Law firm SEO: rank for the cases you actually want
Ethics-aware SEO for attorneys — practice-area and local pages that bring in qualified matters, not tire-kickers.
Sound familiar?
“You’re invisible for your practice area while bigger firms dominate page one.”
“The leads you do get are the wrong case type or outside your jurisdiction.”
“Bar advertising rules make you nervous about marketing at all.”
What we do for law firms
- Practice-area pages (e.g. “personal injury lawyer in [city]”) that target the matters you want more of.
- Local + Google Business Profile optimization for “attorney near me” and map-pack searches.
- Bar-compliant content — written to your state’s attorney-advertising rules, no disclaimers missed.
- Reputation and review strategy that builds trust before the first call.
- Tracking on qualified consultations, not raw traffic.
Frequently asked
How long does law firm SEO take?
Competitive legal terms are among the toughest — expect 4–6 months for meaningful movement, faster on local and Google Business Profile.
Can you target one practice area?
Yes — we can focus entirely on the matters you want more of and de-prioritize the rest.
Is legal SEO compliant with bar advertising rules?
We write to your state bar’s advertising rules and include required disclaimers; you review everything before it publishes.
Do you work with solo firms and small practices?
Yes — that’s our core market. We compete against big-firm budgets with sharper local targeting.
Not sure where to start?
Get a free health check on your site, or tell us your goal and we’ll recommend the right move — no call required.