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Today, we will discuss tips on "How to Grow Your Channel on YouTube". We start with the important question, "why do people need to start a YouTube channel?". It is generally because they want to sell their services, products, or to spread knowledge to the audience. People have created channels to spread knowledge about history, politics, economics, marketing, business, etc.

Many companies use only YouTube channels as a social platform to do business. YouTube also promotes businesses like a sole proprietorship. If you have a certain amount of subscribers and watch time, you will be eligible to monetize your videos by applying to Google AdSense.

How to Grow Your Channel on YouTube: Statistical Significance

1. YouTube earned $19.8 billion in 2020.
2. It is the second most usable Search Engine after Google.
3. YouTube has 2.3 billion users worldwide.
4. YouTube is the 2nd most famous social media channel after Facebook.
5. Localized in 100 countries with 80+ languages.
6. 62% of businesses have channels on YouTube.
7. 70% of users prefer the mobile platform over desktop.
8. YouTube users 720,000 hours of videos daily.

Tips for How to Grow Your Channel on YouTube

Following are tips for how to grow your channel on YouTube:

1. Do Consistent Posting on YouTube:

Recent studies have revealed that YouTube channels that upload more frequently than once a week are doing much better and are getting more views than others. If you can, post a video to YouTube at least three times each week, especially when you're just beginning your journey and looking to grow a following. A regular schedule that includes more than one post per week could rapidly boost your YouTube channel's ranking to the top of the list.

Here are some tips on developing videos:

• Develop a sustainable video production workflow.
• Begin each video with an interesting hook.
• Keep titles and opening credits short.
• Add end credits to promote your videos, channel, or website.

And the schedule is:

• First day: 3 videos.
• The first week: one video per day.
• For three days: Three videos per week.
• Then, the usual program: 2 videos a week.

Consistently posting is one of the most essential ways to grow your channel on YouTube.

2. Attention-Seeking and Engaging Titles:

Attention-seeking titles are the backbone of your journey to grow your channel on YouTube. YouTube marketing is all in the presentation. Your video's performance is dependent on the title. Think about whether you are presenting your content as "must-see" or "meh." It is essential to grab your audience's attention with compelling titles without resorting to clickbait headlines. People want entertaining content. They also want to know the story behind your video from the get-go.

3. Fill the Gap and Give Your Audience What They Want:

You can grow your channel on YouTube by filling the content gap or describing the existing content with new knowledge. YouTube is a social media platform, so it's important to remember that. If you post videos and don't encourage discussion or comments, you're missing the point. YouTube rewards channels that have high engagement. It includes overall channel time, watch time, and comments. If possible, respond to all comments you receive. Encourage users to use audio/visual prompts.

You can also visit other channels to engage. It could be a brand similar to yours or just one you like. You don't have to wait for your audience to take the initiative. Ask questions and leave comments to drive engagement. Also, thank others for sharing their content on YouTube.

To keep track of key engagement metrics on YouTube, you might consider using a social media content distribution and engagement dashboard.

4. Do SEO of YouTube Videos:

YouTube ranks videos based on engagement metrics like video views, channel subscribers, likes, comments, and estimated watch time. The search engine analyzes user experience metrics. A video with high engagement metrics will rank higher than one with lower metrics.

These metrics can be indirectly affected by YouTube SEO. YouTube considers different attributes of video, such as title and description, transcript, tags, when deciding what video to show for a search. YouTube SEO optimizes these attributes to make the video visible for relevant keywords. Higher engagement metrics will be achieved if a video ranks higher in organic search results.

SEO Process of YouTube Videos:

1. Use your primary keyword within the title of the video.
2. Use your primary keyword within the first 160 characters of the video description.
3. Overall keyword density should be around 1% more or less.
4. Use the best 3 hashtags for your video. Try using your primary keyword and some secondary keywords within the hashtags. We can use 10-15 hashtags but ideally, don’t go over 10.
5. Use the best tags for your video. Search competitors’ tags to get an idea of the best tags for your video.
6. Always use a custom thumbnail for your video. Always rename your thumbnail correctly and try using your primary keyword within the image name. Use dashes between words instead of spaces. 
7. Always rename your video before uploading. Try using your primary keyword within the video name while remaining used “underscore” between the words instead of “spaces.”

5. Attractive & Good-Looking Thumbnails:

YouTube thumbnails show a smaller version of an image. When someone is browsing the internet, this thumbnail will be seen first. They can decide which content is most helpful or will answer their questions. YouTube thumbnails are small, clickable images that viewers can click to view any video they choose. The thumbnail is compared to the cover of a book. A book's cover is the first thing that people judge.

Here are six things to remember:

• Image selection
• YouTube Terms of Service
• Image resolution
• Photo composition
• Search

6. Embed the YouTube Videos:

Videos always fascinate us. YouTube is the most significant video marketplace. YouTube videos are given a high ranking in search results from major search engines such as Google, Yahoo!, etc. It shows how vital YouTube is in internet marketing. When embedded on suitable sites, engaging videos with good Meta tags and descriptions are easily placed in search engine results.

Embedding videos is the same as creating backlinks to your website. Embedding videos on a website is just like SEO. It acts precisely as a backlink, placing your videos in search engine results. It will allow you to get more views and help your videos get ranked higher in search engines. Your video popularity and brand image will increase with each additional view.

7. Share your YouTube Videos on Social Media Platforms

Promote it consistently to encourage your followers to subscribe to your YouTube channel. Make sure to notify your social media followers on Facebook, Twitter, and Instagram as soon as a video goes live. You can also create previews or snippets that link to your latest production on each social media platform. You should be using social media tools to schedule and promote your content without moving from one platform to the next. 

8. Use Other YouTube Channels as Promoting Partners

Collaborations with other successful YouTubers is a great way to increase your following. Having and audience see you working alongside a content creator they like and trust, these new viewers are more likely to subscribe to your channel than ever. Finding the right partner is key to a successful YouTube partnership. A classic example of a thoughtful but not overly promotional collaboration between BuzzFeed & Purina.

9. Organize your YouTube Content by Creating a Playlist

You become successful by organizing your work. Your channel will be more challenging to navigate if you make more videos. Playlists are essential for this reason. Playlists allow you to group your videos in categories to organize your channel and appeal to the desire of your viewers to binge. Beardbrand's grooming channel, for example, uploads hundreds of videos daily. It has also amassed a lot of videos on a variety of topics. Subscribers can easily find relevant content by using the playlists on the channel.

10. Use a Paid Campaign to Grow Your Channel on YouTube

Paid campaigns are a non-organic tip for growing your channel on YouTube. You always have the option of getting more visibility with paid YouTube ads. Following are the types of paid YouTube ads.

1. Display Ads: These ads appear on the right-hand sidebar in videos and are only available for desktop.
2. Discovery Ads: Discovery ads are similar to Google search engine ads. Discovery ads are composed of a thumbnail image and three lines of text. Interestingly, these ads can show on the search results page, video watch page, and YouTube homepage, which gives them quite a bit of visibility. 
3. Bumper Ads: Bumper ads, non-skippable six-second video ads, play directly before a video. These ads are great for a short message to convey and don't require a lengthy video.
4. Skippable Ads: Skippable in-stream video ads are first on the list. Skippable ads can serve as ads before or after a video. These ads are for no more than 5 seconds before the viewer can choose to skip them.
5. Non-Skippable Ads: Non-skippable ads can play these ads right before or during a video. The only difference is that they don't have a skip button.

How to Grow Your Channel on YouTube: The Conclusion

YittBox hopes that you have found all the essentials for growing your channel on YouTube. According to statistical significance, YouTube is one of the most significant opportunities to increase your business growth. Please share your thoughts with us, we will highly appreciate your feedback. Thanks!