If you want to enhance your B2B marketing and performance through Social Media Management, then Oktopost is the best option for you as a social media management tool.
Pros: Oktopost is a set of all-in-one solutions that are developed to provide you with managing, measuring, and monitoring your all social media management activities. Oktopost is helpful for you to achieve your social media goals. Its features include ROI of Social Media Activities, Tracking of your business growth through social media activities, and scheduling of posts. It has robust B2B integration options including Marketo, Hubspot, and Google Analytics.
Cons: Oktopost is only focusing on Enterprises and has a lack of free plans.
4. HootSuite
Descriptions: HootSuite is the Best Social Media Management Tool for B2C businesses. HootSuite is a web-based social media management tool that provides a comprehensive ability to manage and display all social media account in a single dashboard.
Pros: It has a demanded feature to upload multiple Youtube videos to Multiple accounts simultaneously. HootSuite does not need any login to manage multiple social media platforms.HootSuite is web-based but also provides an app for Android and iOS. Comprehensive analytics reporting on a single dashboard.
Cons: Having some uploading issues and a limited number of URL-shortening options.
Description: Sprout Social is one of the few social media management tools which is providing a Customer Relationship Management (CRM) system. It provides you complete a complete profile of the customers which helps businesses to serve them better and build a stronger relationship with the customers.
Pros: Social Sprout is famous for the best reporting features of analytics and gives you deep knowledge about audience engagements. Scheduling of posts and keyword research is also the features of Sprout Social
Cons: No Free Plan.
6. Biteable
Description: Content is the main player in Social Media Enhancement. We know visual content has more attraction to the audience as compared with plain text content. Visual Content increases engagement three times. Biteable is specialized in creating Visual Content.
Pros: Biteable offers high-engagement graphics templates, footage, music, and animated scenes. In other words, Biteable is a complete set of tools that delivers you a complete studio at cheap rates. Biteable also offers you a free plan.
Cons: No scheduling feature, lack of analytics reports, and engagement dashboard.
7. Hubspot
Description: Hubspot is famous for its Social Media Management Tools as well as Social Media Marketing Tools. Using Hubspot, you can publish your social media content, share content, monitor content along with complete reporting and analytics.
Pros: Hubspot offers a free plan. Integrated Customer Relationship Management (CRM) system. Hubspot has organized a single dashboard for all posts where you can see every aspect of your post analytics.
Cons: It is no separate option to purchase Social Media Management Solution. You must buy Social Media Marketing solution to use management tools. Much Expensive Tool.
8. Social Pilot
Description: Social Pilot is also a well-known rich social media management tool that provides you with necessary post and content management features along with monitoring posts and in-depth analytics reporting for small and medium level businesses.
Pros: Social Pilot is ideal for Small and medium businesses. It also has features to enhance the new social media platform TikTok. Reposting posts automatically is also a feature of Social Pilot.
Cons: It is not the most user-friendly for outdated UI Technology.
9. SEMrush
Description: Semrush is known for its search engine optimization features. But it also provides compulsory basic tools for social media management tools. Its amazing SEO analytics also transfer to social media tools along with the creation of posts, scheduling, and monitoring of posts across the major social media platforms,
Pros: Complete competitors analysis along with the tracking SERPs and backlinks fluctuations.
Cons: Not high User-friendly. It has more expertise in SEO and keyword research. It is more pricey as compared with other social media management tools.
10. AgoraPulse
Description: Agora Pulse is a seamless social media management tool that provides integration with social media platforms, combined with detailed reporting and analytics. This suite also includes a Customer Relationship Management system that allows you to update and track your list of followers.
Pros: Enhance productivity with CRM and ideal for larger businesses. Powerpoint reporting and analytics with data exportable in Excel.
Cons: Pricey as compared with other social media management tools and cost you extra for additional competitor analysis.
SMM Tools are an essential part of social media enhancement. Most businesses prefer these tools to manual techniques and get faster and effective results. They have gotten excellent results and increased their volume of sales through these SMM tools.
If you want to know, how to choose the right social media platform for business, then please click here.
Despite On-page SEO, Search Engines always judge your website through your backlinks. So, in this blog, we tell you what is meant by backlinks and the types of backlinks. The blog also consists of the importance of backlinks.
Types of Backlinks: An Introduction & Importance of Backlinks
Backlinks are those links of our website which is appeared on other websites. When people click on these links, they come to our website. Backlinks are also known as inbound links because represent another website's traffic coming to your site. The quality and quantity of backlinks are very important because it represents that how your website is popular among the users. Backlinks are also known as recognition of your website from other websites. Backlinks are the part and parcel of SEO because, without them, search engine never ranks your website.
First, we discuss types of backlinks regarding attributes.
There are two types of backlinks in terms of attributes. DoFollow Attribute Backlink and NoFollow Attribute Backlink
DoFollow Backlinks are those links that allow search engines to follow them. In other words, whenever a website gives your website a DoFollow link, it tells the search engines to crawl it and pass its SEO authority to the destination website. This passing of SEO authority is called “Link Juice”. Gaining of DoFollow backlinks will increase the domain authority or domain rating of your website, which in turn, improves your Search Engine Ranking Positions (SERPs). By default all links are DoFollow.
NoFollow Backlinks are those backlinks that never allow search engines to follow them. It is not passing any SEO authority to the destination website. The rel=”nofollow” is added to the link of your website. So, here is the question that arises “why you need nofollow backlinks when they don’t provide you Link Juice?”. Because these links are helpful to transfer traffic from Origin Website to destination website.
Follow are the types of backlinks regarding the niche of the website which provides backlinks to your website.
A type of backlinks in which a website provides content to another website from where it wants to get backlinks. In other words, your website’s related content will be published on another website. The publishing website adds a link to your website in this content which is become a contextual backlink. The domain authority of publishing websites is very high and they give you huge link juice.
You can get a backlink from a website which is providing a profile creation facility. An example of this website is ProductHunt. Here you can create your professional profile and give a link to your website’s homepage. This link becomes a backlink. Profile Creation backlinks are one of the most powerful types of backlinks.
Web 2.0 is a term which is providing the creation of websites and applications to share and create online information, content, and any material you have. You can create a website where you can post content of your website and get traffic from it. Tumblr and WordPress are an example of these backlinks.
Here you can get backlinks by posting questions, queries, and content on the relevant forums. Forums have a huge amount of traffic. So, you can get traffic as well as backlinks from forums. If the forum is relevant to your website’s niche, then It will be more beneficial for you.
Social Media platforms have a huge amount of traffic and their domain authorities are also very high. You can get traffic from social media platforms. Search Engines always crawl these backlinks very fast and increase the domain authority of your website fastly.
Backlinks are the backbone factor of SERPs. Even if a website has 100% on-page SEO, this website will not rank until they will create backlinks. A relevant backlink having less domain authority is better than an irrelevant backlink having more domain authority.
The blog tells you the knowledge about Key Differences between the Power BI and Tableau. The differences are based upon the features, analysis, pricing, and public reviews. The details of the blog are following:
Power BI is a Business Intelligence and Data Visualization application that allows you to convert data from various sources into interactive dashboards and business intelligence reports.
It also comes with a variety of software connections and services.
In the business intelligence market, Tableau is a strong and rapidly developing data visualization application. It enables you to convert raw data into a format that is simple to comprehend.
Tableau analyses data quickly and generates representations in the form of dashboards and workbooks. This aids experts at all levels of a business in comprehending data created with Tableau.
Microsoft Power BI is a business intelligence application that allows you to work with data from a variety of sources and see it after it has been cleaned and integrated.
It also includes the ability to generate Adhoc reports, which aids in data analysis.
Here are some of Power BI's most essential features:
- Dashboards that can be customized.
- Datasets
- Reports
- Pane of navigation
- Question and Answer section
- Buttons for assistance and feedback
- Reporting and analysis on the fly
- Analytical Processing in Real-Time (OLAP)
- Indicators of trends
- Authoring interactive reports
- Tools for complete reporting and data visualization
- Real-time dashboards that assist business leaders in resolving issues as they arise
- Power BI Embedded is an Azure service that enables apps to interface with Power BI.
- Power BI's Q&A function allows users to ask questions in natural language and receive responses in a specified graphical format.
- Content Packs are used to share dashboards with your team.
- Blending of data
- There is no requirement for technical knowledge.
- Analyses in real-time
- Collaboration and notification of data
- Function for DAX analysis
- Stanford University's patented technique
- Drag-and-drop and toggle view
The following is a list of native data connections:
- Data can be highlighted and filtered.
- Dashboards can be shared
- Integrate dashboards into your website.
- Mobile-friendly dashboards
- Tableau Reader is a program that allows you to see data in Tableau.
- Commenting on the dashboard
- Make data queries that don't require any coding.
- Convert queries into visual representations.
- Import data in all ranges and sizes.
The following are the key differences between Tableau and PowerBI.
In a direct comparison between Power BI vs. Tableau, a Technology Advice study from 2021 says that "Power BI wins for simplicity of use, while Tableau wins in speed and functionality."
With real-time data, Power BI offers an advantage over Tableau, allowing "teams to react instantaneously to business changes provided to Power BI through CRM, project management, sales, and finance tools."
On the other hand, Tableau has a leg up on Power BI when it comes to "live query capabilities and extracts," which is especially useful for data analysts who are used to pausing all work during the query process.
"Tableau lies midway between query-based (and developer-dependent) data visualization and drag and drop," the reviewer concludes.
PCMag
PCMag awarded Microsoft Power BI an Editors' Choice award in 2018 after giving it a 4.5/5 total score. Power BI's "user-friendly user interface (UI) and exceptional data visualization capabilities" were complimented in the report. The "desktop and web versions divide data prep tools," and the free version is fairly limited, were also negative comments. Overall, the platform was "one of the top BI tools on the market," with "a variety of data source connectors," according to the reviewers.
Tableau was also given an Editors' Choice award by PCMag in 2018 and received a 4.5/5 rating. It was praised as "one of the market's most mature products," with an "enormous assortment of data connectors and visualizations." The only significant disadvantage mentioned in this assessment is that it is difficult to utilize for non-data analysts.
Better Deals
In 2021, Better Buys rated Power BI's user design as "difficult for novice users to learn at first." The platform was defined as "similar to Excel with the ability to build and import simple visualizations" in general. It was lauded for providing a "complete view of corporate performance" and bringing "disparate data" together.
Tableau's "high learning curve for CEOs" was cited as a negative characteristic in a Better Buys assessment from 2021. "The system tends to be slow at times when working with massive datasets," it added.
Tableau versus. Power BI: Thematic Analysis of Public Reviews
Experts' perspectives are fascinating, but what do genuine users have to say? Users freely discuss the benefits and drawbacks of Power BI and Tableau on a variety of public sites. To give you a better understanding of this comparison, we've gathered over 2300 reviews.
This data was processed using Thematic's proprietary feedback analytics tool. While Power BI and Tableau can be used to gauge customer satisfaction through ratings, Thematic quantifies what drives these ratings.
Conclusion
So, which is better: Power BI or Tableau? Which one you choose is entirely dependent on how you intend to use these tools in your company.
The overall winner in the Power BI vs. Tableau discussion has to be Power BI. Its ease of use, resemblance to Excel, and low cost make it an excellent choice for a wide range of enterprises.
Tableau continues to offer distinct advantages that many firms and analysts will value. It's more suitable for massive data sets, has more attractive data visualizations, and has more customization possibilities than Power BI.
You need Top 10 Version Control Systems If you're working on a large software development project. It involves technical concepts, requires team cooperation, and requires periodic modifications, you'll need to employ a version control system.
The method of recording and controlling changes to software code is known as version control, sometimes also known as source control. Version control systems (VCS) are software tools that aid software development teams in managing source code change over time. Version control systems help software teams operate faster and smarter as development environments have increased. They're incredibly beneficial to DevOps teams since they aid in reducing development time and increasing deployment success.
As we all know, a software product is produced collaboratively by a group of developers who may be based in various locations, and each contributes to a certain set of functionality/features.
As a result, they modified the source code in order to contribute to the product (either by adding or removing). Every contributor who made the modifications has their own branch, and the changes aren't merged into the original source code until all of them have been examined. Once all of the changes have been green signaled, they are merged into the main source code. A version control system is a type of software that aids the developer team in quickly communicating and managing(tracking) all changes made to the source code and information, such as who made the change and what it was. It not only organizes source code but also boosts productivity by streamlining the development process.
There are a plethora of choices on the market.
As a result, we've compiled a list of the top ten version control software to help you limit down your choices and simplify your life.
1. GitHub
GitHub allows software development teams to collaborate and keep track of all code changes. You can keep track of code changes, go back in time to fix mistakes, and share your work with other team members. It's a place where Git projects can be stored. For those who are unfamiliar with Git, it is a distributed version control system. It's a free and open-source version control system with local branching, different workflows, and handy staging zones. Git version control is a simple to learn choice that allows for speedier operation.
2. GitLab
GitLab includes several useful features, such as an integrated project, a project website, and so on. You can test and deliver code automatically using GitLab's continuous integration (CI) features. You may explore all project parts, including the code, pull requests, and conflict resolution.
3. Subversion (Apache)
Another open-source version control system founded by CollabNet a few decades ago is Apache Subversion. It is regarded as a reliable choice for useful data by both the open-source community and businesses. Some vital elements of Subversion include inventory management, security management, history tracking, user access controls, cheap local branching, and workflow management.
4. Beanstalk
Beanstalk is an excellent choice for individuals who need to work from afar. This browser-based and cloud-based software allows users to code, commit, review, and deploy using a browser. It may be coupled with messaging and email platforms to facilitate code and update collaboration. It comes with built-in analytics and supports both Git and SVN. Encryption, two-factor authentication, and password protection are all included for security.
5. AWS CodeCommit
AWS CodeCommit is a managed version control system that hosts private Git repositories that are secure and scalable. It integrates with other Amazon Web Services (AWS) products and hosts the code in secure AWS environments. As a result, it is a suitable fit for existing AWS users. AWS integration also gives you access to several useful plugins from AWS partners, which can help you develop applications faster.
6. Perforce
Version control software, web-based repository management, developer communication, application lifecycle management, web application servers, debugging tools, and Agile planning software are among the products developed by Perforce, which is officially known as Perforce Software, Inc.
7. Mercurial
Mercurial is well-known for its ability to handle projects of various sizes with ease. It is a free and distributed control management solution with a user interface that is simple and straightforward. Mercurial's backup system, search capabilities, project tracking, and administration, data import and export, and data migration tools are all popular among developers and businesses. Workflow management, history tracking, security management, access controls, and more are all included.
8. Microsoft Team Foundation Server
The Team Foundation Server, created by Microsoft, is an enterprise-grade platform for managing source code and other services that require versioning. It includes capabilities such as Team Build, data collecting and reporting, Team Project Portal, and Team Foundation Shared Services, among others. It may track work items in a project to detect flaws, requirements, and situations.
9. Bitbucket
Because Bitbucket is part of the Atlassian software package, it can be used with other Atlassian products like HipChat, Jira, and Bamboo. Code branches, in-line commenting and debates, and pull requests are the major features of Bitbucket. It can be installed on a local server, in the company's data center, or in the cloud. You can connect with up to five users for free on Bitbucket. This can be advantageous since you may test the platform for free before purchasing it.
10. Version Control System (CVS) (Concurrent Versions System)
CVS is a well-known tool among both commercial and open-source developers and is one of the earliest version control systems. It lets you check out the code you want to work on and then check in your modifications. It can work with projects that have several branches, allowing teams to merge their code modifications and offer unique features to the project. CVS is the most mature version control software because it has been around for a long time.
Conclusion
These are the top version control systems available, which a web development firm should consider utilizing, depending on the needs. When choosing a VCS, you should consider the goal, cost, evaluation method, and use cases.
Here are the Top 5 User Experience Design Trends. Every year, a fresh crop of design trends develops from the previous year's work, promising to transform user experience and improve consumers' quality of life. Some design trends are fun and inspiring, while others make your eyes hurt. New becomes old, and old becomes new again. These UE design trends are in a cycle that changes with clients' changing tastes. The changing tastes of users and the emergence of new technology keep our design abilities sharp. We're now looking ahead as 2020 draws to a close. We look at the newest UX trends that product designers and innovators should be aware of in the future year in this post. UX designers must be ready to adapt to any new technology advancement. Whether you're an aspiring designer or a seasoned pro, you'll want to stay up with what's going on in the exciting subject of user experience design.
As a result of the pandemic, an increasing number of people are using their mobile phones as their primary source of information, as they are more accessible, intimate, and almost like an extension of themselves. As a result, it is no longer sufficient for a website or application to function solely on a computer: they must also be feature-rich, responsive, and usable on mobile devices. Previously, websites and programs were built around the capabilities of the computer. Nowadays, mobile interfaces are used to build UX design trend concepts for websites and applications. The significance of responsive design has been well proven, and it is no longer a choice but rather a must.
Many companies have changed their communication styles when it comes to information in apps and websites these days. Some businesses aren't hesitant to inject a little levity into the conversation. They want to make it less professional and as near to a normal conversation as possible, making the users feel at ease. As a result, microscopy has emerged as a new profession for UX designers. Microcopy will no longer be a taboo UX topic reserved for industry discussions. It will have a more significant impact on today's digital experience. It will help customers become experts by assisting them in navigating and comprehending functions and generating brand engagements through the tone of voice. In 2021, UX writers will concentrate on enticing instructive microcopy and strategies to balance brand personality precisely.
Dark patterns in UX Design features that are addictive. Data mining is a term that refers to the process of We're all aware that such things exist. We're also aware of the subtle ploys used to influence users' decisions. Companies employ these design tactics to take advantage of clients on purpose. These methodologies have been exposed for the first time, causing designers and businesses to consider the consequences of their design trends decisions carefully. In 2021, designers will confront an increasing number of clients who want ethical design to focus on their products. As a result, more designers will need to become aware of ethical design principles and critically evaluate consumers' decisions using ethical frameworks.
Data visualization has long been a popular method of presenting information clearly and understandably to improve user experience design. As a result of the shift in their mental models, users have begun to make judgments depending on the information they see. In many circumstances, data is responsible for winning or losing users' trust and must be conveyed appropriately. In such circumstances, the designer's responsibility is to make data as simple, interactive, and shared as possible so that a more significant number of people can benefit from vital knowledge.
Virtual assistants and voice interfaces are two of the many new technologies that have emerged in recent years. They have a noticeable impact on how users engage and search for information and how they go about their daily lives. Voice User Interface (VUI) was implemented by Google, Apple, Microsoft, and Amazon, among other firms, to provide consumers with the most outstanding experience possible, which is why there has been a spike in personal assistant apps. While voice-activated interfaces aren't yet prevalent on most websites and apps, the trend isn't going away anytime soon. In 2021, we may expect to see an increasing number of websites and apps adopting voice-activated search in addition to standard search.
Companies have begun to incorporate accessibility into their websites in order to stay ahead of the curve. Various artificial intelligence (AI)-based technologies are being incorporated into user interfaces, with the goal of making them more accessible to all users, including the disabled. AI wonders such as language translation, automatic captioning, information summarizers, and facial recognition bridge the gap between humans and machine interfaces. AI is becoming one of the best User Experience Design Trends. We're likely to witness a slew of new inventions that will boost the manufacturing and performance of all assistive devices, as well as teams and organizations that incorporate AI into the design process.
Since it is supposed to fix UX concerns, gamification is commonly employed in apps and websites. For UX designers, the precise application of gamification with well-known game mechanics will become an expert tool for increasing user engagement and conversion rates. Users are spending more time on the app and websites to complete any specified job because of their excitement and interest. Many designers have already caught on to the craze and are using similar techniques in various projects. As a result, many customers may already be accustomed to dealing with gamified items and expect the same from other products. To summarize, gamification will emerge as a new technique in 2021 to actively establish its trustworthiness as an efficient and effective design product.
Conclusion
Predicting the future of the User Experience Design Trend is a difficult task. Some trends burst forth from a shaky beginning to light up the sky, only quickly fading away. Others begin slowly, gradually brightening until they have influenced our daily design decisions. Similarly, designers do not have to include all of the latest trends into a single product and complicate its usability. Instead, keep up with the latest trends and implement the ones that best suit the user's and business's demands!
The blog is about the most Decorated Top 7 Skills to Become a Full-Stack Developer. When it comes to professional adaptability in today's environment, no one better represents the phrase "versatile" than a Full Stack Developer. Full Stack Developers are the multi-talented specialists that every organization and brand seeks. They are well-versed in both frontend and backend web development.
What is a Full Stack Developer?
A Full Stack Developer is a software developer who works on both the client and server sides of the application. This sort of developer works on the entire stack of a software application, which includes the front end, back end, database, server, API, and version control systems. As a result, the term "Full Stack" Developer was coined.
A Full Stack Developer, according to a top-voted Quora answer, is an engineer who can handle all database, server, systems engineering, and client work. Depending on the project, customers may require a mobile stack, a Web stack, or a native application stack.
The following are some of the most compelling reasons to hire a full stack developer:
A full-stack developer assists you in keeping the entire system working correctly.
A full-stack developer can assist everyone on the team, significantly reducing the time and technical costs of team communication.
When one individual fills many functions, your firm saves money on staff, infrastructure, and operating costs.
1. HTML and CSS
CSS stands for Cascading Style Sheets, while HTML stands for Hypertext Markup Language. CSS is a customizable tool for creating and decorating a website, whereas HTML is used to add web content. The style and feel of a website are determined by HTML and CSS, which play a significant role in enticing potential clients.
Full Stack Developers must work with HTML to use markup to determine the structure of web pages. For the efficient presentation of HTML elements, they must also be CSS experts. To design an interactive, intuitive, and engaging frontend for applications, Full Stack Developers must have strong experience in both programming languages.
2. GitHub and Git
Every developer, including prospective devs, is familiar with Git. It's a free and open-source "distributed version control system" that can handle all of your development requirements. For both small and large-scale undertakings, it promises speed and efficiency. Developers can use Git to manage any changes to programs, codes, websites, documents, and other material related to software/application development in real-time. Professional developers almost always have a GitHub profile, which is required if they work in a group.
Git helps Full Stack Developers to keep track of any tiny change made to the application codebase. They must be familiar with all of the fundamental Git commands and examples. Full Stack Developers may use Git to explore new possibilities for security, productivity, and management. Full Stack Developers that are familiar with Git can better interact and cooperate with their fellow developers/programmers on the same project.
3. JavaScript
JavaScript is a required Full Stack Developer expertise when it comes to web and software development. The object-oriented scripting language is mostly used in HTML to implement functionalities. It's one of the most used languages for building server frontend and backend code. JavaScript is also the only programming language that can be used both in the browser and on the server (Node.js).
Full Stack Developers must be well-versed in JavaScript and related concepts and functionalities such as React and Angular. One of the best things about JavaScript is that it comes with a slew of useful features like functions, prototypes, higher-order event delegation, and closure, which aid in developing flexible web pages.
4. Languages used in the backend
While we've covered the two most important frontend languages, HTML and CSS (together with JavaScript), the backend is an equally important component of any application or product. While backend development is a different animal altogether, there are numerous programming languages to pick from. A full-stack web development course can assist you in learning the necessary languages to become a full-stack developer.
For backend development, a Full Stack Developer must know at least a few of these languages:
Java: Java is a computer language that can be used for a variety of purposes. It may be used to construct web, desktop, and mobile applications. In addition, Java provides a plethora of frameworks that make backend programming even easier.
Ruby: Ruby is an object-oriented programming language. Its syntax is easy to read and understand. It is mostly used in developing web applications. Ruby on Rails is a popular framework used to help develop websites and applications by streamlining development.
Python: Python is again an object-oriented programming language. A general-purpose programming language can be used for web development, AI, machine learning, mobile application, etc. It is used to code the logic at the server-side.
PHP: PHP stands for Hypertext Preprocessor. PHP scripts can only be interpreted on a server that has PHP installed. Being an open-source and free scripting language, PHP is also used for creating dynamic websites. As compared to other scripting languages, it is easy to use and simple to understand.
If you want to know more about the difference between front end development and back end development then click on this link:
https://www.yittbox.com/blog-detail/all-you-need-to-know-about-front-end-vs-back-end-development
5. REST web services and HTTP
HTTP and REST both provide two distinct objectives. REST is an interface between systems that uses the HTTP protocol to acquire data or conduct multiple operations (in various forms) on the data. HTTP is a protocol for allowing communication with the client. As a result, REST serves as a bridge between the front end and the backend.
Full Stack Developers must grasp both HTTP and REST because they are required for Full Stack development.
6. Storage of databases
All web applications require a database to store all of the data. This ensures that developers will be able to access the data later. Database storage necessitates the expertise of a Full Stack Developer who is well-versed in relational databases and database storage. Database administration is necessary for full-stack developers; they must be able to design, comprehend, and manipulate database queries. They should also be familiar with XML and JSON.
7. Web architecture
Full Stack Developers are the masters of software development when it comes to web architecture. They possess a diverse set of expertise in both frontend and backend development. Stackable Developers must understand the intricacies of web architecture. They must know how to structure code, categorize files, structure data in databases, and execute the necessary computational activities because their major role is to construct sophisticated software programs from the ground up.
Conclusion
To summarize, Full Stack Developers are highly skilled professionals who can handle all aspects of web development. These abilities set Full Stack Developers apart from Frontend and Backend Developers.
If you want to know about Top 5 the Best Content Management Systems for 2021, then you are in right place. The correct content management system is a vital piece of the puzzle for any business.
A content management system (CMS) is a piece of software that manages the underlying architecture of building web pages. Users can concentrate on the front-end aspects of website development, such as changing the design and managing content, with the help of a CMS.
Content management systems come in a variety of shapes and sizes. The following are three of the most popular:
Open-source CMS — instead of being owned by a single corporation, a community of developers maintains the software. Third-party developers have access to the source code and can expand and improve the software's features.
Cloud CMS — a pre-built system that may be accessed without the need for any hardware or software to be downloaded. Users can securely manage web material in the cloud and have it accessible from a variety of devices.
Proprietary CMS - has a license charge attached to it because it is the legal property of the firm, organization, or person who built it. A one-time payment, a monthly fee, or an annual fee may be required.
If you want to know in detail that How to Choose the Best CMS for your Business, then read this article:
https://www.yittbox.com/blog-detail/how-to-choose-the-best-cms-for-your-business
Here are the features of the five greatest and most popular CMS options:
1. WordPress
WordPress is a free open source platform for building a great website, blog, or application.
It is the most popular CMS platform, accounting for over 52% of all websites, and is an open-source content management system that is noted for its scalability and versatility. Furthermore, its library of over 58,000 WordPress plugins enables users to build any form of a website.
Characteristics:
Administrators, editors, authors, contributors, and subscribers are all assigned responsibilities and access by user management. When inserting photos into media management, provide alt text and captions to boost SEO. Visitors can leave comments on pages and posts using built-in comments.
Pros:
• Individual demands and budgets are taken into account while determining the price.
• Customize using a large selection of themes and plugins.
Cons:
• Not all WordPress plugins and themes are high-quality or reliable.
• Personal customer service is not available; instead, forums, tutorials, and documentation are used.
Ideal for:
WordPress may be used by people of various skill levels, from those who want to establish a simple blog to those who want to build a complex website. Sony Music, for example, uses WordPress to showcase photographs and videos of its featured performers.
2. Joomla
Joomla is an open-source content management system that runs over 2% of all websites. In comparison to other CMS platforms, Joomla's core software provides greater capability right away, such as multilingual capabilities. However, non-technical users may find the first setup difficult.
Characteristics:
Tool for managing banners. To monetize the website, create advertising campaigns.
The setting is multilingual. Websites built on the platform's core technologies are available in more than 70 languages. Search. Using a built-in search tool or a smart search feature assists users in finding the information they need on a website.
Pros:
• Effortlessly manage a site with hundreds of subpages.
• To prevent break-ins, use two-factor authentication.
Cons:
• The control panel's web development lingo is not for the faint of heart.
• Compatibility issues with various modules, extensions, and plugins.
Ideal for:
Joomla is ideal for multi-person-managed professional websites. Take, for example, the official website of world tennis player Roger Federer. This site includes not just his portfolio but also a news platform and a store.
3. Drupal
Its flexible API architecture, designed for experienced web developers, enables a variety of digital platforms. Drupal optimizes its built-in features for improved performance and security when compared to Joomla and WordPress. It's also worth noting that Drupal websites receive more traffic than websites built with alternative CMS platforms.
Characteristics:
Multilingual. An automated language translation supports over 100 languages. Using data from geolocation, browsing history, device type, and behavior taxonomies creates a tailored consumer experience. Marketing automation is a term that refers to the process of To expand your reach, creating automated marketing programs.
Pros:
• Because the CMS software performs frequent security tests, it is less exposed to security risks.
• Built-in modules aid in the expansion of a site's capabilities.
Cons:
• PHP, CSS, and HTML coding skills are required.
• It can take a long time to manage the platform, such as upgrading to a new version.
Ideal for:
It is a good CMS platform for sophisticated users with strong technical skills who want to build large-scale, complex websites. The official website of the City of Los Angeles, for example, uses Drupal to provide news and information about the city.
4. Magento
Magento is one of the most popular eCommerce platforms. To improve all types of eCommerce sites, the CMS software focuses on security, SEO, and personalization. The platform is powerful enough to handle a large number of products and orders because it caters to larger online retailers.
Characteristics:
Checkout. World pay and Cyber source provide a secure payment channel. Contains user-friendly features. The admin dashboard on the backend is touch-sensitive, making it easy to make changes. Management of the catalog. Showcase products virtually with inventory management, which includes dynamic pricing and rapid product generation.
Pros:
• Manage several stores in different locales, each with its own language and currency.
• The content management system is mobile-friendly.
Cons:
• Initial setup is difficult.
• It takes time to customize the design and list the products.
Ideal for:
Magento is ideal for medium-to-large-scale online stores. Olympus, which sells cameras, audio equipment, and binoculars, is an example of a significant eCommerce store that uses Magento.
5. Prestashop
Another popular CMS platform for small to medium-sized eCommerce shops is PrestaShop. It's a highly adaptable online store management platform thanks to its active community and extensive feature set. Its user-friendly interface also makes entering and monitoring products a breeze.
Characteristics:
SEO: To optimize content, manage meta titles, descriptions, and URLs. Payment alternatives are available: PayPal, Stripe, WorldPay, and offline processing are among the many payment options available. Management of several stores: Manage a number of stores with similar components and functionality.
Pros:
Users of all skill levels may construct a professional online store using user-friendly eCommerce tools. Customization options include a large number of themes and modules.
Cons:
• Inability to expand into a larger eCommerce store due to a lack of scalability.
• Extensions and plugins are required, which can be pricey.
Ideal for:
PrestaShop is a fantastic eCommerce platform for small and medium-sized businesses. Harry Fay, a specialized jewelry retailer in the United Kingdom, for example, sells a variety of rings and wedding bands online.
Conclusion:
Because CMS software is one of the most critical programs for properly running a website, you must be cautious when selecting a vendor. To pick which program to use, it is preferable to look for internet evaluations from various user forums and close friends. Finally, it is a good idea to request a 7-day free trial to make an informed decision.
Are you undecided about which CMS platform to utilize for your website? So this blog will answer this question and give you guidance.
A CMS (Content Management System) platform allows you to quickly and easily develop a website without knowing any code (at least for most of them). Because there are so many CMS possibilities, you may find it challenging to select the ideal one for your purposes. Users can concentrate on the front-end aspects of website development, such as changing the design and managing content, with the help of a CMS.
This article will discuss why it's critical to pick the correct CMS platform for your website. We'll also compare and contrast our top selections for the finest CMS platforms.
A CMS platform (content management system) is software that makes it simple to manage content and build websites.
HTML, JavaScript, and CSS are the most common programming languages used to create web pages. You would need to master these languages and write a lot of code if you were to develop a website without using a CMS platform.
CMS platforms address this issue by allowing you to create a website without writing code or learning how to program.
Unless you're seeking a developer-friendly CMS, in which case you're already a coder.
It's a strange paradox that a technology designed to help your team and website may also be a huge hindrance. In truth, there is no such thing as a flawless CMS or a system that will work in every case. Furthermore, selecting and installing a content management system is just the start of a journey that might pay off – or cost you a lot of money – in the long run. Investing in a CMS that necessitates a lot of oversight and support limits teams' ability to manage content and, as a result, contributes to a bad website experience. When a company manages many websites and other digital properties, the problem becomes even worse.
Which CMS platform should you choose? There are numerous CMS platforms available. Before we get into our CMS platform comparison, let's have a look at what to look for in a good CMS.
User-friendliness
You want a content management system (CMS) that makes it simple to develop and change material. This frequently entails using a drag-and-drop interface to add different items to your pages.
You should be able to make adjustments to your website's content quickly and easily once it has been published.
Options for design
Your content management system (CMS) should provide you with many website design templates to pick from. It should also allow you to simply alter the designs to meet your specific needs (ideally without writing code).
Portability of data
A good CMS platform should provide capabilities that allow you to simply export and migrate your data.
You might later decide to use a different platform or a different hosting firm, for example. The capacity to move about with complete freedom is made easier by data portability.
Addons and extensions
Not all websites are created equal. As a result, it's difficult for any CMS platform to provide all of the capabilities that would satisfy the needs of every website.
Extensions and addons help to solve this issue. These are standalone programs that you may put on top of your CMS software to enhance its capabilities and add new ones as needed. Think of them as apps for your content management system.
Options for assistance and support
Even though CMS solutions are designed to make creating a website as simple as possible, you may still have some questions. If you get stuck, find out what aid and support are available.
Some CMS companies will have a few FAQs and a customer service team that takes an eternity to react. Others will be surrounded by a large supportive community that can assist you at any time of day or night.
How much does it set you back?
Some content management systems (CMS) are absolutely free. Others will bill you on a monthly basis. Even with free CMS platforms, third-party extensions, designs, and/or web hosting services are frequently required.
Before you choose your CMS, learn as much as you can about the pricing, so you don't get any unpleasant surprises.
With these considerations in mind, let's look at the top CMS platforms available.
Top 10 The Best CMS for 2021:
1. WordPress
2. HubSpot CMS Hub
3. Joomla
4. WooCommerce
5. Drupal
6. Wix
7. BigCommerce
8. Shopify
9. Magento
10. Textpattern
Which CMS Platform is the Best?
WordPress.org, we feel, is the best CMS platform and website builder on the planet. WordPress powers more than 42% of all websites on the internet, and there's a reason behind it.
WordPress includes all of the features you're looking for in a CMS platform. It's simple to get started, and many WordPress web hosting providers include a one-click installation option. Plugins allow you to enhance the functionality in practically any way you can imagine (which are like apps for WordPress).
Why your Business needs a Website? The top 5 reasons are here. Consumer behavior has evolved throughout time to adapt to the digital era's developing technologies. Regardless of industry, a company's online presence can have a significant impact on its performance. Some businesses still don't feel that the bulk of their clients will check their website before deciding to purchase.
Customers, both current and future, want to look at your website. Using social media and business listings alone is insufficient to convey your brand's essence. Customers want to know if you're the proper company for them. Customers today can be fully informed thanks to technological advancements. Customers can read reviews and express their thoughts, but a website allows you to offer them the information they need.
Customers lose faith in your company when your product or service fails to match their expectations. When a customer goes online to hunt for you and can't find you–or discovers a website that isn't well-designed–their trust in your company is eroded even before they decide to do business with you.
When you're browsing a landing page and see a testimonial from an industry expert you respect, that's social proof. Customer behavior is largely influenced by what others have said about your company. People expect to check your website to learn more about your company, regardless of whether it has a 5-star rating on review sites. Customer testimonials on your website are the methods to impress potential consumers and provide social proof, especially because they are already looking for you online. So, this is the 2nd reason why your business needs a website.
Why your business needs a website? It is tough to control what others say about you, you may shape the perception of your brand by publishing your own story on the internet. When it comes to helping brands promote their message, vision, and mission, a website is significantly more effective than print ads or snail mail brochures. On any given day, Google receives 5.6 billion searches and 63,000 searches per second, according to SEOTribunal. Consider the possibility that, with such a high volume of searches, someone is looking for your specific service right now. Guess who gets the business if you don't have a website? Certainly not you! But there's that next-door competitor with a great-looking, search-optimized website.
Return on investment (ROI) is a performance metric used to calculate an investment's efficiency or profitability and compare the efficiency of many investments. The return on investment (ROI) aims to directly evaluate the amount of profit made on a given investment in relation to its cost.
To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. A percentage or a ratio is used to express the result.
Creating a website with free tools like WordPress.com does not cost much money, but it gives you more bangs for your buck in the digital transformation era. A search-engine-optimized website allows you to reach thousands of additional prospective customers without investing a lot of money. It can assist you in reaching a larger audience to promote your services or products. No matter what business you work in, the information on your website has an impact on purchasing decisions and commercial transactions.
It is critical to commit a significant amount of time and energy to create your credibility, whether you are starting a new firm or managing a small business that has been around for a long time. Few qualities are more critical to a company's success than its customer reputation, so checking in on your brand's credibility frequently and searching for methods to improve it is essential.
There are several ways to improve your company's reputation for honesty and reliability - so many that it may appear to be a difficult endeavor – but there are a few guiding principles that should never be overlooked.
These are the four tips for boosting your brand's credibility:
a) Use statistics
b) Use customer reviews
c) Don't over-claim
d) Focus on customer service
It's time to invest in a professional website if you want to show the world that you're serious about your business. Without a website, you risk losing trust in the customers. According to research, 75% of online users believe that the design of a company's website determines its reputation. People are more likely to engage with a firm they can trust in the end, and the website is the first step toward that relationship.
Let's look at some strategies to get started now that you know why you need a website. First and foremost, select a site hosting service. There are a number of businesses that offer both domain and hosting services.
1) Select a Domain Name
Your domain name should ideally be the same as your company name. You can choose a domain name that reflects your company line if it is not available. Make the domain name memorable and catchy. You should make the most of your domain name as a marketing tool.
2) Service of Web Hosting
Choose a reputable web hosting company with a good track record. Select a service provider that can respond to changes swiftly and cost-effectively. This will be useful as your company grows, shrinks, or undergoes other significant changes.
Because establishing a website is not as straightforward as it may appear, it must be the result of multiple brainstorming sessions. Make sure your website template is simple to use and doesn't look like any of your competitors'. After all, you don't want your company to resemble that of your competitors.
Key Takeaways
It's vital to have a professionally designed, brand-differentiating website if you want to increase sales, enhance your bottom line, and expand your company. It allows you to put your brand's narrative in front of the right target audience. Furthermore, a simple website costs pennies but can yield big rewards in the long run.
So, rather than asking why your company needs a website, consider why not!
Why Software Projects fail and How you can avoid it? The blog discusses in detail the main 7 reasons for software project failure and also gives you the solutions to avoid it.
The emergence of software has made living simpler for most of us. When we say most of us, we mean the people who have access to the software. It has become a universal language for businesses of all types and sizes to communicate worldwide. All IT sectors, the auto sector, healthcare, and government organizations such as banks, social security, etc depend upon software products to perform their day-to-day activities.
Software has become a quintessential part of our lives. We can never imagine our lives, especially now, without this software. It makes any process fast and easy and helps businesses focus more on their growth by working efficiently. The right and the best kind of software that suits your business needs can work wonders. So, it is always recommended to choose your software wisely.
We should always learn from the failures of others and try not to repeat the mistakes made by them. This will help us make robust software and add to our development experience, which we can share with our peers and guide them as well.
In this article, we have listed the major reasons that lead to software project failures in most cases and tell you how you can avoid these mistakes. This will help you define and make your software development strategy way more accurate and quick.
Most of the time, the team which brings in the software projects in any organization is not fully aware of how much time the software will actually take to get completed. They hastily promise the client that the project will be completed by such and such time. It makes it very difficult for the programmers to complete the project within that time frame.
The possible solution to this problem is first to understand the client's requirements, communicate those to the software programmers, and provide a detailed project completion timeline to the client after discussing with them. This will ease the burden of these developers and help set realistic and achievable goals, which ultimately will lead to the development of the best quality software that is reliable and robust. This will also help in setting the foundation for building a lifetime relationship with the client. If satisfied with the software product, the client can make repeated purchases or support related activities done by you.
Many companies most of the time fail to realize the importance of time, budget, and availability of the right amount of resources for software project completion. They promise to deliver the project in a short span of time without understanding the complexities involved. This leads to project failure many times and thus setting unrealistic expectations.
The best way to avoid getting into this situation is always to keep someone from the top management informed and, if possible, directly or indirectly involved from the beginning till the project reaches its completion stage. The scope and project requirements often can change midway, so it's always a good decision to keep a person involved actively from the start till the very end, just before the final product/project is shared with the client.
Before the development phase begins i.e., during the planning phase, project specifications should be clearly defined during the planning phase. If they are not clear initially, then there will be a mismatch between what the client wants and what we are making/made as to the end product. The teams should coordinate internally to understand the requirements clearly in order to deliver the desired output.
The more time the planning phase takes and by taking more time, we mean that the planning should be good, the less time we will waste on developing the wrong kind of software that does not match the project specifications. So, it is advised to discuss these specifications in advance to avoid chaos and confusion at a later stage when things might turn ugly.
When the project is about to reach the deadline, and still a major portion of development work needs to be done, project managers usually keep on adding more resources into the development team, thinking that this will help speed up the project completion process. This, in turn, backfires most of the time as the more people, the greater the confusion. There arises a lack of proper coordination and communication within the team.
To avoid such a situation, the best way is to always break the development tasks into smaller chunks and then decide the approximate resources required to complete the project before the deadline. This will not only help maintain a healthy environment within the team but also lead to better coordination and hence robust software project development.
When the software completion starts reaching the deadline and still a lot of development work is pending, the part which is compromised is the testing phase. But, this is the major mistake made by most software development companies. Testing is as important as any other stage in SDLC ( Software Development Lifecycle ) stages. If a software is not thoroughly tested right from the beginning, it can lead to a very bad user experience as nobody likes to pay for a software project full of bugs and crashes at times.
Always ensure the testing is performed consistently after every part of the software development gets completed, not just at the end of the project. Keep following this best practice to deliver bug-free software to your client. Always plan the project development process in such a way that there is enough time left for thorough software testing as well.
Regardless of how arranged your development strategy is, the absence of visibility can rapidly lead to disappointment. It's fundamental to make a framework that is perceivable for the venture supervisor and all colleagues. Project transparency incorporates project straightforwardness of assignment status, clear correspondence, and document maintenance and management.
So, to have a good amount of project transparency within your team, always ensure that your job as a project manager will ease only when you maintain a centralized digital place where all the project-related documents and other task information are clearly mentioned. This saves time and helps keep every team member well informed and on the same page.
An absence of time and arranging, a shortfall of assets, and a lacking spending plan are generally normal explanations behind disappointments with programming. However, the absence of an able project manager is an especially key and repeating issue.
Effective Communication is an absolute necessity for finishing a task on schedule. Thus, without an efficient project manager or coordinator, a venture will probably become disconnected and vague. On the off chance that nobody in your group has the right stuff needed to push through an advancement project, you might need to investigate recruiting outside specialists who can convey the outcomes you're searching for.
Take into consideration the importance of a good project manager in order to reach a successful project completion and hence contribute to the growth of an organization.
Conclusion
The software development process should be planned properly beforehand and should always be in the hands of a competent project manager. Communication is always the key. Focus on understanding the project's requirements and do re-visit the project completion timelines as the specifications might change midway through the project development. Also, do assign a sufficient amount of time for software testing. These were the key takeaways.
Are you interested in getting software developed for your organization?
In our years of experience, we believe the small to mid-sized market does not have competent, affordable, reliable IT partners. The big 5 IT consulting firms cater to 100 companies as the norm, but we believe in challenging the status quo. We believe in thinking outside the box and enabling small to mid-sized businesses to compete. Yittbox is your one-stop shop for custom IT solutions. We aim to create the best possible solutions for your business by offering a wide range of services.
The blog "Top 5 Technologies For Creating Robust Mobile Apps" is here to make you aware of the latest technologies which are used in creating robust mobile apps.
In this digital age, nobody can deny how smartphones have become quintessential for people of all age groups. Right from the time we get up in the morning till we go to bed at night time, we all use our smartphones more than a hundred times to keep checking our social media accounts, office work, emails, listening to songs, chatting with our loved ones, playing games, doing online shopping, buying grocery, paying bills, etc. All these things involve using mobile apps, which has led to a great increase in the Mobile App Development industry. The ease these apps have brought into our lives has made us highly dependent on them for doing our daily tasks to a great extent.
Developing a mobile app using the right tools and technologies forms an important part as it is the base on which the app will be developed and stay up and running. Users want engaging and user-friendly apps that will help them in getting things done. So, this also led to huge competition amongst various mobile app development companies, which will keep on going on and on. It is estimated that more than 90% of mobile users make use of apps to accomplish things and also spend their maximum time on mobile phones. Thus, you need to make much effort to make the best mobile apps to grab the online audience's attention.
In this article, you will get to know in detail about the top 5 most widely used technologies for building robust mobile apps.
1. Java
Java is the most widely used object-oriented programming language. Being an official language for developing Android mobile apps, it is easy to handle as well as highly secure. Most mobile app developers, as well as companies, rely on this for building robust Android Apps. It has various open-source libraries, good documentation, and community support, which enhances and eases the mobile app development experience for the developers.
Advantages of Java App Development:
1.) It supports OOPs(Object Oriented Programming) concepts, making it more flexible, extensible, and hence more competent.
2.) Being a platform-independent language, i.e., Write Once and Run Anywhere, Java has gained a lot of popularity in the Android App development field.
3.) The increasing number of Android App users has led to the further development of more Android Apps. Hence, Java being a feature-rich language is the preferred choice of most app developers.
Some popular applications developed using Java are VLC Media Player, Twitter, See Weather, Spotify, and Telegram.
2. React Native
The best part about using React Native for developing mobile apps is that there is no need to maintain two separate code bases for iOS and Android. All the code can be written using Javascript. So, it leads to reduced cost and less time involved in the App development process. It has made app development more accessible, comfortable, and robust. This open-source framework was developed by Facebook. It is one of the most famous app development programming frameworks used to build cross-platform native mobile apps using Reacts and JavaScript.
React Native could be the best choice for projects involving easy functionality, rapid development, and an attractive interface.
Advantages of React Native App Development:
1.) The code written using React can be reused, which saves time and money.
2.) Apps developed using React Native have a responsive UI, excellent UX and their load time is also significantly less.
3.) Among all the cross-platforms, React Native has the strongest community support, making it industry popular and the number one choice among app developers.
Some of the popular applications developed using React Native are Myntra, UberEats, Facebook and Airbnb.
3. Swift
Swift is the most popular and widely-used programming language for iOS App development. It has most of the modern features that make the app development process more manageable and flexible. The apps developed using this language have lightning-fast speed, and the code is also safe by design. Mobile App Developers love to code in Swift due to its robustness and clean syntax. Before Swift, iOS App Development was very complex, time-consuming, and led to more app crashes. This language ensures to create a highly protected environment to develop a robust and stable solution.
Advantages of Swift App Development:
1.) It is a concise programming language that reduces LOC(Lines of Code), thereby making programming more efficient and less time-consuming.
2.) It has got the ability to maintain data at a faster pace. The tasks take less time to complete using Swift as opposed to using Objective C.
3.) It works in a highly interactive environment that helps developers see the output at the same time they are coding.
Some popular applications developed using Swift are Linkedin, Hipmunk, Yahoo Weather, Lyft, Whatsapp, and Instagram.
4. Python
Python is a very fast, secure, and easy to deploy programming language which is widely used by businesses of all sizes! It allows cross-platform development of mobile apps. It is also a highly secure and feature-rich programming language. It helps develop scalable applications in a very short time. A programmer having a basic understanding of Python can easily build an entire app.
Advantages of Python App Development:
1.) It is easier to code using Python and even a newbie or a skilled programmer can quickly develop an app using it.
2.) The code written in Python can run on multiple platforms without involving any complexity. Thus, it is the most appropriate language to develop cross-platform apps.
3.) It is well suited to work for both small as well as large-scale projects.
Some of the popular applications developed using Python are Youtube, Pinterest, Instagram, and SurveyMonkey.
5. Kotlin
If we talk about Android App development, Kotlin has become one of the most popular languages for developing them. It is easier to code using this language as it involves very few lines of code. So, it is the preferred language nowadays by most app developers. It is the advanced version of Java. It easily coordinates with the existing Java code. It is most widely used for developing modern Android applications today.
Advantages of Kotlin App Development:
1.) It is a static-type programming language, making it easy to read and write.
2.) It helps synchronize multiple threads with simultaneous data modification making it a highly efficient programming language.
3.) The code written using Kotlin is clear, concise, and highly secure.
Some of the popular applications developed using Kotlin are Coursera, Evernote, SuperAwesome, and VMWare.
Conclusion
I hope the list above gave you a better insight into some of the most powerful and robust programming languages to develop highly robust mobile apps. You should always choose any programming language depending upon your app requirements as well as the cost. A host of options are available to develop apps of your choice, or you can also hire someone to do the work for you to take your business to the next level.
WordPRess is the most commonly used CMS. That is why WordPress Website SEO becomes a hot topic today. Whether you are a budding web developer or an experienced one, you must very well be aware of the importance of your website reaching as many people as possible. By as many people, we mean to say the audience which is of your interest. Your goal might be to sell a product, attract readers to your blog, get people to fill the form on your website, or show them your services and the way you work. The main motto is to get the maximum possible amount of traffic.
To be visible on the search engine, your website needs to rank for those keywords whenever anyone searches something related to your business. But, the main question that arises here is how to begin? You do not have to worry at all. This blog will guide you step-by-step and explain all the critical points to consider to make your website, especially WordPress website SEO(Search Engine Optimization) friendly. In simple terms, SEO can be defined as a way to drive traffic to your website. We will explain it in more detail also. So, stay tuned.
WordPress is a very simple, easy-to-use, SEO-friendly website builder and CMS(Content Management System). It is open-source software, which was initially used widely as a blogging platform and later on as a CMS and then for website development. The vast majority of web developers prefer building WordPress websites, which has further increased its popularity. It is also a highly capable website builder with many plugins to enhance the web development experience.
Whenever you search anything on Google or any other search engine, the results shown to you are known as SERPs(Search Engine Results Pages). In order to make your website appear on top of these search results, you need to follow SEO best practices to make that happen. SEO is nothing but optimizing your website and its content using various tools and strategies to make it appear on top of search results displayed to the user. Thus, to make your website visible to your audience, you need to follow the points mentioned in the next section.
1. Select your Domain name & Host wisely: The very first and foremost step is selecting the domain name for your website that is relatable to your business. Make sure that you add a keyword to your website domain name, as more than 70% of websites that follow this best practice have higher chances of getting a better rank. Please do not use a hyphen or any special character symbol in the URL, as it makes it look spammy and hence less credible. Preferably, use .com, .net or .org kind of domain extensions.[Text Wrapping Break][Text Wrapping Break]A website host is a place where your website remains seated. From here, it is presented to the users who search for your website either through Google, Direct, Social, or any other platform. Ensure that the Host you choose for your website keeps it up and running and available every time. The most preferred website hosts are Hostgator, Bluehost, and Siteground. Also, take into consideration that to make your website appear successfully for all the searches, the WordPress support provided by your Host should be fair enough.
2. Choose a search engine optimized theme for your website: There are thousands of free and paid themes available for your WordPress website. You also have got the option to customize it according to your own business requirements. The major factors to be considered from a theme point of view for an SEO-friendly website are: Responsiveness i.e. the theme should be compatible with all screen sizes, either mobile or desktop. It should be lightweight i.e unnecessary third-party plugins that are included with certain themes lead to increased website load time. So, you need to check this before selecting the right theme for your website.
3. Focus on your website security: Website security also plays a crucial role in ranking on any search engine. Always purchase an SSL certificate for your website to make the data transfer between the user browser and server more safe and secure. You should backup your site regularly. Some hosting providers also provide you with an SSL certificate as a feature in their hosting plan. Do check this with them. Google favors mostly those sites that use SSL.
4. Install SEO plugin: If you want to add more features and more functionalities to your WordPress website, you can add plugins. In simple words, WordPress plugins are small software that you can install to make your website do almost anything. Here, we will talk particularly about making your site SEO-friendly. For that, you can add the Yoast SEO plugin to your website, which will give an option to add all the optimization stuff required to rank your website higher on any search engine, particularly Google.
5. Permalink structure and Sitemap creation: Permalink structure refers to the name which you assign to individual web pages. Always use the name which is directly related to the content of that page. Try to avoid using any numeric values. WordPress also provides various options to set a Permalink for a page. You can also change or customize it later.[Text Wrapping Break][Text Wrapping Break]A sitemap is a complete layout of your website that helps the crawlers to index your site better and faster. It provides a detailed hierarchy of your website and can help enhance SEO rankings. You can add a sitemap to your WordPress website with either of these plugins, Google XML Sitemaps, or through Yoast SEO.
6. Optimize Meta-title and Meta-description of the website: Apart from website URL, Meta-title and Meta-description also help users reach your website only if you have included the right and relevant keywords to match user searches. The ideal practice is to keep Meta-title around 60 characters in length and Meta-description to be within 160 characters. These help in getting your website a better rank and reach.
7. Image Alt Text: Image Alt text basically helps visually impaired people to comprehend the images better. Search engines give more weightage to those sites that use relatable Alt text for their images. Also, make sure to optimize the images using custom WordPress development services and thus rank your website better. So, the alt text or the alternate text helps screen reader users to understand the meaning and purpose of an image.
8. Internal linking: Using internal links in your website content helps search engines understand the flow of the content as well as the website's credibility. It helps readers/website visitors understand your content in a better way. Always use/point links towards relevant content on your website. How well your website is connected communicates to the search engines that the content used on your website is valuable.
9. Website speed: Search engines consider website page loading time to be an important factor in website ranking. If it takes more than 3 to 4 seconds for a website to load, most of the users usually bounce back, which negatively impacts your site ranking. So, pay special attention to your website loading time and optimize your website to minimize your bounce rate due to increased page loading time.
10. Heading tags: By using heading tags (mainly H1, H2, and H3) in your website content, you help better organize your content and provide better readability to the user. Search engine crawlers consider using these Heading tags as a best practice as it helps them better understand the content and further organize it. Never forget to use them in your website content.
Key Takeaway
SEO forms the backbone of website ranking on any search engine. It consists of using various strategies, on-page, off-page, and technical activities to make your website appear on top in search results. By following the ways mentioned above, you can undoubtedly make your website SEO friendly and get more visits to your website.
Social Media Platforms Marketing is one of the most powerful tools to grab the attention of your target audience, increase brand awareness, gain customer loyalty, and much more. Whether you are a large organization or a small growing business, your social media presence acts as the face of your business. In order to make it a success, you need to choose the right social media platform according to your niche. Through effective social media marketing plans and strategies, you can not only promote your brand but also cater to the needs of your customers in a more personalized way. 90 percent of marketers consider Social Media Marketing has helped them gain better reach and engagement for their businesses.
The most commonly used social media platforms include:
FACEBOOK: To date, if we talk about numbers, Facebook has the maximum number of people on its database. It is said to have around 2.85 billion monthly active users, making it the biggest social media network worldwide. Thus, people of every age group are present on this platform. Worldwide, it is the most widely used content distribution channel by marketers. You can take advantage of Facebook Ads, Messenger, and Shops functionality to cater to the needs of your audience.
TWITTER: Twitter can be a major contributor to increasing brand awareness for your business. It uses hashtags and you can search trending hashtags to build your post content according to these hashtags. It provides the latest and real-time news and updates to its audience.
INSTAGRAM: Instagram is popular amongst younger audiences and it is one of the fastest-growing social media platforms. It is most widely used by businesses dealing in food, art, travel, retail as well as beauty. But, it can benefit your business as well depending on the use you make of it. You can run Instagram Ads, add stories to your profile, post reels and try many more such features offered by this platform to gain reach and engagement.
LINKEDIN: LinkedIn is the most widely used social media platform by professionals for networking, keeping up to date with the latest industry trends as well as finding good jobs. All the major industry players, as well as small businesses, must have their presence on this platform. It is most effective in generating B2B leads, general networking, and hiring employees. The uniqueness of this platform lies in the fact that it has a narrow focus.
YOUTUBE: It is the second most widely used search engine after Google and has around 2.3 billion monthly active users. Like Facebook, it consists of users of almost every age group. You even do not need to Signup on this platform to watch a video of your interest. Educational, How To, Tips and Tricks, DIY, Marketing, Cooking and the list goes on. You can find videos related to these as well as a number of topics of your interest on this platform. Videos are more engaging and appealing as compared to other graphics.
PINTEREST: This platform works on the concept of pinning posts. Infographics to a virtual bulletin board. It is most popular among the young female population worldwide and it is a visual-based platform, so you need strong graphics to engage the users. If used wisely, this platform can lead to increased website traffic and in turn, increased sales.
So, you need to buckle up and start working on the below given key factors to make social media work wonders for your business.
1.) Do research about your target audience.
First and foremost, you need to find your target audience from the pool of users active on different social media platforms.
You need to find answers to a few of the questions are given below:
a) Who is your ideal customer?
b) How old must they be?
c) Which type of gender your the business focuses on?
d) What is their average income and education level?
e) What are their areas of interest other than your product and business?
The answer to these questions can help you frame the type of audience which you would like to target.
2.) Depending upon your type of business, choose a goal for implementing your social media marketing strategy.
Once you know your target audience, the next step is to define your goals in order to gain the attention of this audience, and then you can design your social media marketing strategy and start implementing it. The major goal for a business is to get website traffic and increase its sales. Some businesses focus only on brand awareness, others focus on one-to-one communication with their clients. So, the goals vary from one business type to another.
3.) Define your Target Audience.
After finding your target audience and setting goals, the next important step is to choose the right social media platform for your business promotion. As young users would be majorly present on Instagram and Pinterest, professionals for B2B marketing can be found on Linkedin and so on.
4.) Do competitor analysis.
Once you are done with the above steps, the next step would be to do competitor analysis. In today’s digital marketing well, in order to perform the best and be one step ahead in your niche, you need to know how your competitors are performing and what led to their success as well as a downfall.
5.) Run your organic and paid campaigns, monitor their performance.
A successful social media marketing campaign is that which after running is monitored by its marketers for improving its performance and using tools and techniques in order to optimize these campaigns to get better reach and thus better ROI(Return On Investment).
6.) Do A/B Testing.
Many businesses don’t even know about A/B testing and thus fail to make use of this efficient tool to gain insights into their campaign performance and deliver better results. Your focus should be on this step and it will surely help you get a better reach, engagement, and user satisfaction. Try experimenting with different content, tag lines, headlines, stories, graphics, and short-videos ideas.
7.) Continue working towards those social media platforms that work best for your business.
Once you start following the above-mentioned steps, social media marketing starts giving you the desired results. Just focus more on those best practices that work for your business in a positive way and exclude those platforms and techniques that do not work well.
Key Takeaway
Social media is a crucial tool for any business that needs to stay appropriate and acquire openness on the web, in light of the fact that not exclusively would it be able to interface you with possibilities who are directly nearby, yet it can likewise help you contact individuals all over the globe. Past that, social media is additionally a phenomenal instrument for building brand mindfulness, discovering new leads, producing more site traffic, becoming acquainted with your crowd better, acquiring knowledge into the shopping propensities for your best clients, and surprisingly further developing your client support. Lastly, in order to be successful on an unexpected platform, just try to stay tuned to the tastes of your audience.
This blog tells you about the complete detail of Frond End vs Back End Development of Website. It includes the importance as well as the meaning and scope of these two terms. The factors of Front End and Back End is also discussed in the Blog.
This blog tells you about the complete detail of Frond End vs Back End Development of Website. In today’s digital era, a website plays an important role for businesses of any size to help them in establishing credibility and build trust with their customers.
It also helps them reach their audiences worldwide. A good quality website with engaging features as well as content forms the backbone of any business.
When we talk about developing a website, the two the most important terms that form the basis of it are Front end development and Back-end development.
What are the Front end and Back end of a website?
The front end refers to the external appearance of any website and It is also better known as the client-side of the application. It is the face of a website and mainly consists of text, color, images, colors, and menu. The languages majorly used in front-end development are HTML, CSS, and JavaScript.
The back end on the other hand consists of the way any website functions. It is the server-side of the website. It is the mechanism, tools, and technologies used to make a website up and running. It is that part of a website that cannot be seen and we cannot interact with it as users. It is the sole responsibility of the back end to make sure that everything at the front end/client side runs smoothly.
There are mainly two key aspects to be taken care of by any front end developer:
1.) Responsiveness of a website.
2.) Website speed and performance.
By making a website responsive, we mean to say that it is the first and foremost duty of the front-end developer to make sure that the website appears correctly on all screen sizes.
Some of the Common Languages used in the Front end development:
HTML: HTML stands for Hypertext Markup Language. It forms the core part of the website and helps decide the overall design and functionality. It helps define the structure of the web pages and ensures that the browser displays images, text, etc. the way they are supposed to look.
CSS: In order to make a website look attractive and eye-catchy, CSS plays a very important role. It helps in creating web pages that look attractive and interactive as well. It is used for giving a proper format to web page layouts and it also helps in creating printer-friendly web pages.
JavaScript: In order to make a website interactive, JavaScript which is an object-oriented computer programming language comes into play. It helps enhance the website's functionality. Dynamic user interface components such as checkboxes and search fields can be created with the help of this famous scripting language.
Key takeaway
Each language in Front end development has a specific function. Those were the most common languages used in front-end development. In order to create a smooth and seamless experience, front-end developers make use of UI/UX principles and focus on typography, color theory, layout, and grid systems. If you aspire to become a front-end developer then you must know the above three languages along with JavaScript frameworks.
Some of the Common Languages used in Back end development:
To be functional, the front end requires the support of the back end. Otherwise, it would just be lines of inactive code. Front-end languages communicate with the Back end languages and pass the requests. Some of the popular Back end languages are Ruby, Python, and PHP.
Ruby: Ruby is an object-oriented programming language. Its syntax is easy to read and understand. It is mostly used in developing web applications. Ruby on Rails is a popular framework used to help develop websites and applications by streamlining the development process.
Python: Python is again an object-oriented programming language. Being a general-purpose programming language, it can be used for web development, AI, machine learning, mobile application, etc. It is used to code the logic at the server-side.
PHP: PHP stands for Hypertext Pre-processor. PHP scripts can only be interpreted on a server that has PHP installed. Being an open-source and free scripting language, PHP is also used for creating dynamic websites. As compared to other scripting languages, it is easy to use and simple to understand.
Key takeaway: Back-end languages and Front end languages coordinate with each other to fulfill a user’s request/action.
Frameworks used for Front end Development
UX(User Experience) forms an important aspect of any web application and if you want to focus on it, then you need to take the help of a front-end framework. In order to give a boost to website look and feel, framework plays a major role.
AngularJS, React.js, Flutter, JQuery are some of the Front end Frameworks.
Frameworks used for Back end Development
Back-end frameworks help enhance web development by providing ready-made components and thus help in building the backend website structure. Express, Django, Rails, Laravel, spring are some of the frameworks used in back-end development.
Conclusion
To make a good and fully functional website, the front end goes hand in hand with the back end.
The front end is the face of a website or any web-based application and the back end is the mind that processes the requests submitted by the front end.
Front-end languages used most commonly are HTML, CSS, and JavaScript. Some of the commonly used back-end languages include Ruby, Python, and PHP.
Microsoft Access and Microsoft Excel have numerous similitudes, which can make it hard to choose which program you should utilize. For instance, the two projects can store a lot of information, run complex inquiries and use tools to access that information, and perform complex calculations that return the information that you need.
Nonetheless, each program enjoys clear benefits, depending on the sort of information that you are handling, and how you need to manage that information. For instance, in the event that it is your objective to keep up with data integrity in an organization that can be accessed by several users, Access is your most ideal decision, while Excel is more qualified for complex mathematical information that you need to investigate in detail.
As a rule, you can use the two projects, utilizing each for the reason to which it is most appropriate. As a general rule, MS Access solutions are better for overseeing information: assisting you with keeping it coordinated, simple to look, and accessible to various concurrent clients. Dominate is for the most part better for investigating information: performing complex computations, investigating potential results, and delivering top-notch outlines. On the off chance that you use Access to store your information and Excel to break down it, you can acquire the advantages of the two projects.
Before you choose which program to utilize, it’s advisable to consider the inputs from a leading Microsoft access development company you might need to analyze the advantages of each program, realize when it is ideal to utilize either, and discover how to work with the two projects to accomplish precisely the outcomes that you need.
When to use Access
In everyday terms, Access is the most ideal choice when you need to track and record information routinely and then use, them to show and print subsets of that information. Access structures give a more advantageous interface than an Excel worksheet for working with your information. You can utilize Access to computerize every now and again performed activities, and Access reports let you sum up information in printed or electronic structure.
Microsoft Access solutions give more construction to your information; for instance, you can handle what kinds of information can be entered, what esteems can be entered, and you can indicate how information in one table is identified with information in different tables. This design assists you with guaranteeing that lone the right kinds of information are entered.
Access stores information in tables that look similar to worksheets, yet Access tables are intended for addressing complex queries comparable to information put away in different tables. MS Access is used to:
Create robust options to safely handle updates to the data that is handled by numerous users
Add more tables to specific data sets originating from non-relational tables
Run complex queries every now and then
Regularly generate several reports for various purposes within and outside the organization
When to use Excel
As a spreadsheet program, Excel can store a lot of information in exercise manuals that contain at least one worksheet. But, rather than serving as a database management system like comprehensive Microsoft Access data analysis, Excel is extensively used for information analysis and computation. You can utilize this adaptable program to assemble models for examining information, compose basic and complex equations to perform computation on that information, turn the information anyway that you need, and present information in an assortment of expert-looking graphs. Use MS Excel to:
Determine a non-relational or a flat view of your data without the need for a relational database that uses multiple tables
Run regular calculations and statistical comparisons of data
Incorporate pivot table reports for viewing hierarchical data in a simple and flexible layout
Create charts regularly to use the charting formats available to simplify this process
Emphasize your data using conditional formatting options
Perform sophisticated what-if analysis of data like statistical, engineering, and regression analysis
Track items in a simple list for personal use and for limited collaboration uses
Taking a Closer Look
Both Microsoft Excel and Microsoft Access are vital business applications. Yet, their use is utilized to various arrangements of individuals. Financial experts find Excel more helpful since it permits them to make monetary models utilizing a few equations, diagrams, charts, and so on Then again, all Access solutions are more helpful to entrepreneurs since they need to manage a lot of reports and inquiries.
Microsoft Excel and Access are distinctive in another perspective. Excel has greater adaptability, while Access is more rigid on how we can utilize it. Also, access is more valuable than Excel in one explicit region. MS Excel just gives worksheets that are flat or non-relational. Then again, MS Access gives tables that are related at multiple levels.
Excel can likewise be utilized for complex statistical analysis. Since Excel is not difficult to utilize and has a ton of adaptability, a complex factual model can be developed on Excel. Yet, with Access, it's more about gathering and arranging of information. What's more, many choose Excel over Access since building frameworks on Access is very hard.
Using Access and Excel together
There might be times that you would need to exploit the advantages both programs have to bring to the table. For instance, you made a worksheet in Excel in which you can ascertain and dissect the information, however, the worksheet has gotten excessively huge and complex, and numerous different clients need to approach the information. Now, you should import or connect your worksheet into Access and use it as a data set as opposed to working with it in Excel. Or on the other hand, maybe you have information in an Access data set for which you need to make some itemized Excel PivotTable reports and expert-looking Excel graphs.
Regardless of which program you utilize first, you can generally move the information from one program to the next, where you can keep on working with it. With or without an information association, you can bring information into Access from Excel (and the other way around) by replicating, importing, or exporting it.
Is Microsoft Access the ideal database application your business needs? Is your team that uses MS Access Features regularly familiar with the application as they’re with Excel, PowerPoint, or Word? Microsoft Access is relational database software that allows users to enter, organize, manage, and filter significant volumes of data and generate reports on a large scale. The application offers a perfect balance between the features of MS Excel that’s ideal for small data storage and performing several calculations and SQL Servers serving MNCs and larger teams.
A database development company understands the key role MS Access plays in an organization’s operations. It helps businesses manage vital information effectively by enabling convenient storing of data for future use, reporting, and analysis where authorized users have access to organized information whenever needed.
Initially, you may find the application a little complex to use but eventually becomes easy to perform several tasks. You can use it simultaneously with MS Excel to enjoy the dual benefits that boost operations. Take a closer look at the leading ten features of the revolutionary database application to leverage maximum benefits to boost individual and business performance and enhance sales.
Tell Me Function
Creating forms, queries, reports, and tables is a breeze with the Tell Me function that’s built into the application’s search bar. It’s a contemporary upgrade from the paperclip assistant, and you can resolve issues by typing your query in the search box. You can access functions quickly by just entering a keyword or a phrase. It’s a built-in digital assistant that does the task for you instead of instructing you to do it.
Anchoring Function
Advanced MS Access solutions include the anchoring function that lets users resize forms effortlessly. The revolutionary feature allows you to resize and reposition forms created by another user by just positioning the anchor rightly. You can achieve the control to ensure the distance between the position and the control is set automatically. The feature gives your form a professional look, and you can set the size horizontally or vertically with a single click. However, it doesn’t support font size adjusting.
Eliminate Duplicate Reports Using Report View
While Report View lets users easily locate reports they need, the smart feature eliminates fields not required for a specific purpose. Creating another identical report to eliminate duplication is a thing of the past. You can get the information you truly need and sort the same in a specific order or by a category.
Attachment and Multi-value Fields
As a Microsoft Access Programmer, you’ll be amazed by the ease at which you can store the instances or values needed to store with multivalued fields. Advanced database design is not needed, and you can integrate with SharePoint services instantly. The feature lets you store the names of all employees working on a common project in a single file.
The attachment feature allows the user to include multiple pieces of data together to store it in the database. You can easily store different files in a single field. The attachment feature lets you open a document and files without images easily for editing purposes.
Create Custom Solutions Using VBA Code
VBA code is a revolutionary programming language that has a command for specific programs. The powerful feature lets users place instructions that trigger actions automatically whenever the program is executed. The advanced automation feature supports multi-user functions, rectifies errors, and validates data.
Add Datasheet Totals Easily
A leading feature of Microsoft Access solutions is the ability to add database totals by adding the number of rows to the fields in the database. It will filter the list and display the data to the user. Click the total item on the records ribbon to arrive at the total row and enter the summary type for each column.
Setup as a Front End or Back End
Your employees can access the database directly that serves them as front-end systems. You can easily link the front-end database to the back-end database to ensure separation between the application and the data. It’s also a breeze to eliminate duplicate data to ensure the database runs smoothly. A custom software developer can help you create a database system that works as a front-end system.
A Larger Dialog Box
The improved dialog box lets you view an increased list of tables and queries in the database without navigating the tab or scrolling. It works by incorporating the sidebars and pop-ups to use the size relationship of the software.
Modernized Search Bar
While MS Access supports ETL development, the improved search bar lets users enter the file name to get instant results. The older versions required users to search for an item in the grid from the navigation pane directly which was frustrating and time-consuming. The search bar is located on the navigation pane for ease of usage.
Build and Publish Web Databases Effortlessly
As a Microsoft user, you have the option to design your own database from the scratch or create one using readily available templates that suit your requirements. While designing a web database is a cakewalk for a technical person, non-technical individuals need additional support to perform vital tasks. There’s a huge collection of free MS Access templates that already have the basic structure of the database in tables and forms. Just enter the data into the fields to publish web databases instantly.
The Conclusion
MS Access database program is a boon for any business looking for unique features that add immense value. The common benefits of the database application are well-known. These are the standout Microsoft Access features that are Application help individuals and businesses tap their hidden potential to scale and perform by setting a brand-new benchmark in the database domain.
Several remarkable improvements and additions reinforce MS Access as the preferred database management application by businesses of several sizes. These exemplary features ensure MS Access enjoys a continued reign in the modern business world that enables organizations to meet and overcome challenges, achieve clear-cut solutions, and be prepared for the dynamic conditions of the markets they’re operating in.
If you're looking to set up Microsoft Access solutions to work remotely, there's some groundwork to consider to ensure continued business performance and achieve desired results. Regardless of the type and size of the business, a typical MS Access database is a multi-user platform capable of supporting files of over 100 MB in size. It's generally not recommended to open large files over a VPN for a couple of reasons that can impact the overall performance of the business and employees.
Firstly, you'll experience a prolonged and substandard performance that prevents key screens from showing up. Secondly, even though the screen appears, the risk of data corruption is significantly high.
However, an exception to this rule is to set up a database combined with MS Access front-end and SQL Server in the backend that runs front-end files on the local PC via the VPN connection.
Better, you can get the MS Access database to run successfully on a Windows Server installed in your organization and then set up remote access to it. The database hosting procedure allows you to share the application online with colleagues, irrespective of whether they're working from the office, other branches, on the move, and anywhere across the world.
Investing in expensive site servers and complicated networks, including typical VPN connections, and re-coding the application are practices best put in the past.
MS Access solutions for the contemporary business world allow a seamless enterprise-class hosted remote desktop server that lets you run the application online like a web database, accessible by authorized users simultaneously from several locations globally.
All that's needed is to install a remote desktop client on users' computers that comes with nearly all modern operating systems. It allows your colleagues to access the hosted database on multiple devices, including Android, Mac, iPad, or Windows.
The Windows Server set up in your organization should be the host configured as a terminal server or remote desktop server to support multiple logins with a license for support. Moreover, the RAM and the processor should be able to support several simultaneous logins without interruptions or disconnection.
Microsoft Azure is an application you can use to set up a Windows Server on the cloud. Alternatively, you also have the option to set up the server via Infrastructures that act as service providers. Now, set up permissions for each remote login to establish a secure connection with the server. An outline of the process is as follows:
v Pick a Windows Server in your organization to be the host server
v Set up permissions for the chosen users to enable them to log in to the server remotely
v Keep a copy of MS Access or the Microsoft Access Runtime Engine on the Windows Server
v Let the Access program be in a shared folder on the chosen Windows Server
v Open the Access program on the server using Remote Desktop
v Ensure additional security to access the server over the internet
You can follow the below procedure that is elaborated for the same purpose:
v Make the authorized users' members of the Remote Desktop Users Group and update the security of the group membership
v Set the default Domain Group Policy to let members of the Remote Desktop Users login remotely. If you have a domain controller, modify the Default Domain Controllers Group Policy to enable remote login for all the users
v Let remote connections access the system properties area to enable remote login if you're using a Windows 10 workstation. Ensure the server has a copy of MS Access installed
v MS Office Business, Premium, and Enterprise have the full version of MS Access. Install any version on the Windows Server running Remote Desktop Services with a costly volume license
v The MS Access development program should be installed in a shared folder location on the chosen Windows Server. It lets remote users access the files from their location simultaneously. Using a remote desktop to that server helps you access the program
v If you want to access the Windows Server on the cloud, ensure you have additional security on the server. You can use the existing VPN or set up a new one for this purpose
v After successful connection with the VPN or the client to your workplace, its easy to guide them to use the remote desktop connection to connect to the Windows Server via the Local Area Network address
v A less secure procedure to establish a connection is by using the raw remote desktop access via firewall broadband internet router or modem
Accessing Remote Desktop on Other Devices
It's way easier to establish an MS Access small business database connection to other software that lets you access the database from anywhere. This is an additional feature of establishing a remote connection available apart from the remote desktop software option.
You can set up your PC to establish remote connections by installing Windows 10 Pro. If you're running Windows 10, you can upgrade it to Pro by visiting the system settings. Go to the setting and system to enable remote desktop from the remote desktop section. Make a note of the name of this PC. It's available under "How to connect to this PC" to use it in the future.
If you're planning to use a remote desktop to connect to your PC, you can open the taskbar from the local Windows 10 PC and search for the same in the search box. Next, you can type the name of the PC that you noted down and connect.
Now, choose the device you wish to open the remote desktop app available for free on Google Play, Mac App Store, and Microsoft Store. Next, enter the PC's name and choose the name of the remote PC that establishes a connection instantly.
You can now use your remote desktop PC from this device to connect with colleagues and teams located across the globe to provide all Access solutions.
In the business domain, the first impression is most likely the last, and the quality of your website determines the quality of impression at the outset. While you’re doing everything under the sun to leverage the benefits of social media, a lackluster website will disrupt all your digital marketing efforts.
It only takes a few minutes for people to judge your website, and the vast majority will move away if your website isn’t attractive or visually appealing. Contrary to the common belief that social media platforms have replaced traditional websites, they’re inherently dependent on a website that’s a vital aspect of all digital marketing activities.
The perfect balance of visual elements, graphics, and texts, along with usability, plays a vital role in attracting quality leads and ensuring successful conversions. It also pays to understand that online interactions on social media platforms have strengthened the need for developing innovative websites to help people browse, shop, chat, and find vital information to meet their requirements.
Future-minded companies and evolving brands are investing a significant amount of time and money in web development to meet and exceed the needs of the tech-savvy generation. In short, failure to create a lasting impact with a compelling website is an opportunity lost to your competitors.
Here are the leading reasons why having a website is inevitable to stand tall amidst cut-throat competition:
❖ Helps in branding and social media influence
❖Boosts customer engagement
❖ Generates quality leads
❖Boosts sales and marketing activities
❖ Aids in SEO and attracts quality search engine traffic
❖ It helps build trust with your audience
❖ Helps create consistency
Here are some emerging web development trends that enable you to develop a website that helps meet your business objectives and provide solutions to visitors:
The Internet of Things (IoT)
The increasing use of smart devices has boosted the execution of IoT that continues to transform website development and mobile app development. The IoT is making its way into every aspect of human existence, and industries are leveraging the technology to boost productivity and increase sales. The IoT is expected to redefine the future of digital activities and helps web development industries redefine the core aspect of their business.
Implementing this advanced technology in controlling several aspects of daily life via smartphones and other devices displays the web development domain in a brand-new light. Several industries like education, automotive, health, and smart homes can integrate IoT with web development strategies to gain momentum and enhance user experience. It’s only a matter of time before the IoT will be implemented to its full potential.
Motion UI
Ensuring the optimal performance of a website depends on the design aspects along with the products and services offered. Web designing is all about creating intuitive and responsive interfaces that boost user engagement and aid in higher conversions.
Motion UI is a powerful tool to create customizable and animated UI elements like modular scrolling, animated charts, background animations, and more. While Motion UI keeps users hooked and informed, it’s a great technique to develop progressive web app designs.
Machine Learning (ML)
Machine learning is an integral aspect of a custom web development program that boosts the functionality of smart devices and other digital equipment. With machine learning, these devices can perform numerous tasks without additional programming and encourages web applications to draw clear conclusions by analyzing information to make clear decisions seamlessly.
Machine learning depends on quality data to deliver optimum results every time, and it also makes the learning process easier. This data is readily available to draw better insights and execute the machine learning process correctly.
It’s an advanced web designing and development procedure that lets developers apply critical business analytics to various applications. One such platform is the website; the machine learning capabilities enable the website to deliver enhanced customer experience and boost expansion capabilities to create a lasting impact in the industry and the global business arena.
As per website development services that follow international-standard development protocols, AMP is a revolutionary way to build fast and highly responsive mobile web pages. It’s vital to give users a seamless and flawless mobile experience in an age where maintaining continuous connection and performing myriad tasks on the go is the norm.
The outstanding experience ensures lower bounce rates, seamless content development, and enhanced Ad visibility. AMP encourages enhanced customer engagement and eliminates pain points like slow loading of web pages across different devices that negatively impact business prospects and leave users disappointed.
Voice Search Optimization
Voice search is yet another revolution in the web development domain that has a significant impact on user experience. You cannot overlook such a trend since an increasing number of searches are happening without using a screen. Voice search and navigation is a true innovation in website technology that lets customers do more quickly and provides a base for customer behavior analytics.
Augmented Reality
Augmented reality is the latest innovation among the leading custom web development solutions for all companies. It enhances a user’s experience by augmenting user experience through refined content marketing activities that add a visual appeal. AR plays a significant role in numerous industries like engineering, healthcare, real estate, and others to help create exceptional digital experiences for end-users. Along with virtual reality, AR is taking the entertainment industry by storm and will continue to make a lasting impact in the web and app development industry.
Push Notifications
It’s a powerful tool helpful for enhancing the overall experience for users by delivering information to end-users without registering. It’s a great feature to enable companies to target a specific audience and enhance their marketing activities. Moreover, the feature is extensively used in mobile applications, gaining momentum in web apps.
The Conclusion
The current and upcoming trends in web development are transforming the way business plan their strategic development and interact with clients. These emerging technologies boost user engagement across several platforms where websites can achieve a competitive edge and offer exceptional user experience every time.
Freelancing has become one of the biggest professions in the World. The blog is about to tell the top 20 reasons for Freelancing as a Lucrative Career Optin.
The professional landscape is a dynamic one that has undergone a complete transformation from what it was five decades ago. Back then, a typical employee would work in one or two companies in an entire lifetime and retire anywhere around age 60 with a pension. However, the current scene is nowhere recognizable with the bygone era, and the advent of the digital age has encouraged a work culture that is alien to those times.
The modern professional world is offering numerous unconventional ways to earn money and even make a lucrative career. One such opportunity is freelancing, and it’s a leading one among the most rewarding career options in the contemporary world.
Irrespective of whether you are hiring or getting hired, there’s enough evidence to support the fact that freelancing as a career is here to stay. And, with companies looking to outsource more work and do away with the expenses of hiring full-time employees, freelancing is a highly desirable profession that is expected to grow exponentially.
While it’s an exciting profession, it’s equally challenging with the cut-throat competition that demands a positive attitude, self-discipline, creativity, and exemplary interpersonal skills to excel.
If you still have your doubts or want to know more about the benefits of freelancing, here are the top 20 reasons that make freelancing a great career choice, provided you have the right mindset.
This is perhaps the number one reason to venture into freelancing since there’s no control-freak management to tolerate. You’re the master of your vehicle, including the CEO, director, and financial manager of your ship. That gives a euphoric feeling of control.
You have the freedom to work from anywhere you go. You can work from home, head to a café, a coworking space, or even work from your friend’s place. That’s not all. You can travel to your favorite destination and keep track of your project commitments while enjoying a vacation.
You decide to plan your working days and hours, and you can also do away with Monday morning blues. As long as you’re in control of your projects and deadlines, you can choose the days to work while going easy on other days.
Office politics is a horrible experience and can drain you mentally and emotionally. It’s the worst habit of employees to indulge in, and annoying colleagues only add to the misery. You also find yourself caught between your manager and your co-workers.
Freelancing empowers you to pick your clients and projects, of course, once you’re established. You no longer have to deal with projects forced on you as it happens in the workplace, and you can work on those you’re interested in and on projects that add value to your portfolio.
You can dedicate ample time to take care of your health and choose to go to the gym, jogging, or cycling whenever you like. There's enough time to cook and eat healthier meals and maintain a perfect work-life balance. You have more personal time to improve the quality of your life.
It’s always an advantage to be in the attire you’re comfortable with. While dressing up smart and formal is a pleasure, wearing it daily can be a burden. And, wearing a suit for several occasions in a row can get overwhelming. Working in informal attire or casual clothing is a true blessing.
One of the benefits of freelancer jobs is the opportunity to work hard and smartly and hone your skills to start earning big. You can work on multiple projects as long as you have the bandwidth and advance your career quickly, unlike the obstacles you find in typical jobs.
Once you start earning exceptionally well, and continue for a considerable period, you can expand your venture into a limited company. You can acquire more projects and hire a team to perform on a larger scale.
During times of recession or the diminishing job market, job loss is common and can leave you in the lurch. However, freelancing is a field where projects continue to flow, though they may get slow temporarily.
While this statement seems ridiculous, it makes sense where the job market is going through turbulent times frequently. Moreover, no job is ever safe in the modern world, and in freelancing, you get to decide how you survive.
The absence of a boss at the office allows you to establish a direct connection with clients, CEOs, and other professionals from the top management. This lets you master the art of networking and makes you become a thorough professional.
An office environment can cause clashes and misunderstandings while rewarding employees for projects completed. Freelancing is something you do alone, and all the hard work you do is handsomely rewarded only to you.
A typical job can become monotonous after some time and makes you feel bored with a lack of motivation. Freelancing lets you take on different projects that are exciting and keep you motivated to give your best every time.
There are multiple things to work on at the same time. It’s also an opportunity to learn new things and move ahead.
Most freelancers are content with their work due to the flexibility and freedom it provides. All benefits mentioned here lead to higher job satisfaction not found in a typical company. You don’t have to trade your cherished lifestyle for a job.
Freelancers work fewer hours than to full-time job employees, which prevents them from draining their energy and motivation. This also means better productivity and enhanced results.
Since you’re freelancing and working with flexibility minus unwanted pressures of the corporate world, you can concentrate on your health better. This means hardly any sick days and healthier life overall.
You have the power to choose to work when your kids are at school and dedicate more time to family. You can also choose to work early in the morning and spend the rest of the day doing other tasks. If you’re a traveler, you can take your work with you.
Freelancing is created as a great platform to venture into other streams to make passive income. You can create a podcast series, publish a book, start online training, and do other creative things to make more money. Blogging and photography are some more options available here.
Efficient reporting is both a company’s face to the external world and the lifeblood that enables them to make clear-cut decisions with a visionary approach. Management reporting is a crucial yet often complex aspect that leaves companies confused, impacting decision-making and overall business performance.
Moreover, those having technical skills to generate reports don’t necessarily comprehend the information needed in a given situation. And those who know the business drivers fail to see things from a technical point. Gaps like these cause problems in management reporting and inefficient use of data.
The Stake of Companies in the Modern World
Though organizations worldwide are seizing every opportunity to enhance efficiency and streamline business processes with the power of advanced technology and automated systems in this digital era, there’s often a hitch here and there in reporting aspects. It leaves most companies in the lurch that hit employee and business performance in the wrong place.
Reporting is an essential element across all departments in an organization, and it serves numerous people both inside and outside the organization.
While companies put all efforts to enhance the record-to-report process with ERP and automation, the outdated technology used causes hindrance. It negatively impacts the core purpose of reporting and its effect on an organization’s future.
There are a handful of essential but underutilized solutions available to all companies looking to enhance and simplify data flow and the reporting process. While there are proven tools like Excel, Word, PowerPoint, and others, the advancement of technology enables organizations to take an insightful and innovative approach to report and streamline data flow across various processes.
Know your stakeholders’ needs
If you’re looking to optimize your company’s reporting process, it’s vital to recognize and include the requirements of your stakeholders, both internal and external. These often include the investors, the management, auditors, and everyone actively involved in the company’s strategic decision-making process. Now it becomes pretty easy to eliminate generating reports that are duplicative or don’t serve any purpose. Perform this exercise often to determine whether generating specific reports meet your business needs and enables growth and expansion. Instead of creating reports that escape stakeholders’ attention or don’t serve their purpose, this process lets you define only those reports that add value and target the specific stakeholders for optimum use.
Document business requirements
This step is where you create an outline regarding the type of information needed for generating a particular report for specific stakeholders. Documenting all the information essential to enhance business function and empower stakeholders’ participation enhances efficiency and boosts productivity. It also includes documenting key questions that help arrive at clear-cut decisions to improve individual and business performance.
It helps determine the essential things for creating reports and eliminate fanciful, unrelated data that adds to the confusion. Documenting vital information can be achieved via collaboration on cloud technology that significantly enhances team communication and ensures optimum performance. It’s also vital to avoid conflicts among various stakeholders regarding conflicting data sources across several reports. Reporting from a single source ensures everyone’s on the same page that helps make better business decisions.
Organize data
After identifying your stakeholders and the data needed for generating reports, collect required data from several sources to collate them for easy use. It helps create easy-to-understand, intuitive reports for making comprehensive business decisions. Including a checking system ensures the data is free from errors and is consistent throughout the organization.
It pays to organize the data into categories to avoid duplication of data and eliminate common errors that prove costly in the long run. Information is valuable and good only as long as it serves the essential purpose. Hence, organizing, sorting, and streamlining data maximizes efficiency and makes it easy to create reports that impact the organization positively. It also makes it easy for you to make changes quickly without any hassles.
Having an ERP system does the job, but you can also include manual control to ensure consistent and accurate data. You can also design reports to draw data directly from the ERP to optimize the reporting process and streamline throughout the organization.
Review the work
Reviewing the reporting process is crucial before going any further, and it pays to review each report with the specific stakeholders. Stakeholders can review drafts of each report using actual data or real-time data and give their feedback to make necessary changes and enhance efficiency.
The reviewer will also provide valuable comments to enhance transparency and communication within an environment to arrive at clear decisions. A single version of the report will help maintain control and ensures everyone involved is on the same page to avoid miscommunication and errors.
Automate the reporting process
There are highly effective tools like SAP, Oracle, Hyperion, and others that enable companies and stakeholders to automate the reporting process. This helps reduce labor costs to a great extent and ensures enhanced efficiency in the reporting process. At the same time, these tools remove complications in the process by improving communication channels throughout the process. It also simplifies the entire process for improving functionality and fostering team effort.
Organize an inventory of reports
The final step to ensure efficient data flow and reporting is to fine-tune and maintain an inventory of reports for future reference. Ensure the inventory is accessible to all those involved in strategic decision-making of the process. It’s crucial to keep investors, the financial team, the management, and others in the loop to keep them aware of all the reports generated. It also helps in maintaining the continuity of the information for optimal usage.
You've been using Microsoft Excel to perform various business tasks, and it's been quite rewarding. "Then, why choose Microsoft Access for Business?" is probably a question you ask yourself often since both applications possess many similarities.
Before switching to MS Access, it's vital to understand the application, know its strengths, explore the tools and functions, and what business solutions they offer to meet and exceed your expectations. It also pays to understand how MS Access solutions compare to alternative solutions offered by competing database applications.
Further, it's even better to analyze both programs at deep levels to understand which application serves your business the best. While both Access and Excel can store significant amounts of data and run powerful queries to use the data in several ways, there are big-time differences that become the deciding factors for your business.
For instance, while Access is your best bet to maintain data integrity in specific formats to be accessed by several users, Excel is ideal for maintaining complex numerical data used for in-depth analysis. In other words, Access lets you store, organize, and manage data efficiently for easy retrieval and use by several people simultaneously, while Excel is excellent for analyzing data, performing complex calculations, and create high-quality charts to explore the outcomes of strategic planning.
The benefits of using Excel for your business cannot be overlooked, and it's a double benefit using it with Access to leverage the optimum benefits of both applications. But first, let's take a closer look at the benefits of using Microsoft Access and what's in store for your new or expanding business.
Microsoft Access has been in the market for nearly three decades, and it has enjoyed the status of an innovative database application for a long time. Those were the days where most relational databases were expensive or a standard DOS application.
Nowadays, several powerful database server software is available as open-source, and the Microsoft SQL Server Express Edition is available for free download. Businesses also have access to more powerful SQL Servers at a budget, and there are situations where a licensed SQL Server is already installed on-site. This leads you to the question, "Why use MS Access?"
The primary reason for using Microsoft Access solutions is to quickly fulfill business needs and complete vital tasks in a short period. Nearly all small-scale database solutions can be empowered with this highly productive tool that is user-friendly that delivers impeccable results quickly.
Clients also find Access easy to use and are comfortable with the control of the application and everything available within a budget. The GUI toolkit is the standout factor of Access not found in any other database application. It's perfect to create databases for small and medium-sized businesses, including various departments, workgroups, and a series of projects in large organizations.
The good thing is, MS Access doesn't require any additional hardware, custom application, or external server operating system. As a result, it's ideal for use as a front-end database to build complex applications within budget.
For a Microsoft Access programmer, nothing comes even half as close to the flexibility and adaptability Access offers. The portability offers to transfer or copy files easily for other uses in relevant formats is another exclusive feature of Access. The ease of replicating files in different locations makes it an exceptionally flexible database tool. Users can easily make changes to meet their changing business needs and tasks.
The fact that MS Access has been around for over 25 years speaks volumes of its performance and popularity. While there aren't improved versions coming frequently, the tool continues to amaze users as the most popular relational database software application capable of performing myriad tasks and complex management of data with unparalleled ease.
Here are common scenarios of why an MS Access programmer would continue using the application:
v For managing contacts
v For asset and inventory tracking
v Order tracking
v To track tasks assigned for a specific group
v For organizing lending libraries
v Event planning
v For tracking nutrition, diet, exercises, and other fitness activities
Knowing when to avoid using MS Access is vital to ensure you derive maximum benefits from the application. However, there are circumstances where an MS Access database doesn't offer the efficiency you're looking for, and these include:
v Your business needs a web-based system to perform all tasks
v Your business has many concurrent users that count in hundreds, while Access ideally supports a few tens of users working simultaneously
v Your team is spread too far and across geographically, and using remote control solutions of Access proves cumbersome
v Some of your users are on Macintosh computers
v Yourbusiness has over a million records that are too big and beyond limits to work with MS Access
A database development company like YittBox brings the power of MS Access to your doorstep at a fraction of the price others propose. While MS Access isn't the only relational database management system out there, it's indeed the most popular one, boasting the highest level of efficiency and amazing flexibility.
Most RDBMS platforms are very rigid while handling data, but Access provides powerful integrated tools for creating visual interfaces to support data input and reporting. In addition, its in-built relational database architecture, Microsoft Access Database Engine, encourages enhanced flexibility to scale by seamlessly connecting with external data sources.
MS Access doesn't compromise on customization and flexibility, and you can make changes without any coding knowledge. For more complex Access applications that need coding, you can hire experienced MS Access developers like YittBox, who offer exclusive and comprehensive Access services at a budget.
Let's start with a couple of critical points:
1. As a business owner, you've probably realized the enormous potential that MS Access and other Microsoft Office applications pack, waiting to be unlocked.
2. You also notice most businesses or individuals haven't fully understood the enormous capabilities of these applications, and you're all set to explore these benefits to empower your business operations and boost sales.
Realizing these two points clearly should give you enough motivation to dig deeper into Access and discover all the revolutionary techniques to add to your virtual toolkit. However, before going any further, it's vital to understand that these tools and techniques can be incorporated for optimal use by knowing something called VBA apart from the popular macros in Access.
Microsoft Access packs several features to enable database developers to work efficiently by allowing them to create forms, queries, and reports to make better decisions, share critical information, and streamline the business process to enhance employee performance and enable the organization's strategic growth. However, despite these in-built tools and features, there are several occasions where you need additional components to induce more functionality that is not available in MS Access.
Visual Basic for Applications (VBA) is the go-to programming language and the technology used as an integral part of all Access solutions and used in other Microsoft applications. Most businesses have started using this technology to automate the MS Access database and perform myriad tasks more efficiently and debug the Access application.
VBA lets you customize features available with MS Access to manipulate several features like toolbars, menus, forms, and dialog boxes. It's also largely used to create user-defined functions, automate select computer processes, and access Windows application programming interfaces.
Several MS Access users are comfortable with macros (a group of predefined codes to perform specific tasks and commands within an application) but are alien to the VBA programming language. However, the good news is you can start learning the language irrespective of the stage your business is in, and it's a simple procedure to master and apply the same to revolutionize your business prospects.
According to any Microsoft Access development company, using VBA instead of macros in the following scenarios is highly beneficial:
There are several built-in functions in Access that you can use to perform various tasks and even calculations without creating complicated expressions. VBA coding lets you create your own functions that work way better than any expression and even replaces complex expressions. You can enjoy a dual benefit by using the function with built-in expressions to apply an operation or action that is common to more than one object.
It's a known fact that you can easily create and modify an object in its design view. But there comes a situation where you need to manipulate the definition of a particular object in code. Trust VBA to easily manipulate objects in the database without much effort.
While you can perform specific actions in a macro to run another program from Access, it's pretty limited. However, VBA lets you explore other computers, check for specific files, and get in touch with other Microsoft-based applications using Automation or Dynamic Data Exchange. It's also helpful to call various functions in Windows dynamic-link libraries.
VBA empowers you to work on a single record at a time from a set of records to perform a unique operation on each record. This is a major improvement compared to macros that work with the entire set of records at a given time.
Here's a brief and straightforward example of applying VBA code to a given data entry form in MS Access. The example here focuses on ensuring the customers' names appear in the proper case whenever entering a new customer's information. In other words, the first letter of the customer's name should be in the upper case, and the rest should be in a smaller case, and this should happen automatically despite the user entering the wrong case.
1. Open the customer data entry form in its design mode
2. Next, right-click on the "First name" textbox and select properties
3. The properties sheet is displayed on the right side
4. Select the "Event" tab
5. Now, you'll get a list of events displayed for that particular textbox.
6. Now, you can program each event to respond the way you want the specific event to respond to the "First name" textbox
7. You can create a new event by clicking on the three dots displayed on the right side of the "After update" event
8. In the "Choose builder" window, select "Code builder."
9. You'll see the VBA coding window. You'll see that Access has created a subroutine stub that begins with "Private sub" and ends with "End sub."
10. In-between these two stubs, you should enter "FirstName" and the event's name for this subroutine to respond, namely "AfterUpdate" (FirstName = StrConv (FirstName, vbProperCase)
11. The completed code will appear
12. You can save this new code by choosing to save from the file menu
13. You can test the code by going back to the MS Access design mode screen, and change the view to "Form view"
14. Find an empty record and click the "First name" field to enter a name in all lower-case letters
15. Press the tab key to see if the first letter changes to upper case
16. In case you receive an error, go back to the VBA code editor to check if all the parts of the code are right and spelled correctly
Note that this is only a brief example of using VBA code in MS Access. According to MS Access experts, once you start creating new codes, you'll be able to understand more and master this highly beneficial tool to customize your MS Access database that suits your unique needs.
Microsoft Access for small businesses or large ones is typically a multi-user database, supporting files of over 100 MB in size. Opening these files over a VPN is not advisable. It gives you a very slow and undesirable performance where vital screens don’t open and are unreliable and prone to data corruption. The only exception is to this rule is having a database combined with MS Access front end and a SQL server backend to run the front-end files on your local PC by connecting via VPN.
However, you can successfully get the MS Access database to run on a Windows Server installed within your organization and set up remote access to this server.
It’s the process of Microsoft Access database hosting where you can use share the application with your colleagues irrespective of where they are located across the world.
The Process of Using MS Access Database Remotely
This blog is more of a guide rather than a piece of information regarding setting up MS Access to work remotely, literally from anywhere in the world.
Whether you set up a Windows Server within your organization or already have one, you should choose the server to be the host. It can support two remote logins at a time. Still, you can configure the Windows Server as the terminal server or a remote desktop server to support several logins, provided you have the license to keep them. Ensure the RAM and the processor power can support the number of simultaneous logins without any interruption or the possibility of disconnection.
Alternatively, you can set up your Windows Server in the cloud via Microsoft Azure or Infrastructure as a service provider. Next, you’ve to set up permissions for the number of remote users to log in remotely and securely to the server. A Windows 10 Pro workstation can also double up to do this task, but it supports only one login at a time.
There’s a process to do this:
Include the MS Access development program in a shared folder location on this server that lets all remote users associated with the server access the files from irrespective of where they’re located. For this, use a remote desktop to that server whenever you want to open the access program.
If you’re accessing that server on the cloud, make sure to have additional security in place using the existing Virtual Private Network (VPN) or by setting up a new one.
After establishing a connection with a VPN or the client to your workplace, you can easily direct them to use a remote desktop connection to connect to your server via the Local Area Network address.
An alternative to this method is to use the raw remote desktop access via the firewall broadband internet router or modem. You can establish this by configuring the port forwarding, but it’s a less secure technique to establish a connection.
Using Remote Desktop on Windows, Android, or iOS Devices
One of the quickest and the easiest ways to secure a remote connection to your database is through the remote desktop software available from Microsoft’s Remote desktop. You can connect to other software to work on your PC remotely and use the database from anywhere.
Setting up your PC to allow remote connections
You should be operating Windows 10 Pro, and you can check it by going to the system setting and check the About section to find out the same. You can also upgrade Windows 10 Home to Windows 10 Pro here.
Next, you need to go to setting and system and remote desktop turn on Enable Remote Desktop. Note down the PC's name under How to connect to this PC to use it later.
Using remote desktop to connect to the PC
Go to your local Windows 10 PC and open the taskbar to search for Remote Desktop Connection in the search box and choose it. After reaching the Remote Desktop Connection, type the PC's name from the previous step and select connect.
Go to your device you want to open the Remote Desktop app that is available for free on Microsoft Store, Google Play, and Mac App Store, and add the name of the PC to connect found in step 1. Now choose the remote PC name added and wait for the connection to take place.
Your remote desktop PC is now ready for use to connect with individuals and teams across different time zones seamlessly.
The Takeaway
MS Access development for using remotely is fast gaining importance due to the unmatched benefits it offers to employees and the business as a whole. Your team can work with authentic data in the real-time mode that eliminates discrepancies in data usage, communication gaps, and common errors that affect individual and business performance.
One of the biggest advantages of establishing this remote connection is Microsoft Access inventory management. It’s a versatile way to create inventory assessment tools by developing a database that gives complete information about numbers, internal resources, and other critical information to make optimal use of data and inventory to scale beyond conventional boundaries.
This blog belongs to tips for How to be a successful freelancer. Due to COVID-19, Work from Home has become a famous term and freelancing is always a Work from Home. This situation increases hugely no. of freelancers in the professions.
A Freelancer is basically a self-employed person who is not bound by any permanent or specific contracts from any company or clients. Freelance work is often short-term work and is primarily remote, i.e., it can be done from literally any part of the world.
Becoming a freelancer takes a lot of courage and discipline for sure because you have to put effort into finding work, doing the work, and managing your time all by yourself. You make your own rules, therefore, it is easy to slack off and fall off the wagon.
Because there are 100s of freelancing fields, it is impossible to talk about how to be a great freelancer in all these fields. However, there are fundamental rules to being a consistent freelancer that is applicable regardless of what field you desire to work in.
There are different ways to join the freelancing world. You can either sign up to large freelancing sites, or send a direct pitch to a specific company or website, or simply go through your connections and people in your network. No matter which one you choose, you can definitely excel and grow by following the rules below!
1. Stay consistent
Submit projects with the quality that you promised the client beforehand. Be available on the hours you said you would be. Make sure you remain consistent towards yourself as a freelancer and towards your client. Keep the quality of your work consistent so that clients will look at you as a reliable freelancer. The best part of being a freelancer is choosing your working hours, so it is your right to choose your own working days and hours. With that said, you should still always contact your client and be transparent with them regarding your working & non-working hours in advance to keep both parties satisfied. Always remember that communication is the key to success when it comes to Freelancing. The faster you develop your communication skills, the better it is going to be for you.
2. Don’t accept more work than you can handle
Make sure you are not cramming yourself up with work beyond your expertise or taking a larger volume than you can handle. This will either lead to frustration and feeling overwhelmed or deterioration in the quality of the work, if not both. You may be tempted to take as much work as possible because that will bring income and a better network, but in the long run, it will affect your freelancing career because the quality of your work will deteriorate due to lack of time and motivation.
3. Update your freelance profile consistently
Let's take Upwork as an example. Upwork gives freelancers a lot of opportunities to include as much relevant information as possible into their profile. You can use this chance to include as many relevant qualities and skills as you to attract as many clients as possible and widen your market range. You should also make sure you use a professional yet not a very formal photo of yourself as your profile picture. Avoid using Getty pictures or pictures of anything else but yourself. Always remember that people trust a face more than anything else. This is the main reason why clients feel safer to pick someone when they can see their identity. Update your profile as you acquire more skills, and make sure your profile is free of typos. Avoid lying about your skills or resume because that would end up in a dissatisfied customer who will leave a negative rating on your profile which can seriously hinder your performance over time.
4. Write an attractive pitch.
Clients are usually too busy to review all of their applications, especially if there are a lot of applicants. Therefore, your application should always stand out from the crowd to catch the client’s attention. Try to start your application with an attractive sentence and dive straight into why you believe you would be a great candidate for the job instead of beating around the bush. Try and use the Formula of Hook, Story, and Offer. Make sure you write down your relevant skills and show previous work to the potential client. Keep your application short and precise and always maintain a friendly tone.
5. Make a schedule
As a freelancer, you get to choose your working hours and working space. It makes it easier for you to procrastinate. In order to avoid slip-ups and leaving everything for the last minute, which definitely is going to hinder the quality of your work, make sure you stay organized. Create a plan of your preferred working hours along with everything that needs to be done to avoid forgetting or missing something. Organize all your to-do lists into a time frame so you understand when to do what and distribute your tasks accordingly.
6. Be as transparent as possible with your client.
Almost any problem can be resolved with communication. Let them know about your input, what you can and cannot do, and be clear on deadlines. Always remember, communication is vital if you want to be a successful freelancer.
7. Ask questions
Don’t hesitate to ask your clients as many questions as possible during or before you start the task. It will make it easier to get the work done, but it will also help improve the quality of the final result. The better you understand the client’s requirements, the better results you will be able to provide to the client.
8. Submit your work on the promised deadline
If you have a deadline given to you, always make sure you submit your work before the deadline, or if you, for any circumstances, need to extend your deadline, make sure you are transparent about it with your client.
9. Don't be afraid of rejection.
The main reason many freelancers give up in the first few weeks of freelancing is that they can't get past the feeling of getting rejected and making money as quickly as they hoped they would. As a freelancer, you are most likely to get more rejections than acceptance from your applications. You are going to be rejected by a lot of clients before you secure your first gig. Don’t let that demotivate you. As long as you stay consistent and build good relationships with your clients, it can be a gateway to help you get more regular work. If your client finds that you are a great person to work with, they might even recommend you to others and help you build your network.
10. Always work on improving your skills.
Most freelancers don’t start freelancing before they are professionals in their fields. Freelancing can be a learning process for you. There will always be a way to improve your writing, tweak your website development skills, work faster, and so on. There are always new apps and software popping up that can simplify your work and make you more efficient and effective. You can always do better no matter how great you think you are in your field, so make sure you continue to take time to learn new concepts, tips, and tricks to give yourself a competitive edge instead of staying mediocre.
11. Always abide by freelance platform rules.
Make sure you are always following the rules and regulations of any given freelance website to avoid complications or even risk your account being taken down.
12. Be open to suggestions and feedback.
When you submit your final work, be open to recommendations and feedback from your clients and other freelancers. Always understand they are just giving their insight, and they might be spotting something that slipped your sight. Being open to feedback will also make you a better freelancer over time because it helps you learn from your mistakes and understand different people’s perspectives.
13. Get a mentor
If you feel overwhelmed once you step into the world of freelancing, don’t hesitate to get a mentor who has been in the field longer than you have. Mentors will help guide you through how to be a “successful” freelancer and help you avoid mistakes they made when they first started freelancing.
14. Plan Your Action
Do not sit back relaxing all the time, just waiting for things to happen themselves. Always keep in mind that nothing happens automatically without your own efforts. Thus, instead of just dreaming about how you will do everything, make a plan of your actions and keep a record of it in writing. It is basically not possible for our “human minds” to remember everything at all times. Thus, we all need to ensure that we keep a record of our dreams, and plans in writing. This helps us recall each one of them, providing better stability for us in the near future of our Freelancing Career.
15. Respect Your Competition
These days, it is tough to find some profitable niche with almost no competition in it. Therefore, you need to assume that you will have to face Freelancers in your niche who could be more skilled than you are at the beginning. Always note that you must respect your competition seriously to outrank them later.
My suggestion here to you all would be to do an in-depth competitive analysis of the niche you are about to start freelancing in before actually stepping into it. If you do not know much about a niche yet you are entering it, always ensure that the competition is low to moderate. Otherwise, it will be very hard to land those first gigs since you are not as experienced in that particular niche yet.
So there you have it; a comprehensive list of everything you need to know to be a successful freelancer. Apply it in your freelancing journey to have a happy and successful career!
Long-Term Empire
Rather than running for short-term projects, you need to instead focus on Long-Term projects that will eventually pay you the big cash you need. I will explain it in detail to you all right now. Consider yourself in a situation where you are a newbie freelancer on a platform like Upwork, Freelancer, etc., and you have no feedback or ratings at the moment. Suddenly, you get an offer from a client who offers you work at penny rates; way lower than you should take. However, the wise decision here could be for you to actually take that work and do your best on it to get a cool 5-star review on the job. Remember that it is not your photo, skills mentioned, description, or anything else on your profile that sells your services to the clients as much as reviews do. No one wants to hire someone who has either bad reviews or worse, no reviews. This is why you should do the work in such a situation since once you successfully complete the job, you will get “great feedback” on your profile that will help you get in touch with big-money clients in the future. This was just a simple, short, yet “real” example here in the world of Freelancing. It would help if you thought of long-term goals and focus on growing your presence and your personal brand as much as you can.
Doing so will also ensure that you increase your own traffic sources to your freelancing portfolios, sites, etc. This, in turn, would then ensure that you always get the most gigs possible from your “own” clients.
You shouldn’t be 100% dependent on online freelancing platforms. The reason is pretty simple and straightforward; you do not own these platforms. Remaining completely dependent on these platforms is nothing different than literally stabbing your online freelancing business yourself every single second. You do not have any control over the policies and their enforcement done by these platforms. It takes these platforms less than a minute to remove your hard-worked account from their database. After that, it is all gone, and there is nothing further you can do with it. This is the unfortunate reality of these online freelancing platforms. This is why instead of completely relying on them, you can use them to gain some experience in your field. Once you believe you have enough experience in your field and have finally got the skills you need to deliver high-quality work to the clients, you can start building your own clients.
The blog relates to Ten Standout Microsoft Access Features to Maximize Value. Microsoft Access is a relational database application that assists small, and big companies manage their data efficiently. It’s the simplest way to create powerful databases to enter, store, organize, manage, and file huge amounts of data quickly with less effort. Microsoft Access Solutions strike a perfect balance between MS Excel that helps organize a small amount of data and SQL Servers required by large companies and corporates.
The innovative database application is a cost-friendly option that saves you an ample amount of time and lets you focus on other vital tasks of your business. There is a wide spectrum of simple and enterprise applications found in Access, and while the initial stage can be a little complex, eventually it becomes very easy to understand the features and use the application effortlessly.
You can rely on MS Access to run reports on a large scale, and organize exponential and huge volumes of data quickly and perfectly. MS Access uses VBA language that lets users make changes in existing databases quickly without errors using source files.
Is MS Access the right database application for you? Here are the top ten features of this revolutionary application that include the advantages and powerful aspects that give a clear picture for your business.
Microsoft Access Features
Ideal for individual users and smaller teams
MS Access is a very simple desktop application that functions without any additional hardware or license. Hence, it's an ideal application for small businesses and individual users who don’t need complicated databases at big prices and makes the job very simple. You can use it even by redesigning the database, and there’s no need for an in-house employee to run the database.
It’s simpler than a client-server database
MS Access Solutions help avoid investing in complicated and expensive database applications that small and mid-sized businesses don’t need. Users can self-tutor themselves to use the software, and having a good working knowledge of MS Excel is sufficient. Typical server-client databases do have some advantages, but you can get them with MS Access for a fraction of the price. You’ll find it much easier to store data in tables rather than in spreadsheets that can become confusing. You can relate the tables together and use them for reporting.
Easily import and export data to other applications
of the best features and a huge advantage of MS Access is the ability to interface with other applications, including other MS Office applications. You can seamlessly integrate with data created in other programs, transfer data between programs, and export to other programs effortlessly. It’s helpful for users who don’t have Access installed on their computers. You can also copy the data in a number of ways as per users’ requirements.
Simple data entry options
MS Access Experts swear by MS Access to help users enter and store data via a very simple form. It doesn’t require any professional expertise, and anyone can create data and use the same with custom applications. This way, you can simplify the data further for users who don’t see the database directly. Only in the rare cases of having a demanding database application, you need to hire a developer.
Prepare templates for regular users to create and publish data
As an MS Access Programmer, you can create and efficiently manage several databases even with minimal experience. There are numerous Microsoft Access templates ready for use that help you achieve this. Whenever you open a specific template file, you’ll see a database with tables, macros, reports, and other vital aspects that are already created to save your time and effort.
There are desktop and web-based templates available for the users to choose from as per business needs. There are desktop customer service templates and templates for employees and vendors that help create specific reports.
Build databases for the web and publish them
Besides Access for desktop use, you can create an online database that is convenient for remote workers to use, including for salespeople to keep track of inventory while on the field. The web-based solution is a transformational change and a vital one for remote workers, that also acts as your company’s back-end operations. You can take the help of MS Access consultants like YittBox to help you set up the database in the initial stages. You can also convert Access to the web and use the same to expand your business online.
Create custom solutions using VBA code
Visual Basic for Applications is a revolutionary programming language used by Access developers to create custom solutions. The VBA code consists of a code/command designed for specific programs. The instructions will automatically trigger actions whenever the program is executed. You can use VBA code to develop professional solutions by using advanced automation, data validation, and multi-layer support.
It has a built-in digital assistance
The user-friendly “Tell Me” feature works like your personal assistant to teach you how the program works, and guide users to complete tasks on time. You can also use the feature to access functions quickly just by entering a keyword or a phrase instead of searching the various drop-down menu for the feature you need.
Eliminate duplicate reports using Report View
A Microsoft Access Programmer can easily locate specific reports using Report View and eliminate those reports or fields that aren’t required. This helps avoid creating almost identical reports that only waste time and effort. You can hide duplicates, acquire the information you need, and sort the data in a specific way according to a chosen category. Users can easily pick the fields they want to create reports with, and they can do it from more than one table or query.
Scale your performance and your business
By utilizing MS Access support from cost-effective consultants like YittBox, you can grow your business by allowing your database to be scalable. MS Access helps your business expand without loss of data or confusion, and your performance and sales will also get a significant boost. You can start small and enjoy the ability to expand your business over a period of time with MS Access database that suits even large organizations’ requirements.
We need Microsoft Access Experts to Exceed Business Expectations, whether you’re looking to convert your messy Excel workbook to a highly efficient database or are considering upgrading your old and outdated database software causing compatibility issues, you cannot overlook the power of Microsoft Access.
Microsoft Access is a revolutionary database management system used to record, store, organize, and filter valuable data efficiently for future use, including retrieving data for generating reports and boost business performance.
MS Access Experts are highly proficient in transforming your unique business needs and objectives into powerful database applications by creating custom solutions focusing on delivering enhanced efficiency, enriching user experience, and reliability while significantly reducing manpower and hardware.
Amongst numerous Access solution providers, YittBox leads the pack by freelancing IT services exclusively for small and mid-sized businesses at the most reasonable prices. The customized IT solutions provider helps organizations streamline their growth without the “Big IT” prices and “Off the shelf” solutions. The extraordinarily high level of expertise with individualized attention and services at competitive prices ensures enormous success.
Why Your Business Needs Access Database Experts?
The extensive line of Microsoft Access Solutions comes loaded with incredible benefits and state-of-the-art features that work as a cohesive unit to deliver optimum results. The MS Access database benefits offered by YittBox are:
Affordability: Our rates are very low for startups to make full use of the services available
Industry experience: We’ve worked with several companies across various industries, and we thoroughly understand unique business requirements
Application expertise: Whether its order tracking, purchasing, inventory, ERP, CRM, and others, the expert team has designed these programs with adherence to industry-best practices and customized options
Highly reliable: We deliver your project on spec, on time, and within the specified budget, every time
Fixed rate throughout: Enjoy fixed rate quotes throughout the project based on your specifications
The highly skilled team invests ample time studying and understanding the needs and objectives of clients to draft the best solution. Clients also receive a clear assessment of the project, including the scope, cost, and duration, to align expectations for delivering optimum results. Professional solutions with timely delivery include updating clients about the progress of work, intending to induce changes wherever required.
MS Access Solutions are available in desktop version and as a network relational database. These are other versions of Microsoft SQL Server and the cloud-based Microsoft Azure database. An experienced Microsoft Access Programmer is a Microsoft Certified subject matter expert with the expertise to focus on data visualization at the highest level. He/she is always at your service whenever you find yourself stuck in the middle of a database or wish to enhance your database management skills.
YittBox Exclusive MS Access Consulting Services
MS Access programmers are business consultants and proficient database problem-solvers carrying a cutting-edge perspective in offering exceptional database management solutions with a competitive edge.
The expert consultants work with diligence to create collaborative data with multiple data storage options. They take a complete look at your current database and analyze and plan to develop a custom-made database application to accommodate your company’s ever-changing needs and meet distinct objectives.
He/she brings in a decisive and strategic approach to enable more efficient collaboration and efficient use of data to address myriad challenges. These experts concentrate on handling the ins and outs of complex data tools and offer simplified solutions while encouraging employees to focus on other critical tasks.
Exclusive Services of MS Access Database Providers
There are hosts of innovative Microsoft Access solutions available at clients’ disposal that ensure transformational results and scale business performance and sales. Every specialized service aims to help businesses set a new benchmark in database management and database usage.
Modify your existing database
While application/program takeover and revising the codes can be a herculean task, YittBox has a team of proficient Access programmers who help companies avoid common pitfalls and complete the job with unmatched quality.
Data migration services
Transferring your existing data into a new program can be cumbersome and it also makes clients anxious. However, manual data entry is time-consuming and leads to several errors. Exclusive data migration services help migrate your data virtually into a brand-new program with exceptional efficiency.
Application development
MS Access Experts are highly knowledgeable, and have the practical experience to build powerful, low-cost custom applications to ensure maximum benefits. Off the shelf applications are not designed to meet your unique needs, and are also expensive. The customized application development designed with your business needs is as unique as your business.
Excel to access migration
This is one of the most common database management services businesses seek to accelerate employee and business performance. While spreadsheets are great to analyze and manipulate small amounts of data, they become cumbersome as data expands and becomes significantly voluminous. Access database application provides the ideal solution to streamline business processes and organize data efficiently by eliminating common human errors and duplication of data.
Access to SQL server migration
Contemporary MS Access solutions also assist businesses looking to enhance speed and improve user interface in migrating their data to the powerful SQL server. The upgrade is a quick and seamless process and lets you resume working in the shortest span of time.
The Final Word
As per any Microsoft Access Programmer, MS Access developers are your business partners who help you realize the power of your data. Reporting, custom software development, and data collection are incorporated by the Access expert to help your business leverage maximum benefits.
The benefits of Microsoft Access database development and management are long-lasting and induce permanent business transformations that revolutionize the way operations are performed. It also encourages better employee engagement and helps the team make strategic business decisions with a vision on long-term growth and development.
Contact YittBox today and empower your business and employees with advanced Access technology, and enter markets beyond conventional boundaries. Your trusted MS Access Programmer is here to answer complex questions and resolve intricate business issues with enhanced clarity.
Microsoft Access is a comprehensive database management system a large number of small to mid-sized organizations depend on to get their work done. Microsoft Access solutions are also suitable for large companies and multinational corporations to perform crucial tasks at the desktop level despite operating Oracle and SQL Server databases. The database assists firms in collecting, sorting, managing, sharing, and reporting data in an organized and professional manner that help in making strategic business decisions and meeting dynamic company objectives while ensuring exceptional client satisfaction.
This all-embracing database management system has an in-built user interface to help retrieve data quickly and create powerful databases for performing efficient business operations.
Though the power and efficiency of desktop computers have scaled to greater heights over the last couple of decades, making storing, retrieving, and sharing of data significantly easy and faster, that alone doesn’t serve your purpose. Moreover, a slow and sluggish database can seriously hamper your business prospects, costing you time, money, and a loss of valuable resources that have the potential to boost business performance and employee engagement.
MS Access experts play a vital role in enabling optimum business performance by assisting staff members in using powerful tools in recording, maintaining, and organizing endless data to perform numerous tasks and draw clear conclusions. You’ll find nearly all companies using Microsoft desktop productivity applications like Access with Excel and other state-of-the-art productivity tools to leverage maximum benefits that enhance individual employee and team performance and boost the company’s reputation and sales in the said industry.
The seasoned team at YittBox is well-versed in offering extensive insights and enables the practical application of MS Access database systems tailored for diverse organization needs. The proficient team helps enterprises integrate this database application with several Windows-based developing software programs and other database software to set a new benchmark in data utilization.
The graphical user interface is a revelation that offers an easy and quick setup and functionality for development. NET-based applications allow users to visually interact with computers and electronic devices using icons, menus, and audio indicators. The fact that it hardly requires any programming knowledge makes using MS Access a boon for any company.
You can use Microsoft Access reporting tools to create powerful reports and modify them via real-time visual feedback with different views for different users.
The Attributes of a Reliable Database Technology
A renowned Microsoft Access development company like YittBox ensures the most vital attributes from the core of database technology. Flexibility, scalability, affordability, and future-proofing are the benefits of setting up an Access database system. However, the capabilities of MS Access are more than what meets the naked eye.
A seasoned Microsoft Access programmer helps businesses, government agencies, non-profits, and educational institutions realize the full potential of MS Access by encouraging them to understand and use the powerful functions that help perform numerous tasks with exceptional efficiency. Here are some exceptional features of the MS Access database application that make it incredibly adaptable for diverse businesses and meet dynamic requirements:
At YittBox, you’ll meet a team of highly skilled consultants, programmers, and trainers well-versed in the theoretical knowledge and practical application of MS Access database development. You’ll be able to utilize valuable information and data that works for your company’s advantage and helps you deliver a personalized experience to clients.
You can rely on the expert MS Access Programmer to assist you in creating robust database systems depending on diverse client requirements and distinct company objectives to build each other and form a cohesive network to explore endless possibilities according to various preferences.
Since databases form an indispensable part of any company, specifically in the corporate sphere, giving complete attention empowers companies with the practical application of comprehensive MS Access database development and reap unmatched benefits across all the levels in a company.
Enhancing Efficiency with MS Access Database Development
Instead of performing numerous tasks manually, or relying on the traditional methods of filing forms and sending endless emails and maintenance queries repeatedly, an MS Access database program helps create a custom database that automates tasks and easily helps track tasks to complete and deliver the same before the deadline. One standout feature of MS Access database software is it can store huge volumes of data and perform complex functions and intricate business tasks instantly.
Your employees will have the freedom to invest more time and effort to concentrate on and perform other critical roles that help the company expand and flourish in the long run. Working with an expert who understands the ins and outs of database development and applies out-of-the-box concepts to create customized databases swings the odds in your company’s favor to perform and deliver results at optimum levels.
The Takeaway
Installing and operating a tailored database with all the practical knowledge at your fingertips takes your business places. Soon, you’ll venture into unexplored territories and realize the hidden potential of your business. Teaming up with YittBox MS Access database developers is your ticket to perform business activities at the highest levels and exceed client satisfaction under any circumstance.
The blog is about Microsoft Access Small Business Solutions. Data in the 21st century has become critical for any business for performing comprehensive research, ensuring efficient operations, build new professional relationships, enhance employee performance, meet ever-changing customer requirements, and achieving business goals and objectives.
Irrespective of the type and size of the business and the industry, acquiring, storing, and maintaining data in an organized way plays a crucial role in achieving comprehensive business performance and building a favorable reputation in the corporate hub. As a business expands, the volume and the type of data also increases exponentially, and it becomes a challenge for businesses to maintain data for easy retrieval and perform several tasks, including a thorough analysis, generating reports, and making informed business decisions to name a few.
The world of data is constantly changing and evolving and is creating a new dimension for companies to overcome challenges and propel growth in the right direction. By collecting the latest and minute data, companies can systematically achieve their goals, and strategically empower their business requirements.
Having an efficient database management system in place helps unlock the full potential of data and use the same to make critical business decisions.
Managing data is a vital aspect of any business, and with an endless amount of data coming in, it’s imperative to keep it organized and structured to use it to your advantage.
A database management system (DBMS) is an important software application that offers a highly efficient way of handling several types of data available in large volumes. It lets users store, organize, and use data efficiently while allowing authorized users to define, create, maintain, and control access to the database.
In other words, a DBMS is the vital layer between programs and data, and it offers a highly simplified way to store, organize, and manage very large amounts of important information like client information, employee records, payroll, inventory management, accounting, and other critical business information.
Without a database management system, you’re forced to do business tasks manually that take a significant amount of time and tend to have several human errors that can severely affect business performance and reputation in the industry. Using an updated DBMS increases the efficiency of business operations and reduces overall business costs to a great extent.
Going by the importance of innovative database management systems in business, let’s discuss the most popular DBMS available in the market that has stood the test of time to provide exceptional solutions to dynamic business requirements.
Microsoft Access Database Application
Database management systems like Microsoft Access are highly versatile to suit diverse business requirements and let several users use the system simultaneously in different ways. It encourages automated processes, continuity in the data, and helps get answers for numerous queries efficiently.
Microsoft Access solutions by YittBox are custom-built for small and mid-sized businesses looking for database management solutions at a budget. The proficient team of experts is well-equipped to simplify your business processes with an efficient database that provides comprehensive solutions to all your queries and helps overcome challenges by providing a structure to streamline your data to leverage the benefits that drive business performance and boost employee engagement.
Our highly skilled team of MS Access experts works with diligence and a comprehensive approach to offer solutions tailored specifically to your business needs. Apart from creating an efficient database management application in Access, our team can also enhance your existing DBMS to fill the gaps and provide a versatile system to integrate data from several different applications to design and create a customized database application for your business.
MS Access Database Development Services
YittBox is equipped to empower your business with a revolutionary line of MS Access solutions that set the tone for optimal business performance and increased employee engagement that boosts growth and increases sales. Our services include:
We offer MS Access creation and design services at the most economical costs for businesses that are seeking to set up an efficient database management application. Our team provides complete insights and gives comprehensive details of the practical use of MS Access database to tap the benefits and use it to the company’s advantage.
As a renowned MS Access programmer, YittBox offers state-of-the-art MS Access modification services to upgrade your old and outdated database system that no longer serves your business requirements. The leading advantage of MS Access database is it’s highly versatile to adapt to the growing and changing business needs at the lowest costs.
If you need your MS Access database application to be accessible by anyone, from anywhere, and at any time, you can opt for the WebApp conversion program that converts your existing database to a complete web-based application that serves your dynamic business requirements.
You can also enable your existing MS Access database application to be accessed by different from various geographical locations by switching to the cloud. The backend Cloud conversion transfers your existing backend applications to the cloud while you maintain the front-end application. It works for the client who wants to access the front-end application and customize it as per their requirements.
As for data analysis, MS Access is the best application that lets you analyze large volumes of different types of data way efficiently and accurately compared to Microsoft Excel. As a proficient Microsoft Access Programmer, YittBox empowers businesses to use queries, tables, and VBA to quickly and easily analyze and summarize large volumes of data without any programming knowledge.
The versatile team is also your best bet to gen